Five Star Marketing Service

What Five Star Marketing Service does

Five Star Marketing Service is a private digital marketing agency operating as the dedicated marketing arm of the Five Star Franchising family. Founded circa 2013 and headquartered in Springville, Utah (legal entity: Five Star Franchising, LLC), the agency serves exclusively the franchise brands within its parent ecosystem, including Five Star Bath Solutions, Mosquito Shield, Bio One, and Gotcha Covered. Its service catalog spans local capabilities (Local SEO, Google Ads, Meta Ads, Content Excellence, SEO & PPC, Digital Local Storefront, Organic Social Media, Beta Elite Services) and national capabilities (Brand Strategy, Brand Creative, Content Creation, National Ad Campaigns, Corporate Digital Marketing).

The underlying technology stack is conventional for a digital marketing services firm rather than a proprietary platform: managed Google Ads campaigns, Meta (Facebook/Instagram) Ads, Google Business Profile optimization, location-specific content creation, and web development support. The agency's internal "Content Excellence Framework" and tiered service architecture (including a premium "Beta Elite" tier) represent its principal proprietary constructs, though no formal IP registrations (patents, trademarks) are disclosed. No APIs, SDKs, or software products are offered, and no AI/ML capabilities are mentioned.

The business model is professional services revenue: the agency operates on a consultative sales motion (via a "Book Appointment" contact form) with annual billing cadence and no publicly disclosed pricing. Distribution is exclusively direct-to-franchisee within the parent ecosystem, with no external sales channel. A team of 13+ named specialists (including Heads of Marketing & Strategy and Accounts & Creative, Directors of Content, Paid Channels, and CS, plus Senior SEO Strategist, Senior Media Strategist, Senior Producer Lead, Webmaster/Lead Developer, Account Leads, and content/marketing staff) executes delivery. The firm does not raise external capital and has no disclosed funding, revenue figures, or M&A activity.

Name

Five Star Marketing Service

Legal name

Five Star Franchising, LLC

Website

https://fivestarmarketingservice.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Five Star Marketing Service is a private digital marketing agency that exclusively provides SEO, paid media, content, and brand strategy services to franchise brands within the Five Star Franchising family, operating as an internal marketing arm from Springville, Utah.

Ownership category

akta.pro rank

Headquarters

HQ city

Springville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Five Star Marketing Service generates revenue by providing comprehensive digital marketing services exclusively to franchises within the Five Star Franchising family. Services include Local SEO, Google Ads, Meta Ads, content creation, and national ad campaigns. The company operates as a dedicated in-house marketing team for franchisees, delivering results-driven marketing that grows their business.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Five Star Marketing Service is a dedicated digital marketing agency that provides Local SEO, Google Ads, Meta Ads, content creation, brand strategy, and national campaign services exclusively to franchisees operating within the Five Star Franchising family. The company functions as an in-house marketing arm, tailoring campaigns to both local single-location and national multi-location home service franchises.

Product overview

Five Star Marketing Service is a full-service marketing and advertising agency that provides a comprehensive suite of digital marketing services to franchises within the Five Star Franchising family. The company operates as a single integrated offering with multiple service lines covering both local and national marketing needs. Local services include Local SEO, Google Ads, Meta Ads (Facebook & Instagram), Content Excellence, SEO & PPC, Digital Local Storefront, Organic Social Media, and Beta Elite Services. National capabilities encompass Brand Strategy, Brand Creative, Content Creation, National Ad Campaigns, and Corporate Digital Marketing. The company specializes in serving home service franchises and focuses on delivering tailored marketing solutions with transparency and results-driven approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Local SEO Services
• Google Ads Management
• Meta Ads (Facebook & Instagram)
• Content Excellence / Creative Services
• Brand Strategy & Creative
• National Ad Campaigns
• Digital Local Storefront
• Organic Social Media Management (Local)

Quantifiable outcome

• Research shows up to 47% of sales impact can be attributed to the strength of creative content in advertising

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Scorpion: Scorpion is a digital marketing agency that specializes in serving franchise and home service businesses with SEO, paid media, and website solutions — directly comparable to FSMS's franchise-marketing focus and service mix.
• Coalition Technologies: Coalition Technologies is a full-service digital marketing and web development agency offering SEO, PPC, and content services — overlapping FSMS's local SEO, paid media, and website capabilities.
• High Level Marketing: HLM is a digital marketing agency providing SEO, paid media, and web services to multi-location and franchise businesses — closely comparable to FSMS's franchise/local service model.
• LYFE Marketing: LYFE Marketing is a digital marketing agency offering social media, SEO, PPC, and content marketing — comparable to FSMS in the SMB-focused service suite and Meta Ads specialization.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, PPC, social media ads, and content marketing — overlapping service for hire directly with Five Star Marketing Service's suite.
• LSEO: LSEO is a digital marketing agency focused on SEO and PPC services for small and mid-sized businesses — directly comparable to FSMS's local SEO and paid search offerings.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on paid media (Google Ads, Meta Ads) and SEO — covering the same core paid-channel management services that FSMS offers to franchisees.
• SmartBug Media: SmartBug Media is an inbound marketing agency providing SEO, paid media, content, and lifecycle marketing — comparable in service breadth and SMB/mid-market focus to FSMS.

Broad incumbents

• WebFX: WebFX is a large, established digital marketing agency offering SEO, PPC, social, and content services across many verticals — a broader incumbent with overlapping service offerings but without FSMS's franchise specialization.
• Blue Corona (now Part of Thrive): Blue Corona was a digital marketing agency specializing in home services and multi-location brands with SEO/PPC focus — historically a direct competitor to FSMS's franchise home-service niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FiveStarMktgSvc
• Facebookfacebook.com/Five-Star-Marketing-Service-61552246724616
• LinkedInlinkedin.com/company/five-star-marketing-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Star Marketing Service