Click & Pledge
Click & Pledge provides an all-in-one cloud-based fundraising and payment-processing platform for nonprofits, charities, NGOs, and 501(c)(3) organizations, integrating donation forms, event management, peer-to-peer campaigns, Salesforce CRM sync, in-person and video fundraising tools under a transaction-fee revenue model.
- Company typePrivate
- Founded1999
- HeadquartersBlacksburg, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Click & Pledge does
Click & Pledge, legally Payment-As-A-Service Corporation, is a Blacksburg, Virginia-based private company founded circa 1999 that provides an all-in-one cloud-based fundraising and payment-processing platform targeting nonprofits, charities, NGOs, and 501(c)(3) organizations. The platform operates on a modular architecture centered on the CONNECT user portal and spans core products including customizable donation forms, peer-to-peer fundraising sites, the Click & Pay Suite with real-time bi-directional Salesforce CRM integration, Swiper1 mobile card readers for in-person fundraising, and pledgeTV for video-based donation capture. Supporting modules cover donor outreach, event management, account management, text-to-give, and third-party integrations. Payment processing is delivered through a PCI Level 1 certified infrastructure with co-located data centers in Ashburn, Virginia, direct-connect links to AWS, Google Cloud, and Azure, and a global cache network spanning 1,500+ locations.
The company's revenue model is hybrid, combining transaction-based fees (an Applicable Percentage retained on each processed payment plus a per-transaction License Fee) with revenue distributed to clients via ACH direct deposit. Pricing is transparent and pay-as-you-go with no contracts required; fee schedules are publicly published at the company website and subject to 30 days electronic notice for changes. Go-to-market is dual-track: a self-serve signup path targets SMB and smaller nonprofits, while a sales-assisted demo process targets enterprise nonprofits, academic institutions, faith-based organizations, and broadcasting/radio stations. Distribution extends through a certified Salesforce partner ecosystem, strategic partners, certified solution providers, and integration partners. The company operates an offshore development and operations office in Hyderabad, India, in addition to its US headquarters, and maintains a wholly-owned 501(c)(3) subsidiary, the Click & Pledge Foundation, which has produced 40+ films amplifying nonprofit client stories. Recent product investment has extended into AI-driven capabilities (intelliBooster for workflow automation, Clickie as a conversational AI assistant) and video engagement analytics (pledgeTV emotional valence tracking).
Click & Pledge firmographics
Firmographics- Name
- Click & Pledge
- Legal name
- Payment-As-A-Service Corporation
- Website
- https://clickandpledge.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Click & Pledge provides an all-in-one cloud-based fundraising and payment-processing platform for nonprofits, charities, NGOs, and 501(c)(3) organizations, integrating donation forms, event management, peer-to-peer campaigns, Salesforce CRM sync, in-person and video fundraising tools under a transaction-fee revenue model.
- Ownership category
- akta.pro rank
Click & Pledge industry classification
Industry- Product category
- Nonprofit Fundraising Software
- NAICS
- Voluntary Health Organizations (813212)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
Keywords
Where Click & Pledge is headquartered
LocationHeadquarters
- HQ city
- Blacksburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Click & Pledge business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Platform Subscription and Transaction Fees: Click & Pledge generates revenue through a combination of platform subscription fees and transaction-based processing fees. The platform processes payments via credit cards (Visa, MasterCard, American Express, Discover) and eChecks, retaining a percentage of each transaction plus applicable license fees. The company distributes Net Payments to clients via ACH direct deposit. Fee schedules are published at https://clickandpledge.com/pricing/ and subject to 30 days notice for changes.
- Licensing Fees: License fees are charged based on transaction volume and feature access, payable in advance and non-refundable. These fees support the platform license, service marks, and access to the Click & Pledge ecosystem including integrations and support resources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based pricing with platform access |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Click & Pledge product offering
Product offeringCore offering
Click & Pledge provides an all-in-one cloud-based fundraising software and online donation platform for nonprofits, charities, NGOs, and 501(c)(3) organizations. The modular platform combines donation forms, peer-to-peer fundraising, event management, donor outreach, text-to-give, in-person card reader hardware (Swiper1), video fundraising (pledgeTV), and real-time Salesforce CRM synchronization with integrated payment processing for credit cards, eChecks, Apple Pay, Google Pay, and PayPal.
Product overview
Click & Pledge is an all-in-one fundraising software platform designed for nonprofits, charities, NGOs, and 501(c)(3) organizations. The platform operates on a modular architecture centered around the CONNECT platform, with core products including Donation Forms, Peer-to-Peer Fundraising Sites, Click & Pay Suite (with Salesforce integration), Swiper1 for in-person fundraising, and pledgeTV for video fundraising. Additional modules include Donor Outreach, Event Management, Account Management, Text-to-Give, and 3rd Party Integration. The platform incorporates AI capabilities through Clickie (AI Assistant) and intelliBooster for workflow automation. The Click & Pledge Foundation serves as the 501(c)(3) creative arm producing films for nonprofit clients. The platform supports payment processing via major card networks and digital wallets, with PCI Level 1 certification.
Differentiator
Problem solved
Functional benefit
Brands
- Swiper1: Card reader + mobile app for in-person fundraising, enabling nonprofits to process donations at events, galas, and on-site locations via Bluetooth-connected card readers.
- Click & Pay Suite
- pledgeTV
Products and services
- Donation Forms
Quantifiable outcome
- Drastically reduced staff time spent processing 1,200 monthly recurring pledges through automation
- +2 more outcomes
Companies that use Click & Pledge
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Click & Pledge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature6 records
Click & Pledge partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, key and infrastructure.
- SalesforcecoreCertified Salesforce partner with real-time bi-directional integration syncing donor, campaign, and payment data directly into Salesforce CRM. Integration enables nonprofits to combine Click & Pledge's fundraising tools with the world's leading CRM platform. Certified Solution Providers with nonprofit expertise help organizations implement the integration.
- Strategic PartnerskeyStrategic partners offer Click & Pledge platform as part of their core products or services, helping nonprofits maximize impact. Partner benefits include fast-tracked account applications, direct support contacts, and access to exclusive resources and content.
- Certified Solution ProviderskeyCertified solution providers deliver high-quality web implementations and digital fundraising integrations for nonprofits. Partners receive fast-tracked client account applications and direct contacts for questions and support.
- Amazon Web Services (AWS)infrastructureData center maintains 'direct connect' (zero hop) link to AWS cloud provider for optimized cloud connectivity.
- Google CloudinfrastructureData center maintains direct connection to Google Cloud for cloud infrastructure access and optimization.
- Microsoft AzureinfrastructureData center maintains direct connection to Azure cloud provider for cloud infrastructure access.
- VisainfrastructurePayment processor for credit card transactions. Click & Pledge adheres to Visa International Operating Regulations including Merchant Chargeback Monitoring Program and Merchant Card Acceptance requirements.
- MastercardinfrastructurePayment processor for credit card transactions. Click & Pledge complies with applicable Mastercard Rules including card network requirements.
- American ExpressinfrastructurePayment processor participating in American Express OptBlue Program. Click & Pledge operates under American Express Merchant Requirements and Operating Regulations.
- DiscoverinfrastructurePayment processor for credit card transactions as part of Card Brand Rules compliance framework.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Click & Pledge competitors and assessment
Company assessmentBroad incumbents
- Bonterra: Broader nonprofit technology suite encompassing Network for Good, Kindful, and other giving/CRM products. A scaled incumbent offering overlapping capabilities with Click & Pledge, especially in donation processing and donor CRM, but across a much wider product portfolio.
- Blackbaud: Largest incumbent in nonprofit software, offering CRM (Raiser's Edge/NXT), fundraising, payments, and financial management. Overlaps with Click & Pledge in donation processing and online fundraising, but serves a far broader enterprise and large-mid nonprofit base with deeply integrated back-office suites.
- Stripe (nonprofit and donation use cases): Global payments platform that increasingly serves nonprofits with donation processing, recurring billing, and embedded checkout. Competes with Click & Pledge at the payment-processing layer and increasingly at the SaaS layer for digitally native nonprofit customers.
Direct peers
- Funraise: Nonprofit fundraising software suite covering donation forms, peer-to-peer, events, CRM, and donor management. Comparable in mid-market positioning and modular product architecture, competing for similar Salesforce-integrated nonprofit customers.
- Network for Good: Long-standing nonprofit fundraising and donor management platform serving small and mid-sized charities. Overlaps directly with Click & Pledge's core customer base and product offering, including donation forms, events, and basic CRM.
- Donorbox: Recurring donation platform for nonprofits with embedded forms, peer-to-peer, events, and membership tools. Competes head-to-head with Click & Pledge in the SMB and mid-market nonprofit segment on transaction-fee pricing and Stripe-backed payment processing.
- GoFundMe Pro (formerly Classy): Established nonprofit fundraising platform owned by GoFundMe, offering donation pages, peer-to-peer, events, and CRM integrations. Direct competitor to Click & Pledge, particularly for mid-market and enterprise nonprofits seeking modern UX and event-driven fundraising.
- Givebutter: Modern, all-in-one nonprofit fundraising platform offering donation forms, peer-to-peer campaigns, events, and CRM-style donor management. Closely comparable to Click & Pledge on product surface, target customer (small-to-mid nonprofits), and self-serve GTM motion.
- Bloomerang: Donor management and fundraising platform purpose-built for small and mid-sized nonprofits. Comparable on donor CRM, retention analytics, and integrated online giving, directly competing with Click & Pledge's Account Management and Donor Outreach modules.
- PayPal Giving Fund: Donation-processing service from PayPal that enables charities to receive online donations with minimal setup. Competes with Click & Pledge on transaction-based donation acceptance for small nonprofits, particularly those already using PayPal and digital wallets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Click & Pledge social profiles
Digital presenceClick & Pledge compliance and trust
Trust signalCompliance1 record
Click & Pledge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Click & Pledge leadership team
Management profileNumber of profiles
Profiles1 record
Click & Pledge subsidiaries and ownership
Company hierarchySubsidiaries1 record
Click & Pledge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Click & Pledge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Click & Pledge
What does Click & Pledge do?
Click & Pledge provides an all-in-one cloud-based fundraising software and online donation platform for nonprofits, charities, NGOs, and 501(c)(3) organizations. The modular platform combines donation forms, peer-to-peer fundraising, event management, donor outreach, text-to-give, in-person card reader hardware (Swiper1), video fundraising (pledgeTV), and real-time Salesforce CRM synchronization with integrated payment processing for credit cards, eChecks, Apple Pay, Google Pay, and PayPal.
Is Click & Pledge a public or private company?
Click & Pledge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Click & Pledge founded?
Click & Pledge was founded in 1999. It employs 101 to 250 people.
Where is Click & Pledge based?
Click & Pledge is headquartered in Blacksburg, United States, in the North America region.
How does Click & Pledge make money?
Two revenue lines are on record. Platform Subscription and Transaction Fees are the primary driver. The others are licensing Fees.
Who are Click & Pledge's main competitors?
Broad incumbents on record are Bonterra, Blackbaud and Stripe (nonprofit and donation use cases). Direct peers are Funraise, Network for Good, Donorbox, GoFundMe Pro (formerly Classy), Givebutter, Bloomerang and PayPal Giving Fund.
Does Click & Pledge have an API?
Yes. Click & Pledge provides a POST API that allows licensees to submit forms directly to Licensor's servers for processing pledges and payments. The platform accepts payments via credit card and other electronic payment mechanisms. Licensees can integrate by placing a Click & Pledge HTML, hypertext button, or text link on their site that connects to a Licensee-dedicated web page, pop-up, inline form hosted on Licensor's servers, or POST API request. The API processes Visa, MasterCard, American Express, Discover Card, PayPal, Apple Pay, and Google Pay.
What industry is Click & Pledge in?
Click & Pledge's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based). Its NAICS code is 813212.