Telling Architectural Systems
Telling Architectural Systems, founded in 2007 and headquartered in Saratoga Springs, NY, is the North American distributor of premium European facade rainscreen and cladding systems, serving architects, developers, contractors, and residential builders across the US and Canada with terracotta, stone, brick, glass, and UHPC products.
- Company typePrivate
- Founded2007
- HeadquartersSaratoga Springs, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Telling Architectural Systems does
Telling Architectural Systems is a privately held LLC founded in 2007 and headquartered at 125 High Rock Avenue, Saratoga Springs, New York, that designs and supplies premium facade rainscreen and cladding systems to architects, developers, general contractors, and residential builders across North America (United States and Canada). The company functions as the exclusive North American distribution channel for a curated portfolio of European manufacturers, including Argeton terracotta (Wienerberger), LithoDecor (LithoStone natural stone, LithoGlass, Lithodecor), Komproment ceramic shingles and slate, Cosentino Dekton engineered stone, Petra UHPC and GFRC, and Wienerberger brick systems (Corium, Linus, European Facing Brick, Thin Brick), supplemented by Telling's own custom structural support engineering for complex geometries and curved facades.
The product line spans nine commercial categories plus residential ceramic and slate cladding, covering terracotta rainscreens and sunscreens, ceramic shingles, modern and thin brick rainscreens, lightweight natural stone, ultra-compact engineered stone, natural slate, laminated glass facades, and ultra-high-performance concrete panels with documented performance attributes such as LithoStone's patented process achieving up to 66% weight reduction versus solid stone and Petra UHPC compressive strengths exceeding 130 MPa. Materials are certified to ISO 14025 and EN 15804 environmental standards, and Telling is a member of the US Green Building Council, supporting LEED and Passive House projects.
The business model is B2B specification-driven: revenue is generated through one-time material sales of premium facade systems with mounting hardware, augmented by project-based professional services for custom profile design, engineering support, and hands-on assistance from concept through installation. GTM operates through direct enterprise field sales backed by sales offices, a self-serve sample-request portal for architects, AIA CEU courses for continuing education, and a content-rich website with case studies, downloads, and active social media presence. Pricing is quote-based and project-specific, with contract cadences ranging from per-project to multi-year engagements. The company has cumulatively installed over 3 million square feet of cladding across commercial and residential projects since founding.
Telling Architectural Systems firmographics
Firmographics- Name
- Telling Architectural Systems
- Website
- https://tellingarchitectural.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Telling Architectural Systems, founded in 2007 and headquartered in Saratoga Springs, NY, is the North American distributor of premium European facade rainscreen and cladding systems, serving architects, developers, contractors, and residential builders across the US and Canada with terracotta, stone, brick, glass, and UHPC products.
- Ownership category
- akta.pro rank
Telling Architectural Systems industry classification
Industry- Product category
- Architectural Cladding Systems
- NAICS
- Glass and Glazing Contractors (238150)
- SIC
- Fabricated Structural Metal Products (3440)
- akta.pro primary industry
- Facade & Cladding Systems (Rainscreens, Panels, EIFS, Siding) (IMAFAMAB)
- akta.pro secondary industry
- Architectural Glazing & Fenestration (Curtain Wall, Windows, Storefronts, Skylights) (IMAFAMAC)
Keywords
Where Telling Architectural Systems is headquartered
LocationHeadquarters
- HQ city
- Saratoga Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Telling Architectural Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Facade Material Sales: Sale of premium facade systems including terracotta rainscreens, ceramic shingles, slate cladding, natural stone, engineered stone, modern brick, glass facades, and UHPC/GFRC panels sourced from leading manufacturers worldwide. Products are sold as complete systems with mounting hardware and technical support.
- Technical Services & Specification Support: Design and construction professionals receive technical depth and practical insight from early concept through installation. Services include custom profile design, engineering support, and hands-on expertise throughout project lifecycle.
- Custom Design & Engineering: Custom tile profiles, shapes, and colors designed to accommodate complex geometries and unique architectural visions, including completely custom structural support systems for challenging installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Project-based custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Telling Architectural Systems product offering
Product offeringCore offering
Telling Architectural Systems designs and supplies premium facade rainscreen and cladding systems for commercial and residential buildings in North America. The company offers a curated portfolio of engineered facade products including terracotta rainscreens and sunscreens, ceramic shingles, modern brick rainscreens, natural stone, engineered stone (Dekton), slate cladding, glass facades, and UHPC/GFRC panels, sourced from leading European manufacturers. It provides complete assembly solutions—material plus custom mounting hardware—alongside technical depth, custom design and engineering support from concept through installation.
Product overview
Telling Architectural Systems provides end-to-end sustainable facade solutions for commercial and residential buildings, offering a curated portfolio of nine distinct product categories: Terracotta Rainscreens and Sunscreens (Argeton brand), Ceramic Shingles (Komproment brand), Modern Brick systems (including Corium Brick Rainscreen, Linus Mortarless Brick, European Facing Bricks, and Thin Brick from Wienerberger), Natural Stone (LithoStone by LithoDecor), Engineered Stone (Dekton by Cosentino), Slate Cladding (Komproment), Glass Facades (LithoGlass by LithoDecor), and UHPC & GFRC (Petra brand). The company, formed in 2007 and headquartered in Saratoga Springs, NY, has installed over 3-million square-feet of cladding and serves as the exclusive North American distributor for these European manufacturers. Their products are certified to ISO 14025 and EN 15804 standards, and the company is a member of the US Green Building Council, supporting LEED certification projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Terracotta Rainscreens (Argeton) High-performance terracotta panels for rainscreen applications providing durable, low-maintenance facade protection with natural clay aesthetics and fire-safe properties, supplied for commercial buildings.
- Terracotta Sunscreens (Argeton) Terracotta sunscreen profiles for effective solar shading that add depth and articulation to facades, reducing heat gain and glare on commercial buildings.
- Ceramic Shingles (Komproment) Natural clay facade cladding tiles fired at temperatures exceeding 2,000°F, designed for long-term durability rated at 150+ years with seamless roof-to-wall applications for commercial buildings.
- Modern Brick (Corium, Linus, European Brick, Thin Brick) Next-generation brick cladding systems including Corium Brick Rainscreen, Linus Mortarless Brick, European Facing Bricks, and Thin Brick, preserving traditional masonry aesthetics with modern installation methods for commercial projects.
- Natural Stone (LithoStone by LithoDecor) Lightweight natural stone facade system engineered using a patented manufacturing process achieving up to 66% weight reduction compared to solid stone while maintaining durability and aesthetic quality, supplied for commercial buildings.
- Engineered Stone (Dekton by Cosentino) Ultra-compact engineered stone panels created using a high-tech sintering process that replicates natural stone formation, offering exceptional strength, UV stability, and mechanical resistance for commercial facades.
- Slate Cladding (Komproment) Natural slate facade shingles capturing traditional slate character in a contemporary cladding format with layered dimensional appearance and natural tonal variation for commercial buildings.
- Glass Facades (LithoGlass by LithoDecor) Laminated glass facade panels combining the durability of safety glass with the flexibility of a lightweight rainscreen system, accommodating panels up to 80 SF with minimal joints for commercial buildings.
- UHPC & GFRC (Petra) Ultra-High Performance Concrete and Glass Fiber Reinforced Concrete panels offering exceptional compressive strengths exceeding 130 MPa with ultra-low porosity, enabling slender and elegant architectural elements on commercial facades.
- Residential Ceramic and Slate Cladding Ceramic and slate exterior cladding products for residential applications, offering lifetime durability, fire resistance, and architectural integrity as an alternative to fiber cement, wood, or vinyl siding.
Quantifiable outcome
- Over 3 million square feet of cladding installed since 2007
- +5 more outcomes
Companies that use Telling Architectural Systems
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Telling Architectural Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Telling Architectural Systems partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and strategic.
- Argeton (Wienerberger)coreArgeton, a Wienerberger company, is a global leader in clay and masonry manufacturing with over two centuries of experience. They supply terracotta rainscreen and sunscreen profiles to Telling Architectural Systems, providing high-performance facade solutions with traditional expertise and advanced production technologies for durability, precision, and environmental performance.
- LithoDecorcoreLithoDecor is a leading specialist in lightweight natural stone and glass facade technology, combining traditional craftsmanship with advanced engineering. Their proprietary production methods enable large-format panels, seamless surfaces, and a wide range of stone varieties for modern building envelopes. They supply LithoStone, LithoGlass, and Lithodecor systems.
- Komproment (Wienerberger Company)coreKomproment is a Danish manufacturer specializing in natural slate and clay facade systems, recognized for sustainable materials, elegant design, and long-term building performance. Rooted in Scandinavian principles of simplicity, durability, and environmental stewardship, they provide ceramic shingles and slate cladding solutions for North American projects.
- CosentinocoreCosentino is a global leader in engineered architectural surfaces, recognized for material innovation, sustainability, and high-performance design. They produce Dekton ultra-compact engineered stone using advanced manufacturing technologies for exceptional strength, resilience, and beauty in demanding environments.
- PetracorePetra is a leading manufacturer of advanced concrete facade technologies, specializing in high-performance UHPC and GFRC systems. Their research-driven approach enables creation of slender profiles, complex geometries, and refined surface finishes without compromising structural integrity, committed to quality, longevity, and responsible construction.
- WienerbergercoreWienerberger is a global leader in clay and masonry manufacturing with more than two centuries of experience, combining traditional expertise with advanced production technologies. They supply brick products including Corium Brick, Linus Mortarless Brick, and European Facing Bricks meeting highest standards of durability, precision, and environmental performance.
- US Green Building Council (USGBC)strategicTelling Architectural is a proud member of the US Green Building Council, a non-profit organization that promotes sustainability in building design, construction, and operation through LEED (Leadership in Energy and Environmental Design), the world's most widely used green building rating system.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Telling Architectural Systems competitors and assessment
Company assessmentDirect peers
- Centria: Centria (a division of Atkore) manufactures architectural metal wall panels and rainscreen systems for commercial facades. It competes with Telling's metal-clad and engineered stone offerings in the same premium architectural specification market.
- Petersen Aluminum: Petersen Aluminum (PAC-CLAD) produces architectural metal wall panels, column covers, and rainscreen systems for commercial facades. It competes with Telling's metal-clad offerings and serves the same architectural specification customer base.
- Sto Corp: Sto Corp is a leading manufacturer of EIFS, stucco, and rainscreen cladding systems for commercial buildings, directly competing with Telling's rainscreen portfolio in the same architectural specification channel. Both target the same B2B architect/contractor customers with engineered exterior wall assemblies.
- MBCI: MBCI manufactures metal wall panels and architectural roofing systems for commercial construction, directly competing in the architectural metal cladding category. Both serve general contractors and design professionals specifying exterior wall assemblies.
- Nichiha USA: Nichiha manufactures fiber cement rainscreen panels and architectural wall systems for commercial and residential facades. It targets the same architect-and-developer specification channel as Telling with premium cladding alternatives.
- Cladding Corp: Cladding Corp supplies architectural rainscreen panels and facade systems for commercial buildings across North America. It is a directly comparable specialty cladding distributor/manufacturer serving the same architectural specification workflow.
- Dryvit Systems: Dryvit is a major North American manufacturer of EIFS and continuous insulation rainscreen systems, directly overlapping Telling's rainscreen cladding offering. Both compete for commercial facade specifications with engineered wall systems emphasizing energy performance.
Broad incumbents
- Kingspan Group: Kingspan is a global leader in insulated panels and building envelope solutions, including rainscreen facades. While broader and much larger than Telling, it overlaps directly in the engineered rainscreen and architectural cladding category and is increasingly active in the North American market.
- Boral Building Products: Boral (now part of Daikin/Goodman) is a major building products manufacturer with significant North American cladding and facade exposure. As a much larger incumbent, it competes broadly with Telling in siding, trim, and architectural cladding categories.
Others
- Cosentino North America: Cosentino is one of Telling's key suppliers (Dekton engineered stone) but also sells directly to architects and contractors in North America. It is a relevant adjacent player — both partner and partial competitor — in the engineered stone facade category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Telling Architectural Systems social profiles
Digital presenceTelling Architectural Systems compliance and trust
Trust signalCompliance3 records
Telling Architectural Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Telling Architectural Systems leadership team
Management profileNumber of profiles
Profiles7 records
Telling Architectural Systems funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Telling Architectural Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Telling Architectural Systems
What does Telling Architectural Systems do?
Telling Architectural Systems designs and supplies premium facade rainscreen and cladding systems for commercial and residential buildings in North America. The company offers a curated portfolio of engineered facade products including terracotta rainscreens and sunscreens, ceramic shingles, modern brick rainscreens, natural stone, engineered stone (Dekton), slate cladding, glass facades, and UHPC/GFRC panels, sourced from leading European manufacturers. It provides complete assembly solutions—material plus custom mounting hardware—alongside technical depth, custom design and engineering support from concept through installation.
Is Telling Architectural Systems a public or private company?
Telling Architectural Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Telling Architectural Systems founded?
Telling Architectural Systems was founded in 2007. It employs 1 to 10 people.
Where is Telling Architectural Systems based?
Telling Architectural Systems is headquartered in Saratoga Springs, United States, in the North America region.
How does Telling Architectural Systems make money?
Three revenue lines are on record. Facade Material Sales are the primary driver. The others are technical Services & Specification Support and custom Design & Engineering.
Who are Telling Architectural Systems's main competitors?
Direct peers on record are Centria, Petersen Aluminum, Sto Corp, MBCI, Nichiha USA, Cladding Corp and Dryvit Systems. Broad incumbents are Kingspan Group and Boral Building Products. Cosentino North America is listed as an others.
Does Telling Architectural Systems have an API?
No public API is recorded for Telling Architectural Systems.
What industry is Telling Architectural Systems in?
Telling Architectural Systems's product category is Architectural Cladding Systems. Its primary akta.pro industry code is IMAFAMAB, Facade & Cladding Systems (Rainscreens, Panels, EIFS, Siding), with a secondary code of IMAFAMAC, Architectural Glazing & Fenestration (Curtain Wall, Windows, Storefronts, Skylights). Its NAICS code is 238150 and its SIC code is 3440.