Latinas & Power

What Latinas & Power does

Latinas in Leadership Inc. (formerly Latinas & Power Corp) is a 501(c)(3) nonprofit leadership accelerator headquartered in Hartford, Connecticut, founded in 2003/2004 by Marilyn Alverio to advance Latina professional development across corporate, nonprofit, entrepreneurial, and civic spaces. The organization operates a three-program ecosystem: the flagship Annual Latinas in Leadership Symposium (a one-day conference drawing ~700–800 attendees at the Connecticut Convention Center, with a $25 virtual livestream tier), the Latinas in Leadership Institute (LiLi) — a six-month cohort-based certificate program offering a Women's Leadership & Advocacy Certificate, priced at $7,000 with financial assistance, combining a 2.5-day in-person retreat, twelve virtual sessions, and three months of capstone projects on Latino community social-justice issues — and La Mesa Latina, an ongoing community membership platform with free and premium tiers hosted on MN.co. The curriculum is research-based and co-developed with the University of Connecticut's Puerto Rican Research Institute / El Instituto, structured around four pillars: growth mindset, authenticity, leadership and emotional intelligence, and civic engagement.

The organization is sustained through a diversified revenue mix that includes LiLi tuition, symposium registration and exhibitor fees, individual donations, corporate sponsorships (Liberty Bank, Mass Mutual, Hartford HealthCare, The Hartford, AARP, TJX Companies, Voya Financial), and foundation grants (notably $25,000 from Liberty Bank Foundation in April 2023 and $50,000 from Voya Foundation in December 2024). Its go-to-market is community-led and event-driven, anchored by the founder's personal brand, a podcast, multi-platform social media presence (LinkedIn, Instagram, Facebook, X, YouTube), and PR distribution through PR Newswire and regional outlets. The 23rd Annual Symposium was held in May 2026 alongside an official rebrand to Latinas in Leadership Inc., underscoring the organization's intent to position itself as a multi-generational Latina leadership pipeline rather than a single annual event.

In its two-decade-plus history the organization has reached more than 20,000 Latina leaders and reports 100% of LiLi participants experiencing increased leadership confidence and 81% reporting growth in adaptability and emotional intelligence in 2025. Operating geographies are concentrated in Connecticut and the broader New England/Northeast region, with national reach emerging through virtual programming and corporate sponsor channels. The team is small (1–10 employees) and is supported by a board of directors chaired by Marilynn Cruz-Aponte, a roster of external instructors and facilitators, and research collaboration with UConn. The organization is not a technology product and has no disclosed AI/ML capabilities; its competitive position is grounded in community network effects, brand recognition as the largest Latina-focused leadership organization of its kind in the Northeast, and a culturally specific curriculum not easily replicated by generic DEI providers.

Name

Latinas & Power

Legal name

Latinas In Leadership Inc.

Website

https://latinasandpower.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Latinas in Leadership Inc. is a 501(c)(3) nonprofit leadership accelerator headquartered in Hartford, Connecticut, operating a three-program ecosystem — annual symposium, six-month LiLi certificate program, and La Mesa Latina community platform — serving early-to-mid-career Latinas, entrepreneurs, and community leaders across the Northeast U.S.

Ownership category

akta.pro rank

Product category

Professional Leadership Development

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Educational Services (611)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Succession Planning & High-Potential (HiPo) Leadership Programs (EDABAAAL)

akta.pro secondary industries

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Organizational Culture & Values-Based Leadership (EDABAAAE), Corporate & Leadership Development (BPACANAA)

Keywords

• Leadership development programs
• Professional development services
• Women's advocacy training
• Community networking events
• Nonprofit education programs

Headquarters

HQ city

Essex

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Tuition (LiLi): Latinas in Leadership Institute tuition is $7,000 USD with financial assistance available on a competitive basis for those demonstrating economic need. This is the primary revenue stream for the institute's programming.
2. Symposium Registration Fees: Annual symposium generates revenue through attendee registration fees. Early bird pricing available with 22% discount before March 30th. Virtual livestream option priced at $25.
3. Corporate Sponsorships: Corporate sponsors (Liberty Bank, Mass Mutual, Hartford HealthCare, The Hartford, AARP, TJX, and others) provide financial support in exchange for brand visibility at annual symposium and recognition across organizational materials.
4. Foundation Grants: Nonprofit foundation grants including $50,000 from Voya Foundation and $25,000 from Liberty Bank Foundation to support LiLi program growth, visibility, and expansion.
5. Donations: Individual donations accepted to support programming and provide scholarships for participants who cannot afford full tuition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Latinas & Power delivers identity-centered leadership development for Latina professionals and entrepreneurs through three integrated offerings: a flagship annual Symposium convening Latina leaders and allies; the six-month Latinas in Leadership Institute (LiLi) certificate program providing classroom-style training; and La Mesa Latina, a year-round bilingual community and membership platform that extends engagement between program cycles. Programming is complemented by applied research and publications that document outcomes and inform best practices in Latina leadership development.

Product overview

Latinas in Leadership Inc. (formerly Latinas & Power Corp.) operates a three-program ecosystem for Latina professional development: the annual Latinas in Leadership Symposium (flagship conference), the Latinas in Leadership Institute/LiLi (6-month certificate program with in-person retreat and virtual coursework), and La Mesa Latina (community membership platform). The organization also produces research reports on Latino community issues. This is not a software technology product but rather a nonprofit leadership development organization.

Differentiator

Problem solved

Functional benefit

Brands

• Latinas in Leadership Institute (LiLi): A 6-month professional development program offering a Women's Leadership & Advocacy Certificate for early-to-mid career Latinas, community leaders, and entrepreneurs.
• La Mesa Latina

Products and services

• Annual Latinas in Leadership Symposium Annual in-person conference convening Latina professionals, entrepreneurs, corporate sponsors, and academic partners for keynote sessions, networking, and recognition. Offered with early bird, standard, and virtual/livestream ticket tiers and supported by corporate sponsorship packages.
• Latinas in Leadership Institute (LiLi) Six-month certificate program offering classroom-style leadership training, facilitated sessions, and applied learning for Latina professionals. Includes instructional team of faculty and facilitators, and an application process.
• La Mesa Latina Online community and membership platform providing year-round bilingual engagement between program cycles, with a community manager, member resources, and a premium membership tier.

Quantifiable outcome

• 100% of LiLi participants reported an increase in leadership confidence in 2025
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, secondary and minor.

• UConn Puerto Rican Research InstitutecoreStrategic or Co-development PartnerResearch collaboration providing data and insights for capstone projects addressing social justice issues impacting the Latino community (education, health equity, financial literacy).
• UConn's El Instituto | Puerto Rican Studies InitiativecoreStrategic or Co-development PartnerCollaborated to produce research reports offering critical insights into challenges confronting the Latino community within Connecticut and beyond.
• Liberty BankcoreGTM or Marketing PartnerPresenting sponsor of Latinas & Power Symposium, provides community outreach officers for programming, and supports credit-building workshops. Strong multi-year sponsor relationship.
• AARPcoreGTM or Marketing PartnerPresenting sponsor of symposium with state director participating as speaker. Committed to diversity and intergenerational programming.
• Mass MutualsecondaryGTM or Marketing PartnerCorporate sponsor of symposium supporting Latina leadership development.
• Hartford HealthCaresecondaryGTM or Marketing PartnerCorporate sponsor of symposium supporting Latina leadership development.
• The HartfordsecondaryGTM or Marketing PartnerCorporate sponsor of symposium supporting Latina leadership development.
• TJX CompaniessecondaryGTM or Marketing PartnerCorporate sponsor of symposium supporting Latina leadership development.
• Greater Hartford LeadershipsecondaryStrategic or Co-development PartnerCommunity partner collaborating on leadership development initiatives.
• United Way WomensecondaryStrategic or Co-development PartnerCommunity partner supporting women's leadership and economic empowerment.
• Metro HartfordminorStrategic or Co-development PartnerCommunity partner in Greater Hartford region.
• CRT (Connecticut Renaissance, Inc.)minorStrategic or Co-development PartnerCommunity partner serving Connecticut communities.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• MANA de San Diego: A national Latina organization (Hermana, Amiga, Navegadora, Abogada - 'sister, friend, navigator, advocate') providing leadership development, mentorship, and advocacy for Latinas. Directly comparable mission and identity-centered approach to Latinas in Leadership, with established chapters in multiple states.
• National Hispanic Corporate Council: Hispanic business and professional development organization focused on advancing Hispanic leadership in corporate America. Comparable to Latinas in Leadership as a Hispanic professional pipeline builder, with strong corporate sponsor relationships and leadership programs.
• Prospanica: National Hispanic professional organization (formerly NSHMBA) focused on empowering Hispanic professionals to achieve their full educational, economic, and social potential. Comparable to Latinas in Leadership in providing leadership development, networking, and career advancement programming, but with a national MBA/professional footprint.
• ALPFA (Association of Latino Professionals For America): The largest Latino-focused professional association in the U.S., serving Latino professionals and students across corporate, accounting, finance, and business sectors. Directly comparable to Latinas in Leadership as a Hispanic professional development and leadership pipeline organization, though ALPFA operates nationally with broader (gender-inclusive) membership.

Broad incumbents

• Catalyst: Global nonprofit focused on advancing women in leadership through research, advisory services, and leadership development programs. Comparable to Latinas in Leadership as a women's leadership development organization, though Catalyst is much larger, focuses on all women (not Latina-specific), and offers advisory/research services to corporates.
• Hispanic Association on Corporate Responsibility (HACR): National nonprofit focused on increasing Hispanic representation at every level of corporate America. Comparable to Latinas in Leadership in mission (Hispanic leadership pipeline) and corporate sponsor model, though HACR operates at a broader policy/corporate-engagement level rather than direct participant programs.

Regional players

• National Association of Latino Arts and Cultures (NALAC): Latino arts and culture-focused nonprofit with leadership development programs for Latino cultural leaders. Comparable to Latinas in Leadership as a Latino identity-centered leadership nonprofit, but focuses on the arts/cultural sector rather than cross-sector corporate/nonprofit leadership.
• YWCA Hartford Region: Regional YWCA affiliate serving the Hartford, CT area with women's empowerment, leadership, and economic advancement programs. Directly comparable to Latinas in Leadership in geographic focus (Greater Hartford) and women's leadership development mission, though broader in scope beyond Latina-specific programming.

Others

• Congressional Hispanic Caucus Institute (CHCI): Hispanic leadership development nonprofit with fellowships, internships, and leadership programs tied to public policy and government. Comparable to Latinas in Leadership in mission and Hispanic leadership pipeline focus, but primarily serves Hispanic youth pursuing government/civic careers with national DC-centric programming.

Emerging players

• WomenLift Health: Global organization advancing women in health leadership through leadership programs and convenings. Comparable to Latinas in Leadership in identity-centered women's leadership development model and cohort-based certificate programs, but focused specifically on the health sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/latinaspower
• YouTubeyoutube.com/@LatinasinLeadership
• Facebookfacebook.com/Latinaspower
• LinkedInlinkedin.com/company/latinasinleadership
• Instagraminstagram.com/latinasinleadership_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latinas & Power