What tsaro does

Tsaro is a privately held Canadian company headquartered in Milton, Ontario, founded in 2017, that markets itself as a "Digital Twin for Vertical Transportation" — an integrated IoT, connectivity, and analytics platform for elevators and escalators. The product portfolio splits across two pillars. The first is an emergency communications stack (Tsaro Emergency Phone Monitoring Platform plus Two-Way Video Texting, VoIP, and Video Phone Kits) explicitly designed to comply with ASME A17.1-2019/CSA B44-19 and IBC 3001.2-2018, which mandate video and texting capability for passengers who are deaf, hard of hearing, or speech impaired. The second is an IoT-based asset management stack (Tsaro AI / Tsaro.AI, Tsaro Insights subscription, IoT Sensor Kit, water detection sensors, and Tsaro Voice touchless control units) that uses 9-axis motion, door, voltage, and water sensors to feed machine-learning models for predictive maintenance, ride quality measurement against ISO 8100-34:2021, anomaly detection, and elevator pit flood prevention.

Connectivity hardware — the Robustel EV8100 Elevator Voice Cellular Gateway (FCC/PTCRB/AT&T/Verizon certified, 8+ hour battery backup, replacing POTS lines), the Robustel R5020 5G IoT Router, multi-carrier data SIMs (T-Mobile, AT&T, Verizon, Bell, Rogers, Telus, Sasktel), VoLTE SIMs, and wireless transmitter/receiver kits — underpins both pillars. Tsaro monetizes via a mix of one-time hardware sales ($250–$1,499 per unit), annual software subscriptions ($240–$300/year for Tsaro Insights and the Emergency Phone Monitoring Platform), and recurring cellular SIM plans ($20–$25/month). Go-to-market runs through a Shopify-based direct e-commerce storefront for SMB buyers and a Request a Demo / custom-quotation path for enterprise and institutional buyers (universities, hospitals, parking facilities, commercial real estate). No revenue, headcount, or named enterprise customer figures are disclosed; total external capital to date consists of approximately CAD $208,811 in small Ontario Centre of Innovation innovation grants between 2020 and 2023, with no priced equity round on record.

Name

tsaro

Legal name

Tsaro

Website

https://tsarosolutions.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Tsaro is a Milton, Ontario-based private company that builds IoT sensor hardware, cellular connectivity, and AI-powered analytics software for elevator and escalator monitoring, predictive maintenance, and code-compliant emergency communications, serving building owners, property managers, and elevator consultants in North America.

Ownership category

akta.pro rank

Product category

Vertical Transportation Software & IoT

NAICS

Security Systems Services (except Locksmiths) (561621)

akta.pro primary industry

Elevator Remote Monitoring & Predictive Maintenance (IoT/Connected Elevators) (BPABAIAH)

akta.pro secondary industry

Smart Elevators, Escalators & Vertical Transportation (HSAPAPAH)

Keywords

• Elevator emergency communications
• IoT predictive maintenance
• Vertical transportation monitoring
• Touchless elevator control
• Elevator sensor analytics

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Products: One-time hardware sales including IoT sensor kits ($999), cellular gateways ($600-$890), emergency phone kits ($250-$1,499), wireless transmitters ($564), and touchless elevator control units.
2. Software Subscriptions: Annual subscription for Tsaro Insights platform ($300/year) and Emergency Phone Monitoring Platform ($240/year). Provides access to web platform for monitoring, analytics, and alerts.
3. Cellular SIM Plans: Monthly/annual cellular SIM plans for US and Canada. 1GB data at $240/year, 2GB at $300/year, VoLTE SIM at $25/month with 100 mins, 100 SMS, 1GB data.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Tsaro provides a Digital Twin platform for elevators and escalators combining IoT-based predictive maintenance and code-compliant emergency communications. The company sells hardware products (IoT sensor kits, cellular gateways, emergency phones, touchless elevator voice units) through its e-commerce storefront, alongside recurring software subscriptions for the Tsaro.AI / Tsaro Insights analytics platform and the Emergency Phone Monitoring Platform, plus multi-carrier cellular SIM plans for connectivity.

Product overview

Tsaro offers a digital twin platform for elevators and escalators comprising two core pillars: emergency communications (VoIP, video, and texting monitoring platform) and IoT-based asset management (predictive maintenance through sensors and analytics). The product portfolio includes the Tsaro AI analytics platform as the central intelligence layer, the Emergency Phone Monitoring Platform for code-compliant emergency communications, and the Tsaro Insights subscription service for elevator health monitoring. Supporting hardware and connectivity products include the Robustel EV8100 Voice Gateway for POTS replacement, Robustel R5020 5G router, cellular SIM cards (Multi-Carrier Data SIM and VoLTE SIM), and wireless transmitter/receiver kits. Touchless elevator solutions are provided through Tsaro Voice Hall Station and Cab Units enabling voice control operation. The Two Way Video Texting Communication Kit, Video Phone Kit, and VoIP Phone Kit provide emergency communication hardware. The IoT Sensor Kit with motion, door, and voltage sensors feeds data into the Tsaro Insights platform for predictive maintenance analytics. Tsaro's products are designed to work both independently and as an integrated end-to-end vertical transportation solution.

Differentiator

Problem solved

Functional benefit

Brands

• Tsaro AI: Elevator and escalator data analytics platform for monitoring vertical transportation asset health remotely.
• Tsaro Insights

Products and services

• Tsaro AI Platform A comprehensive elevator and escalator data analytics platform that enables users to monitor the health of their vertical transportation assets remotely. It integrates data from wireless sensors, controllers, manual maintenance records, and third-party systems for workflow automation, increased productivity, and minimized equipment downtime.
• Tsaro Emergency Phone Monitoring Platform An anytime, anywhere VoIP, video, and texting software platform that enables video verification and real-time passenger communication during emergencies, with accessibility for deaf, hard of hearing, and speech impaired individuals. Fully compliant with ASME A17.1-2019/CSA B44-19 and IBC 3001.2-2018 elevator emergency communication codes.
• Tsaro Insights (Elevator Data Analytics Web Platform) An elevator data analytics web platform (powered by Tsaro and MAD Elevator's MosaicONE) enabling elevator consultants, contractors, building owners, and property managers to monitor complete elevator health anytime from anywhere. Tracks usage, operational incidents, generates monthly health reports, and proactively notifies stakeholders of potential issues.
• Tsaro IoT Sensor Kit An IoT sensor kit for elevator predictive maintenance including a 9-axis motion sensor for acceleration and vibration detection, door open/close sensor, and optional AC/DC voltage sensors. Requires annual platform subscription and internet connectivity via LTE modem or wireless transmitter.
• Two Way Video Texting Communication Kit ASME A17.1 2019 compliant camera solution enabling video verification and two-way texting from inside the elevator to remote security monitoring. Includes Tsaro BrainBox, 2MP camera module, 7-inch display module, power supply, and access to the monitoring platform at no monthly recurring fee.
• Video Phone Kit VoIP phones with video streaming capability for use in elevators, parking ramps/lots, emergency pool phones, ATM machines, medical centers, area of refuge locations, lobbies, entryways, campus emergency stations, stadiums, convention centers, and public access areas.
• VoIP Phone Kit High-quality VoIP phones for elevators, parking lots, entryways, and lobbies offering up to 50% cost savings compared to competitive products. Available in vandal-resistant, weatherproof, and explosion-proof enclosures with hard-of-hearing volume control.
• Tsaro Voice - Hall Station Unit Touchless elevator voice control hall station enabling voice commands such as 'Elevator, Going Up' or 'Elevator, Going Down.' Includes Tsaro Brain Box kit assembly wired into a UL box with surface mount fixture, LED, and microphone.
• Tsaro Voice - Elevator Cab Unit Touchless elevator voice control cab unit enabling voice commands for floor selection ('Elevator, First Floor', 'Elevator, Lobby') and emergency help ('Elevator, Call Help'). Controls up to 26 buttons (extendable to 70) with Tsaro Brain Box kit assembly.
• Robustel EV8100 Elevator Voice Gateway Advanced elevator voice cellular gateway supporting VoIP and VoLTE for seamless communication between cellular networks and elevator intercom systems. Provides 8+ hours battery backup, FCC/PTCRB/AT&T/Verizon certified, with remote OTA software upgrades via RCMS cloud platform.
• Robustel R5020 5G IoT Router Industrial 5G-capable router supporting global 5G, 4G, and 3G bands in a compact form factor. Features Ethernet, WiFi, and 4G/5G internet with auto-failover, fully programmable operating system, multiple VPN options (DMVPN, IPSEC), GNSS, and free cloud management platform (RCMS).
• Multi-Carrier Data SIM Multi-carrier cellular SIM supporting T-Mobile, AT&T, Verizon (US) and Bell, Rogers, Telus, Sasktel (Canada) with automatic network switching. Designed for elevator emergency communication, fire alarm panels, video messaging systems, and IoT building systems. Available in 1GB ($20/month) and 2GB ($25/month) plans.
• VoLTE SIM - 100 Mins, 100 SMS & 1GB Data VoLTE-enabled SIM card for mission-critical applications providing voice, text, and data connectivity on T-Mobile (US) and Canadian networks. Includes 100 voice minutes, 100 SMS messages, and 1GB data. Optimized for elevators, fire systems, and building safety devices.
• Wireless Transmitter and Receiver Kit Wireless communication kit enabling IoT sensors to connect to the internet via 4G/5G LTE without physical wiring. Ideal for connecting Tsaro IoT Sensor Kit in locations where wired connectivity is impractical.

Quantifiable outcome

• Over 50% savings in monthly operational expenses
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• MAD ElevatorcoreStrategic or Co-development PartnerPartnership with MAD Elevator to power the Tsaro Insights (Insights) platform combining Tsaro's IoT sensors and analytics with MAD Elevator's MosaicONE system. Jointly developed elevator data analytics web platform enabling stakeholders to monitor elevator health and generate predictive maintenance alerts.
• RobustelcoreTechnology or IntegrationPartnership with Robustel for cellular gateway hardware. Tsaro resells the Robustel EV8100 elevator voice cellular gateway (VoLTE/VoIP) and R5020 5G IoT router. Devices are FCC, PTCRB, AT&T, and Verizon certified for elevator emergency communications.
• Phone, Camera, Sensor, and Network Equipment ManufacturerscoreTechnology or IntegrationStrong partnerships with manufacturers of phones, cameras, sensors, and network equipment to develop turnkey end-to-end solutions for emergency communications and IoT monitoring.
• T-MobilecoreTechnology or IntegrationMulti-carrier cellular SIM partnerships providing connectivity through T-Mobile, AT&T, and Verizon in the US, and Bell, Rogers, and Telus in Canada for mission-critical building systems.
• AT&T and VerizoncoreTechnology or IntegrationMulti-carrier cellular SIM partnerships providing connectivity through T-Mobile, AT&T, and Verizon in the US, and Bell, Rogers, and Telus in Canada for mission-critical building systems.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Schindler: Global elevator OEM offering Schindler Ahead digital ecosystem with IoT connectivity, predictive maintenance, and in-elevator media screens, providing a vertically integrated competitor to Tsaro's connectivity and monitoring layers.
• KONE: Global elevator OEM offering KONE 24/7 Connect predictive maintenance and DX-class digital elevators with embedded IoT, providing a fully bundled alternative to Tsaro's independent monitoring and analytics stack for new equipment.
• Otis Worldwide: World's largest elevator OEM with the Otis ONE IoT service for remote monitoring, predictive insights, and eService APIs, competing with Tsaro.AI on data analytics and acting as a default channel for new installations.
• TK Elevator: Major elevator OEM whose MAX predictive maintenance platform and AGILE destination dispatch bring IoT, ride-comfort analytics, and cloud services to new and modernised elevators, competing with Tsaro.AI on the data analytics layer.

Emerging players

• CommGear: Provider of elevator emergency telephones, code-compliant enclosures, and POTS-to-cellular replacement gateways, closely comparable to Tsaro's VoIP phone kits and EV8100 POTS replacement offering.
• MAD Elevator: Elevator analytics software provider whose MosaicONE platform is the data backbone for Tsaro Insights; a partner today but a potential competitor as MosaicONE expands direct sensor and IoT offerings.
• JanTek Industries: Niche IoT sensor vendor focused on elevator and escalator monitoring with retrofit kits and remote diagnostics, competing with Tsaro's IoT Sensor Kit in the same independent retrofit channel.

Regional players

• Eagle Elevator Marketing: North American emergency communication specialist offering elevator and area-of-refuge phones plus monitoring services, providing direct competition to Tsaro's phone kits and ASME-compliant monitoring subscription.

Direct peers

• Kings III Emergency Communications: Specialist provider of elevator and area-of-refuge emergency phone monitoring with code-compliant hardware and 24/7 monitoring services, directly overlapping Tsaro's emergency communication platform and ASME A17.1 compliance positioning.
• RATH Communications: Long-standing manufacturer of elevator emergency phones, area-of-refuge phones, and ADA-compliant communication systems, competing head-to-head with Tsaro's VoIP/Video/Texting phone kits and monitoring subscriptions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TsaroSolutions
• YouTubeyoutube.com/channel/UCqnjyv_N0yqmCXuOQxvBw3Q
• Facebookfacebook.com/tsarosoluions
• LinkedInlinkedin.com/company/tsaro

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tsaro