Orange Logic

What Orange Logic does

Orange Logic is a privately held enterprise software company founded in 1998 and headquartered in Irvine, California, with wholly-owned subsidiaries in the United Kingdom, France, and Vietnam. The company builds a unified content orchestration platform anchored by its Digital Asset Management (DAM) system and supplemented by modular add-ons including Media Asset Management (MAM), Project Management, Digital Rights Management (DRM), Brand Experiences (brand portals), Corporate Archive, Media Bridge hybrid storage, OrangeAI, and the Agentic AI Studio. The platform runs natively on AWS, Microsoft Azure, and Google Cloud, exposes 9,000+ REST API endpoints, and is engineered to operate at scale for clients managing 50M+ assets and 90k+ users across 550k+ API calls per second. The product set combines deep native integrations with Adobe Creative Cloud, Figma, Microsoft 365, Slack, Salesforce, and other tools through the Orange Logic Marketplace.

The company's revenue model is enterprise SaaS subscription, sold via direct field sales under quote-based pricing with annual billing implied; customer agreements allow immediate cancellation with no lock-in penalties, and fees may increase annually at the greater of 10% or CPI. Orange Logic targets Fortune 100 organizations across Media & Entertainment, Retail/CPG, Tech, Healthcare, Finance and Insurance, Manufacturing, GLAM, Education, and NGO verticals, with named reference customers including BBC, Amazon, Reuters, Bloomberg, Pearson, Instacart, Lionsgate, A+E Networks, ITV, GSK, Ubisoft, The North Face, United Nations, Headspace, and Tourism Ireland. Distribution is consultative and high-touch, with a 'Book a Demo' sales-led motion and a recent EMEA leadership appointment (Ben Colenso, June 2025) to accelerate regional expansion.

Orange Logic has invested over $90 million in product development and reports a 50% revenue growth in 2023 alongside 99.6% customer retention. The company is recognized as a Leader in the 2025 Gartner Magic Quadrant and the 2026 Forrester Wave for Digital Asset Management, holds SOC 2 Type 2 (A-LIGN, March 2024–February 2025), ISO/IEC 27001:2013 (re-certified by A-LIGN), HIPAA, GDPR, CCPA, and CSA STAR compliance certifications, and maintains an A rating from SecurityScorecard. The company has no disclosed venture capital or private equity funding and appears to be self-funded under Founder/CPO Karl Facredyn and CEO Brian McLaughlin.

Name

Orange Logic

Legal name

Orange Logic, LLC

Website

https://orangelogic.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Orange Logic is a private enterprise software company founded in 1998 that sells a unified content orchestration platform anchored by Digital Asset Management, with add-on modules for MAM, DRM, Brand Portals, and AI agents, sold primarily to Fortune 100 customers across media, retail, tech, healthcare, and finance via annual SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Digital Asset Management Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Asset Management (DAM) (HDAEAGAE)

akta.pro secondary industry

Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)

Keywords

• Digital asset management
• Enterprise content orchestration
• Media asset management
• Digital rights management
• Brand portal software

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Services: Subscription-based SaaS services provided via the internet, with fees specified in Order Forms. Fees may be subject to annual increase at greater of 10% or CPI rate. No lock-in contracts with immediate cancellation option.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Orange Logic provides an enterprise digital asset management (DAM) platform that centralizes, organizes, and distributes digital content for Fortune 100 organizations. The platform combines DAM, Media Asset Management (MAM), Digital Rights Management (DRM), project management, and AI-powered automation into a unified content orchestration system supporting photos, videos, 3D assets, and creative files at enterprise scale.

Product overview

Orange Logic offers a unified enterprise content orchestration platform built around its core Digital Asset Management (DAM) system. The platform operates as a modular architecture combining the central DAM platform with specialized add-on modules including Media Asset Management (MAM) for video workflows, Project Management for campaign planning, Digital Rights Management (DRM) for governance, Brand Experiences (Brand Portals) for external distribution, Agentic AI Studio for AI agent automation, Media Bridge for hybrid storage, OrangeAI for intelligent features, and Corporate Archive for long-term preservation. The platform integrates directly with creative tools (Adobe Creative Cloud, Figma), productivity tools (Microsoft Office, SharePoint), communication platforms (Slack), and cloud infrastructure (AWS, Azure, Google Cloud) through the Orange Logic Marketplace. Additional capabilities include Workflows & Automations, Approvals, Forms, Templates, and Digital Preservation tools. The company has invested over $90 million in product development and releases major software updates quarterly with continual minor updates.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Asset Management (DAM) Platform Enterprise digital asset management platform designed to centralize and manage photos, videos, 3D, and creative assets at scale, with AI-powered features and departmental flexibility for organizations.
• Media Asset Management (MAM)

Quantifiable outcome

• 37% increase in data-driven decision making
• +5 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability16 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core and flagship.

• AWS (Amazon Web Services)coreTechnology or IntegrationOrange Logic runs on AWS cloud infrastructure providing the foundation for its enterprise DAM platform. AWS integration enables scalable, reliable cloud hosting.
• Microsoft AzurecoreTechnology or IntegrationCustomers can choose to host Orange Logic on Microsoft Azure cloud to support their sustainability objectives and existing Microsoft infrastructure.
• Google CloudcoreTechnology or IntegrationOrange Logic runs on Google Cloud Platform, offering customers flexibility to choose their preferred cloud provider.
• Adobe Creative CloudflagshipTechnology or IntegrationDeep integration with Adobe applications including Photoshop, Illustrator, InDesign, Premiere Pro, and Lightroom. Users can pull assets from Orange DAM while working within Adobe apps and save files directly to DAM storage. Adobe Premiere Pro integration enables video editing without leaving the DAM.
• FigmacoreTechnology or IntegrationFigma integration allows users to add the Orange DAM in-app browser plug-in, pull assets while working within Figma, and save .fig files directly to DAM storage.
• Getty ImagescoreTechnology or IntegrationUsers can search Getty Images directly within the Orange DAM user interface, eliminating need to store stock photos in DAM.
• Microsoft 365 / SharePointcoreTechnology or IntegrationIntegration with Microsoft SharePoint for enterprise collaboration and document management workflows.
• SalesforcecoreTechnology or IntegrationIntegration with Salesforce CRM for connecting DAM assets with customer relationship management workflows.
• SlackcoreTechnology or IntegrationSlack integration for team notifications and collaboration around digital assets.
• BrightcovecoreTechnology or IntegrationVideo platform integration for video management and distribution workflows.
• YouTubecoreTechnology or IntegrationIntegration for video distribution and management across YouTube platform.
• DropboxcoreTechnology or IntegrationCloud storage integration for backup and asset import/export workflows.
• Facebook/MetacoreTechnology or IntegrationIntegration for social media asset distribution and management.
• A-LIGNcoreImplementation/ SI/ Consulting PartnerIndependent third-party auditor providing ISO/IEC 27001 certification and SOC 2 examination services.
• Gazelle ConsultingcoreImplementation/ SI/ Consulting PartnerThird-party consulting firm conducting annual HIPAA Risk Assessments to ensure Orange Logic's adherence to Security Management Standard of HIPAA Security Rule.
• SecurityScorecardcoreTechnology or IntegrationCybersecurity risk rating platform for ongoing assessments of Orange Logic's security infrastructure, risk and compliance monitoring, and vulnerability elimination.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bynder: Bynder is a leading cloud-based enterprise DAM platform serving mid-market and enterprise marketing teams. It competes directly with Orange Logic across core DAM, brand portal, workflow and creative collaboration use cases, and is consistently named alongside Orange Logic in Forrester and Gartner DAM evaluations.
• Cloudinary: Cloudinary is a media experience platform providing image and video management, transformation and AI-powered asset optimization for developers and marketers. It is a direct peer on media asset management and AI-driven DAM capabilities, frequently compared head-to-head with Orange Logic in analyst DAM waves.
• Aprimo: Aprimo combines DAM with marketing resource management (MRM), content planning and workflow automation for enterprise marketing teams. Its DAM + project management positioning closely mirrors Orange Logic's content orchestration platform and it competes for the same Fortune 100 marketing operations budgets.
• Wedia: Wedia is a European-based enterprise DAM vendor specializing in marketing content management, brand portals and AI-powered asset distribution for global brands. It is a direct peer with overlapping enterprise customer base (especially in EMEA), competing head-to-head in brand portal and content distribution use cases.
• Brandfolder (Smartsheet): Brandfolder, part of Smartsheet, is an enterprise DAM platform focused on brand asset management, workflows and analytics for marketing teams. It is a direct peer in mid-market and enterprise DAM, with comparable brand portal, permissions and analytics features to Orange Logic.
• Canto: Canto is a DAM platform serving mid-market and enterprise customers with asset organization, sharing and brand portal functionality. It is a direct peer in DAM, generally positioned slightly down-market from Orange Logic but frequently evaluated alongside it for brand asset management use cases.
• WoodWing: WoodWing provides DAM and content production tools for publishers and brand-driven organizations, with a strong position in magazine, book and brand-to-publish workflows. Its Studio and DAM platform overlap with Orange Logic's MAM and publishing-focused asset management capabilities.
• MediaValet: MediaValet is an enterprise DAM platform built on Microsoft Azure with strong video, AI and integration capabilities. It is a direct peer in cloud-native DAM, frequently competing with Orange Logic in enterprise and mid-market deals with a similar technology-forward positioning.

Broad incumbents

• Adobe Experience Manager (Adobe): Adobe Experience Manager is part of Adobe Experience Cloud and bundles DAM with broader content, personalization and MarTech capabilities. It is the broad incumbent in enterprise DAM, directly overlapping with Orange Logic in media, retail and Fortune 100 deals where Adobe's bundled pricing and creative suite integrations are a competitive threat.
• Hyland (Nuxeo): Hyland's content services platform (including the Nuxeo acquisition) provides enterprise content management, DAM and process automation for highly regulated industries. It is a broader incumbent adjacent to Orange Logic in regulated verticals (insurance, healthcare, government) where DAM overlaps with ECM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orange-logic
• Xx.com/OrangeLogic

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Logic