iGoGo

Name

iGoGo

Website

https://igogo.kr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Children's Experience Marketplace

NAICS

Educational Services (611), Educational Support Services (611710)

akta.pro primary industry

Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)

Keywords

• Children experience marketplace
• Kids activity booking
• Extracurricular class platform
• Educational enrichment marketplace
• Family experience booking

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Transaction Commission: iGoGo operates as a marketplace platform taking a commission on bookings for children's experiences, educational programs, museum tours, and cultural activities. Providers list their experiences on the platform and pay a transaction fee when bookings are completed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

iGoGo is an online marketplace platform that connects Korean parents with providers of educational, cultural, and enrichment experiences for children, including history museum programs (e.g., National Museum of Korea), forest experiences, farm visits, science programs, art activities, and performances. Parents discover, compare, and book these experiences through the iGoGo website and mobile app, supported by user reviews, photo reviews, recommendation systems, and early-bird promotional pricing.

Product overview

iGoGo is an experience marketplace platform for children's educational and cultural activities in South Korea. The platform connects parents with a wide range of experience programs including history museum classes at the National Museum of Korea, forest experiences, farm activities, science programs, arts, performances, and online learning. Users can browse by category (history, forest, English, physical, performance/exhibition, farm, hobby, learning, science, art, online) and location (Seoul Yongsan, Gyeonggi Pyeongtaek, Seoul Seodaemun). The platform features a review/recommendation system with point rewards for user-generated content. The core offering includes various experience classes, ticket products, and special promotions like early bird discounts and best review recognition.

Differentiator

Problem solved

Functional benefit

Products and services

• iGoGo Platform Online marketplace platform connecting Korean parents with providers of educational, cultural, and enrichment experiences for children, including museum tours, forest activities, farm visits, science programs, art activities, performances, and online learning. Users browse by category and location, read peer reviews, and book experiences directly via the iGoGo website and mobile app.

Quantifiable outcome

• 6,221+ recent recommendation exchanges among users indicating strong community engagement

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Wink: Korean family and kids' activity discovery app. Comparable target audience (Korean parents) and activity-aggregation model, making it a regional emerging competitor in iGoGo's specific niche.
• MasterClass: Premium online learning platform offering expert-led classes. Comparable in monetizing educational experiences through a curated catalog, though delivered online-only rather than as in-person activities.

Direct peers

• Outschool: Online marketplace for children's classes and enrichment experiences with reviews, serving parents seeking extracurricular and educational activities. Most directly comparable peer in category and business model.
• Soomgo: Korean services marketplace for booking local professional services. Comparable marketplace infrastructure, self-serve booking, and review-based trust model, though in adjacent household services rather than kids' experiences.
• Peek.com: Marketplace for booking experiences and activities, with curated inventory and reviews. Comparable experience-booking marketplace mechanics and supply-aggregation approach.
• Class101: Korean online class marketplace connecting learners with creators across categories. Comparable marketplace model for Korean parents, though broader in age and topic scope than iGoGo.

Broad incumbents

• ClassPass: Subscription marketplace for fitness and wellness classes. Comparable marketplace-for-classes mechanics, with overlap on the kids/physical-activity subset but different core category.
• Klook: Asia-Pacific activities and experiences marketplace with strong Korean presence. Comparable in booking and review mechanics, but oriented to travel/tourism activities rather than dedicated children's education.
• Airbnb Experiences: Global marketplace for booking hosted experiences including family-friendly activities. Overlaps with iGoGo's curated experience offering but is a much broader platform spanning travel and adult experiences.
• Yanolja: Major Korean travel and leisure platform expanding into experiences and activities. Relevant as a Korean incumbent building toward an activity-booking category that intersects with iGoGo's market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iGoGo