You.i TV
You.i TV is an Ottawa-based software company, founded in 2007, that builds a cross-platform SDK enabling streaming video applications across mobile, tablet, game console, streaming-device, and Smart TV form factors for media and entertainment customers.
- Company typePrivate
- Founded2023
- HeadquartersOttawa, Canada
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What You.i TV does
You.i TV, founded in 2007 and headquartered in Ottawa, Canada, is a private, for-profit software company that builds a cross-platform software development kit (SDK) for streaming video applications. Its SDK targets the full device surface a modern streaming service must serve — mobile phones, tablets, game consoles, dedicated streaming devices, and Smart TVs — letting customers port or build a single video app across these form factors rather than maintaining parallel native codebases. The short firmographic description frames the product as a video-app SDK for media and entertainment customers needing consistent UX and playback behavior across heterogeneous device ecosystems.
The company's commercial history is dominated by capital raises rather than disclosed product milestones. Across 2010–2020, You.i TV raised approximately $35.1 million in disclosed equity and grant funding across six rounds, with two further rounds undisclosed in dollar terms. The investor mix is unusually strategic: Warner Media participated in both the 2016 and 2018 rounds (the latter a $23 million round led by Causeway Media Partners), and UK pay-TV operator Sky UK added capital in 2019. Growth-equity and media-tech specialists — Kayne Anderson Growth Capital, Causeway Media Partners, and Vistara Growth — provided multiple backings, while Canadian federal economic-development funding arrived in 2020 via FedDev. The leadership data is sparse: only co-founder and CTO Stuart Russell is named, with no CEO, CRO, or other C-suite disclosed in the input.
Business-model inference is limited by the absence of pricing disclosure, but the inputs are consistent with an enterprise SDK-licensing model sold to media and pay-TV operators. Critical operational details are missing from the provided material: no headcount, no revenue, no named-customer logos, no product-roadmap signals, no partnership pipeline beyond investors, and no AI/ML capability disclosure. Any downstream analyst should treat the present writeup as a profile-of-record based solely on the supplied firmographic, funding, and leadership inputs.
You.i TV firmographics
Firmographics- Name
- You.i TV
- Legal name
- Rhythm & Howl
- Website
- https://youi.tv
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- You.i TV is an Ottawa-based software company, founded in 2007, that builds a cross-platform SDK enabling streaming video applications across mobile, tablet, game console, streaming-device, and Smart TV form factors for media and entertainment customers.
- Ownership category
- akta.pro rank
You.i TV industry classification
Industry- Product category
- Cross-Platform Video App SDK
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Video Player SDKs & Playback Apps (Web/Mobile/CTV) (MPAHAJAD)
- akta.pro secondary industries
- Developer Tooling & SDK Platforms (BPAMAOAD), SDKs, APIs & Platform Integration Tools (Console/Store/Identity) (MPAFAFAJ), Streaming Technology & SDK Providers (Low-latency video, input, client SDKs) (MPAFAHAD)
Keywords
Where You.i TV is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
You.i TV business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Restaurant dining service: Revenue generated from serving food and beverages to dine-in customers across breakfast, lunch, and dinner service periods. The restaurant offers a local discount program for Canmore residents and their guests (15% discount at spa and restaurant).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Local resident discount program |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
You.i TV product offering
Product offeringCore offering
You.i TV offers a software development kit (SDK) for building streaming video applications that run across mobile, tablet, game consoles, streaming devices, and Smart TVs. The SDK enables media and entertainment companies to develop cross-platform video apps from a single codebase, accelerating time-to-market for OTT and connected TV experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- You.i TV SDK A software development kit (SDK) that enables developers to build streaming video applications across mobile, tablet, game consoles, streaming devices, and Smart TVs from a unified codebase. Targeted at media companies, broadcasters, and streaming service operators.
Companies that use You.i TV
Customer profileSegments2 records
You.i TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
You.i TV partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
You.i TV competitors and assessment
Company assessmentDirect peers
- JW Player: JW Player provides a video player SDK and online video platform used by media companies, broadcasters, and enterprises — directly comparable to You.i TV as a cross-platform video player and app development toolkit for OTT services.
- THEOplayer: THEOplayer builds a multi-platform video player SDK for live, VOD, and low-latency streaming across web, mobile, and CTV — a near-direct competitor to You.i TV in cross-device playback tooling.
- Bitmovin: Bitmovin offers a video streaming infrastructure stack including player SDKs, encoders, and analytics used by OTT platforms and broadcasters — overlapping with You.i TV at the player SDK layer and broader streaming tooling layer.
- Mux: Mux provides video infrastructure APIs and player SDKs for streaming video at scale; it competes with You.i TV on developer-facing tooling for building and operating video applications across platforms.
- 24i Media: 24i Media builds app development platforms and front-end toolkits for video streaming services across web, mobile, and CTV — directly comparable to You.i TV's multi-platform OTT app framework.
- Accedo: Accedo provides video experience services and app development tooling for streaming operators, with a strong focus on CTV and multi-device launches — directly overlapping with You.i TV's core offering.
- Vimeo OTT (Vimeo Streaming): Vimeo's OTT product offers an end-to-end platform for launching subscription video apps and channels, including app templates and SDKs — competing with You.i TV for OTT service launches and app monetization tooling.
- Brightcove: Brightcove is an established online video and OTT platform whose app SDKs and video cloud compete with You.i TV for media-company OTT app development and multi-screen delivery workflows.
Broad incumbents
- Google ExoPlayer / Cast SDK: Google's ExoPlayer (Android) and Cast SDK provide free, first-party video playback and casting infrastructure that competes at the player-SDK layer with You.i TV, particularly for Android and Chromecast-based deployments.
- AWS Elemental MediaServices: AWS Elemental provides cloud-based video encoding, packaging, and delivery services that OTT platforms use in lieu of or alongside SDK-based players — a broad incumbent in the streaming infrastructure stack where You.i TV's customers operate.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
You.i TV social profiles
Digital presenceYou.i TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
You.i TV leadership team
Management profileNumber of profiles
You.i TV funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
You.i TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about You.i TV
What does You.i TV do?
You.i TV offers a software development kit (SDK) for building streaming video applications that run across mobile, tablet, game consoles, streaming devices, and Smart TVs. The SDK enables media and entertainment companies to develop cross-platform video apps from a single codebase, accelerating time-to-market for OTT and connected TV experiences.
Is You.i TV a public or private company?
You.i TV is a private company. It is classified as venture growth investor backed and is currently operating.
When was You.i TV founded?
You.i TV was founded in 2023. It employs 5,001 to 10,000 people.
Where is You.i TV based?
You.i TV is headquartered in Ottawa, Canada, in the North America region.
How does You.i TV make money?
One revenue line is on record: restaurant dining service.
Who are You.i TV's main competitors?
Direct peers on record are JW Player, THEOplayer, Bitmovin, Mux, 24i Media, Accedo, Vimeo OTT (Vimeo Streaming) and Brightcove. Broad incumbents are Google ExoPlayer / Cast SDK and AWS Elemental MediaServices.
Does You.i TV have an API?
No public API is recorded for You.i TV.
What industry is You.i TV in?
You.i TV's product category is Cross-Platform Video App SDK. Its primary akta.pro industry code is MPAHAJAD, Video Player SDKs & Playback Apps (Web/Mobile/CTV), with a secondary code of BPAMAOAD, Developer Tooling & SDK Platforms. Its NAICS code is 516210 and its SIC code is 3577.