Microgreens
Microgreens is a Portuguese e-commerce specialty-produce retailer selling live microgreens, edible flowers, mini vegetables, edible leaves, seaweeds, and rare ingredients to upscale restaurants and individual consumers across Iberia and eight other European countries, with a 24-hour harvest-to-delivery guarantee.
- Company typePrivate
- Founded2015
- HeadquartersAmora, Portugal
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Microgreens firmographics
Firmographics- Name
- Microgreens
- Legal name
- Microgreens
- Website
- https://microgreens.pt
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Microgreens is a Portuguese e-commerce specialty-produce retailer selling live microgreens, edible flowers, mini vegetables, edible leaves, seaweeds, and rare ingredients to upscale restaurants and individual consumers across Iberia and eight other European countries, with a 24-hour harvest-to-delivery guarantee.
- Ownership category
- akta.pro rank
Microgreens industry classification
Industry- Product category
- Specialty Produce
- NAICS
- All Other Specialty Food Retailers (445298), Fresh Fruit and Vegetable Merchant Wholesalers (42448)
- SIC
- Retail-Food Stores (5400), Food And Kindred Products (2000)
- akta.pro primary industry
- Sprouts & Microgreens Farming (Alfalfa Sprouts, Microgreens, Wheatgrass) (AFAGADAL)
- akta.pro secondary industries
- Fresh Herbs & Microgreens Wholesale (AFAIACAC), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)
Keywords
Where Microgreens is headquartered
LocationHeadquarters
- HQ city
- Amora
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Microgreens business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Revenue is generated through direct online sales of microgreens, edible flowers, living micro vegetables, mini vegetables, edible leaves, algae, dehydrated edible flowers, foliage, rarities, preserves, and specialty items like Flownie (floral brownie). Products are sold at fixed unit prices with per-item and weight-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing ranging from €5.75 to €18.00 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Microgreens product offering
Product offeringCore offering
Microgreens is a Portuguese producer and direct-to-consumer e-commerce retailer specializing in microgreens, edible flowers, mini vegetables, edible leaves, seaweeds, halophytes, foliage, preserves, and rare specialty plants. The company grows and ships fresh perishable produce to customers within 24 hours of harvest, offering 191 SKUs across 14 categories via its own Shopify storefront at microgreens.pt.
Product overview
Microgreens is a Portuguese e-commerce platform specializing in microgreens, edible flowers, and specialty produce for the hospitality industry. The company operates a unified online storefront with multiple product categories including Live Microgreens (Micro Vegetais Vivos), Fresh Edible Flowers (Flores Comestíveis), Dehydrated Edible Flowers (Flores Comestíveis Desidratadas), Mini Vegetables (Mini Legumes), Edible Leaves (Folhas Comestíveis), Seaweeds and Halophytes (Algas e Halófitas), Foliage (Folhagens), Preserves (Conservas), Rarities (Raridades), and the branded Flownie Floral Brownie. The product portfolio spans 191 total results across categories, with the Novidades (New Arrivals) section showcasing the latest additions including specialty seaweeds and rare ingredients. The company ships fresh products within 24 hours of harvest, targeting upscale restaurants and hospitality businesses across Portugal, Spain, and other European countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Microgreens (Micro Vegetais Vivos) Live microgreen plants sold in pots and harvested within 24 hours of delivery to ensure maximum freshness. Includes varieties such as Agrião (cress), Aipo (celery), Alho Francês (leek), Amaranto (amaranth), and Beterraba (beetroot). Available only within continental Portugal, Spain, and Balearic Islands due to shipping constraints.
- Edible Flowers (Flores Comestíveis) Fresh edible flowers including Alyssum, Amores Perfeitos (pansies), Aster, Begónias, and Bellis, available in multiple colors and varieties for garnish and decoration of dishes, cocktails, and desserts. 42 products in this category.
- Dehydrated Edible Flowers (Flores Comestíveis Desidratadas) Dehydrated and pressed edible flowers for extended shelf life, including dehydrated Amores Perfeitos and Bellis for use in cakes, desserts, and decorative applications. 28 products in this category.
- Mini Vegetables (Mini Legumes) Miniature vegetables including Flor de Curgete (zucchini flowers), Mini Tomate Tomberry, Mini Curgete Mix, and Cucamelons. Sold as live plants or fresh produce for culinary use. 9 products in this category.
- Edible Leaves (Folhas Comestíveis) Fresh edible leaves including Beldroega Tips, with varieties in green, mix, pink, purple, red, white, yellow, brown, orange, and tiger eye colors. Used for plating, cocktails, infusions, dishes, and desserts. 25 products in this category.
- Seaweeds and Halophytes (Algas e Halófitas) Edible seaweeds and halophytes preserved in salt, including Alga Alface do Mar, Alga Botelho Comprido, Alga Cabelo de Velha, Alga Chorão do Mar, Alga Fava do Mar, Alga Musgo da Irlanda, Alga Wakame, Alga Kombu, Alga Uva do Mar, and Sarcocórnia. Require soaking before consumption. 16 products in this category.
Quantifiable outcome
- 55 MWh annual renewable energy production
- +1 more outcomes
Companies that use Microgreens
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Microgreens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Microgreens partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Microgreens competitors and assessment
Company assessmentDirect peers
- Koppert Cress: Dutch-based specialist producer and global distributor of microgreens, edible flowers, and cresses to chefs and hospitality. Highly comparable in product mix, customer base (upscale restaurants), and category specialization.
- Infarm: Berlin-headquartered vertical farming company producing microgreens and herbs in-store and via distribution centers across Europe. Closest European geographic and product overlap, though broader in scope and significantly larger in scale.
- The Chef's Garden: US specialty grower of microgreens, edible flowers, and heritage vegetables supplying top chefs worldwide. Closely comparable in category focus, chef customer base, and SKU breadth of specialty produce.
Broad incumbents
- Gotham Greens: US-based indoor agriculture company growing leafy greens, herbs, and microgreens for retail and foodservice. Comparable in controlled-environment agriculture and microgreens category, but operates at significantly larger scale and broader product portfolio.
- Bowery Farming: US vertical farming operator producing leafy greens, herbs, and microgreens for grocery and foodservice channels. Comparable in indoor production model and microgreens/leafy greens overlap, though at substantially larger scale and broader portfolio.
- Plenty: US vertical farming company producing leafy greens and herbs for retail. Overlaps on indoor-grown specialty produce including microgreens, but operates at much larger scale and broader category scope.
- AeroFarms: US indoor vertical farming company producing microgreens and leafy greens for retail and foodservice. Overlaps in microgreens and indoor agriculture, but operates at much larger scale with broader leafy greens portfolio.
Regional players
- Les Crudettes: France-based specialist in fresh, washed, ready-to-eat salads, herbs, and microgreens for retail and foodservice. Comparable in fresh specialty produce category and European foodservice/retail customer overlap, but more retail-grocery focused.
Emerging players
- GoodLeaf Farms: Canadian vertical farming company specializing in microgreens and leafy greens. Comparable in microgreens specialization and controlled-environment agriculture, but smaller scale and geographically separate.
- TruLeaf Sustainable Agriculture: Canadian indoor farming company specializing in microgreens for retail and foodservice. Comparable in microgreens category focus and indoor production model, though smaller scale and Canada-only geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Microgreens compliance and trust
Trust signalCompliance1 record
Microgreens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Microgreens leadership team
Management profileNumber of profiles
Microgreens funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Microgreens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Microgreens
What does Microgreens do?
Microgreens is a Portuguese producer and direct-to-consumer e-commerce retailer specializing in microgreens, edible flowers, mini vegetables, edible leaves, seaweeds, halophytes, foliage, preserves, and rare specialty plants. The company grows and ships fresh perishable produce to customers within 24 hours of harvest, offering 191 SKUs across 14 categories via its own Shopify storefront at microgreens.pt.
Is Microgreens a public or private company?
Microgreens is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Microgreens founded?
Microgreens was founded in 2015. It employs 11 to 50 people.
Where is Microgreens based?
Microgreens is headquartered in Amora, Portugal, in the Europe region.
How does Microgreens make money?
One revenue line is on record: direct Product Sales.
Who are Microgreens's main competitors?
Direct peers on record are Koppert Cress, Infarm and The Chef's Garden. Broad incumbents are Gotham Greens, Bowery Farming, Plenty and AeroFarms. Les Crudettes is listed as a regional player. Emerging players are GoodLeaf Farms and TruLeaf Sustainable Agriculture.
Does Microgreens have an API?
No public API is recorded for Microgreens.
What industry is Microgreens in?
Microgreens's product category is Specialty Produce. Its primary akta.pro industry code is AFAGADAL, Sprouts & Microgreens Farming (Alfalfa Sprouts, Microgreens, Wheatgrass), with a secondary code of AFAIACAC, Fresh Herbs & Microgreens Wholesale. Its NAICS code is 445298 and its SIC code is 5400.