What Caddle does

Caddle Inc. is a Canadian consumer data and rewards platform headquartered in St. Catharines, Ontario, operating exclusively in Canada since its 2016 founding. The company runs a dual-sided marketplace: a free consumer mobile app (iOS and Android) that pays Canadian users real cash back via Interac e-Transfer for completing surveys, uploading grocery receipts, watching ads, writing product reviews, and engaging with brand campaigns, and a brand-facing research and data business anchored by the AskCaddle portal (askcaddle.com) and Caddle Media, its consumer data marketplace. Underlying technology includes OCR-based receipt transcription with UPC validation, automated and manual camera capture, screener-survey-based audience segmentation, and a weekly refresh offer system with limited, first-come-first-served redemptions.

Caddle makes money from three streams: selling aggregated consumer data and market research reports to brands, executing brand-funded cash-back and rebate campaigns on the platform, and conducting custom survey and research projects such as its multi-year influencer-marketing study with Ad Standards. Enterprise clients named on the platform include Procter & Gamble, Campbell's, Catelli, Conagra, Danone, Domino's, Nestle, Mars, PepsiCo, Coca-Cola, and Deloitte. The consumer side is freemium with no fees and a $20 cash-out threshold, while brand-side pricing is quote-based and not publicly disclosed. The company maintains an engaged panel of approximately 10,000 daily respondents, supporting both real-time survey research and longitudinal receipt-based purchase data.

Caddle remains a private, founder-led company (CEO Ransom Hawley, CGO Mick Higgins) with disclosed funding of approximately CAD $192,500 across two 2016 rounds (Angel One Network, Ontario Centres of Excellence) plus an undisclosed Dragons' Den investment from Michele Romanow. There is no evidence of subsequent institutional venture rounds, international expansion, or a parent company. Leadership and operational status are currently active, with terms of service updated as recently as April 2026.

Name

Caddle

Legal name

Caddle Inc.

Website

https://getcaddle.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Caddle is a Canadian mobile platform that pays consumers cash back for surveys, receipt uploads, and brand engagement. It monetizes its panel of 10,000+ daily Canadian respondents through the AskCaddle research portal and Caddle Media data marketplace, serving enterprise brands like Procter & Gamble, Nestle, and Coca-Cola.

Ownership category

akta.pro rank

Product category

Consumer Data & Market Research

NAICS

Direct Mail Advertising (541860)

akta.pro primary industry

General-Purpose Digital Wallets (P2P + Merchant) (FSAMAEAA)

akta.pro secondary industry

BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)

Keywords

• Consumer rewards platform
• Cash back rewards
• Mobile survey app
• Consumer market research
• Receipt validation platform

Headquarters

HQ city

Saint Catharines

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consumer Data & Market Research: Caddle collects consumer data through surveys, receipt uploads, ratings, and reviews. This data is compiled into market research and data insight reports that are sold or made available to brand clients for advertising, marketing, research, and analytics purposes. Data collection includes purchase information, survey responses, and demographic data.
2. Survey & Research Services for Brands: Caddle conducts custom surveys and research projects for brands and organizations, such as the influencer marketing survey conducted with Ad Standards. Brands pay for access to Caddle's member panel and research outputs.
3. Campaign-based Cash Back Offers: Brand clients run cash back and rebate campaigns on the Caddle platform. Members earn rewards by purchasing products and uploading receipts. Caddle earns revenue from these brand-funded campaign budgets.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Caddle operates a dual-sided consumer insights and rewards platform. On the consumer side, Canadian users download the free Caddle mobile app (iOS/Android) and earn real cash back, paid via Interac e-Transfer, by completing surveys, uploading and validating shopping receipts (with UPC and retailer checks), writing reviews, and watching ads. On the brand side, Caddle sells access to its Canadian consumer panel through the AskCaddle portal, running brand-funded cash back campaigns, custom surveys, and market research deliverables for CPG, food and beverage, retail, and advertising clients.

Product overview

Caddle operates a dual-sided consumer data and rewards platform consisting of a free mobile app (iOS and Android) where Canadian consumers earn cash back by completing surveys, uploading receipts, and engaging with brands, and a brand-facing portal (askcaddle.com) where businesses access consumer insights and data products. The ecosystem is anchored by Caddle Media, which serves as a consumer data marketplace connecting brands with verified purchase and preference data from Caddle's engaged Canadian panel.

Differentiator

Problem solved

Functional benefit

Products and services

• Caddle App A free iOS and Android mobile application for Canadian consumers to earn real cash back (paid via Interac e-Transfer at a $20 threshold) by responding to surveys, purchasing products, uploading and validating shopping receipts (with UPC and retailer checks), writing reviews, watching ads, and engaging with brands on weekly rotating offers.
• AskCaddle Research Solutions A brand-facing portal (askcaddle.com) where businesses access Caddle's Canadian consumer panel for consumer insights, market research, demographic targeting, and campaign performance measurement. Brands can request demos and purchase research solutions through the platform.
• Caddle Media A consumer data marketplace that connects brands with Caddle's panel of Canadian consumers, facilitating targeted advertising, marketing research, and analytics campaigns using consumer purchase and survey data.

Quantifiable outcome

• Over 10,000 daily member panelists participate in surveys
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Ad StandardscoreStrategic or Co-development Partner · 26 February 2026Caddle partnered with Ad Standards (Canada's advertising self-regulatory body) to conduct multi-year consumer research on influencer marketing effectiveness. The collaboration produced survey data spanning three waves from 2021 to 2025, examining how Canadians respond to influencer content and AI influencers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ibotta: U.S.-based cash-back rewards app where consumers earn cash back for grocery and retail purchases via receipt uploads. Most direct functional comparable to Caddle's consumer-side cash-back + receipt-validation model, though operating in a much larger market.
• Fetch Rewards: U.S. receipt-scanning rewards app that turns grocery and retail receipts into points, with a brand-side insights business. Closely comparable on receipt OCR, panel data, and dual-sided monetization.
• Toluna: Global online panel and consumer insights company running surveys and research communities for brands. Comparable on the brand-side research and panel-based data monetization that AskCaddle sells.
• Shopkick: Receipt- and purchase-based rewards app acquired by Trax, serving CPG brands with verified-shopper insights. Directly comparable on receipt validation + brand-funded consumer rewards.
• Leger: Canadian-headquartered market research and analytics firm with a large consumer panel (LEO). Closest Canadian competitor to Caddle's AskCaddle research-and-data business.

Broad incumbents

• Dynata: Large-scale first-party data and online research platform serving enterprise market-research buyers. Competes for the same enterprise brand spend on consumer insights that Caddle accesses via AskCaddle.
• NielsenIQ / Circana: Global CPG measurement and consumer insights incumbents combining retail panel data with survey research. Compete with Caddle for the same CPG brand budgets for verified purchase behavior data.
• Rakuten (Cash Back): Global cash-back and affiliate network with a major brand-partner program and a large consumer panel. Competes for the same brand-side demand for verified purchase-driven marketing that Caddle serves.

Emerging players

• CoinOut: Receipt-to-rewards app that converts shopping receipts into cash or gift cards. Comparable on the receipt-OCR consumer rewards mechanic, though without Caddle's deeper brand-research layer.

Regional players

• Pollara: Canadian full-service market research firm running custom surveys, panels, and insights for Canadian brands and institutions. Comparable on Canada-only custom research services Caddle sells to brands and bodies like Ad Standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=5GEwuQaU9Dg
• Xx.com/caddlecanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caddle