What Chatta does

Chatta is a UK-based education technology company that provides an inclusive whole-class teaching approach and supporting software to nursery, primary, secondary, and special schools. Its core product is an audio-visual scaffolding platform (the 'Chatta Board') that combines sequenced images with live teacher oral modelling and pupil voice recordings to scaffold oral composition, vocabulary development, and writing. The software is hosted on Google Cloud and AWS with encryption and is designed to be privacy-preserving: student recordings remain within each school's account. The approach is grounded in cognitive science (dual-coding theory, Vygotsky's socio-cultural theory, multimedia learning) and is positioned to serve mainstream classrooms alongside pupils with SEND, EAL, and working memory challenges.

The company monetizes through school subscriptions tied to licensed devices, supplemented by free live online demonstrations, monthly live training webinars (led by founder Chris Williams) for subscribed schools, and an in-person Hub School network that functions as demonstration showrooms. A SHINE Trust-funded project underwrites a 50-school deployment, accompanied by an independent ImpactEd evaluation reporting strong outcome signals (e.g., 70% of reception-age FSM pupils meeting writing expectations versus a 55% national average; 87% of teachers reporting Chatta made them a better teacher; a 300% improvement in oracy and vocabulary at Swinemoor Primary). Chatta Ltd is registered in England & Wales (company no. 09478467) and operates from South Cave, Brough, with recognition including three consecutive years on HundrED's Top 100 Global Collection (2019-2021) and BusinessCloud's EdTech 50 (2025).

Name

Chatta

Legal name

Chatta Ltd

Website

https://chattalearning.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Chatta provides an audio-visual scaffolding platform and whole-class teaching methodology to UK primary, secondary and special schools, supporting vocabulary, oracy and writing outcomes through subscriptions, founder-led training, and a network of demonstration Hub Schools.

Ownership category

akta.pro rank

Product category

Education Technology (EdTech) — Inclusive Literacy and Oracy Software

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Classroom & Instructional Technology Support (AV, Lecture Capture, Smart Classrooms) (EDALAMAB)

Keywords

• Inclusive teaching software
• Audio-visual scaffolding
• Classroom oracy platform
• Special educational needs
• Primary school subscriptions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. School Subscription: Chatta operates a subscription model for schools. Access to the Chatta platform and software is subject to a valid subscription. Subscriptions are limited to the agreed setting and do not extend to chains or federations unless specifically agreed. Subscriptions cover the number of devices licensed.
2. Online Training (for subscribed schools): Live, interactive training webinars are provided free of charge for staff from schools with a Chatta subscription. Sessions run monthly, are 1 hour long, and are presented by Chris Williams. For schools without a subscription, attendance requires separate arrangement.
3. Online Demonstrations: Free live online demonstrations are offered to teachers and school leaders considering the platform. Sessions are 1 hour long and led by founder Chris Williams.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Chatta provides an audio-visual scaffolding software platform that combines sequenced images with teacher and pupil voice recordings into whole-class storyboards (Chatta boards), supporting oracy, vocabulary development and writing across EYFS, primary, secondary and special schools. Subscriptions to the platform are sold to UK schools per setting, bundled with free monthly live online training webinars led by the founder, with free online demonstrations and a network of Hub Schools serving as the acquisition channel.

Product overview

Chatta offers a unified teaching approach combining software and training services. The core offering consists of the Chatta software platform with audio-visual storyboard creation tools (Chatta Boards) and the Chatta Community template library, supported by live training webinars and demonstration visits through Hub Schools. Additional services include school development support, live online demonstrations, and the Chatta Summer Story Festival. The product portfolio works as an integrated whole: the software enables the teaching methodology, while training services ensure effective implementation across EYFS, primary, and secondary settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Chatta Software Platform (Chatta Boards subscription) Subscription-access audio-visual scaffolding software for UK schools, enabling teachers to create Chatta boards (sequenced images with teacher and pupil voice recordings) and access the Chatta Community template library. Access is sold per setting on a subscription basis and is non-transferable across chains/federations unless specifically agreed.
• Online Training Sessions for Subscribed Schools Live, interactive 1-hour monthly webinars presented by founder Chris Williams for staff of schools with a Chatta subscription, covering software walkthroughs, classroom examples, and strategies for vocabulary, oracy and SEND support.
• Live Online Demonstrations Free 1-hour live online demonstration sessions led by founder Chris Williams, including a live Chatta activity, classroom videos and Q&A; serves as the primary sales touchpoint for prospective school customers.
• Hub Schools Programme Network of Hub Schools (Princes Primary Liverpool, Southmoor Academy Sunderland, Moorlands Primary Huddersfield, Swinemoor Primary Beverley, Drapers' Maylands Primary Romford) hosting classroom demonstration visits for visiting teachers, SENCos and school leaders.
• School Development Support School development support, bespoke training sessions and classroom demonstrations led by founder Chris Williams to help schools implement and embed the Chatta approach.

Quantifiable outcome

• 70% of reception-age children eligible for free school meals who used Chatta met age-related expectations in writing, compared with 55% national average
• +9 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Dyslexia SparkscoreStrategic or Co-development PartnerChatta is proud to be working with Dyslexia Sparks, a charity based in Hull and East Yorkshire supporting dyslexic students. The charity's specialist dyslexia teachers are already using Chatta, and it also works as a whole-class approach aiming high for all pupils through inclusive teaching powered by Chatta's award-winning software. Feedback from specialist teachers has been overwhelmingly positive, with quotes including 'Chatta is a fantastic door into the curriculum for every child' and 'Chatta breaks down a big barrier for our learners.' Dyslexia Sparks is proud to share their commitment to making sure every child and young person has the support they need to thrive.
• BBC Radio HumbersideminorGTM or Marketing PartnerBBC Radio Humberside visited Adelaide Primary School in Hull to see how Chatta is helping children's vocabulary and language development in EYFS classes. The segment aired on BBC Sounds. The school was involved in a 50-school Chatta project supported by The SHINE Trust.
• Waterton TrustminorStrategic or Co-development PartnerClaire Davies and Jane Simpkins, School Improvement Officers for reading and writing at the Yorkshire-based Waterton Trust, observed Chatta in classrooms at Cherry Tree Academy and endorsed it as a 'simple and effective structure for developing oracy to support reading and writing.' Their endorsement provides credibility with school improvement professionals.
• Lyons Hall Primary SchoolminorStrategic or Co-development PartnerA year 4 class at Lyons Hall Primary School was featured in a Chatta teaching video demonstrating the 'Dynamic Duo of Images and Language.' The class teacher's feedback was published as a case study on the Chatta website, showcasing how Chatta works in a real classroom setting.
• HundrEDcoreGTM or Marketing PartnerHundrED is a global education non-profit organization (based in Finland) that named Chatta as one of the world's most inspiring innovations for three consecutive years (2019, 2020, 2021), selecting it as one of the top 100 most impactful education innovations globally from over 5,000 candidates. This recognition has been a key credibility marker for Chatta's brand and GTM efforts.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Twinkl: UK-based digital education publisher with a massive teaching-resource subscription platform serving primary and secondary schools. Comparable in business model (school subscription) and customer base, but Twinkl is a broad incumbent spanning thousands of resources rather than Chatta's focused oracy/literacy methodology.
• Reading Eggs: Multi-award-winning literacy platform from Blake eLearning serving primary schools worldwide with reading and comprehension programmes. Comparable in targeting literacy/oracy outcomes for primary pupils, but operates at much broader international scale as an incumbent rather than a focused methodology platform.
• Lexia Learning: Established literacy intervention platform widely deployed in US and UK primary schools, with adaptive reading software and teacher dashboards. Comparable in targeting literacy outcomes in primary settings, but operates at much larger scale as a broad incumbent rather than a niche whole-class approach.
• ClickView: Video-based learning platform widely used in secondary and further education settings, particularly strong in the UK and Australia. Comparable because it supports teacher-led classroom instruction via AV resources, overlapping with Chatta's audio-visual scaffolding methodology, though serving older learners at much larger scale.

Direct peers

• Nessy Learning: UK-headquartered learning platform purpose-built for pupils with dyslexia and SEND. Comparable because it targets the same SEND-inclusive classroom buyer, sells direct to schools, and competes on outcomes for neurodiverse learners that Chatta's whole-class SEND approach also addresses.
• Tapestry: UK-based online learning journal and observation platform widely used in EYFS and primary schools. Comparable because it sells subscription software directly to UK primary schools via a similar sales-led motion with teacher-focused onboarding and similar per-school pricing structure.
• Pobble: UK EdTech platform focused on developing writing and oracy in primary schools. Directly comparable in product mission (improving pupil writing and speaking), target customer (UK primary schools), and go-to-market (school-level subscriptions with teacher-led adoption).
• EducationCity: Subscription-based primary school EdTech platform covering core subjects with teacher resources, lesson plans, and pupil activities. Comparable because it sells on similar per-school subscriptions into UK primaries with curriculum-aligned learning content and teacher-led adoption.
• Busy Things: UK primary school subscription platform offering curriculum-aligned interactive activities for EYFS through KS2. Comparable in business model (school subscription), customer base (UK primaries), and approach of using engaging digital activities to scaffold core literacy and learning outcomes.

Emerging players

• Phonic Books: Independent UK publisher of decodable and structured reading books targeting struggling readers and SEND pupils. Comparable in mission of supporting literacy for SEND and disadvantaged pupils via structured content sold into schools, though delivered as books rather than software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hellochatta

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chatta