Latino Victory Project

What Latino Victory Project does

Latino Victory Project is a 501(c)(4) social welfare organization founded in 2014 by actress Eva Longoria and Henry R. Muñoz III to address the underrepresentation of Latinos in American government, where Latinos constitute approximately 20% of the U.S. population but only about 2% of elected officials. The organization operates a multi-entity structure comprising three separate but affiliated legal entities: Latino Victory Foundation (501(c)(3)), Latino Victory Project (501(c)(4)), and Latino Victory Fund (PAC), with the Foundation operating under Hispanic Federation Inc.'s fiscal sponsorship. Its operational footprint spans national political activity, with a particular emphasis on battleground states and districts with significant Latino populations, including targeted operations in Texas, Colorado, New York, Georgia, Illinois, Arizona, California, and Nebraska.

The organization delivers a portfolio of programs centered on candidate recruitment, training, and support (Path to Victory, First Latinas, Miranda Family Rising Stars Fund), voter mobilization (Vote Like a Madre, Hispanic Heritage Month of Action), and leadership development (Latino Talks, National Young Leaders Network, Texas Coalition). Its go-to-market operates through two primary motions: a direct campaign support model involving endorsements and independent expenditures on bilingual TV, digital, radio, and texting ad campaigns (with disclosed per-race campaign investments ranging from $250,000 to $1 million), and a community-led model that mobilizes voters through partnerships with over 50 organizations including Voto Latino, Mi Familia Vota, Congressional Hispanic Caucus, NALEO, MALDEF, NEA, and America's Voice. The revenue model is donation-based, accepting monthly recurring contributions and one-time donations through EveryAction/NGP VAN infrastructure, with no proprietary technology platform or AI capabilities disclosed.

Leadership transitioned in December 2024, with Katharine Pichardo-Erskine promoted from Executive Director to President & CEO, while founding president Cristobal Alex returned to chair the board. The organization maintains a lean staff of 1-10 employees and operates from Washington, D.C.

Name

Latino Victory Project

Legal name

Latino Victory Project

Website

https://latinovictory.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Latino Victory Project is a 501(c)(4) political organization founded in 2014 by Eva Longoria and Henry R. Muñoz III that recruits, trains, and supports Latino candidates while mobilizing Latino voters through endorsements, independent expenditures, and a 50+ organization partner network across U.S. battleground states.

Ownership category

akta.pro rank

Product category

Political Advocacy and Civic Engagement

NAICS

Political Organizations (813940), Civic and Social Organizations (81341), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Electoral Support & Election Observation (BPADAGAA)

akta.pro secondary industry

Racial & Ethnic Justice Organizations (BPAGAFAC)

Keywords

• Political candidate recruitment
• Voter mobilization campaigns
• Leadership training programs
• Campaign endorsements
• Civic engagement advocacy

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales

Revenue model

1. Political Donations: Latino Victory Project is a 501(c)(4) organization that receives contributions from donors to support Latino political candidates and community organizing efforts. Latino Victory Fund is a Political Action Committee (PAC) that collects donations to elect Latino leaders who support progressive policies at all government levels.
2. Sponsorship and Partnership Revenue: Sponsorship opportunities are available for organizations to support Latino Victory's programs and events, including Path to Victory training, Latino Talks, and candidate support initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Latino Victory Project is a 501(c)(4) social welfare organization that recruits, trains, and supports Latino candidates to run for office through its Path to Victory program. It mobilizes Latino voters via campaigns such as Vote Like a Madre and conducts independent expenditure advertising (TV, digital, radio, texting) to support endorsed candidates in key battleground districts. The organization operates alongside a 501(c)(3) foundation and a PAC to deliver a full pipeline of candidate recruitment, training, and voter engagement services.

Product overview

Latino Victory Project operates as a multi-entity political organization consisting of three distinct but related components: Latino Victory Foundation (501(c)(3)), Latino Victory Project (501(c)(4)), and Latino Victory Fund (PAC). The organization offers a portfolio of civic engagement and political programs including Path to Victory (leadership training), First Latinas (Latina candidate recruitment), Miranda Family Rising Stars Fund (young leader mentorship), Latino Talks (community events), the National Young Leaders Network, Texas Coalition (regional organizing), and Vote Like a Madre (voter mobilization campaign). The programs work together to recruit Latino candidates, train them for office, engage voters, and build political power for the Latino community.

Differentiator

Problem solved

Functional benefit

Products and services

• Path to Victory

Quantifiable outcome

• Founded 2013 with co-founders Eva Longoria and Henry Muñoz III
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, flagship, strategic and minor.

• CHC BOLD PACcoreGTM or Marketing PartnerJoint partnership with Congressional Hispanic Caucus BOLD PAC to support Latino candidates. In June 2026, Latino Victory and CHC BOLD PAC issued a joint statement condemning out-of-state Super PAC smear attacks against Rep. Adriano Espaillat in NY-13 primary.
• Voto LatinocoreGTM or Marketing PartnerLead online partner for Hispanic Heritage Month of Action voter registration campaign. Voto Latino, led by Rosario Dawson, provides digital and social media assets for voter mobilization efforts nationwide.
• Mi Familia VotacoreGTM or Marketing PartnerLead ground-level partner for voter registration and GOTV operations in key Latino states. Conducts door-to-door and community outreach to mobilize Latino voters.
• Congressional Hispanic CaucusflagshipGTM or Marketing PartnerNational partner in Hispanic Heritage Month of Action campaign. Provides institutional support and visibility for Latino political empowerment initiatives.
• U.S. Hispanic Chamber of CommercestrategicGTM or Marketing PartnerPartner organization in voter registration and mobilization campaign representing Hispanic business community interests.
• National Association of Latino Elected and Appointed Officials (NALEO)flagshipStrategic or Co-development PartnerProvides polling data and voter projections for Latino electorate. Key partner in election analysis and Latino political participation research.
• Labor Council for Latin American Advancement (LCLAA)strategicGTM or Marketing PartnerLabor partner in voter mobilization efforts representing Latino workers and their families.
• National Education Association (NEA)strategicStrategic or Co-development PartnerPartnership for voter education and mobilization, particularly focused on protecting immigrant rights and combating anti-immigrant policies.
• Mexican American Legal Defense and Educational Fund (MALDEF)flagshipStrategic or Co-development PartnerLeading Latino civil rights organization partner for legal advocacy, voter protection, and political empowerment initiatives.
• National Hispanic Leadership Agenda (NHLA)strategicStrategic or Co-development PartnerCoalition partner for advancing Latino policy priorities and increasing Latino civic participation.
• America's VoicestrategicGTM or Marketing PartnerImmigration reform advocacy partner for voter mobilization and Latino political engagement.
• Alliance for CitizenshipminorGTM or Marketing PartnerPartner in citizenship and voter registration initiatives.
• SEIUstrategicGTM or Marketing PartnerService Employees International Union partner for labor-community coalition on voter mobilization.
• Hispanic FederationflagshipStrategic or Co-development PartnerThe Latino Victory Foundation operates under Hispanic Federation Inc.'s fiscal sponsorship. Hispanic Federation provides administrative infrastructure and organizational support.
• Latino DecisionsstrategicStrategic or Co-development PartnerPolling and research partner conducting surveys on Latino voter preferences, priorities, and engagement patterns to inform campaign strategies.
• Blue Dog Action (BDA PAC)strategicGTM or Marketing PartnerBDA PAC spent close to $1 million to boost Democratic candidate Bobby Pulido in Texas 15th congressional district primary, testing ground for Democratic Party's strategic debate between moderate and progressive factions.
• Giffords (gun violence prevention organization)strategicStrategic or Co-development PartnerJoint research partnership with Giffords on Texas Latino voters and gun violence reform priorities. Research showed Texas Latinos want action on gun violence reform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UnidosUS (formerly National Council of La Raza): The largest national Latino civil rights and advocacy organization, operating affiliate network across 300+ communities. Comparable as a comprehensive Latino empowerment organization with similar mission breadth, though significantly larger and older, with broader issue scope beyond electoral politics.
• Congressional Hispanic Caucus Institute (CHCI): A nonprofit affiliated with the Congressional Hispanic Caucus providing leadership development, internships, and fellowships for Latino youth pursuing public service careers. Comparable as a Latino leadership pipeline organization with parallel training programs to Path to Victory.
• LULAC (League of United Latin American Citizens): The oldest and one of the largest Latino civil rights organizations in the U.S., with extensive council network and historic focus on political empowerment and voter rights. Comparable as a long-standing Latino political and civil rights organization with similar candidate-support and civic engagement activities.

Direct peers

• Hispanic Federation: A leading Latino nonprofit federation serving as fiscal sponsor to the Latino Victory Foundation. Directly comparable as a flagship Latino social services and empowerment coalition partner with overlapping donor and partner networks.
• Voto Latino: A Latino civic engagement organization focused on voter registration, mobilization, and digital campaigns targeting young Latinos. Directly comparable as a sister organization in the Hispanic Heritage Month of Action coalition, sharing target voter demographics and partner ecosystem.
• Mi Familia Vota: A Latino civic participation nonprofit running large-scale voter registration and GOTV operations in battleground states. Directly comparable as a core coalition partner executing complementary ground-level Latino voter mobilization.
• National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund: A 501(c)(3) focused on expanding Latino political participation through research, leadership pipelines, and elected-official development. Directly comparable as a polling and research partner sharing the candidate-development mission.
• Mexican American Legal Defense and Educational Fund (MALDEF): A leading Latino legal civil rights organization focused on litigation, advocacy, and voter protection. Directly comparable as a flagship Latino civil rights coalition partner sharing legal advocacy and political empowerment missions.

Emerging players

• EMILY's List: A political action committee focused on recruiting, training, and electing pro-choice Democratic women candidates. Highly comparable PAC operating model and progressive candidate-support mission, with a different demographic focus (women vs. Latinos) but overlapping donor base and infrastructure.
• America's Voice: An immigration reform advocacy organization conducting research, polling, and voter mobilization campaigns. Comparable as a polling and GOTV coalition partner with overlapping Latino voter outreach priorities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/latinovictoryus
• YouTubeyoutube.com/channel/UCbqcStR-19llOBoezs-W_ZA
• Facebookfacebook.com/latinovictory
• LinkedInlinkedin.com/company/latino-victory-project
• Instagraminstagram.com/latinovictoryus
• TikToktiktok.com/@latinovictoryus

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latino Victory Project