TalkingData
TalkingData is a Beijing-based independent mobile big-data and AI services platform, offering SDK-based analytics, ad tracking, DMP, financial risk control, and generative AI APIs to app developers, advertisers, financial institutions and automotive, beauty and footwear enterprises.
- Company typePrivate
- Founded2011
- HeadquartersBeijing, China
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What TalkingData does
TalkingData, founded in 2011 and headquartered in Beijing (legally registered as Beijing Tendcloud Tianxia Technology Co., Ltd.), operates China's largest independent mobile big-data service platform, processing data across billions of devices to deliver user profiling, behavioral analytics, ad tracking and marketing intelligence. The platform is built around a multi-platform SDK supporting Android, iOS, HarmonyOS, WeChat Mini Programs, Unity, Flutter, React Native and 12+ other frameworks, with integrations into 80+ ad networks including Google, Facebook, Tencent, ByteDance, Baidu, Kuaishou and the major Chinese OEMs. Its core product stack spans Monitor & Analysis (App Analytics, Ad Tracking, Brand Growth, Analytics Enterprise), Growth & Marketing (Smart Marketing Cloud, TalkingSmart DMP) and Data Services (Marketing Rating, High-potential Customer Group Tapping, Financial Risk Control, Joint Modeling, Data Tagging), supplemented by industry-specific solutions for automotive, beauty, footwear and fintech, plus the Lingxi Platform (灵犀平台) for generative AI APIs.
TalkingData firmographics
Firmographics- Name
- TalkingData
- Legal name
- Beijing Tendcloud Tianxia Technology Co., Ltd.
- Website
- https://talkingdata.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TalkingData is a Beijing-based independent mobile big-data and AI services platform, offering SDK-based analytics, ad tracking, DMP, financial risk control, and generative AI APIs to app developers, advertisers, financial institutions and automotive, beauty and footwear enterprises.
- Ownership category
- akta.pro rank
TalkingData industry classification
Industry- Product category
- Mobile Data Analytics
- NAICS
- Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH)
- akta.pro secondary industry
- Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)
Keywords
Where TalkingData is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
TalkingData business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SDK/Analytics Services: TalkingData provides analytics services through SDK integration. The platform offers both free tiers and paid services for app developers. Enterprise-level analytics platforms like Analytics Enterprise support privately deployed platforms for automated operations.
- Ad Tracking and Monitoring: Neutral third-party mobile ad performance tracking platform providing statements for advertisers and channel providers to settle accounts. Used for quantifying advertising efficiency.
- Data Services and DMP: TalkingSmart DMP and data tagging services provide multi-party data tracking for marketing and operation empowerment. Data products are traded through the Smart Data Market platform.
- Professional Services and Consulting: PSO (Professional Services Organization) including Data Analysis Service, Industry Research, Data Modeling and Data Engineering Solutions. TalkingData University (TDU) provides online courses and talent development programs.
- Industry Solutions: Vertical-specific solutions for auto, fintech, beauty, and footwear industries. Fintech solutions support various business cooperation methods including monthly fee mode, billing mode, and profit sharing mode.
- Industry Reports: TalkingData publishes industry data analysis reports through its Mobile Intelligence platform. Reports are available as free industry reports and customized paid industry data analysis reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for developers with basic analytics capabilities |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
TalkingData product offering
Product offeringCore offering
TalkingData provides a mobile Big Data and AI platform that ingests device-level signals from a multi-platform SDK (iOS, Android, H5, HTML5) and turns them into analytics, advertising, marketing, financial risk and generative AI services for enterprise customers. Its sellable offerings include App Analytics, Ad Tracking, Brand Growth, the TalkingSmart DMP, Smart Marketing Cloud, Financial Risk Control, Data Tagging, the Lingxi generative AI platform, and the Smart Data Market exchange. The company also produces industry research and operates a mobile intelligence research platform covering sectors such as automotive, beauty, footwear and gaming.
Product overview
TalkingData is China's leading AI data service platform offering a comprehensive portfolio of products organized into three main categories: Monitor & Analysis (App Analytics, Ad Tracking, Brand Growth, Analytics Enterprise), Growth & Marketing (Smart Marketing Cloud, TalkingSmart DMP), and Data Services (Marketing Rating, High-potential Customer Tapping, Financial Risk Control, Joint Modeling, Data Tagging). The platform is built around its SDK supporting Android, iOS, HarmonyOS, and multiple frameworks, and serves industries including automotive, footwear/apparel, beauty, and fintech. Key differentiators include coverage of billions of devices, 800+ user tags across 7 dimensions, and AI-powered capabilities including generative AI through the Lingxi Platform, recommendation engines, anomaly detection for fraud prevention, and predictive analytics for customer targeting. The company also offers industry-specific solutions, professional consulting services (PSO), TalkingData University for education, and the Smart Data Market for data transactions.
Differentiator
Problem solved
Functional benefit
Brands
- TalkingData Analytics: Mobile app analytics platform providing comprehensive data analysis for key metrics
- TalkingData Game Analytics
- TalkingData Ad Tracking
- TalkingData Brand Growth
- Smart Marketing Cloud
- TalkingSmart DMP
- Analytics Enterprise
- TalkingData University (TDU)
- Mobile Intelligence
- Smart Data Market
- 灵犀平台 (Lingxi Platform)
Products and services
- App Analytics
Quantifiable outcome
- Significantly boosting the efficiency and effect of marketing activities through specific algorithm models for high-potential customer selection
- +2 more outcomes
Companies that use TalkingData
Customer profileSegments7 records
Ideal customer profiles4 records
TalkingData technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability10 records
Feature7 records
TalkingData partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights7 records
TalkingData competitors and assessment
Company assessmentDirect peers
- Sensor Tower: Sensor Tower provides mobile app intelligence, ad intelligence, and digital market insights. It is comparable to TalkingData in delivering app ranking data, advertising analytics, and consumer insights for app developers and brands across markets.
- Umeng (友盟): Umeng is Alibaba's mobile developer service platform providing app analytics, push notifications, and community services. It is the most direct domestic Chinese competitor to TalkingData in mobile app analytics and developer services.
- AppsFlyer: AppsFlyer is a mobile attribution and marketing analytics platform used by advertisers and developers to measure campaign performance. It directly competes with TalkingData's Ad Tracking product in mobile attribution and fraud detection.
- Adjust: Adjust provides mobile measurement, attribution, and fraud prevention solutions for app marketers. It competes with TalkingData's Ad Tracking and analytics offerings, with overlap in fraud detection and campaign optimization capabilities.
- App Annie (data.ai): App Annie (now data.ai) is a leading mobile app analytics and market intelligence platform serving app developers, advertisers, and brands globally. It is the closest Western analog to TalkingData's Mobile Intelligence Platform in terms of app ranking data, market insights, and developer-focused analytics.
- Branch: Branch offers mobile linking, attribution, and measurement tools that integrate deep linking with analytics. It competes with TalkingData in mobile measurement and analytics, particularly for app developers needing cross-platform attribution and user journey insights.
Emerging players
- Amplitude: Amplitude is a product analytics platform focused on user behavior analysis, conversion, and retention. It is comparable to TalkingData's App Analytics and Analytics Enterprise offerings for digital product teams, though it focuses primarily on product rather than marketing analytics.
- Mixpanel: Mixpanel provides event-based product analytics for digital products. It overlaps with TalkingData's App Analytics in user behavior tracking and conversion analysis, with comparable self-service product-led growth motion targeting developers and product teams.
- SimilarWeb: SimilarWeb provides digital market intelligence including website and app traffic insights, audience overlap, and advertising intelligence. It is comparable to TalkingData's Mobile Intelligence Platform and DMP offerings for digital market research and competitive intelligence.
Broad incumbents
- Adobe Analytics: Adobe Analytics is an enterprise marketing and customer analytics platform within the Adobe Experience Cloud. It competes with TalkingData's Marketing Cloud and Brand Growth solutions at the upper end of the enterprise marketing analytics market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
TalkingData social profiles
Digital presenceTalkingData compliance and trust
Trust signalCompliance3 records
TalkingData financial estimates
Financial estimateRevenue estimate
Valuation estimate
TalkingData leadership team
Management profileNumber of profiles
Profiles4 records
TalkingData subsidiaries and ownership
Company hierarchySubsidiaries1 record
TalkingData funding detail
Funding detailFunding overview
Funding rounds10 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TalkingData M&A and investment
M&A and investmentM&A
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TalkingData
What does TalkingData do?
TalkingData provides a mobile Big Data and AI platform that ingests device-level signals from a multi-platform SDK (iOS, Android, H5, HTML5) and turns them into analytics, advertising, marketing, financial risk and generative AI services for enterprise customers. Its sellable offerings include App Analytics, Ad Tracking, Brand Growth, the TalkingSmart DMP, Smart Marketing Cloud, Financial Risk Control, Data Tagging, the Lingxi generative AI platform, and the Smart Data Market exchange. The company also produces industry research and operates a mobile intelligence research platform covering sectors such as automotive, beauty, footwear and gaming.
Is TalkingData a public or private company?
TalkingData is a private company. It is classified as venture growth investor backed and is currently operating.
When was TalkingData founded?
TalkingData was founded in 2011. It employs 101 to 250 people.
Where is TalkingData based?
TalkingData is headquartered in Beijing, China, in the Asia region.
How does TalkingData make money?
Six revenue lines are on record. SDK/Analytics Services are the primary driver. The others are ad Tracking and Monitoring, data Services and DMP, professional Services and Consulting, industry Solutions and industry Reports.
Who are TalkingData's main competitors?
Direct peers on record are Sensor Tower, Umeng (友盟), AppsFlyer, Adjust, App Annie (data.ai) and Branch. Emerging players are Amplitude, Mixpanel and SimilarWeb. Adobe Analytics is listed as a broad incumbent.
Does TalkingData have an API?
Yes. TalkingData provides multiple API interfaces for its products including: Data Interface (API) for application analytics, Ad Tracking API for mobile advertising monitoring, DMP API for data management platform access, BrandGrowth API for brand advertising analysis, and general data export interfaces. The documentation center at doc.talkingdata.com provides SDK and API integration guides for Android, iOS, HarmonyOS, and other platforms. Developer documentation is at doc.talkingdata.com.
What industry is TalkingData in?
TalkingData's product category is Mobile Data Analytics. Its primary akta.pro industry code is HDAAAGAH, Financial Services Personalization (Banking, Investing, Insurance), with a secondary code of BPAFAKAJ, Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat). Its NAICS code is 541810 and its SIC code is 7371.