Goodyear

What Goodyear does

The Goodyear Tire & Rubber Company is a global tire manufacturer founded in 1898 and headquartered in Akron, Ohio, publicly traded on NASDAQ under the ticker GT. The company designs, manufactures, and sells passenger, SUV, van, truck, bus, and off-the-road tires through wholly-owned brands (Goodyear, Dunlop, Fulda, Sava) and product families (Eagle performance line, KMAX, EQMAX, FUELMAX, UltraGrip, Vector 4Seasons). Underlying technology centers on proprietary tread compounds (EQMAX with up to 55% sustainable materials, KMAX GEN-3 silica-based compound), safety features (SoundComfort, TPMS, CheckPoint, DrivePoint), and retreading/regrooving capabilities that extend tire life by approximately 150%.

Goodyear serves two primary customer segments: individual consumers purchasing replacement tires through dealer networks and OEMs sourcing original-equipment tires. Commercial fleet operators represent the second pillar, served through the TruckForce network of 2,000+ service locations across Europe, the ServiceLine24 24/7 roadside assistance program, and the FleetOnlineSolutions multi-supplier fleet management platform. Distribution is channel-led, relying on HiQ Tyres & Autocare (UK) and country-specific dealer networks across 30+ European, Middle Eastern, and African markets, supplemented by regional websites with integrated dealer locators. Marketing combines brand campaigns (notably the 2026 "Fast Is In Us" global launch for the Eagle performance family), motorsport sponsorships (NASCAR, Le Mans), and digital content.

Revenue mechanics are anchored in hardware sales of tires, complemented by managed services (fleet tire management), professional services (retreading/regrooving), and brand licensing across the portfolio. The company reported Q4 2025 revenue of $4.92 billion (flat versus prior year). The company has been actively reshaping its portfolio, divesting the Off-the-Road tire business to Yokohama Rubber for $905 million (closed early 2025) and the Dunlop brand, with proceeds directed toward debt management including redemption of 2026 notes via a $500 million May 2025 senior notes offering.

Name

Goodyear

Legal name

The Goodyear Tire & Rubber Company

Website

https://goodyear.eu

Company type

Public

Founded year

1898

Operating status

Operating

Headcount range

101–250 employees

Short description

Goodyear is a global tire manufacturer (founded 1898, NASDAQ: GT) producing consumer and commercial tires under the Goodyear, Dunlop, Fulda, and Sava brands, serving consumers, OEMs, and commercial fleet operators through 2,000+ European service locations and integrated fleet management technology.

Ownership category

akta.pro rank

Product category

Automotive Tires

NAICS

Tire Manufacturing (32621), Tire and Tube Merchant Wholesalers (42313), Tire Dealers (441340)

SIC

Tires & Inner Tubes (3011), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tires Manufacturing (IMACAIAK)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Tire manufacturing
• Commercial truck tires
• Consumer automotive tires
• Fleet tire management
• Tire retreading services

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales (Consumer and Commercial): Primary revenue stream from manufacturing and selling passenger car, SUV, van, truck, bus, and off-the-road tires globally through dealer networks and retail partners.
2. Fleet Tire Management Services: Revenue from tire management solutions including TPMS, CheckPoint, DrivePoint systems, and FleetOnlineSolutions platform for commercial fleet operators.
3. Tire Retreading and Regrooving: Services extending tire life through retreading (casing ownership and exchange programs) and regrooving, providing sustainable and cost-effective solutions for fleet operators.
4. Brand Licensing: Licensing of Goodyear brand and other brands (Dunlop, Fulda, Sava) to regional distributors and manufacturing partners.
5. Dunlop Brand Disposition: Strategic divestment of the Dunlop brand as part of debt management activities, with $400 million used to redeem 2026 notes.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Goodyear designs, manufactures, and sells passenger car, SUV, van, truck, bus, and specialty tires under multiple brands (Goodyear, Dunlop, Fulda, Sava), distributed globally through dealer networks and retail partners. Beyond physical tires, the company sells integrated fleet management solutions (TPMS, CheckPoint, DrivePoint, FleetOnlineSolutions), 24/7 roadside assistance via ServiceLine24, and tire retreading/regrooving services for commercial operators.

Product overview

Goodyear is a global tire manufacturer offering a comprehensive portfolio of consumer and commercial tires organized under multiple brands and product lines. For consumer vehicles, the portfolio includes the Eagle F1 SuperSport ultra-high-performance family (Eagle F1 Asymmetric 6, EfficientGrip Performance 2, Vector 4Seasons Gen-3) and winter tire lines (UltraGrip Performance 3, UltraGrip Ice 3, UltraGrip Arctic 2). For commercial vehicles (trucks and buses), Goodyear offers the EQMAX/EQMAX ULTRA and KMAX GEN-3 tire lines alongside fleet management solutions including TPMS, CheckPoint/DrivePoint systems, FleetOnlineSolutions, ServiceLine24 roadside assistance, TruckForce service network, and tire retreading/regrooving services. The company also owns sub-brands Dunlop, Fulda, and Sava. The product architecture is a platform-plus-services model where physical tire products are complemented by technology-enabled services for fleet efficiency optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Dunlop: Premium tire brand for commercial vehicles
• Fulda
• Sava
• Eagle
• KMAX
• EQMAX
• FUELMAX
• OMNITRAC
• ULTRA GRIP
• Vector 4Seasons
• EfficientGrip Performance
• FleetOnlineSolutions
• Goodyear TPMS
• Goodyear CheckPoint
• Goodyear DrivePoint
• ServiceLine24
• TruckForce

Products and services

• Eagle F1 Asymmetric 6 Summer ultra-high-performance tire for passenger cars, designed for maximum handling and top performance with peak grip.
• EfficientGrip Performance 2 High-performance passenger tire delivering excellent grip and handling with long tread life.
• Vector 4Seasons Gen-3 All-season passenger tire delivering excellent year-round performance on a wide variety of surfaces and conditions.
• UltraGrip Performance 3

Quantifiable outcome

• Up to 20% more mileage compared to predecessor tires (EQMAX)
• +7 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• HiQ Tyres & AutocarecoreChannel Partner/ Reseller/ Distributor · 24 June 2026Goodyear Tyres UK trading as HiQ Tyres & Autocare, a major UK tire retail chain providing consumer and commercial tire sales and services. Recently secured 4,000 sq ft unit at The Croft development in Bromborough on 10-year lease.
• Publicis P1T CrewcoreGTM or Marketing Partner · 1 May 2026Goodyear collaborated with Publicis P1T Crew and BBH USA to create the global 'Fast Is In Us' campaign celebrating the Eagle performance tire family, marking the company's first global campaign built around a family of performance tires.
• BBH USAcoreGTM or Marketing Partner · 1 May 2026Creative agency partner for the global 'Fast Is In Us' campaign, collaborating on premium TV, digital, social, and cultural moment integrations including major racing events.
• Dunlop Brand BuyerscoreStrategic or Co-development Partner · 29 May 2025Goodyear divested the Dunlop brand as part of strategic transformation, with $400 million from the Dunlop disposition used to redeem existing 2026 notes as part of debt management.
• Yokohama RubbercoreStrategic or Co-development Partner · 22 July 2024Goodyear sold its Off-the-Road tire business to Yokohama for $905 million in cash in 2024, expected to close by early 2025. Goodyear will manufacture some tires for Yokohama under a supply agreement for up to five years as part of the transaction.
• Automotive Manufacturers (OE Partners)coreOEM/ Whitelabel/ Licensing PartnerGoodyear supplies original equipment tires to car and truck manufacturers, with dedicated OE division supporting automotive industry requirements for new vehicle production.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Bridgestone: Second-largest global tire manufacturer, directly competing with Goodyear in consumer, commercial, and motorsport tire segments. Closely comparable business model with manufacturing, distribution, and OE partnerships.
• Yokohama Rubber Company: Japanese tire manufacturer that acquired Goodyear's Off-the-Road tire business for $905M. Competes directly in passenger, commercial, and now OTR segments, and operates as Goodyear's OTR supply partner post-divestiture.
• Hankook Tire & Technology: South Korean tire manufacturer with growing global presence in passenger, SUV, and commercial tires. Directly comparable as a tier-1 competitor with significant OE partnerships and expanding European distribution.
• Cooper Tire & Rubber Company: US-focused passenger and commercial tire manufacturer now part of Goodyear's competitor set. Directly comparable product mix in replacement passenger and light truck tires with overlapping North American distribution.
• Pirelli & C. S.p.A. Premium tire manufacturer with strong presence in high-performance and OE passenger tires, directly comparable to Goodyear's Eagle performance and UltraGrip product lines. Competes in the same premium consumer segments.
• Michelin: World's largest tire manufacturer and Goodyear's primary global competitor across passenger, commercial truck, and specialty tire segments. Directly comparable in product breadth, OE and replacement market presence, and sustainability positioning.
• Continental AG (Tire Division): Major European-headquartered tire manufacturer directly competing with Goodyear in passenger and commercial segments, with strong OE presence and premium positioning. Ranked above Goodyear in industry awards.
• Sumitomo Rubber Industries (Dunlop): Japanese manufacturer holding Dunlop rights in many markets, directly competing with Goodyear's former Dunlop franchise in passenger and commercial tires. Comparable in product portfolio and global distribution model.

Regional players

• Nokian Tyres: Nordic-headquartered tire manufacturer specializing in winter and all-season passenger tires. Comparable to Goodyear's UltraGrip and Vector 4Seasons product lines, with strong presence in Nordic and Eastern European markets.

Emerging players

• CEAT Limited (RPG Group): Indian tire manufacturer growing rapidly in two-wheeler, passenger, and commercial tire segments. Comparable to Goodyear's value-tier commercial products and represents an emerging competitor in price-sensitive replacement markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GoodyearTyresUK.html
• Facebookfacebook.com/Goodyear
• LinkedInlinkedin.com/company/goodyear
• Instagraminstagram.com/goodyear
• Xx.com/goodyearpress

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodyear