What dituiba.com does

地推吧 (dituiba.com) is a Guangzhou-based B2B platform founded in 2015 that connects internet companies seeking offline user acquisition with a nationwide network of ground promotion teams. The company aggregates fragmented, previously informal ground promotion labor through a SaaS-mediated marketplace, serving advertiser clients across O2O, internet finance, gaming, telecommunications, logistics, and brand marketing verticals. Marquee clients have included UBER, China Mobile, SF Express, China Telecom, Jiedaibao, Ping An Securities, and Ping An Good Doctor.

The platform's core technology stack includes a big data anti-fraud system with simulated user behavior analysis, facial recognition-based user verification, a proprietary channel rating algorithm for matching promotion teams to projects, a real-time execution monitoring system using LBS positioning and live streaming, and an anomaly detection module that flags suspicious registration patterns. Products are organized into four service lines: APP promotion, WeChat public account promotion, brand promotion, and part-time recruitment services, supported by a SaaS backend that handles channel management, quality control, and settlement.

The business model operates on commission/margin economics: dituiba takes a spread on transactions between advertisers and ground promotion teams, supplemented by value-added platform services such as customized planning, training, materials, and venue resources. Pricing is custom-quoted per project rather than tiered, with next-day settlement to promotion teams regardless of advertiser payment cycle to reduce supply-side friction. The company has raised approximately 40 million RMB in total funding across a Pre-A round in November 2015 and a Series A round in August 2016 led by Huaying Capital.

Name

dituiba.com

Legal name

广州地推吧科技有限公司

Website

https://dituiba.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

dituiba.com is a Guangzhou-based B2B platform that connects internet companies with a nationwide network of 5,000+ ground promotion teams for offline user acquisition, using anti-fraud and facial recognition technology to verify promotion authenticity across O2O, fintech, and enterprise verticals.

Ownership category

akta.pro rank

Product category

Offline Marketing & Ground Promotion Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Ground promotion services
• Offline user acquisition
• Mobile app promotion
• Internet marketing platform
• O2O promotion services

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Service Commission/Margin: Initially charged same price for accepting and sub-contracting projects, now generates revenue through commission margins on transactions. The company also explored joint profit-sharing with promotion teams from manufacturer rebates but discontinued this model due to operational complexity.
2. Platform Services: Providing integrated ground promotion services including customized planning, training, materials, and venue resources to advertising clients

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

dituiba.com runs a B2B ground promotion platform that connects internet companies needing offline user acquisition with a nationwide network of more than 5,000 vetted ground promotion teams covering universities, communities, commercial zones, and office buildings across 20+ Chinese cities. It delivers APP promotion, WeChat public account promotion, brand promotion, and part-time recruitment services, using big-data anti-fraud checks and face-recognition verification to guarantee authentic registered users, with real-time LBS-based execution monitoring for advertisers.

Product overview

地推吧 operates as a unified ground promotion service platform that connects internet companies seeking offline user acquisition with a nationwide network of ground promotion teams. The platform's core offerings include APP promotion, WeChat public account promotion, brand promotion, and part-time recruitment services. The integrated SaaS system provides channel rating algorithms to match quality teams with projects, real-time execution monitoring with LBS tracking, and fraud detection through data alerting systems. The platform functions as an intermediary, aggregating over 1,000 promotion teams across universities, communities, and commercial zones nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• APP Promotion Service (APP推广服务) Professional offline APP promotion service delivering app downloads and user acquisition for internet companies through customized scenarios (campuses, communities, commercial zones, office buildings) and vetted ground promotion teams, with execution monitored via LBS tracking and authentication enforced by facial recognition and big-data anti-fraud.
• WeChat Public Account Promotion Service (公众号推广服务) Offline-to-online WeChat public account promotion service that drives follower growth and engagement for public accounts and mini-programs through customized scenarios, tailored plans, and ground promotion teams instrumented with execution monitoring.
• Brand Promotion Service (品牌推广服务) Brand promotion service combining offline product promotion with rapid brand awareness expansion across regions, helping companies build regional brand presence via on-the-ground events and promotional activity.
• Part-Time Recruitment Service (兼职招聘服务) Professional part-time personnel recruitment service that supplies vetted temporary staff for businesses' short-term promotional and operational task needs.
• Dituiba Platform (地推吧平台) SaaS platform connecting advertising clients (CPs) with nationwide ground promotion teams, providing standardized ground promotion solutions, channel management, execution monitoring, and settlement services; the technology core underpins all of dituiba's promotion service lines.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• 华夏租车 (Huaxia Rent-a-Car)coreStrategic or Co-development Partner · 13 September 2015One of dituiba's earliest major clients. The company provided exclusive promotion services for Huaxia Rent-a-Car App, averaging over 1000 effective users daily, and later achieving 100,000 registered users per month. This partnership helped establish dituiba's reputation as a reliable ground promotion platform.
• UBERcoreStrategic or Co-development PartnerDriver-side promotion partnership targeting specific areas in Guangzhou where Uber drivers congregate - gas stations, car wash shops, and parking lots. This required finding locations where drivers could stop for 10 minutes during the promotion process.
• 平安证券minorOthersListed as a partner/client on the company website partner section.
• 飞贷minorOthersListed as a partner/client on the company website partner section.
• 平安好医生minorOthersListed as a partner/client on the company website partner section.
• 口碑minorOthersListed as a partner/client on the company website partner section.
• 翼支付minorOthersListed as a partner/client on the company website partner section.
• 顺丰速递minorOthersListed as a partner/client on the company website partner section.
• 京东到家minorOthersListed as a partner/client on the company website partner section.
• 借贷宝minorOthersListed as a partner/client on the company website partner section.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 有赞 (Youzan): Hong Kong-listed Chinese e-commerce and marketing platform for SMBs, offering storefronts, marketing tools, and customer engagement. Comparable as a broader incumbent serving Chinese digital merchants' full marketing stack, overlapping with dituiba's SMB/internet advertiser base.
• 口碑 (Koubei): Alibaba-backed local services and merchant marketing platform. Comparable as a major Chinese local-marketing platform with significant offline SMB reach — notably a dituiba client listed on its partner page, illustrating both competition and partnership dynamics in offline user acquisition.
• 多盟 (Domob): One of China's earliest independent mobile ad networks and programmatic platforms, serving brand advertisers across app install and in-app campaigns. Comparable as a Chinese mobile/digital user acquisition intermediary, though Domob focuses on online channels rather than offline ground promotion.

Others

• Adjust: Global mobile measurement and fraud prevention platform for app marketers. Comparable to dituiba's anti-fraud and verification tooling from an adjacent angle — focused on digital attribution fraud rather than offline promotion fraud.
• TalkingData: China's leading independent mobile big data platform providing audience insights, ad targeting, and analytics to marketers. Comparable as a data infrastructure player powering Chinese mobile user acquisition, with technology overlap in the data analytics dituiba applies to ground promotion.
• AppsFlyer: Global mobile attribution and marketing analytics platform measuring the effectiveness of app install campaigns across channels. Comparable as an enabling technology layer for user acquisition ROI — useful alongside platforms like dituiba for advertisers seeking verified offline-to-online outcomes.
• AdMaster (精硕科技): China-based marketing measurement and analytics company providing cross-media campaign effectiveness and ad verification. Comparable as a measurement partner in the Chinese advertiser ecosystem; AdMaster covers digital while dituiba focuses on offline, but both serve the same advertiser verification needs.
• 友盟+ (Umeng+): Alibaba-owned mobile developer service platform offering app analytics, push, and social sharing. Comparable as a Chinese mobile analytics/data provider underpinning app marketer decision-making; overlapping in end customers (mobile-first Chinese internet companies) though not in offline channels.

Emerging players

• 微盟 (Weimob): Hong Kong-listed WeChat ecosystem marketing SaaS and SMB services platform serving internet-native merchants. Comparable as a Chinese marketing technology vendor serving digital-first advertisers, though focused on SaaS tools rather than offline promotion execution.

Direct peers

• 邻汇吧 (Linhuiba): China-based offline marketing and pop-up location marketplace that connects brands with physical venues for ground-level activations. Comparable to dituiba as a two-sided platform monetizing offline brand-to-consumer promotion, and notably listed as a friendly link on dituiba's website.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dituiba.com