What Lash Affair does

Lash Affair is a professional eyelash extension supply company and training academy founded in 2014 in Scottsdale, Arizona by certified lash artist Jenelle Paris. The company supplies over 10,000 lash professionals worldwide with a vertically integrated product portfolio covering PBT lash trays (Couture and Luxury lines), humidity-optimized cyanoacrylate adhesives (Clear Connection, True Love, The One, Love Potion #9, Infatuated), hand-tested precision tweezers (Perfect Fit, Sweet Spot, Precisely Right), extension-safe aftercare (TLC tea-tree cleanser, Lashgasm serum, The Good Ex mascara, Growin' + Showin' biotin spray), adhesive storage (Love Shack), and a patented 17-slot Lash Palette organizer made in the United States from FDA-compliant materials. The standalone ModesTease line extends the catalog into brow and lash lift kits, creams, fixers, and serifs, and Lash Affair Academy delivers online certification courses for classic, volume, and mega volume techniques accompanied by a 146-page professionally published curriculum manual.

Lash Affair makes money through three complementary revenue streams. The direct-to-consumer storefront at lashaffair.com sells individual units, bundled kits ($255-$525), and consumables ($22-$55), with a Subscribe + Save program offering 30% off recurring orders and a VIP Beauty Club loyalty tier offering automatic 30-50% discounts to approved professional members. A separate B2B wholesale portal at account.lashaffair.com serves licensed beauty professionals and lash studios purchasing in bulk, including 20-packs of biotin spray and full artist kits. A third stream comes from training: paid online certification courses starting at $95, each including the curriculum manual, certification, and a 10% graduate discount on subsequent professional supply purchases that funnels graduates into the product ecosystem.

The company is privately held, founder-owned, and largely bootstrapped aside from a $280,000 round in June 2019; it operates from a Scottsdale-based headquarters and warehouse with 11-50 employees, maintains an iOS and Android app presence, and distributes marketing content and educational material across Instagram, Facebook, YouTube, Pinterest, TikTok, and LinkedIn under the @lashaffairbyjp and Lash Affair brand handles.

Name

Lash Affair

Legal name

Lash Affair

Website

https://lashaffair.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Lash Affair is a Phoenix-based, founder-owned supplier of professional eyelash extension products, aftercare, kits, and accredited online certification training, serving over 10,000 licensed lash artists worldwide through its DTC storefront, B2B wholesale portal, and subscription programs.

Ownership category

akta.pro rank

Product category

Professional Beauty Supplies

NAICS

Toilet Preparation Manufacturing (32562), Toilet Preparation Manufacturing (325620)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC)

akta.pro secondary industries

Eyebrow & Eyelash Training (Brow Design/Lash Extensions/Lifts) (HSALANAG), Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon) (HSALAIAK)

Keywords

• Professional eyelash extensions
• Lash extension supplies
• Lash artist training
• Professional beauty adhesives
• Eyelash extension kits

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Professional Product Sales: E-commerce sales of eyelash extension supplies including lashes, adhesives, tweezers, aftercare products, and accessories to certified lash artists. Products sold in individual units and bundled kits. Subscription model (Subscribe + Save) offers 30% discount on recurring orders.
2. Training & Certification Courses: Online and in-person education through Lash Affair Academy providing certification for classic, volume, and mega volume techniques. Courses include professionally published 146-page curriculum manuals. Revenue from course fees and associated training kit purchases.
3. B2B Wholesale: Wholesale pricing tier for licensed beauty professionals and lash studios purchasing supplies in bulk quantities through dedicated B2B login portal.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Lash Affair develops, manufactures, and sells professional eyelash extension supplies including sterilized PBT lash trays (Couture and Luxury lines), humidity-specific cyanoacrylate adhesives, precision tweezers, lash and brow lift kits, and aftercare products (cleansers, serums, biotin sprays). The company also operates Lash Affair Academy, delivering accredited online certification courses for classic, volume, and mega volume lash extension techniques with 146-page published curriculum manuals. All products are developed and tested by founder Jenelle Paris in real studio conditions and distributed globally to licensed lash professionals.

Product overview

Lash Affair is a professional eyelash extension supply company founded in 2014, offering a comprehensive B2B product portfolio for certified lash artists. The company provides professional-grade eyelash extensions (Couture and Luxury lines), specialized adhesives (True Love, Clear Connection, The One, Love Potion #9, Infatuated), precision tweezers (Perfect Fit, Sweet Spot, Double Date, On Point), and complete artist kits. Their aftercare line includes TLC cleanser, Lashgasm serum, and Growin' + Showin' biotin spray. The ModesTease branded collection offers lash and brow lift kits with creams, shields, and tools. Lash Affair Academy provides online certification courses for classic, volume, and mega volume techniques. Products are sold exclusively to certified lash artists and licensed beauty professionals, with over 10,000 lash professionals served worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Couture Mega Volume Lash Extensions Handmade professional eyelash extension trays made from sterilized PBT material with matte finish for a natural lash appearance. Double heated for curl retention; available in CC, C, D curls with diameters .03 to .06 and lengths 6-16mm. For certified lash artists performing volume and mega volume application.
• Luxury Classic Lash Extensions Professional-grade silk PBT lash trays designed for 1:1 classic application with semi-gloss finish and slight taper. Softer and less curly than the Couture line, with thinner orange-style strip; available in B, C, D, L+ curls and .12, .15, .18 diameters. For certified lash artists performing classic extension services.
• Luxury Volume Lash Extensions Professional volume lash extensions made from sterilized PBT silk lashes with semi-gloss finish and slight taper. Engineered for maximum fullness without compromising integrity, designed to bloom evenly and photograph well. For certified lash artists performing volume services.
• Dirty Little Secrets Pre-Made Lash Extension Fans Pre-made volume fans with pointed bases and perfect symmetry, nearly indistinguishable from pro-made fans. 400 fans per mixed-length tray and 800 fans per single-length tray; available in CC curl with .03, .05, .07 diameters. Saves lash artists time on volume fan creation.
• Clear Connection Lash Adhesive Clear lash adhesive engineered for pro lash artists with 1-second set time, 7+ week retention, and 16-60% humidity range. Free of carbon black and latex, designed for invisible bond with no white shadow or gray cast on colored or sensitive sets.
• True Love Quick-Dry Lash Extension Adhesive Maximum bond adhesive for advanced lash extension artists who work fast. Slightly thinner viscosity than The One adhesive; latex-free formula with strong retention for classic and volume lash sets in the 45-55% humidity range.
• The One Low Humidity Lash Extension Adhesive Low humidity lash adhesive with slightly thicker viscosity than True Love, designed for balanced black formula that handles classic and lighter volume work. Strong hold engineered for the 30-45% humidity range to eliminate retention issues.
• Love Potion #9 High Humidity Lash Extension Adhesive High humidity eyelash glue designed for 55%+ humidity conditions with wider acceptable range. Latex-free formula specially formulated to comply with EU cosmetic regulations. Ultra bond for professional volume and classic applications.
• Infatuated Sensitive Lash Extension Adhesive Diluted-cyanoacrylate lash adhesive engineered for sensitive clients including reactive eyes, first-time wearers, and clients who have failed standard bonds. Latex-free formula with slower ~2-3 second set time for controlled application and reduced fume exposure.
• Precisely Right Curved Lash Tweezers Hand-tested, extra versatile curved eyelash extension tweezers with thinner precision tips for every technique. Lightweight design with loose grip and light tension to help eliminate finger, wrist, and hand fatigue for lash artists during long application sessions.
• Perfect Fit Curved Volume Lash Tweezers Matte black ribbed volume tweezers with curved L tips for making premade volume fans and classic application. Ribbed precision tips improve accuracy and speed up service time; boot closes tight to keep fan bases connected.
• Sweet Spot Volume Lash Tweezers Fan-favorite volume lash tweezers with straight L precision tips for volume pickup. Designed for hybrid, volume, and mega volume lash sets. Hand-tested by lash artists with loose grip to reduce hand fatigue.
• TLC Tea Tree 3-in-1 Eyelash Extension Cleanser Gentle, water-based foaming cleanser with tea tree extract for antibacterial properties to help prevent bacterial infections like blepharitis. Clinically tested formula that removes makeup, oils, and debris without breaking down cyanoacrylate adhesive bonds; designed for daily use morning and night by extension wearers.
• Lashgasm Lash + Brow Serum Paraben-free eyelash and brow growth serum packed with vitamins, peptides, proteins, and moisturizing ingredients. Safe for light-colored eyes and won't change eye color; board certified safe for daily use under lash extensions. 4-month supply.
• Growin' + Showin' Biotin Spray Oral vitamin spray containing biotin, vitamin C, iron, vitamin E, amino acids, L-Arginine, L-Cysteine, L-Lysine, and copper. Designed to support collagen and keratin production for lash, hair, skin, and nail growth with 90%+ absorption rate. Results visible in as little as 10 days.
• The Good Ex Eyelash Extension Safe Mascara Water-based, oil-free, highly pigmented mascara specifically designed for lash extension wearers. Safe for classic extensions and bottom lashes only; won't break down adhesive bonds and washes off easily with extension-safe cleansers.
• ModesTease Lash + Brow Lift Kit Custom-made brow and lash lift kit including 10 lift creams, 10 neutralize creams, pre-treatment, 8 pairs of silicone shields in various sizes, lash lift glue, Single AF lash lift tool, 2 lash fixers, 20 disposable wands, and 20 adhesive applicators in a reusable cosmetic bag. For certified lash artists offering lash lift and brow lamination services.
• ModesTease Lash Lift Glue Professional lash lift glue for adhering lashes and brows to setting shields during brow and lash lift treatments. Applied in thin layers using lash lift glue applicators for a secure bond between natural lashes and silicone shields.
• ModesTease Lift + Neutralize Cream Replacement Packs Pre-packaged lift and neutralize creams for lash lifts and brow laminations. Each pack contains 10 treatments (up to 20 if scheduled back to back). Pre-portioned to eliminate waste and ensure consistent results for lash artists.
• Classic Lash Kit Complete classic lash extension kit including 3 trays of lashes, lash tile, True Love adhesive, 3M tape, alcohol pads, gel pads, breakup remover, 2 pairs of tweezers, brushes, microtip swabs, adhesive platforms, nano mister, practice strip lashes, TLC cleanser, cleansing brush, aftercare product, lash map stickers, travel case, and lash mirror. For newly certifying or established classic lash artists.
• Volume Lash Kit Complete volume lash extension kit with 5 trays of volume lashes, lash tile, Clear Connection adhesive, under eye gel pads, and lash mirror. Everything needed to create fluffy volume lash sets; for lash artists performing volume services.
• Classic Eyelash Extension Course (Lash Affair Academy) Online course teaching classic lash application techniques with a comprehensive 146-page professionally published manual. Covers the eye, contraindications, sanitation, types of extensions, tweezers, adhesives, consultation, design, fundamentals, application, and aftercare. Includes official Lash Certification and a 10% graduate discount on professional products.
• Lash Palette Eyelash Extension Supplies Organizer 17-slot organizer for all lash products including trays, glues, tweezers, and brushes. Patented by J. Paris and 100% made in the United States. FDA-compliant materials meeting industry sanitation guidelines. Dimensions 9 x 11 x 2 inches. For professional lash artists organizing studio supplies.
• Love Shack Airtight Adhesive Storage Airtight storage container for lash adhesives that creates a vacuum seal to protect from humidity. Stores up to 5 adhesives and extends adhesive life by keeping them dry and dark. Includes silica packet compartment.

Quantifiable outcome

• Retention of 7+ weeks with Clear Connection adhesive under optimal humidity conditions
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bella Lash: Specializes in eyelash extension supplies and accredited lash training programs for new artists, mirroring Lash Affair's products-plus-Academy flywheel.
• Xtreme Lashes: Established professional eyelash extension brand offering application supplies, adhesives, aftercare, and global certified training — directly overlaps with Lash Affair's catalog and academy.
• NovaLash: Professional eyelash extension supplies and training programs sold to licensed lash technicians, with overlapping adhesives, lash trays, and aftercare SKUs.
• SugarLash PRO: Professional lash extension supplier (adhesives, lashes, aftercare, tweezers) targeting independent lash artists with subscription and wholesale options similar to Lash Affair.
• BL Lashes: Professional lash supplies brand with training certifications, adhesives, lash trays, and aftercare products serving a similar licensed-artist customer base.
• Borboleta Beauty: Professional eyelash extension brand that sells supplies (adhesives, lashes, tweezers) directly to certified lash artists alongside certified training — near-identical offering to Lash Affair.

Broad incumbents

• Ardell: Mass-market lash beauty brand under American International Industries; competes at the consumer end of the lash category and represents a potential distribution threat as the brand scales into professional channels.
• House of Lashes: Broader beauty brand best known for premium false/strip lashes and lash accessories, overlapping Lash Affair on false-lash and accessory categories but not professional extensions or training.
• RevitaLash Cosmetics: Established lash/brow serum and cosmetics brand with selective professional distribution; overlaps with Lash Affair on Lashgasm serum and aftercare positioning.

Regional players

• London Lash Pro: UK-based professional eyelash extension supplier and online training academy offering comparable products and certification courses, primarily serving European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/lashaffairbyjp
• Facebookfacebook.com/lashaffairbyjp
• LinkedInlinkedin.com/company/lash-affair-store
• Instagraminstagram.com/lashaffairbyjp
• TikToktiktok.com/@lashaffairinc
• Pinterestpinterest.com/LashAffairblogger
• Xx.com/LashAffairbyJP

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lash Affair