Tuesday Morning

What Tuesday Morning does

Tuesday Morning is a U.S. off-price retailer founded in 1974 that sources and resells designer and name-brand merchandise at substantial discounts (advertised up to 70% off) across categories including furniture, rugs, bedding, mattresses, watches, jewelry, beauty, kitchenware, outdoor, and seasonal goods. The company historically operated a multi-hundred-store physical footprint across the United States and has maintained a multi-channel go-to-market through its e-commerce storefront at tuesdaymorning.com, branded iOS and Android applications, and social channels (Facebook, Instagram, Pinterest). Its customer base is U.S. value-conscious individual consumers drawn by the 'treasure hunt' discovery experience and the breadth of premium brands offered (e.g., Omega, Gucci, Breitling, Estee Lauder, Modway, BedGear, GhostBed).

The underlying technology is a Shopify-based e-commerce platform (evidenced by Shopify CDN URLs and URL structure) with companion mobile apps powered by the 'Fuego' platform and Affirm buy-now-pay-later financing integrated into checkout. Revenue is generated almost entirely through direct merchandise sales (transactional, per-unit pricing with sale-vs-MSRP formatting), complemented by an affiliate/collab program and clearance/seasonal promotions. There is no subscription or freemium tier; Affirm represents the only adjacent monetization layer.

Tuesday Morning was acquired by Retail Ecommerce Ventures LLC in September 2022 alongside a $35 million financing package, then filed for Chapter 11 bankruptcy protection in February 2023 and obtained a $12.5 million debtor-in-possession financing facility from Gordon Brothers. The company emerged from bankruptcy operating primarily via its e-commerce storefront, with its common stock trading on OTC markets under the ticker TUESQ. As of 2026, it continues to operate as an online retailer selling home furniture, decor, outdoor, bed & bath, beauty, kitchen, watches, and other categories to U.S. consumers.

Name

Tuesday Morning

Legal name

Tuesday Morning Corp.

Website

https://tuesdaymorning.com

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Tuesday Morning is a U.S. off-price retailer founded in 1974 selling discounted designer and name-brand home goods, furniture, watches, beauty, and seasonal merchandise, operating primarily via e-commerce and a mobile app following its 2023 Chapter 11 restructuring.

Ownership category

akta.pro rank

Product category

Off-Price Home Goods Retail

NAICS

Home Furnishings Retailers (44912), Furniture Retailers (449110), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Furniture Stores (5712), Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)

akta.pro primary industry

Extreme Value General Merchandise Discounters (CRAEAAAE)

akta.pro secondary industry

Off-Price Fashion & Apparel Department Stores (CRAGAEAB)

Keywords

• Off-price retail
• Discount home goods
• Designer brand merchandise
• Home furniture retail
• Treasure hunt shopping

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Discounted Merchandise Sales (Off-Price Retail): Core revenue generated by sourcing designer and name-brand products and reselling them at discounted prices across categories including furniture, rugs, watches, jewelry, beauty, kitchen, outdoor, pets, and home decor. Pricing shows typical off-price model with sale vs. regular price points and deep discounts (up to 70% off).
2. Clearance and Seasonal Sales: Separate clearance category merchandising discounted end-of-season and overstock inventory, including outdoor, health & beauty, and bed & bath clearance sections.
3. Affiliate / Collab Program: Tuesday Morning runs an affiliate program (referenced via /pages/collab) enabling partners to refer customers in exchange for commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Tuesday Morning is an off-price, deep-discount retailer that sources and resells designer and name-brand merchandise — including furniture, rugs, bedding, mattresses, watches, jewelry, beauty products, kitchenware, outdoor goods, and seasonal/holiday items — at significantly reduced prices (up to 70% off). The company sells through U.S. retail stores and a direct-to-consumer e-commerce storefront, delivering a rotating 'treasure hunt' shopping experience across home and lifestyle categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor & Patio Furniture Collection Discounted outdoor and patio furniture collections including outdoor sets, sofas, chairs, dining sets, side tables, bar stools, carts and islands, gazebos, umbrellas, grills, and outdoor cooking items from brands such as Modway. Sold to U.S. consumers shopping for outdoor living upgrades.
• Indoor Furniture Collection Discounted indoor furniture across living room (sofas, sectionals, coffee/end tables, accent chairs, ottomans, TV stands), bedroom (beds, nightstands, mattresses, dressers), dining room (tables, chairs, sideboards), bar furniture, office furniture (desks, chairs, bookcases), and storage & organization. Aimed at consumers furnishing or redecorating homes.
• Bed & Bath Collection Discounted mattresses (Modway, BedGear, Restonic), bedding (sheets, flannel sheets, quilts, comforters, duvet covers, bed pillows, pillowcases, throw blankets, throw pillows), and bath products (bath towels, shower curtains, bath rugs, bathroom accessories). Targeted at value-conscious consumers shopping for bedroom and bathroom essentials.
• Health & Beauty Collection Discounted skincare, haircare, makeup (brushes, tools, highlighter, false nails, gift sets), and featured prestige brands (Estee Lauder, Kevyn Aucoin, Christophe Robin, Face Stockholm). Targeted at consumers seeking prestige beauty brands at lower prices.
• Home Decor Collection Discounted decorative accessories, vases, wall art, lighting, rugs, and other home decor items. Targeted at consumers refreshing home interiors with designer-style accents.
• Tuesday Morning Treasure Hunt Rotating, limited-stock curated assortment of new arrivals and trending items across home, furniture, rugs, watches, beauty, and seasonal goods, branded as 'The Thrill of the Hunt' discovery shopping experience.
• Tuesday Morning Mobile App Official branded iOS and Android app offering exclusive discounts, early access to deals, and mobile shopping access. Available on the App Store (id6499064915) and Google Play (com.fuego.tuesdaymorning).

Quantifiable outcome

• Up to 70% OFF advertised across categories (e.g., 70% Off Designer Rugs, 60% OFF Bedding, 50% OFF Mattresses)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Pier 1 ImportscoreStrategic or Co-development Partner · 12 September 2022Following the $35 million financing from Retail Ecommerce Ventures LLC (which controls Pier 1 Imports), Tuesday Morning expanded its product offerings to include Pier 1 Imports merchandise, integrating the Pier 1 brand into its assortment.
• ModwaycoreStrategic or Co-development PartnerModway is a featured outdoor and patio furniture brand sold throughout Tuesday Morning's outdoor collections (Saratoga, Wren, Marina, Tahoe, Upland, Lirienne, Vienna, Harmony, Shore, Commix, Clearwater, Bayport, etc.). Products are co-branded 'by Modway' and a 10% off promo code (MOD10) is offered on Modway items.
• Superior (Brand)coreStrategic or Co-development PartnerSuperior is a featured bedding brand sold across Tuesday Morning's Bed & Bath and Bedding collections, highlighted in the company's own blog content (e.g., 'Luxurious Sleep: Egyptian Cotton Sheets from Superior Brand'). Tuesday Morning runs a dedicated collection page for Superior brand products including Egyptian cotton sheets.
• BedGearminorStrategic or Co-development PartnerBedGear mattresses and performance pillows (e.g., 'BedGear Storm Performance Pillow 2.0') are featured in Tuesday Morning's Bed & Bath / Treasure Hunt collections, with a dedicated /collections/bedgear-pillows and /collections/bedgear-mattresses page.
• GhostBedminorStrategic or Co-development PartnerGhostBed mattresses are promoted through Tuesday Morning's blog content ('Sleep Smarter: Why a Great Mattress Matters (and Why GhostBed Hits the Mark)') and mattress collections.
• Euro CeramicaminorStrategic or Co-development PartnerEuro Ceramica's Ocean Grotto and Blue Garden planters are featured in Tuesday Morning's outdoor and garden collections, with associated blog content ('The Perfect Perennials and Annuals for your Euro Ceramica Planters').

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TJX Companies: Parent of TJ Maxx, Marshalls, and HomeGoods; the dominant U.S. off-price retailer offering rotating assortments of brand-name apparel, home goods, and furniture. Directly comparable to Tuesday Morning on treasure-hunt off-price model, broad home goods assortment, and U.S. store footprint.
• Pier 1 Imports: Specialty home goods and decor retailer now controlled by Retail Ecommerce Ventures LLC — the same parent that acquired Tuesday Morning. Directly comparable on home decor assortment and is now a sister brand whose merchandise is integrated into Tuesday Morning's assortment.
• Ross Stores: Operates Ross Dress for Less and dd's DISCOUNTS, U.S. off-price chains selling branded apparel, home, and lifestyle merchandise at deep discounts. Directly comparable to Tuesday Morning on off-price treasure-hunt positioning and value-conscious U.S. consumer target.
• HomeGoods (TJX): TJX-owned off-price home furnishings chain offering rotating assortments of home decor, furniture, and rugs at discount prices. Most directly comparable to Tuesday Morning on off-price home and furniture categories.
• Ollie's Bargain Outlet: U.S. closeout retailer selling brand-name merchandise at deep discounts across home, furniture, toys, and seasonal goods. Directly comparable to Tuesday Morning on extreme-discount treasure-hunt positioning and broad home goods assortment.
• Big Lots: U.S. closeout discount retailer offering furniture, home decor, seasonal goods, and consumables. Directly comparable to Tuesday Morning on discount home goods and similar customer demographic; also a recent Chapter 11 filer, making it a structurally similar distressed off-price peer.
• At Home Group: U.S. big-box home decor superstore selling furniture, rugs, and home accessories at value prices. Comparable to Tuesday Morning on broad home furnishings assortment and value-oriented U.S. customer base.
• Burlington Stores: U.S. off-price retailer of branded apparel, home, and accessories operating roughly 1,000+ stores. Directly comparable to Tuesday Morning on discount model, broad home and lifestyle assortment, and U.S. brick-and-mortar footprint.

Broad incumbents

• Wayfair: Large U.S. online retailer of furniture, home goods, and decor with frequent promotional pricing. Broad incumbent that competes with Tuesday Morning's e-commerce channel on home and furniture assortment and price-driven discovery shopping.
• Macy's: Major U.S. department store chain selling furniture, bedding, beauty, and home goods at full price alongside promotional pricing. Broad incumbent that overlaps with Tuesday Morning on home, bedding, and beauty categories but operates at a different price positioning and with a much larger footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TuesdayMorning
• Instagraminstagram.com/tuesdaymorning
• Pinterestpinterest.com/tuesdaymorning
• LinkedInlinkedin.com/company/tuesday-morning

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tuesday Morning