Dyslexia Sparks
Dyslexia Sparks is a registered charity providing specialist dyslexia assessments, one-to-one multi-sensory tuition, school training, and family support services to children, adults, schools, and employers across Hull and East Yorkshire, UK.
- Company typePrivate
- Founded2016
- HeadquartersHull, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dyslexia Sparks does
Dyslexia Sparks is a registered UK charity founded in 2016 by Jane Craig and headquartered in Hull, operating as Hull & East Yorkshire's only registered charity dedicated exclusively to dyslexia support. The organisation delivers specialist services across five core lines: diagnostic dyslexia assessments for children and adults, one-to-one specialist tuition using multi-sensory structured approaches, school services including teacher training and student workshops, organisation-level neurodiversity training, and family support via free webinars, parent support groups, and community events. Service delivery spans two physical centres in Hull (The Edge Hub on Myton Street and Dunston House in Hessle) and Melton, complemented by online tuition and a regional event programme that includes the Sparks Learning Festival and an Assistive Tech Festival.
The charity's underlying technology stack is deliberately assistive rather than AI-driven. Specialist tutors integrate OrCam Learn devices (for independent reading), Chatta communication software (image-based vocabulary building), Clicker and Scanning Pens (exam support and assistive reading), and curated content partnerships with Barrington Stoke, Listening Books, Calibre Audio, and Yoto Players. A dedicated Assistive Tech Lead (Amy Appleton) plus Head of Teaching and Learning (Samantha Buttle) anchor the pedagogical team, supported by a Board of Trustees with senior commercial experience drawn from Shawbrook Group, RIBA, Unaric, and Nottingham Building Society.
The business model blends fee-for-service revenue (tuition, assessments, school and organisation training) with charitable funding streams including donations via JustGiving, event sponsorship (e.g., £50 Table Sponsors at the Student Awards Presentation 2026), and grants used to subsidise services for eligible households in Hull and East Riding of Yorkshire. Pricing is not publicly disclosed. Distribution is community-led, relying on free webinars, blog content, social channels, and grassroots events to build trust with families before converting them into paid service users. The charity does not have external investors, a parent company, or disclosed financial figures, and operates exclusively within a single regional geography.
Dyslexia Sparks firmographics
Firmographics- Name
- Dyslexia Sparks
- Legal name
- Dyslexia Sparks
- Website
- https://dyslexiasparks.org.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dyslexia Sparks is a registered charity providing specialist dyslexia assessments, one-to-one multi-sensory tuition, school training, and family support services to children, adults, schools, and employers across Hull and East Yorkshire, UK.
- Ownership category
- akta.pro rank
Dyslexia Sparks industry classification
Industry- Product category
- Educational Support Services
- NAICS
- Educational Support Services (61171), Educational Support Services (611710), Educational Support Services (6117)
- akta.pro primary industry
- Multisensory Learning Programs & Curriculum for Dyslexia/LD (EDAKAJAL)
- akta.pro secondary industries
- Dyslexia Screening & Diagnostic Evaluation (EDAKAJAA), Dyslexia & Structured Literacy (Orton-Gillingham) Tutoring (EDANAFAB), Assistive Technology for LD (Reading/Writing Tools & Training) (EDAKAJAH), Parent & Caregiver Training for LD/Dyslexia Support (EDAKAJAJ), Dyslexia & Reading Intervention Programs (EDAMAJAI)
Keywords
Where Dyslexia Sparks is headquartered
LocationHeadquarters
- HQ city
- Hull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Dyslexia Sparks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Specialist Tuition Services: Dyslexia Sparks provides specialist tuition for children and adults with dyslexia, generating revenue through service fees for one-to-one specialist teaching sessions delivered at their centers in Hull and Melton, or online.
- Diagnostic Dyslexia Assessments: Formal diagnostic dyslexia assessments for children and adults, delivered in person at their centers, generating revenue for the charity.
- Event Sponsorship and Fundraising: The charity raises funds through event sponsorship (Table Sponsor at £50), donations via JustGiving, and community fundraising activities.
- Financial Support for Eligible Households: As a registered charity, Dyslexia Sparks can provide financial support to eligible households in Hull and East Riding of Yorkshire to help with the cost of specialist tuition and diagnostic dyslexia assessments, funded through grants and donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Table Sponsor - Event Sponsorship Package |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
Dyslexia Sparks product offering
Product offeringCore offering
Dyslexia Sparks is a registered charity that delivers specialist dyslexia support including one-to-one multi-sensory tuition and formal diagnostic dyslexia assessments for children and adults. It complements these paid services with school teacher training, organisational support, free family support groups and webinars, and assistive technology integration (OrCam Learn, Chatta). Operations are delivered from centres in Hull and Melton in East Yorkshire, with online tuition available for remote families.
Product overview
Dyslexia Sparks is Hull and East Yorkshire's only registered charity for dyslexia, operating as a service-focused nonprofit rather than a technology product company. The organisation offers a portfolio of specialist services including diagnostic dyslexia assessments, specialist one-to-one tuition, school services, organisational support, and family support. Core offerings comprise Dyslexia Assessments and Specialist Tuition, supplemented by School Services (teacher training and student workshops), Support for Organisations (business training), and Family Support (parent webinars and support groups). The charity also integrates tools such as Chatta communication software and OrCam Learn assistive devices into its service delivery. Additional resources include free educational content and community events.
Differentiator
Problem solved
Functional benefit
Products and services
- Dyslexia Assessments
Quantifiable outcome
- Students show significant improvements in phonics, spelling, and literacy confidence within months of specialist tuition
- +1 more outcomes
Companies that use Dyslexia Sparks
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Dyslexia Sparks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Dyslexia Sparks partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, major and minor.
- Harris Lacey and SwaincoreMain sponsor of the Student Awards Presentation 2026, a key annual event celebrating student achievements and 10 years of the charity. Their sponsorship made the event possible, demonstrating a core partnership supporting the charity's mission.
- Chatta LearningcoreInclusive teaching approach partnership where the charity's teaching team received Chatta training. Chatta's communication software supports students by linking images with spoken language to build vocabulary and writing skills.
- Phoenix WellbeingmajorGenerous sponsor of the Sparks Learning Festival, a major community event. Also partners for mental health workshops through Relax Kids sessions.
- Aim HigherminorCharitable partnership at the Sparks Learning Festival, providing information about opportunities and support for families.
- Hull Parent Carer ForumminorParent carer forum partnership at the Learning Festival, supporting families navigating dyslexia and SEND.
- TIC Hull, Lincolnshire & YorkshireminorCharitable organization partnership at the Learning Festival providing support information for families.
- Andrew & Rogers OptometristsminorEye care specialist partnership, providing visual stress assessments and support information at community events.
- Connect Specialist Therapy ServicesminorTherapy services partnership at the Learning Festival supporting families with SEND needs.
- Matthew's HubminorSupport hub partnership at the Learning Festival providing resources for families with ASD/ADHD.
- Hull LibrariesminorPublic library partnership for dyslexia-friendly book projects and reading initiatives.
- ScrapStore HullminorCreative workshop partnership for Dyslexia Awareness Week events, providing hands-on art sessions for children.
- SENDIASSminorFree, impartial information service for young people with SEND. Hosts webinars on Educational Healthcare Plans for Dyslexia Sparks parent support groups.
- TwinklminorEducational resources partnership featuring Samantha Buttle in content about living with dyslexia.
- OrCam TechnologiescoreDonated six OrCam Learn devices to the charity, enabling students to work with leading assistive technology as part of specialist tuition. Students can also loan devices for use at home and school, enhancing independent learning.
- Creative BriefsminorDesign agency sponsor of Night of a Thousand Sparks awards event, with some young people from their design team also being Sparks students.
- H2B Wedding & Event HireminorEvent sponsor supporting the Night of a Thousand Sparks awards celebration.
- Lisa McMurtryminorMindset coach sponsoring the awards event, aligned with Dyslexia Sparks' ethos of supporting individuals to reach their potential.
- ArafestminorCommunity organization sponsoring the awards event.
- Hide & Sleep Teepee Party CominorEvent sponsor celebrating Sparky Students' achievements.
- Boho Events CompanyminorEvent sponsor supporting the awards celebration and fundraising for the charity.
- Life Skills HubmajorSpecialist wellbeing and SEND consultancy partnership for transition workshops helping students move from primary to secondary school. Joint workshops combining Dyslexia Sparks expertise with Life Skills Hub's wellbeing specialists.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Dyslexia Sparks competitors and assessment
Company assessmentEmerging players
- Lexercise: Online dyslexia screening and tutoring platform serving the US market. Comparable in combining diagnostic assessment with structured literacy intervention, illustrating how digital delivery competes with the charity's in-person model.
- Nessy Learning: Commercial online platform delivering structured literacy and dyslexia tutoring via digital tools. Represents the scaled technology-led competitor that threatens 1:1 specialist tutoring economics, while complementing Dyslexia Sparks' assistive-tech approach.
Direct peers
- Dyslexia Action: Long-standing UK dyslexia charity delivering specialist tuition, assessments, and teacher training. Closely comparable service mix to Dyslexia Sparks with a similar model of professional services plus community support, but at national scale.
- Helen Arkell Dyslexia Charity: UK dyslexia charity providing specialist teaching, assessments, and training with a similar tuition-plus-diagnostics-plus-community model to Dyslexia Sparks. Acts as a regional model that Dyslexia Sparks mirrors.
Others
- OrCam Technologies: Provider of AI-based wearable assistive devices including the OrCam Learn used by Dyslexia Sparks. Functions as an upstream technology partner whose roadmap and pricing directly affects the charity's differentiated offering.
- Crick Software (Clicker): UK-based assistive literacy software provider whose Clicker product is showcased at Dyslexia Sparks events. Functions as both an enabling technology partner and adjacent competitor in the assistive tech space.
- Chatta Learning: Provider of image-based communication software used within Dyslexia Sparks' tuition approach. A direct teaching-method partner whose tools underpin the charity's inclusive teaching methodology.
Broad incumbents
- British Dyslexia Association (BDA): National UK dyslexia charity offering training, accreditation, and resources across the country. Far larger and broader in scope than Dyslexia Sparks but operates in the same dyslexia support space and would be a likely referral or partnership partner for specialist regional work.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Dyslexia Sparks social profiles
Digital presenceDyslexia Sparks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dyslexia Sparks leadership team
Management profileNumber of profiles
Profiles9 records
Dyslexia Sparks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dyslexia Sparks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dyslexia Sparks
What does Dyslexia Sparks do?
Dyslexia Sparks is a registered charity that delivers specialist dyslexia support including one-to-one multi-sensory tuition and formal diagnostic dyslexia assessments for children and adults. It complements these paid services with school teacher training, organisational support, free family support groups and webinars, and assistive technology integration (OrCam Learn, Chatta). Operations are delivered from centres in Hull and Melton in East Yorkshire, with online tuition available for remote families.
Is Dyslexia Sparks a public or private company?
Dyslexia Sparks is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Dyslexia Sparks founded?
Dyslexia Sparks was founded in 2016. It employs 11 to 50 people.
Where is Dyslexia Sparks based?
Dyslexia Sparks is headquartered in Hull, United Kingdom, in the Europe region.
How does Dyslexia Sparks make money?
Four revenue lines are on record. Specialist Tuition Services are the primary driver. The others are diagnostic Dyslexia Assessments, event Sponsorship and Fundraising and financial Support for Eligible Households.
Who are Dyslexia Sparks's main competitors?
Emerging players on record are Lexercise and Nessy Learning. Direct peers are Dyslexia Action and Helen Arkell Dyslexia Charity. Others are OrCam Technologies, Crick Software (Clicker) and Chatta Learning. British Dyslexia Association (BDA) is listed as a broad incumbent.
Does Dyslexia Sparks have an API?
No public API is recorded for Dyslexia Sparks.
What industry is Dyslexia Sparks in?
Dyslexia Sparks's product category is Educational Support Services. Its primary akta.pro industry code is EDAKAJAL, Multisensory Learning Programs & Curriculum for Dyslexia/LD, with a secondary code of EDAKAJAA, Dyslexia Screening & Diagnostic Evaluation. Its NAICS code is 61171.