Enrich Money

What Enrich Money does

Enrich Money, legally Enrich Financial Market Pvt Ltd, is a Bangalore-headquartered (with registered office in Chennai) online trading and wealth-tech platform serving Indian individual investors since 2013. The firm operates as a SEBI-registered Research Analyst (INH000019974) and holds memberships on MCX (55250), NSE (90145), BSE (6744), and CDSL DP ID (12092400), enabling it to offer a full-stack brokerage across cash equities, equity derivatives, commodity derivatives, currency derivatives, IPO distribution, mutual funds, bonds (Sovereign Gold Bonds, G-Secs, T-Bills, Corporate Bonds, SDLs), and ETFs.

Its core product is the ORCA mobile application, supplemented by the Web Hunt web-based trading platform, Orca Chart for advanced technical analysis, and TradeMode for AI-assisted multi-leg options strategies. Supporting modules include the Knowledge Center, Expert Webinar sessions, Live Levels (support/resistance/pivot indicators), Share Chart, Equity and Commodity research reports, and a Brokerage Calculator. The platform reports 1M+ app installs and 98% user satisfaction as headline engagement metrics.

The business model is a self-serve retail brokerage targeting individual investors across India, monetized through brokerage commissions, transaction fees, and ancillary research/advisory services. Distribution is primarily digital via the Orca app and website, augmented by nine branch offices across Tamil Nadu, Karnataka, Maharashtra, Telangana, Kerala, and West Bengal, plus an ONDC integration enabling Rs. 10 SIP investments — a first among Indian stock brokers. Headcount is in the 101-250 range, and the company disclosed $5M in seed funding in January 2025.

Name

Enrich Money

Legal name

Enrich Financial Market Pvt Ltd

Website

https://enrichmoney.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Enrich Money is a Bangalore-based SEBI-registered online brokerage and wealth-tech platform offering stocks, derivatives, commodities, mutual funds, IPOs, bonds, and ETFs to Indian individual investors via its ORCA mobile app and web platform.

Ownership category

akta.pro rank

Product category

Retail Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221), Investment Advice (6282)

akta.pro primary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

Keywords

• Retail stock brokerage
• Online trading platform
• Mutual fund investments
• Wealth management technology
• Derivatives trading

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels3 records

Core offering

Enrich Money is a SEBI-registered online retail brokerage and wealth-tech platform serving Indian investors through its proprietary ORCA mobile and web applications. Customers can trade equities, equity derivatives, commodities (MCX) and currency derivatives, and invest in IPOs, mutual funds, bonds (sovereign gold bonds, government securities, treasury bills, corporate bonds, state development loans), and ETFs, with integrated research, charting and AI-driven options strategy tools.

Product overview

Enrich Money is a stock brokerage platform offering a unified product ecosystem centered around the Orca mobile app and web-based trading platforms. The core offering includes the Orca application which provides integrated access to stocks, equity derivatives, commodity trading, currency trading, IPO investments, mutual funds, bonds, and ETFs. Supporting products include the Orca Chart advanced charting platform, TradeMode AI-driven options platform, Live Levels for technical analysis, Knowledge Center for investor education, and various research tools including Equity Reports and Commodity Reports. The company also offers web-based trading through Web Hunt and maintains a network of branches across India.

Differentiator

Problem solved

Functional benefit

Brands

• Orca: A comprehensive investing platform that brings stock analysis, mutual funds, IPOs, bonds, ETFs, charts, research, and market tools into one platform.
• TradeMode
• Orca Chart
• Web Hunt

Products and services

• ORCA Mobile App A comprehensive mobile investing platform that brings stock analysis, mutual funds, IPOs, bonds, ETFs, charts, research and market tools into one unified application for Indian retail investors. Available on Android (Google Play) and iOS (App Store) with sub-five-minute Demat account onboarding.
• Web Hunt Web-based trading platform complementing the ORCA mobile application, providing desktop-accessible trading and investment access for Indian retail investors.
• ORCA Chart An industry-first advanced charting platform for technical analysis and market research, providing professional-grade charting tools to investors and traders.
• TradeMode A next-gen AI-driven options platform offering 34 pre-configured multi-leg option strategies for automated options trading by Indian retail traders.

Quantifiable outcome

• 98% User Satisfaction

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Business LineminorGTM or Marketing Partner · 14 February 2026Press release coverage about Orca Chart - an industry-first advanced charting platform launch.
• Business StandardminorGTM or Marketing Partner · 24 September 2025Press release coverage in Business Standard about the launch of TradeMode - a next-gen AI-driven options platform with 34 pre-configured multi-leg option strategies.
• The HinduminorGTM or Marketing Partner · 24 September 2025Coverage about Orca - India's first one-stop platform for learning, analyzing and investing in capital markets launched by Enrich Money.
• ONDC (Open Network for Digital Commerce)coreStrategic or Co-development Partner · 8 September 2025Enrich Money became India's First Stock Broker to Launch Rs. 10 SIP's on ONDC-Enabled ORCA App, enabling minimum SIP investments of just Rs. 10 through the Open Network for Digital Commerce platform.
• Hindustan TimesminorGTM or Marketing Partner · 28 January 2025Featured story in Hindustan Times about Enrich Money securing $5 Million seed funding to revolutionize financial empowerment in India.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Kuvera: India-focused direct mutual fund platform offering commission-free MF investing, bonds, and financial planning tools. Comparable as a digital wealth platform in the Indian retail segment, though more narrow in asset coverage.

Broad incumbents

• Robinhood: US-listed self-directed investing platform offering stocks, options, ETFs, and crypto with mobile-first UX. Comparable as a benchmark for execution-only/self-directed investing platform business model.
• ICICI Direct: One of India's largest full-service brokers backed by ICICI Bank, offering a comprehensive suite including equities, derivatives, mutual funds, IPOs, bonds, and research. Comparable as a regulated, multi-asset Indian broker, but with bank-distribution scale.

Direct peers

• Paytm Money: Fintech-led Indian investment platform offering stocks, derivatives, IPOs, mutual funds, and ETFs via the Paytm ecosystem. Comparable as a digital-first, mobile-first multi-asset platform targeting Indian retail.
• Angel One: Full-service-to-tech-pivot Indian broker offering equities, derivatives, commodities, mutual funds, IPOs, and research via the Angel One app. Direct competitor covering essentially the same multi-asset retail offering.
• Groww: Leading Indian online investment platform for stocks, mutual funds, IPOs, ETFs, and F&O with strong mobile-first UX. Direct competitor targeting the same first-time Indian retail investor segment.
• Dhan: Emerging Indian discount broker with strong focus on active trader tools, options trading, and charting. Comparable as a newer-generation, product-led broker competing on trader-experience rather than brand.
• Upstox: Indian discount broker offering equities, derivatives, commodities, and mutual funds with mobile and web trading platforms. Direct competitor with similar product breadth and self-serve onboarding model.
• 5paisa: Discount Indian broker offering stocks, derivatives, commodities, mutual funds, and IPOs through mobile and web platforms. Comparable in size, product scope, and self-directed investor targeting.
• Zerodha: India's largest discount stock broker offering equities, derivatives, commodities, mutual funds, and bonds via the Kite platform. Most directly comparable competitor with overlapping product breadth and self-directed investor target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/enrichmoney_
• Facebookfacebook.com/Enrichmoney
• LinkedInlinkedin.com/company/enrichmoney
• Instagraminstagram.com/enrichmoneyofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enrich Money