What Uptimize does

Uptimize is a privately held, bootstrapped workplace-training company founded in 2016 by Ed Thompson (Oxford-educated, headquartered in Denver, Colorado). It specializes in neurodiversity training and consulting for enterprise organizations, helping HR, L&D, and people-manager audiences improve how capability is recognized, evaluated, and developed across hiring, promotion, and management.

Its core product portfolio is a tiered suite of neurodiversity training interventions: Neurodiversity Essentials at Work (a 9-module, 30-minute certification course priced at $3,500 for up to 50 employees), ND Essentials Plus (from $6,000, adding a 60-minute live facilitated session), Team Foundations (from $10,000, providing 100-seat UpSkill™ platform access for 12 months plus two live sessions), and Enterprise & Talent Sprints (custom-priced strategic consulting). The technology backbone is the UpSkill™ proprietary learning platform, delivered on top of LearnWorlds and offering on-demand courses, completion tracking, and reporting, with open-enrollment links that require no LMS integration. Supporting assets include the co-authored Neuroinclusion At Work Report with CIPD and the #1 Amazon bestseller book 'A Hidden Force' by Ed Thompson.

Uptimize uses a hybrid go-to-market: self-serve Stripe checkout for the entry-tier Essentials course (no sales call required) layered onto consultative field sales for Team Foundations and Enterprise deployments, with a free NeuroinclusionSnapshot Quiz as top-of-funnel lead generation. Revenue is generated from training/certification sales, live-facilitated professional services, and ancillary book publishing. The company reports a cumulative base of 100,000+ certified learners across 105 countries and lists enterprise customers including Google, Microsoft, IBM, Salesforce, JPMorgan Chase, Splunk, Macquarie, Seagate, Accenture, and Deloitte.

Name

Uptimize

Legal name

Uptimize, Inc.

Website

https://uptimize.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Uptimize is a bootstrapped neurodiversity workplace-training company founded in 2016 that sells tiered e-learning courses, live facilitated sessions, and enterprise consulting to HR, L&D, and people-manager audiences in large organizations, delivered via its UpSkill™ learning platform.

Ownership category

akta.pro rank

Product category

Workplace Neurodiversity Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG)

akta.pro secondary industries

Onboarding & New-Hire Training Programs (BPACANAF), Executive Functioning, Study Skills & Coaching for Gifted/2e (EDAKALAG)

Keywords

• Neurodiversity training
• Workplace learning
• DEI training
• Talent management
• E-learning platform

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Training and Certification Sales: One-time course fees for Neurodiversity Essentials (up to 50 employees, 90 days) at $3,500. Subscription-style access for Team Foundations (100 seats, 12 months) starting at $10,000. Custom enterprise pricing for Talent Sprints and broader rollouts.
2. Professional Services: Live facilitated sessions and workshops bundled with training programs. ND Essentials Plus includes one 60-minute introductory session for up to 50 people starting at $6,000. Team Foundations includes two live sessions with unlimited participants.
3. Book Publishing: Sale of the book 'A Hidden Force' by Ed Thompson, published through Amazon and book retailers. The book serves as both a revenue stream and a marketing vehicle for the company's expertise.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Uptimize develops and sells workplace neurodiversity training through a proprietary e-learning platform (UpSkill™) and live facilitated sessions. Core offerings include a 30-minute certification course (Neurodiversity Essentials), a hybrid course-plus-live-session product (ND Essentials Plus), a 12-month platform subscription (Team Foundations), and custom enterprise consulting (Enterprise & Talent Sprints). Customers are HR/L&D teams and people managers at organizations seeking to improve talent decisions across hiring, promotion, and management for cognitively diverse workforces.

Product overview

Uptimize offers a portfolio of neurodiversity training and consulting solutions organized as tiered products. The core offering is Neurodiversity Essentials at Work, a 30-minute certification course for employees. This serves as the foundation for higher-tier products: ND Essentials Plus adds a live introductory session, and Team Foundations provides the full UpSkill™ platform (12 months, 100 seats) plus two live workshops. Enterprise & Talent Sprints deliver custom strategic consulting at scale. Supporting the training products are resource brands including the UpSkill™ learning platform, 'A Hidden Force' book, the CIPD & Uptimize Neuroinclusion At Work Report, the Line Manager Hub, and the Neuroinclusion Snapshot Quiz assessment tool.

Differentiator

Problem solved

Functional benefit

Brands

• UpSkill™: Proprietary e-learning platform offering neurodiversity training courses for organizations.
• Neurodiversity Essentials

Products and services

• Neurodiversity Essentials at Work A 30-minute online certification course covering neurodiversity fundamentals, how it shows up in the workplace, and collaboration strategies. Includes 9 modules, video testimonials, workplace scenarios, final exam, and certification. Priced at $3,500 for up to 50 employees with 90-day access; delivered within 48 hours of purchase via Stripe checkout.
• ND Essentials Plus Combines Neurodiversity Essentials certification for up to 50 people with one 60-minute live introductory session of the customer's choice (Neurodiversity Lunch & Learn, Manager Lunch & Learn, HR Alignment, or Virtual Fireside Chat). Unlimited participants per live session; 90-day access with completion report. Starting at $6,000.
• Team Foundations Full UpSkill™ learning platform access for 100 people for 12 months, plus two live facilitated sessions with unlimited participants each. Covers neurodiversity fundamentals, manager effectiveness, hiring, team collaboration, and early talent. Includes completion tracking, reporting, and onboarding call; no LMS integration required. Starting at $10,000.
• Enterprise & Talent Sprints Custom strategic consulting and Talent Sprints delivering systematic change at scale for large organizations. Focused on improving decision quality across hiring, promotion, and management. Custom scope and pricing based on organizational needs; multi-year contracts available; Customer Success Manager assigned for implementation.
• A Hidden Force Book by Uptimize founder Ed Thompson on understanding and leveraging different work styles and neurodiversity for team and organizational performance. Achieved #1 Amazon Bestseller status. Sold through Amazon, Barnes & Noble, Hudson Booksellers, and other retailers.

Quantifiable outcome

• 95% of managers report being better able to leverage their teams' true strengths across different thinking and working styles
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CIPD (Chartered Institute of Personnel and Development)coreStrategic or Co-development PartnerCo-authored the Neuroinclusion At Work Report 2024 with Uptimize. The report provides research-backed insights on leveraging neurodiversity for improved employee engagement, productivity, and retention. Serves as a key thought leadership and marketing asset for Uptimize.
• LearnWorldscoreTechnology or IntegrationLearnWorlds provides the underlying e-learning platform infrastructure for Uptimize's UpSkill™ learning platform. Handles user authentication including LinkedIn and Facebook social login integration.
• AmazonminorChannel Partner/ Reseller/ DistributorPrimary retail distribution channel for 'A Hidden Force' book. Provides marketplace presence and fulfillment for book sales.
• Barnes & NobleminorChannel Partner/ Reseller/ DistributorRetail distribution channel for 'A Hidden Force' book alongside Amazon and Hudson Booksellers.
• Hudson BooksellersminorChannel Partner/ Reseller/ DistributorIndependent bookstore chain distribution for 'A Hidden Force' book.
• Dave ThompsonminorStrategic or Co-development PartnerNeurodiversity speaker and advocate who co-hosted Virtual Fireside Chat with Ed Thompson on 'The Neuroinclusive Enterprise'. Early-identified ADHDer and dyslexic thinker who supports organizations in recruiting, supporting, and retaining neurodivergent professionals.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Specialisterne: Global organization specializing in neurodiversity employment and workplace inclusion training. Directly comparable as a specialist provider of neurodiversity-focused employer services and training content, the same core market Uptimize serves.
• Lexxic: UK-based provider of neurodiversity workplace assessments, training, and consultancy. Closely comparable in offering neurodiversity coaching, manager training, and corporate programs to enterprise buyers.
• Exceptional Individuals: UK neurodiversity employment and training specialist focused on supporting neurodivergent job seekers and training employers. Operates in the same neurodiversity-in-the-workplace niche as Uptimize.
• Genius Within: UK-based neurodiversity coaching, training, and workplace consultancy serving employers and individuals. Directly comparable offering — neurodiversity coaching and corporate training delivered to enterprise and individual buyers.
• More Than Equal: UK neurodiversity employment and consultancy firm providing employer training and talent programs. Comparable in specializing in neurodiversity workplace enablement and corporate training.

Emerging players

• Mentra: U.S. neurodiversity-focused employment platform connecting neurodivergent candidates with employers and offering employer-side enablement. Adjacent in serving the neurodiversity-at-work market, though more focused on hiring than training.
• Hone: Live, cohort-based soft skills and management training platform for enterprises. Comparable in delivering manager-focused live training to enterprise L&D buyers.

Broad incumbents

• BetterUp: Enterprise coaching and people development platform with inclusion and wellbeing offerings. Comparable as a broader enterprise learning and development platform that increasingly bundles D&I and manager capability content.
• LinkedIn Learning: Mass-market professional learning library from LinkedIn, with growing D&I and neurodiversity content. Represents the incumbent threat of broad-based, low-cost learning content subsuming specialist offerings.
• Paradigm Strategy: DEI strategy and training consultancy serving large enterprises. Comparable in delivering inclusion and culture training to enterprise HR and L&D buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/uptimize
• Xx.com/uptimizeteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uptimize