Xtreme Lashes
Xtreme Lashes is a US private beauty company that designs and distributes semi-permanent eyelash extension systems, proprietary adhesives, and aftercare cosmetics, serving certified lash stylists, beauty schools, retailers, and end consumers across 50+ countries.
- Company typePrivate
- Founded2005
- HeadquartersSpring, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Xtreme Lashes does
Xtreme Lashes is a privately held US beauty company founded in 2005 by Registered Nurse Jo Mousselli, specializing in semi-permanent eyelash extensions and the professional ecosystem that supports them. The company designs, manufactures, and distributes proprietary lash fibers (Faux Mink Classic, Faux Mink Bold, and Canister Lashes across 1,000+ length/thickness/curvature/color combinations), adhesive systems (including the Flash Cure™ UV-activated adhesive and Rapid Cure Technology®), and application tools built around trademarked X30/X35/X40/X50 curvature classifications and the Omni Volume® application system.
The business operates through two interlocking revenue streams. On the professional side, Xtreme Lashes sells lash supplies, adhesives, primers, and tools to certified Lash Stylists, and monetizes certification through in-person and now livestream Xtreme LIVE training programs, Career Builder bundles, and continuing education. On the consumer side, the company sells extension-compatible aftercare products (Amplifeye Lash & Brow Fortifier, GlideLiner, Total Eye Repair Serum, cleansers and concealers) direct-to-consumer via XtremeLashes.com and through authorized retailers, while the Lash Stylist Directory routes consumer demand back to certified professionals.
Distribution spans 50+ countries via DTC e-commerce, an Authorized Retailer Program (wholesale with retailer markup potential), franchise and licensing arrangements for international expansion, and field sales support for beauty professionals. The company is wholly founder-owned, structured as Xtreme Lashes, LLC, with no disclosed external funding, and reported 101-250 employees with a 4.9/5 customer satisfaction rating across 650+ reviews as of its 20th anniversary in 2025.
Xtreme Lashes firmographics
Firmographics- Name
- Xtreme Lashes
- Legal name
- Xtreme Lashes, LLC
- Website
- https://xtremelashes.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Xtreme Lashes is a US private beauty company that designs and distributes semi-permanent eyelash extension systems, proprietary adhesives, and aftercare cosmetics, serving certified lash stylists, beauty schools, retailers, and end consumers across 50+ countries.
- Ownership category
- akta.pro rank
Xtreme Lashes industry classification
Industry- Product category
- Professional Eyelash Extensions
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Hair, Nail, and Skin Care Services (81211)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Eyelash Extensions (Classic/Hybrid/Volume) (HSALAIAH)
- akta.pro secondary industries
- Eyebrow & Eyelash Training (Brow Design/Lash Extensions/Lifts) (HSALANAG), Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC)
Keywords
Where Xtreme Lashes is headquartered
LocationHeadquarters
- HQ city
- Spring
- HQ country
- United States
- HQ region
- North America
Markets served
Xtreme Lashes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Professional Lash Supplies: Sale of professional-grade eyelash extension products including adhesives, primers, cleansers, tweezers, and lash maps to certified Lash Stylists. Revenue is transactional with repeat purchase patterns driven by product consumption.
- Professional Training & Certification: Comprehensive training programs for beauty professionals seeking certification in Xtreme Lashes application techniques. Programs include various certification levels with associated fees and optional financing plans.
- Consumer Aftercare Products: Direct-to-consumer sales of aftercare products including cleansers, conditioners, and touch-up supplies for clients who have received Xtreme Lashes extensions.
- Authorized Retailer Program: Revenue from approved retail partners including salons and spas that purchase Xtreme Lashes products for resale, with potential volume-based pricing tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Lash Products |
| One time/ perpetual license | Multi-year contract | Professional Training Certification |
| Subscription | Monthly | Pro Account Benefits |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels6 records
Xtreme Lashes product offering
Product offeringCore offering
Xtreme Lashes manufactures and sells professional semi-permanent eyelash extension products (lashes, adhesives, tools, aftercare cosmetics) and provides structured training and certification programs for beauty professionals. The portfolio spans proprietary Faux Mink extensions, Flash Cure™ UV adhesive technology, and X30®–X50® curvature systems across 1,000+ product variations, with live online Classic and Omni Volume certification courses plus bundled Career Builder packages.
Product overview
Xtreme Lashes is a professional beauty brand specializing in semi-permanent eyelash extensions and compatible aftercare products. The core product portfolio includes Faux Mink Classic, Faux Mink Bold, Faux Mink Bold Color, and Canister Lashes available in over 1,000 combinations of lengths, thicknesses, colors, and curvatures. The Flash Cure UV adhesive system provides faster-curing technology for professional stylists. The company offers a comprehensive training ecosystem with Xtreme LIVE Online certification programs (Classic Lash Extension and Omni Volume), bundled Career Builder packages for beginners and experienced stylists, and ongoing education. Consumer-facing aftercare products include the Amplifeye Lash & Brow Fortifier, GlideLiner, Total Eye Repair Serum, and cosmetics specifically formulated for extension wear. The business model includes B2B professional supplies, consumer retail products, B2C loyalty programs (Xtreme Rewards, Loyal Lashista Inventory Savings offering up to 30% discounts), an Authorized Retailer Program, and a Lash Stylist Directory connecting certified professionals with clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Faux Mink Classic Eyelash Extensions Weightless faux mink lash extensions with matte finish, long tapered tips, and natural feathery appearance; water-resistant to reduce twisting and tangling. For certified lash stylists applying classic single-layer eyelash extensions.
- Faux Mink Bold Eyelash Extensions Bold, high-flexibility lash extensions with short taper for dramatic volume; available in multiple diameters and curvatures for stacking and multi-lash pickup techniques. For certified stylists building volume looks.
- Faux Mink Bold Color Eyelash Extensions Colorful lash extensions available in 7 hues for artistic Eyelighting techniques and dramatic color looks; can be mixed with black lashes for subtle or bold effects. For stylists offering color lash services.
- Canister Lashes Loose canister eyelash extensions in J-curl, B-curl, C-curl, and D-curl curvatures with over 600 unique styles and colors in various lengths and thicknesses. For professional lash stylists.
- Canister Lashes Color Color canister lashes available in 27 colors including black, brown, and additional hues; suitable for classic single-layer and stacking volume applications. For professional lash stylists.
- Flash Cure UV Lash Extension Adhesive System UV-curing adhesive system enabling faster application times and longer-lasting lash retention; part of the Flash Cure system for professional use.
- Lash Extension Adhesives Portfolio of hypoallergenic lash glues and adhesives for professional extension applications, including various cure times and viscosities. For certified lash stylists.
- Under Eye Patches UV-blocking hypoallergenic silicone under eye patches for protecting lower lashes during application, available in standard and large sizes. For professional lash stylists.
- Tweezers & Application Tools Professional precision tweezers and application tools designed for creating custom lash looks with professional accuracy. For certified lash stylists.
- Cleanse, Prime & Prep Products Professional-grade cleansing, priming, and preparation products for optimal lash extension adhesion and client safety. For professional lash stylists.
- Pro Packs & Application Kits Bundled professional application kits containing essential supplies for lash extension services. For certified lash stylists.
- Aftercare & Cosmetics Consumer-grade aftercare and treatment products specially formulated to be compatible with eyelash extensions, including cleansers, serums, concealers, and eye makeup. For individual consumers with lash extensions.
- Amplifeye Lash & Brow Fortifier Treatment serum designed to strengthen and nourish natural lashes and brows during extension wear. For individual consumers.
- Xtreme LIVE Online Classic Lash Extension Certification Live online trainer-led certification training program for beginners to learn classic lash extension application; includes supplies, equipment, and certification. For aspiring and new lash stylists.
- Xtreme LIVE Online Omni Volume Certification Comprehensive online certification for experienced lash stylists to master volume lash extension techniques with ease, speed, and precision. For experienced lash stylists.
- Classic Lash Extension Career Builder Package Comprehensive training package combining live online certification with all supplies, equipment, and furniture needed to start a professional lash career. For aspiring lash stylists.
- Advanced Omni Volume Career Builder Package Complete package for experienced stylists including advanced volume training, supplies, equipment, and furniture to expand service menu and advance career. For experienced lash stylists.
- Lash Stylist Directory Online directory service connecting consumers with certified Xtreme Lashes stylists through location-based search for booking appointments.
- Authorized Retailer Program Wholesale purchasing program allowing approved retailers to buy consumer aftercare and cosmetics at wholesale pricing for resale with 100%+ markup potential. For salons, spas, and beauty retailers.
Quantifiable outcome
- 4.9/5 average customer satisfaction rating from 650+ reviews
- +2 more outcomes
Companies that use Xtreme Lashes
Customer profileSegments4 records
Ideal customer profiles4 records
Xtreme Lashes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Xtreme Lashes partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Xtreme Lashes competitors and assessment
Company assessmentDirect peers
- Borboleta Beauty: Professional lash extension brand offering proprietary adhesives, lash fibers, and certification training to stylists and salons, competing with Xtreme Lashes on training curriculum and professional supply quality.
- NovaLash: Direct competitor in the professional eyelash extension category, offering its own branded extensions, adhesives, and certification training programs aimed at licensed lash stylists and salons.
- Sugarlash Pro: Professional lash extension brand selling lashes, adhesives, and supplies while running its own certification training programs to licensed cosmetologists and estheticians — directly overlapping with Xtreme Lashes' B2B training-plus-supplies model.
- Amazing Lash Studio: Franchised chain of eyelash extension studios providing semi-permanent lash services through certified stylists, competing for the same consumer demand that Xtreme Lashes' Lash Stylist Directory routes to independent certified stylists.
- The Lash Lounge: National franchise of eyelash extension and lash lift service studios using certified lash stylists; competes both for consumer appointments and as a model for franchise-based international expansion of lash services.
- Lilly Lashes: Premium false eyelash brand selling both professional and consumer lashes and accessories; overlaps with Xtreme Lashes' consumer product and professional channel business in the broader lash enhancement category.
Emerging players
- Lashify: Consumer-direct DIY lash extension system with its own patented bond-and-boss tools and supplies; competes for the same end consumer seeking lash enhancement but via an at-home application model rather than salon certification.
- House of Lashes: DTC false eyelash and accessory brand selling through e-commerce and retail; competes for the consumer side of Xtreme Lashes' aftercare and cosmetics line rather than the professional certification business.
- RevitaLash Cosmetics: Beauty brand focused on lash and brow health serums and complementary cosmetics; addresses an adjacent consumer need (lash care) that intersects with Xtreme Lashes' Amplifeye and aftercare portfolio.
Broad incumbents
- Ardell: Established mass-market false eyelash and beauty brand sold through drugstores and beauty retailers; serves as a broader incumbent in lash and eye beauty products competing for consumer mindshare at lower price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Xtreme Lashes social profiles
Digital presenceXtreme Lashes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xtreme Lashes leadership team
Management profileNumber of profiles
Profiles1 record
Xtreme Lashes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xtreme Lashes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xtreme Lashes
What does Xtreme Lashes do?
Xtreme Lashes manufactures and sells professional semi-permanent eyelash extension products (lashes, adhesives, tools, aftercare cosmetics) and provides structured training and certification programs for beauty professionals. The portfolio spans proprietary Faux Mink extensions, Flash Cure™ UV adhesive technology, and X30®–X50® curvature systems across 1,000+ product variations, with live online Classic and Omni Volume certification courses plus bundled Career Builder packages.
Is Xtreme Lashes a public or private company?
Xtreme Lashes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xtreme Lashes founded?
Xtreme Lashes was founded in 2005. It employs 101 to 250 people.
Where is Xtreme Lashes based?
Xtreme Lashes is headquartered in Spring, United States, in the North America region.
How does Xtreme Lashes make money?
Four revenue lines are on record. Professional Lash Supplies are the primary driver. The others are professional Training & Certification, consumer Aftercare Products and authorized Retailer Program.
Who are Xtreme Lashes's main competitors?
Direct peers on record are Borboleta Beauty, NovaLash, Sugarlash Pro, Amazing Lash Studio, The Lash Lounge and Lilly Lashes. Emerging players are Lashify, House of Lashes and RevitaLash Cosmetics. Ardell is listed as a broad incumbent.
Does Xtreme Lashes have an API?
No public API is recorded for Xtreme Lashes.
What industry is Xtreme Lashes in?
Xtreme Lashes's product category is Professional Eyelash Extensions. Its primary akta.pro industry code is HSALAIAH, Eyelash Extensions (Classic/Hybrid/Volume), with a secondary code of HSALANAG, Eyebrow & Eyelash Training (Brow Design/Lash Extensions/Lifts). Its NAICS code is 456120 and its SIC code is 2844.