What KIK Custom Products does

KIK Custom Products is a North American private brand manufacturer and brand owner organized around two business divisions: Household Care and Pool Care. The Household division produces private-label cleaners, bleach, laundry, and dish care products at national-brand-equivalent quality, alongside owned and acquired brands including Comet, Spic and Span, Top Job, Greased Lightning, The Works, Austin's, Chore Boy, Pure Bright, and the Canadian Lavo portfolio (Old Dutch, Arctic Power, Springtime, La Parisienne, Hertel). The Pool division supplies pool and spa treatment chemicals through licensed Clorox Pool & Spa (under agreement with The Clorox Company since 2013), owned brands (Pool Time, Pool Essentials, Pro-Series, SpaGuard, Spa Time, AquaPill), and acquired brands (BioGuard, Natural Chemistry, Bayrol, SeaKlear). KIK's business model is B2B-first: it manufactures private-label products for mass and specialty retailers under quote-based contracts, distributes branded products through retail and professional (BioGuard dealer) channels, and operates industrial bulk bleach and bottle-blowing in Canada.

The company runs 20+ manufacturing facilities across the United States and Canada (including Lawrenceville GA headquarters, Atlanta and Toronto Centers of Excellence, and production sites in Denver, Houston, Chicago, Los Angeles area, Florida, Georgia, Louisiana, Massachusetts, Pennsylvania, Virginia, plus Concord and Campbellford in Ontario), with distribution reach extending to Europe (Bayrol, SYNaqua), Australia and South Africa (BioGuard). Capabilities are vertically integrated across product development, formulation, strategic sourcing, manufacturing, packaging design, brand marketing, quality assurance, regulatory compliance (including EPA Safer Choice and EPA-registered disinfectants), sales, distribution, and logistics. Founded in 1993 as a private-label bleach manufacturer with 100 employees in Concord, Ontario, KIK expanded through serial acquisitions (Chem Lab 2011, BioLab/Sunbelt/SYNaqua 2013, Purox 2016, Lavo 2017, James Austin and household brands 2018, NC Brands 2019) and is currently owned by Centerbridge Partners.

As of late 2024/2025, KIK is operating under significant financial distress: a chemical fire at its BioLab Conyers, Georgia facility in 2024 cut capacity and contributed to a 50% YoY drop in Q4 adjusted EBITDA to $15 million; a $911 million term loan is trading at 55.5 cents on the dollar; a $150 million rescue loan was extended by Oaktree Capital Management in December 2024; and the company was evaluating an additional $100–$200 million of liquidity as of August 2025. Steve Jackson was elevated from CFO to CEO in 2025, the Auto Care Business was divested to Recochem in June 2024, and the leadership team has been reinforced with a new Chief Legal Officer (Suzanne Day, February 2025) and an Interim COO. The company remains operational but is executing in a restructuring posture.

Name

KIK Custom Products

Legal name

KIK Custom Products Inc.

Website

https://kikcorp.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

KIK Custom Products is a North American private-brand manufacturer operating two divisions — Household Care (private label plus Comet, Spic and Span, Top Job, Greased Lightning, The Works, and Canadian Lavo brands) and Pool Care (licensed Clorox Pool & Spa plus BioGuard, Natural Chemistry, Bayrol, Pool Time) — serving mass and specialty retailers across the US, Canada, Europe, Australia, and South Africa.

Ownership category

akta.pro rank

Headquarters

HQ city

Concord

HQ country

Canada

HQ region

North America

Offices20 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Private Label Manufacturing: Manufactures private label household cleaning, bleach, laundry, and dish care products for retailers. In Canada, manufactures private label laundry detergent, fabric softener, bleach, and cleaning products under brands like Arctic Power, Old Dutch, Springtime, La Parisienne, and Hertel.
2. Branded Household Products: Markets branded household cleaning, bleach and laundry products in the US under brands including Comet, Spic and Span, Top Job, Greased Lightning, and The Works.
3. Licensed Pool Products: Markets Clorox Pool & Spa branded products under license from The Clorox Company in North American retailers.
4. Proprietary Pool Care Brands: Markets proprietary pool and spa treatment products including Pool Time, Pool Essentials, BioGuard, Natural Chemistry, and Bayrol (Europe).
5. Industrial/Bulk Operations: Lavo operates an industrial bulk bleach division and bottle blowing operation in Canada.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

KIK Custom Products is a North American private label manufacturer and brand owner that produces household cleaning, bleach, laundry, dish care, and pool/spa treatment chemicals. The company manufactures national-brand-equivalent private label products for the world's largest retailers and markets its own portfolio of owned, acquired, and licensed consumer brands including Comet, Spic and Span, The Works, BioGuard, Natural Chemistry, and Clorox Pool & Spa (under license). Operations span product formulation, manufacturing, packaging, distribution, and brand management across 20+ facilities in the US and Canada.

Product overview

KIK Custom Products is a North American private brand manufacturer and portfolio company operating two primary business divisions: Household Care and Pool Care. The Household division produces private label cleaners, bleach, laundry, and dish care products (national brand equivalents) alongside owned/acquired brands including Comet, Spic and Span, Top Job, Greased Lightning, The Works, Austin's, and Chore Boy; in Canada, the Lavo business unit manufactures and markets brands including Old Dutch, Arctic Power, Springtime, La Parisienne, and Hertel. The Pool division supplies pool and spa treatment products through licensed brands (Clorox Pool & Spa under license from The Clorox Company), owned brands (Pool Time, Pool Essentials, Pro-Series, Spa Essentials, SpaGuard, Spa Time, AquaPill), and acquired brands (BioGuard, Natural Chemistry, Bayrol, SeaKlear). The company operates as a contract manufacturer and brand owner serving retail and professional channels across North America, Europe, Australia, and South Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Comet: Household cleaning and bleach cleanser products
• Spic and Span
• Top Job
• Greased Lightning
• The Works
• Chore Boy
• Cinch
• Lavo
• Arctic Power
• Old Dutch
• Springtime
• La Parisienne
• Hertel
• Pure Bright
• Clorox Pool & Spa
• Pool Time
• Pool Essentials
• BioGuard
• Natural Chemistry
• Bayrol
• SeaKlear
• Spa Essentials
• SpaGuard
• Pro Series
• Aquapill

Products and services

• Private Label Household Cleaning Products National brand equivalent private label cleaners, bleach, laundry, and dish care products manufactured for retail partners across the US and Canada.
• Comet Household cleaning and bleach cleanser brand including bathroom cleaner, multi-surface cleaner, and cream cleanser formulations.
• Spic and Span Multi-surface cleaner brand with various scents including Sun Fresh, Fresh Linen, Citrus Fresh, Forest Fresh, and Wild Lavender for glass and general cleaning.
• The Works Bathroom and kitchen cleaning products including Power Gel, toilet bowl cleaners, drain opener gel, tub and shower cleaner, and foaming bathroom cleaner.
• Greased Lightning All-purpose cleaner and degreaser brand for household cleaning applications.
• Top Job Bleach and cleaning products brand including regular bleach, lemon-scented bleach, lavender bleach, clear ammonia, and multi-purpose cleaners.
• Chore Boy Cleaning scrubbers and brushes brand for household cleaning applications.
• Pure Bright Bleach and cleaning products including germicidal ultra bleach, stain remover, color booster, and cleaning bleach in various scents.
• Old Dutch Canadian laundry detergent brand serving the retail channel in Canada.
• Arctic Power Canadian laundry detergent brand designed for cold water washing.
• Springtime Canadian laundry detergent brand for the retail channel.
• La Parisienne Canadian laundry and cleaning products brand.
• Hertel Canadian cleaning products brand for retail distribution.
• Lavo Industrial Bulk Bleach and Bottle Blowing Canadian manufacturer and marketer of private label and branded laundry detergent, fabric softener, bleach, and cleaning products; also operates an industrial bulk bleach division and bottle blowing operation in Canada.
• Clorox Pool & Spa Licensed pool and spa treatment products including filter cleaner, marketed under The Clorox Company licensing agreement in North American retailers.
• BioGuard Professional pool and spa treatment products with dealer network, also available in Australia and South Africa markets.
• Natural Chemistry Pool and spa treatment products with 30+ year history, emphasizing natural chemistry formulations for pool care.
• Bayrol European pool chemicals brand serving markets across Europe.
• Pool Time Pool care treatment products including filter cleaner for residential and commercial pool maintenance.
• Pool Essentials Pool care essential treatment products for retail distribution.
• Pro-Series Professional-grade pool care products for specialty retail channels.
• SpaGuard Spa and hot tub care products including filter cleaners and maintenance solutions.
• Spa Essentials Spa and hot tub treatment products including accessory filter cleaners.
• SeaKlear Pool and spa cleaning products including thick tile and vinyl cleaner for residential pools.
• AquaPill Pool maintenance products and dispensers.
• Spa Time Spa treatment products for residential spa maintenance.
• Austin's Household cleaning products including clear ammonia, cleaning vinegar, windshield washer fluid, drain opener, and glass cleaner.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• The Clorox CompanycoreOEM/ Whitelabel/ Licensing Partner · 1 January 2013KIK signed a licensing agreement with The Clorox Company in 2013 to launch Clorox Pool & Spa branded pool and spa treatment products in North American retailers. This is a flagship licensing relationship giving KIK access to a premium pool care brand.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• McBride plc: European market leader in private label household and personal care products, manufacturing retailer-owned brands across cleaning categories — a direct strategic analog to KIK's North American private label household platform.
• Royal Chemical Company: Private label and contract manufacturer of household and industrial cleaning products serving major retailers and distributors — comparable in scale and product mix to KIK's household division.
• Zep Inc. Manufacturer and marketer of maintenance and cleaning chemicals for commercial, industrial and consumer channels, with significant private label and contract manufacturing exposure — directly overlapping KIK's Household and Industrial/Bulk segments.
• National Chemical Laboratories: Privately held US manufacturer of cleaning and maintenance chemicals with deep private label and contract manufacturing capabilities across household and institutional cleaning — directly comparable to KIK's vertical-integration model.
• Vi-Jon: One of the largest US private label manufacturers of health, beauty, and household products for major retailers — directly comparable business model in private label contract manufacturing and packaging.

Broad incumbents

• SC Johnson: Privately held global manufacturer of household cleaning products (Windex, Scrubbing Bubbles, Mr. Muscle) — directly comparable in household cleaning category positioning and global brand scale.
• Church & Dwight: Diversified CPG manufacturer with household cleaning brands (OxiClean, Kaboom) — competes on the same mass retail shelves as KIK's Comet, Spic and Span, and Top Job labels.
• Clorox Company: National brand leader in household cleaning and bleach — KIK's licensor for Clorox Pool & Spa and a competitor in adjacent branded household categories; provides direct read on retail dynamics and brand competition.
• Reckitt Benckiser: Global CPG leader in health, hygiene and home (Lysol, Finish, Vanish) — direct competitor in branded household cleaning and a relevant benchmark for KIK's pool-licensed branded strategy.
• Henkel AG: Global CPG and adhesives company with leading laundry, dish and household cleaning brands (Persil, all, Purex) — broad incumbent competing for the same shelf space and private label contracts that anchor KIK's revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kik-consumer-products/about

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIK Custom Products