Zoopla Property Group Plc (ZPG)

What Zoopla Property Group Plc (ZPG) does

Houseful Limited, formerly Zoopla Property Group Plc (ZPG), is a UK-headquartered property technology holding company operating three independent businesses across consumer property search, estate-agency software, and property data and analytics. Its consumer brand Zoopla is a property listing and search platform serving home-movers in the UK; estate-agent software brands Alto and Jupix provide CRM, property management, and workflow tools to UK agents; and Hometrack (UK) and Calcasa (Netherlands) deliver automated valuation models (AVMs) and property analytics to lenders, agents, and institutional clients. The group also operates Prime Location for premium listings and Mojo as a mortgage comparison and brokerage service, and previously expanded a price-comparison vertical through Uswitch, Confused.com, money.co.uk, Rastreator.com, and LeLynx.fr.

The group monetises through a mix of channels: agent subscription and listing fees on Zoopla and Prime Location, SaaS licensing for Alto and Jupix, AVM and data-licensing revenue at Hometrack and Calcasa, mortgage brokerage economics via Mojo, and price-comparison lead generation in the energy/utilities and financial-services verticals. The technology stack — evidenced by current job listings — centres on AWS and Databricks for data, React/TypeScript/C# for product, and Python-based ML for valuation and search ranking. The company is registered at The Cooperage, 5 Copper Row, London SE1 2LH, employs 251-500 staff, and was formerly listed on the London Stock Exchange (lse:ZPG) before being taken private and rebranded to Houseful.

Name

Zoopla Property Group Plc (ZPG)

Legal name

Houseful Limited

Website

https://careers.zoopla.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Houseful (formerly ZPG) is a UK property-technology holding company operating Zoopla, Alto and Jupix (estate-agent software), Hometrack and Calcasa (property data/AVMs), and Mojo (mortgages), serving home-movers, estate agents, lenders, and institutional property clients.

Ownership category

akta.pro rank

Product category

Property Technology Platforms

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Property search platform
• Estate agent software
• Property data analytics
• Automated valuation model
• Mortgage comparison service

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Zoopla Property Group Plc (now operating as Houseful Limited) runs a portfolio of digital property brands. Its core activity is operating the Zoopla property listing and search portal for consumers, alongside estate-agent software (Alto, Jupix), property data and analytics services (Hometrack, Calcasa), a mortgage comparison service (Mojo), and a premium property listings brand (Prime Location).

Product overview

Houseful is the parent company of three independent businesses encompassing the Zoopla, Alto, Hometrack, and Calcasa brands. The portfolio includes Zoopla (consumer-facing property search platform), Alto and Jupix (estate agent software), Hometrack and Calcasa (property data and valuation services), Mojo (mortgage services), and Prime Location (premium listings). The company operates as a multi-brand platform unified by software, data, and insights, collectively supporting millions of property moves annually across the UK and European markets.

Differentiator

Problem solved

Functional benefit

Brands

• Zoopla: Property listing portal and property search platform
• Alto
• Hometrack
• Calcasa
• Mojo
• Prime Location
• Jupix

Products and services

• Zoopla UK consumer-facing property listing and search portal that helps consumers find, buy, sell, and rent properties by aggregating listings from estate agents.
• Alto Software platform for estate agents providing property management, CRM, and workflow automation tools.
• Hometrack Property data and valuation service providing automated valuation models (AVMs) and property analytics for property professionals and lenders.
• Calcasa Dutch property data service providing valuations and property insights as part of European data operations.
• Mojo Mortgage comparison and brokerage service helping consumers find and compare mortgage products.
• Prime Location Premium property listings brand targeting higher-value property searches and listings.
• Jupix Software for estate agents providing website hosting, property management, and client communication tools.

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rightmove: The UK's leading residential property portal — direct competitor to Zoopla on agent listings, consumer search, and adjacent data/valuation services, with a comparable listing-fee revenue model and similar UK estate-agent customer base.
• REA Group (realestate.com.au): Australia-headquartered digital property company operating portals (realestate.com.au) and adjacent data/fintech services. Closely comparable business model — consumer portal + agent subscription monetization + property data — providing a listed equity comparable for Zoopla/Houseful's portal-plus-data strategy.
• Domain Holdings: Australian residential property portal and adjacent services business, spun out of REA Group. Closely comparable portal-plus-data-plus-mortgage playbook that mirrors Houseful's Zoopla + Hometrack + Mojo combination.
• OnTheMarket: UK residential property portal backed by a coalition of estate-agent shareholders. Direct competitor to Zoopla in the UK for agent subscriptions and consumer property search, with a shared customer base of UK estate agents.

Broad incumbents

• Zillow Group: Largest US residential property portal, expanding into Zillow Home Loans and integrations. A broad incumbent in the property search + adjacent services category that competes globally for talent and capital and informs the strategic direction of portals like Zoopla.
• CoStar Group: Dominant commercial real estate data and analytics platform (with Homes.com residential portal). Comparable via its property-data subscription and listing-related monetization, and a relevant peer for Hometrack/Calcasa valuation-and-analytics assets.

Regional players

• Idealista: Leading Iberian property portal operating in Spain, Portugal, and Italy. Comparable portal model serving residential listings in Southern European markets where Houseful currently has no consumer presence, providing an EU consumer-portal adjacency to Calcasa's Dutch data footprint.
• Immobilienscout24: Germany's largest property portal. Comparable portal business serving residential and commercial listings in a market Houseful does not yet enter, useful as a benchmark for German/EU market expansion potential.
• Property Finder: Leading MENA property portal with operations across the UAE, Egypt, Saudi Arabia, and other regional markets. Comparable consumer portal model targeting emerging-market residential real estate — useful for international expansion benchmarking.

Emerging players

• Redfin: US tech-enabled residential brokerage and portal. Comparable via its technology-led approach to residential real estate search and agent workflow, though with a brokerage rather than listing-portal business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/housefulgroup
• Xx.com/Zoopla

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoopla Property Group Plc (ZPG)