Kumar's Curry Club
Kumar's Curry Club is a Scottish family-run producer of authentic, additive-free Indian frozen ready meals, selling direct-to-consumer online and through 221+ UK retail stockists, using spices sourced from the founders' family farm in India.
- Company typePrivate
- Founded2009
- HeadquartersPerth, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kumar's Curry Club does
Kumar's Curry Club (legal entity: Swarna Spice Limited; SC589856) is a privately held, family-operated Scottish food brand that produces and distributes authentic Indian frozen ready meals across UK mainland. The company operates a SALSA-accredited twin-unit production kitchen in Perth, Scotland, and is co-founded by Praveen Kumar (formerly of five-star establishments Gleneagles and Turnberry, and founder of Scotland's first AA Rosette Indian restaurant TABLA) and Swarna Kumar. The core technology is blast-freezing at peak freshness without additives, preservatives, colours or MSG, using spices sourced from the founders' family spice farm in Mattampalli village near Hyderabad, India, and recipes prepared in small batches by TABLA's award-winning chefs. The product range spans 40+ dishes (chicken, lamb, beef, fish and vegetarian mains, plus starters, sides, sauces and condiments), curated 'set boxes' (Box of the Month, Award Winning Box, Meaty and Veggie Taster Boxes), a monthly subscription, and digital gift cards priced £40-£100.
The business model is a dual-channel D2C-plus-wholesale operation. Direct-to-consumer revenue is generated through praveenkumar.com with nationwide cold-chain delivery (insulated boxes, dry ice, 48-hour viability). Wholesale revenue is generated through a stockist network of 221+ UK retail partners including ASDA, Morrisons Daily, SPAR, Lincolnshire Co-op, Heart of England Co-op, Scotmid, Klondyke Garden Centres, SimplyFresh and farm shops, where per-store monthly revenue is reported in the £650-£1,500 band depending on store size. Acquisition is driven by content marketing, social media, an email newsletter, a Smile.io referral/loyalty programme, in-store sampling at retail partners, and award-driven PR; 12 SKUs have earned Guild of Fine Foods Great Taste Gold Stars between 2020 and 2025, and the brand carries a 4.5/5 Trustpilot rating from 1,766 reviews with 20,000+ stated customers. The company is bootstrapped (a single ~$212K Crowdcube raise was completed in September 2022), serves only UK mainland, and is accompanied by a Meal-for-a-Meal charitable partnership with The Akshaya Patra Foundation.
Kumar's Curry Club firmographics
Firmographics- Name
- Kumar's Curry Club
- Legal name
- Swarna Spice Limited
- Website
- https://praveenkumar.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kumar's Curry Club is a Scottish family-run producer of authentic, additive-free Indian frozen ready meals, selling direct-to-consumer online and through 221+ UK retail stockists, using spices sourced from the founders' family farm in India.
- Ownership category
- akta.pro rank
Kumar's Curry Club industry classification
Industry- Product category
- Frozen Indian Ready Meals
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Frozen Ethnic & International Meals (CRADADAE)
- akta.pro secondary industry
- Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK)
Keywords
Where Kumar's Curry Club is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Kumar's Curry Club business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for individual frozen curry products and curated boxes. Customers select from over 40 dishes across starters, mains, and sides categories. Products delivered frozen via courier nationwide.
- Subscription Boxes: Recurring subscription model with 'Box of the Month' delivered every 4 weeks, plus subscription options for individual dishes with various delivery frequencies (every 2, 4, 6, 8 weeks).
- Gift Cards: Digital gift cards available in denominations from £40 to £100. Recipients can apply gift value toward any order.
- Wholesale to Retail Partners: B2B sales to 221+ retail stockists including farm shops, garden centres, and convenience stores. Small/medium stores generate £650-£800/month, large farm shops/garden centres generate £1,100-£1,500/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Set Curry Boxes |
| Unit Pricing | Pay-as-you-go | Individual Starters |
| Unit Pricing | Pay-as-you-go | Individual Main Courses |
| Unit Pricing | Pay-as-you-go | Sides |
| Subscription | Monthly | Subscription Delivery |
| Unit Pricing | Pay-as-you-go | Gift Vouchers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Kumar's Curry Club product offering
Product offeringCore offering
Kumar's Curry Club produces and delivers restaurant-quality, blast-frozen authentic Indian cuisine — over 40 dishes across starters, mains, sides and sauces — directly to UK consumers through a nationwide e-commerce platform with insulated cold-chain delivery, and through 221+ retail stockists including farm shops, garden centres and convenience stores. The brand also runs subscription boxes (Box of the Month and per-dish recurring plans) and sells digital gift cards, with meals prepared by award-winning TABLA Restaurant chefs from spices sourced from the founders' family farm in Mattampalli, India.
Product overview
Kumar's Curry Club is a frozen Indian curry delivery service offering ready-made meals. The product portfolio includes four subscription box options (Box of the Month, Award Winning Box, Meaty Taster Box, Veggie Taster Box), over 40 main dishes across chicken, lamb, beef, fish, and vegetarian categories, multiple starters (pakoras, samosas, tandoori items), various sides including naans and rice, signature sauces for retail sale, and gift cards. All items are delivered frozen.
Differentiator
Problem solved
Functional benefit
Products and services
- Box of the Month (subscription) Recurring subscription box of curated Praveen Kumar frozen Indian curries delivered every 4 weeks to UK consumers. Priced at £47.95 per box.
- Award Winning Box Curated one-time box containing the brand's award-winning frozen Indian curry dishes, designed for gifting or sampling. Priced at £59.95.
- Meaty Taster Box One-time curated taster box of meat-based frozen Indian curry dishes (chicken, lamb, beef) for sampling the range. Priced at £44.95.
- Veggie Taster Box One-time curated taster box of vegetarian and vegan frozen Indian dishes including starters, mains and sides. Priced at £42.95.
- Butter Chicken Bestselling signature creamy tomato-based chicken curry, available in 350g (serves 1) and 700g (serves 2) portions. Awarded 2 Gold Stars at Great Taste Awards 2025.
- Chicken Tikka Masala Bestselling classic British-Indian chicken tikka masala, available in 350g and 700g portions. Awarded 2 Gold Stars at Great Taste Awards 2025.
- South Indian Garlic Chicken Spicy garlic-infused chicken curry in South Indian style, available in 350g and 700g portions. Awarded 1 Gold Star at Great Taste Awards 2021.
- Chicken Korma Mild coconut-based chicken korma classic, available in 350g (serves 1). Awarded 1 Gold Star at Great Taste Awards 2025.
- Lamb Bhuna Richly spiced lamb bhuna available in 350g and 700g portions. Awarded 2 Gold Stars at Great Taste Awards 2022.
- Vegetable Korma Mild mixed-vegetable Navratan korma in coconut curry sauce for vegetarian diners.
- Onion Bhaji Crispy onion fritter starter priced £4.55–£8.75. Awarded 1 Gold Star at Great Taste Awards 2023.
- Chicken Pakora Spiced chicken fritter starter priced £5.45–£22.00.
- Vegetable Pakora Mixed vegetable fritter starter priced £4.75–£15.95. Awarded 1 Gold Star at Great Taste Awards 2025.
- Chicken Samosa Crispy pastry samosa with spiced chicken filling, sold in 3-piece packs.
- Vegetable Samosa Crispy pastry samosa with spiced vegetable filling, sold in 3-piece packs.
- Pilau Rice Fragrant saffron pilau rice portion serving two people. Awarded 2 Gold Stars at Great Taste Awards 2025.
- Tandoori Naan Bread Soft leavened tandoori naan bread, frozen for home reheating.
- Garlic Naan Bread Naan bread topped with garlic and coriander, frozen for home reheating.
- Peshwari Naan Bread Peshwari-style naan bread stuffed with coconut and almonds, frozen for home reheating.
- Kumar's Curry Club Gift Card Digital gift card redeemable against any order on praveenkumar.com, available in £40, £50, £60, £80 and £100 denominations.
- Kumar's Curry Club Wholesale Stockist Program B2B wholesale programme supplying Praveen Kumar frozen Indian dishes to UK independent retailers and convenience banners; small/medium stores generate £650–£800/month and large farm shops/garden centres £1,100–£1,500/month in Kumar's Curry Club sales. Stockists require freezer space for 18 to 28+ product lines.
Quantifiable outcome
- Rated 4.5/5 from 1,766 reviews on Trustpilot
- +3 more outcomes
Companies that use Kumar's Curry Club
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Kumar's Curry Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Kumar's Curry Club partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- ASDAcoreASDA stocks Praveen Kumar frozen curries at multiple locations including Cumnock, Galashiels, and Girvan stores.
- Morrisons DailycoreMorrisons Daily convenience stores stock Praveen Kumar products at multiple locations across the UK including Hook, Beeston, Leeds, Manchester, York, and Nottingham.
- SPARcoreSPAR convenience stores stock Praveen Kumar products, with stores like SPAR Gilberdyke carrying the range.
- Lincolnshire Co-operativecoreLincolnshire Co-operative operates multiple stores stocking Praveen Kumar products, including locations in Lincoln, Newark, Gainsborough, Scunthorpe, and surrounding areas.
- Heart of England Co-operativecoreHeart of England Co-operative Society stocks Praveen Kumar products at their retail locations.
- ScotmidcoreScotmid co-operative stores stock Praveen Kumar frozen Indian cuisine products.
- Klondyke Garden CentrescoreKlondyke Garden Centres stock Praveen Kumar products at multiple locations including Mayfield Garden Centre (Kelso) and Woodmansey Garden Centre (Beverley).
- SimplyFreshcoreSimplyFresh convenience stores stock Praveen Kumar frozen curries.
- Gloagburn Farm ShopcoreGloagburn Farm Shop is a stockist reporting Praveen Kumar meals as one of their best-selling products with consistent high quality.
- The Akshaya Patra FoundationcoreCharitable partnership through Meal-for-a-Meal scheme launched June 2020. For every meal purchased on the website, Kumar's Curry Club donates a meal to feed a school child in India. Akshaya Patra feeds 1.8 million schoolchildren daily across 18,000+ schools.
- TABLA RestaurantcoreTABLA Restaurant in Perth, Scotland opened in 2009. First Indian restaurant in Scotland to earn AA Rosette. Source of award-winning chefs who prepare Praveen Kumar frozen dishes.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Kumar's Curry Club competitors and assessment
Company assessmentDirect peers
- COOK: COOK is a UK premium frozen ready-meal brand selling restaurant-quality mains, sides, and puddings direct to consumers and via farm shops and independent retail — the closest direct analogue to Kumar's Curry Club in target customer, channel mix, and product format.
- Charlie Bigham's: Charlie Bigham's is a UK premium frozen ready-meal brand focused on restaurant-quality dishes sold primarily via supermarket retail and online, competing directly with Kumar's Curry Club in the premium frozen ready-meal category across multiple cuisines.
- The Spice Tailor: The Spice Tailor sells chef-developed Indian recipe kits and ready sauces in major UK supermarkets, directly comparable to Kumar's Curry Club in authentic Indian positioning, premium branding, and retail distribution, though focused on kits rather than fully prepared frozen meals.
Broad incumbents
- Patak's: Patak's is the leading UK branded Indian food company (sauces, pastes, ready meals, snacks) owned by Associated British Foods, providing mass-market Indian ready meals and ingredients that Kumar's Curry Club competes against in the premium tier.
- Tilda: Tilda is a major UK rice and Indian-inspired food brand selling pilau rice, sides, and ready meals across supermarkets, comparable to Kumar's Curry Club in Indian cuisine positioning and UK retail distribution, but at much larger scale and broader product scope.
- Duchy Originals (Waitrose): Waitrose's Duchy range and own-label premium frozen meals (including Indian) compete for the same premium, additive-conscious UK shopper that Kumar's Curry Club targets, but at supermarket scale with broader assortment.
- Bakkavor Group: Bakkavor is the UK's largest fresh prepared foods manufacturer supplying retailer own-label and branded chilled/frozen ready meals, including Indian cuisine, and represents the broader-incumbent competitive backdrop Kumar's Curry Club faces in retail buying decisions.
Emerging players
- Spice Kitchen: Spice Kitchen is a UK artisan producer of Indian spice blends, sauces, and meal kits founded by a family of chefs, overlapping with Kumar's Curry Club on authentic Indian provenance, small-batch production, and direct-to-consumer e-commerce.
- Cooks & Co: Cooks & Co is a UK specialist producer of premium Mediterranean and Middle Eastern antipasti, olives, and prepared foods sold through delis and farm shops — comparable to Kumar's Curry Club in its specialty-retail channel mix and premium positioning.
- My Foodie Box: My Foodie Box is a smaller UK DTC premium Indian ready-meal brand using similar direct-to-consumer frozen delivery mechanics to Kumar's Curry Club, representing an emerging niche competitor in the same sub-category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
Kumar's Curry Club social profiles
Digital presenceKumar's Curry Club compliance and trust
Trust signalCompliance1 record
Kumar's Curry Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kumar's Curry Club leadership team
Management profileNumber of profiles
Profiles2 records
Kumar's Curry Club funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kumar's Curry Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kumar's Curry Club
What does Kumar's Curry Club do?
Kumar's Curry Club produces and delivers restaurant-quality, blast-frozen authentic Indian cuisine — over 40 dishes across starters, mains, sides and sauces — directly to UK consumers through a nationwide e-commerce platform with insulated cold-chain delivery, and through 221+ retail stockists including farm shops, garden centres and convenience stores. The brand also runs subscription boxes (Box of the Month and per-dish recurring plans) and sells digital gift cards, with meals prepared by award-winning TABLA Restaurant chefs from spices sourced from the founders' family farm in Mattampalli, India.
Is Kumar's Curry Club a public or private company?
Kumar's Curry Club is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kumar's Curry Club founded?
Kumar's Curry Club was founded in 2009. It employs 11 to 50 people.
Where is Kumar's Curry Club based?
Kumar's Curry Club is headquartered in Perth, United Kingdom, in the Europe region.
How does Kumar's Curry Club make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Boxes, gift Cards and wholesale to Retail Partners.
Who are Kumar's Curry Club's main competitors?
Direct peers on record are COOK, Charlie Bigham's and The Spice Tailor. Broad incumbents are Patak's, Tilda, Duchy Originals (Waitrose) and Bakkavor Group. Emerging players are Spice Kitchen, Cooks & Co and My Foodie Box.
Does Kumar's Curry Club have an API?
No public API is recorded for Kumar's Curry Club.
What industry is Kumar's Curry Club in?
Kumar's Curry Club's product category is Frozen Indian Ready Meals. Its primary akta.pro industry code is CRADADAE, Frozen Ethnic & International Meals, with a secondary code of CRAHAJAK, Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals. Its SIC code is 2030.