What HundredX does

HundredX is a privately held customer experience analytics company founded in 2012 and headquartered in Dallas, Texas. It operates a proprietary crowd-sourced feedback platform that converts human-verified, census-aligned consumer responses into predictive business intelligence, covering approximately 5,500 brands across roughly 100 industries based on a corpus of nearly 20 million feedback pieces collected through its HundredX Causes data-for-good model. The company's product portfolio centers on three subscription products — Scout (competitive intelligence dashboards), Strategist (predictive analytics for market share), and Summit (end-to-end operating system with advisory services) — supplemented by the HundredX GO Score predictive growth metric, the More-Value-for-the-Price framework co-developed with Deloitte, and an AI Applications data module supplying verified customer feedback to AI companies and platforms.

The firm sells through direct enterprise sales with quote-based subscription pricing on annual contracts, and distributes via flagship channel partnerships with Deloitte (Converge platforms across 30+ countries with sector-exclusive data access) and Goldman Sachs (Equity Research and Investment Banking integration). A separate GTM dimension is the Forbes partnership powering three annual brand rankings (Best Brands for Value, Best Brands for Social Impact, Best Customer Service), which generates brand authority and inbound demand rather than direct revenue. Named enterprise customers include Charles Schwab, the San Diego Padres, the Kansas City Chiefs (Clark Hunt), and FC Dallas, alongside a big-box retailer accessing HundredX data through Deloitte.

The company serves three primary buyer segments: corporations and enterprise business leaders using forward-looking customer signals for capital allocation and pricing; institutional investors using HundredX as a leading indicator of growth and competitive shifts; and AI applications and platforms using human-verified feedback data to improve model outputs and shopping recommendations. The HundredX Causes program has provided over $35 million to more than 3,500 nonprofit and cause-based organizations while functioning as the data acquisition engine for the broader platform. The business model is recurring enterprise subscription revenue supplemented by channel-driven data monetization through Deloitte and Goldman Sachs; total revenue, headcount, and funding rounds are not publicly disclosed.

Name

HundredX

Legal name

HundredX, Inc.

Website

https://hundredx.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

HundredX is a customer experience analytics company that converts human-verified consumer feedback into predictive business intelligence across 5,500+ brands and ~100 industries. It sells enterprise subscriptions (Scout, Strategist, Summit) plus AI data feeds to corporations, investors, and AI platforms, distributed via Deloitte and Goldman Sachs.

Ownership category

akta.pro rank

Product category

Customer Experience Analytics & Predictive Consumer Intelligence

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

Keywords

• Customer experience analytics
• Predictive consumer insights
• Competitive intelligence platform
• Brand performance benchmarking
• Consumer feedback data licensing

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise Data & Insights Subscriptions: HundredX provides subscription-based access to its data platform (Scout, Strategist, Summit) to corporations, investors, and AI companies. Products are sold as decision-ready intelligence via enterprise contracts, likely with annual or multi-year terms. Pricing is quote-based, varying by product tier and data scope.
2. Deloitte Alliance / Converge Platform Distribution: Deloitte incorporates HundredX insights within its Converge by Deloitte AI-enabled software solutions and IndustryAdvantage consulting engagements. Deloitte has sector-exclusive access to the full depth of HundredX insights. Revenue flows indirectly through Deloitte's consulting and software platforms.
3. Forbes Partnership / Branded Content Licensing: HundredX powers Forbes annual lists (Best Brands for Value, Best Brands for Social Impact, Best Customer Service). While not directly revenue-generating, the partnership builds brand authority and drives inbound enterprise demand, supporting subscription and data licensing revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

HundredX sells a subscription-based customer experience intelligence platform — Scout, Strategist, and Summit — that transforms human-verified consumer feedback into predictive business intelligence, linking forward-looking customer signals to future financial performance across 5,500+ brands and approximately 100 industries. The platform is anchored by the HundredX GO Score™ predictive growth metric and the HundredX Causes® data-for-good sourcing model, with a dedicated data solution for AI applications needing verified consumer behavior signals.

Product overview

HundredX is a customer experience insights company offering a multi-product platform centered on three core products: Scout (competitive intelligence dashboards), Strategist (predictive analytics), and Summit (enterprise operating system). The platform is powered by the HundredX GO Score, a predictive growth metric, and the HundredX Causes data-for-good sourcing model. For AI applications, a dedicated module provides verified customer data to improve AI model outputs. The products work together to give business leaders, investors, and AI applications forward-looking customer insights tied to future financial performance across 5,500+ brands in ~100 industries.

Differentiator

Problem solved

Functional benefit

Brands

• HundredX Causes®: A unique 'data for good' feedback sourcing model that provides funding to nonprofits and cause-based organizations for every piece of qualifying feedback submitted by their supporters.
• HundredX GO Score™
• Scout
• Strategist
• Summit

Products and services

• Scout Competitive intelligence platform providing interactive dashboards and real-time insights across 90+ industries and 5,000+ brands, enabling tracking of future purchase intent, CSAT, brand relevance, and NPS to identify competitive advantages and opportunities.
• Strategist Predictive analytics platform that delivers decision-ready insights to maximize market share, revealing future growth outlooks, segmenting customers by what matters most, exposing pricing power, and highlighting investment areas for acceleration.
• Summit End-to-end operating system combining voice of customer, employees, and stakeholders with expert advisory services and dedicated support, integrating with Scout and Strategist for unified listening targeting business transformation, M&A, and sports franchise management.
• HundredX GO Score Monthly-updated predictive growth metric providing an independent, unfiltered early read into shifts in customer purchasing behavior, sales growth, and relative market performance across thousands of brands in 80+ industries.
• HundredX Causes Data-for-good feedback sourcing model that provides funding to nonprofits and cause-based organizations for every piece of qualifying customer feedback submitted; has provided over $35M to 3,500+ organizations while gathering customer experience data from actual consumers.
• AI Applications Data Solutions Data solutions for AI companies providing human-verified, quality-filtered customer feedback data to improve AI model outputs, support consumer shopping decisions and ads, enable agentic commerce, and democratize SMB access to insights.

Quantifiable outcome

• HundredX data anticipated Netflix subscriber gains 2 quarters ahead of them occurring.
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• ForbescoreGTM or Marketing Partner · 1 January 2026HundredX powers three annual Forbes lists: Best Brands for Value, Best Brands for Social Impact, and Best Customer Service. HundredX provides data methodology and consumer feedback underpinning the rankings, generating significant brand authority and demand generation for HundredX. Forbes provides the brand platform and editorial credibility.
• DeloitteflagshipStrategic or Co-development Partner · 3 September 2024Multi-year co-innovation agreement where Deloitte incorporates HundredX insights within Converge by Deloitte AI-enabled software solutions and IndustryAdvantage consulting engagements across 30+ countries. Deloitte has sector-exclusive access to full HundredX data depth. Jointly developed the More-Value-for-the-Price (MVP) framework. Deloitte and HundredX also co-present at industry events and collaborate on consumer research innovation including the 'Value Seeking Consumer' study analyzing 900,000 HundredX data points.
• Goldman SachscoreGTM or Marketing Partner · 22 May 2024Goldman Sachs integrated HundredX customer-sourced insights into equity research products to serve and advise clients. Goldman Sachs Investment Bankers leverage HundredX to help clients gain insights on market dynamics and opportunities. Collaboration announced alongside the launch of the HundredX GO Score™.
• CNBC (Mad Money)minorGTM or Marketing PartnerCEO Rob Pace has appeared multiple times on CNBC's Mad Money with Jim Cramer to discuss consumer data trends, AI competition, and customer experience insights. Regular media appearances serve as a top-of-funnel demand generation channel.
• Financial Times (Lex Column)minorGTM or Marketing PartnerFinancial Times' Lex column cited HundredX consumer data in multiple analyses on Disney, Warner Bros Discovery, and streaming competition. Coverage provides third-party validation and media credibility.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Qualtrics: Enterprise experience management platform offering survey-based CX, brand tracking, and predictive analytics. Closest direct competitor to HundredX in customer feedback-driven predictive insights for corporations and investors.
• Medallia: Enterprise customer experience and voice-of-customer analytics platform. Comparable in targeting large enterprises with multi-source feedback aggregation and predictive customer signals.
• Morning Consult: Global research and predictive consumer intelligence firm publishing forward-looking economic and brand data. Directly comparable in selling predictive customer data to corporations, investors, and media.
• Resonate: Predictive consumer intelligence platform using consumer data to deliver forward-looking brand and audience insights. Comparable positioning in tying consumer signals to business outcomes for enterprises.

Broad incumbents

• NielsenIQ: Global consumer intelligence and measurement giant. Overlaps with HundredX in providing consumer brand performance data and predictive signals, but operates at much broader scale with established enterprise distribution.
• AlphaSense: Market intelligence platform serving enterprises and financial institutions. Comparable in providing customer/brand and market signals to investors and corporate strategy teams, though broader in content scope.
• SurveyMonkey: Long-standing survey and CX platform. Overlaps with HundredX's feedback collection and customer experience analytics, but anchored in traditional survey methodology rather than predictive financial linkage.

Emerging players

• Zignal Labs: Real-time media and consumer intelligence platform using AI to analyze sentiment and trends. Adjacent competitor in delivering predictive brand and customer signals, though more focused on media/social channels.
• Black Book Research (Blackbox): Competitive intelligence and market research platform providing predictive insights on consumer sentiment. Comparable in providing forward-looking customer data for corporate and investor decision-making.

Others

• Cision (now part of Brandwatch): PR, media, and consumer intelligence provider offering brand tracking and sentiment analysis. Comparable in serving corporations with forward-looking brand and consumer signals, with broader media monitoring capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hundredx
• LinkedInlinkedin.com/company/hundredx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HundredX