Hone
Hone is a B2B SaaS platform that delivers live, expert-led corporate training and AI-powered coaching for leadership and people skills development, serving HR and L&D buyers at Fortune 500 enterprises and growth-stage companies across 58+ countries.
- Company typePrivate
- Founded2018
- HeadquartersEncinitas, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Hone does
Hone Group, Inc. is a privately held, venture-backed B2B SaaS company that delivers live, expert-led corporate training combined with AI-powered coaching for leadership, management, and people skills development. Founded in 2018 and headquartered in Encinitas (San Diego area), California, Hone serves HR and L&D buyers at Fortune 500 enterprises, scale-ups, and startups, with reported training delivered to 25,000+ leaders across 58+ countries and 2.5M employees impacted at customer organizations including Subway, Zoom, Indeed, Aramark, Dow Jones, GitLab, Joby, Taylor Morrison, Bally's, ModMed, Kearney, Kiteworks, On, Thumbtack, TomTom, 1Password, and Calendly.
Hone's product is an all-in-one platform that bundles four experience modalities: Live Classes (100+ expert-led cohort sessions), AI Lessons & Roleplays (on-demand generative-AI scenario practice with personalized feedback), the Hone AI Coach (a 24/7 interactive AI coaching agent), and 1:1/Group Coaching, supplemented by AI Skills Analysis (continuous feedback), Private Programs, a Membership tier, and a Customization/Add-On Professional Services layer. The platform is delivered as SaaS and embeds natively into enterprise HRIS (Workday, SAP SuccessFactors, UKG, Rippling), LMS (Cornerstone, Docebo), SSO (Okta, OneLogin), and collaboration tools (Slack, Microsoft Teams). AI capabilities span generative AI, NLP, autonomous-agent coaching, recommendation, knowledge retrieval, predictive analytics, and process automation.
The business model combines (i) recurring per-learner SaaS subscriptions via annual auto-renewing Order Forms with prepaid, non-refundable fees and 1.5%/month late-fee terms; (ii) Professional Services for content customization billed at $200/hour and sold in 5/10/15-hour Learning Consulting Packages; and (iii) self-serve direct-to-consumer subscriptions and one-time payments via app.honehq.com. GTM is sales-led enterprise and mid-market, supported by content marketing, SEO, webinars, podcast, conferences, and an ROI calculator. Hone has raised approximately $52.4M in disclosed equity funding across a 2019 seed ($3.6M, Cowboy Ventures/Harrison Metal), 2020 seed ($2.75M, Firework Ventures/Nextgen Venture Partners), November 2021 Series A ($16M, F-Prime Capital lead), and September 2022 Series B ($30M, 3L Capital lead), and in 2026 acquired Enrich to add executive peer learning.
Hone firmographics
Firmographics- Name
- Hone
- Legal name
- Hone Group, Inc.
- Website
- https://honehq.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hone is a B2B SaaS platform that delivers live, expert-led corporate training and AI-powered coaching for leadership and people skills development, serving HR and L&D buyers at Fortune 500 enterprises and growth-stage companies across 58+ countries.
- Ownership category
- akta.pro rank
Hone industry classification
Industry- Product category
- Corporate Learning and Development Software
- NAICS
- Professional and Management Development Training (61143), Educational Support Services (61171), Business Schools and Computer and Management Training (6114), Computer Training (611420)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)
- akta.pro secondary industries
- Workshops, Webinars & Live Masterclasses (MPACALAD), Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH)
Keywords
Where Hone is headquartered
LocationHeadquarters
- HQ city
- Encinitas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hone business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Hone Platform): Recurring SaaS subscription paid per Order Form, with a maximum number of Learners per customer. Fees invoiced in advance, non-refundable, USD denominated, with 1.5%/month late fees and auto-renewal terms (Initial Term then Renewal Terms of one year or longer). Subscription fee varies by learner count and plan tier.
- Professional Services / Customization: Add-on and Advanced Customization Services billed at $200/hour during the Initial Term (with potential rate increases on renewal), sold in Learning Consulting Packages of 5/10/15-hour blocks. Includes Basic Customization, Advanced Customization, and bespoke Add-On Services.
- One-Time Payments and Individual Subscriptions: Direct consumer/individual purchases via website: One-Time Payments for single class access and monthly/annual Subscriptions with optional Free Trial. Recurring non-refundable subscription fees charged via third-party payment processor; 10-day cancellation/refund window from initial purchase.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Hone product offering
Product offeringCore offering
Hone sells a SaaS-delivered corporate learning and development platform that combines live, expert-led virtual classes with AI-powered coaching, roleplays, and skills analysis for leadership, management, and people skills. The platform bundles Live Classes, AI Lessons & Roleplays, the Hone AI Coach, and 1:1/Group Coaching, with add-on Professional Services (Learning Strategist customization) and direct self-serve individual subscriptions. It serves enterprise HR/L&D buyers (Fortune 500 and growth companies) and individual learners across 58+ countries.
Product overview
Hone offers a platform-plus-modules architecture under the Hone Group, Inc. umbrella, centered on an all-in-one people skills and leadership development platform that combines live, expert-led instruction with AI-powered coaching. The core Hone Platform (https://honehq.com/product/) delivers impactful live learning at scale and bundles four primary experience types: Live Classes (100s of live expert-led classes plus cohort-based programs), AI Lessons & Roleplays (on-demand skills practices and scenario roleplays with personalized feedback), the AI Coach ("Hone AI" — a live, interactive AI Coach available 24/7 in the flow of work), and 1:1 & Group Coaching with world-class coaches. On top of this core platform, customers can layer Membership (unlimited on-demand learning), Private Programs (cohort-based programs exclusive to one organization), Learning Experiences, and the Class Catalog (100+ classes). Newer AI-driven offerings include AI Skills Analysis (continuous feedback feature flagged "new") and the AI Transformation Solutions vertical. Supporting Professional Services include Customization Services and Advanced Customization Services (Learning Consulting Packages billed at $200/hour). Hone integrates natively with HRIS (Workday, SAP SuccessFactors, UKG, Rippling), LMS (Cornerstone, Docebo), SSO/identity (Okta, OneLogin), and communication tools (Slack, Microsoft Teams). Hone Group, Inc. is headquartered in Encinitas/San Diego, California, was founded in 2018, and had raised $52.4 million in total funding through a 2022 Series B led by 3L Capital.
Differentiator
Problem solved
Functional benefit
Brands
- Hone AI: Live, interactive AI Coach that helps employees build leadership and workplace skills in the flow of work.
Products and services
- Hone Platform All-in-one SaaS platform for enterprise learning and development that delivers live, expert-led instruction alongside AI-powered coaching, roleplays, and skills analysis, integrated with HRIS, LMS, SSO, and communication tools.
- Hone AI Live, interactive AI Coach providing 24/7 leadership and workplace-skills support, AI-driven skills practice and scenario roleplays, and personalized feedback for employees in the flow of work.
- 1:1 & Group Coaching Individual and group coaching service with world-class coaches that helps employees set meaningful goals, reflect on progress, and stay accountable, sold as a distinct Hone product line.
- Membership Subscription-style product that gives learners unlimited on-demand access to Hone's catalog of live and on-demand learning experiences within their assigned organization.
- Private Programs Cohort-based, organization-exclusive learning programs delivered as a private Hone offering for individual enterprise customers.
- Class Catalog Catalog of 100+ live classes and learning experiences covering leadership, management, communication, feedback, agility, delegation, conflict management, goal setting, change management, and performance management, available to subscribers and individual learners.
- Customization Services & Advanced Customization Services Add-on Professional Services offering on top of the Hone SaaS subscription in which a Hone Learning Strategist customizes class content for enterprise customers, billed in 5/10/15-hour blocks at $200/hour.
- Individual Subscriptions and One-Time Class Payments Direct self-serve offering for individual learners and small teams to purchase individual class access via One-Time Payments or recurring monthly/annual Subscriptions through Hone's website, with an optional Free Trial.
Companies that use Hone
Customer profileNamed customers17 records
Ideal customer profiles3 records
Hone technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability11 records
Feature5 records
Hone partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- CornerstonecoreNative integration between Hone's platform and Cornerstone's LMS/talent suite, allowing HR teams to access Hone classes from within their existing Cornerstone environment.
- UKGcoreIntegration between Hone and UKG's HR/HCM platform.
- DocebocoreIntegration between Hone and the Docebo LMS.
- WorkdaycoreIntegration between Hone and Workday HCM for unified HR workflows.
- SAP SuccessFactorscoreIntegration between Hone and SAP SuccessFactors HCM.
- SlackcoreSlack Fund is also an investor; platform integration lets learners access Hone experiences directly from Slack.
- Microsoft TeamscoreIntegration between Hone and Microsoft Teams for in-workflow learning.
- OktacoreSSO/identity integration via Okta for enterprise single sign-on into Hone.
- RipplingcoreIntegration between Hone and Rippling HR/IT platform.
- EnrichcoreHone acquired Enrich, bringing executive peer learning into Hone's platform (announced via Hone blog).
- Collected CompanyminorCo-hosted webinar 'Vibe Coding for Non-Coders' — joint hands-on workshop marketing partnership.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Hone competitors and assessment
Company assessmentBroad incumbents
- Pluralsight: Pluralsight is a technology and leadership skills platform serving enterprise L&D, with growing AI skills content. It overlaps with Hone on AI Transformation training and broad enterprise distribution.
- Skillsoft: Skillsoft is an established enterprise L&D platform offering content, coaching (Percipio), and leadership development. It competes with Hone for enterprise L&D wallet share but operates as a broad incumbent suite rather than a live-cohort specialist.
- Coursera for Business: Coursera for Business offers enterprise access to a large catalog of leadership, management, and AI courses. It competes for the same HR/L&D budget but is content-broad rather than live-cohort focused.
- Degreed: Degreed is a learning experience platform that aggregates content and skills data for enterprises, sitting alongside or above LMS systems like Workday/SAP where Hone integrates. It competes for the same enterprise learning infrastructure budget.
- LinkedIn Learning: LinkedIn Learning is a broad incumbent corporate L&D platform with a large enterprise install base and growing AI features. It overlaps with Hone on leadership and management content but lacks Hone's live cohort focus.
Direct peers
- BetterUp: BetterUp is a direct competitor offering AI-powered and human coaching for managers and leaders in enterprises. It overlaps directly with Hone's 1:1/group coaching and AI Coach offerings and targets the same Fortune 500 HR/L&D buyer.
- CoachHub: CoachHub is a digital coaching platform serving enterprise leadership development with a global coach pool and AI-enabled matching. It competes head-to-head with Hone's coaching-led leadership programs and shares the enterprise GTM motion.
- ExecOnline: ExecOnline delivers live, cohort-based online leadership courses for enterprise executives, similar to Hone's Private Programs and Live Classes. It is the closest pure-play on the live executive leadership cohort model.
- Looop by Rise: Looop (acquired by Rise) provides live, cohort-based microlearning for managers, very similar in format to Hone's Live Classes. It targets the same first-time manager / new leader buyer with subscription pricing.
Emerging players
- TalentLMS: TalentLMS is an LMS that competes in the broader corporate L&D space where Hone sells through integrations. It is adjacent rather than directly competitive on live cohort leadership training.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hone social profiles
Digital presenceHone compliance and trust
Trust signalCompliance3 records
Hone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hone leadership team
Management profileNumber of profiles
Profiles3 records
Hone subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hone funding detail
Funding detailFunding overview
Funding rounds5 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hone M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hone
What does Hone do?
Hone sells a SaaS-delivered corporate learning and development platform that combines live, expert-led virtual classes with AI-powered coaching, roleplays, and skills analysis for leadership, management, and people skills. The platform bundles Live Classes, AI Lessons & Roleplays, the Hone AI Coach, and 1:1/Group Coaching, with add-on Professional Services (Learning Strategist customization) and direct self-serve individual subscriptions. It serves enterprise HR/L&D buyers (Fortune 500 and growth companies) and individual learners across 58+ countries.
Is Hone a public or private company?
Hone is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hone founded?
Hone was founded in 2018. It employs 101 to 250 people.
Where is Hone based?
Hone is headquartered in Encinitas, United States, in the North America region.
How does Hone make money?
Three revenue lines are on record. SaaS Subscription (Hone Platform) is the primary driver. The others are professional Services / Customization and one-Time Payments and Individual Subscriptions.
Who are Hone's main competitors?
Broad incumbents on record are Pluralsight, Skillsoft, Coursera for Business, Degreed and LinkedIn Learning. Direct peers are BetterUp, CoachHub, ExecOnline and Looop by Rise. TalentLMS is listed as an emerging player.
Does Hone have an API?
No public API is recorded for Hone.
What industry is Hone in?
Hone's product category is Corporate Learning and Development Software. Its primary akta.pro industry code is MPACALAH, Corporate/L&D Course Licensing from Creators (B2B Upskilling), with a secondary code of MPACALAD, Workshops, Webinars & Live Masterclasses. Its NAICS code is 61143 and its SIC code is 8200.