Agrohub
Agrohub is an Argentine AgTech SaaS company that provides a mobile and web platform for planning, tracking, and certifying phytosanitary applications, with EIQ environmental-impact calculation and blockchain-certified reports, serving agricultural producers, advisors, applicators, food companies, and pesticide manufacturers across Argentina and Uruguay.
- Company typePrivate
- Founded2020
- HeadquartersMarcos Juárez, Argentina
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Agrohub does
Agrohub is an Argentine AgTech company founded in 2020 in Marcos Juárez, Argentina, that builds a cloud-based digital platform to plan, track, and certify phytosanitary (crop-protection chemical) applications with the goal of reducing their environmental impact. Its core product is a mobile-first platform (iOS, Android, and web) that connects three user types — agricultural producers, advisors, and applicators — around a shared five-step work order, calculates and helps improve an Environmental Impact Quotient (EIQ) per application, and produces immutable blockchain-certified reports for regulatory and supply-chain documentation. The company also digitizes peri-urban application authorization, replacing municipal paperwork with a digital workflow, and offers an AI-powered prescription generator available exclusively to registered agricultural advisors. The platform holds ISO 9001:2015 certification and is supported by partnerships with innovation agencies ANII (Uruguay) and INNOVAR (Argentina).
Agrohub monetizes through annual SaaS subscriptions sold to two enterprise segments: food companies, which use the platform to group and monitor their producer suppliers and EIQ performance, and phytosanitary product manufacturers, which use it for product promotion, decentralized sales-force management, statistics/reporting, and customer loyalty programs. Individual producers, advisors, and applicators access the core planning and tracking functionality through free mobile apps, functioning as a product-led-growth top-of-funnel that feeds the enterprise sales motion. Distribution is direct for enterprise contracts and self-serve via app stores and a public web dashboard for individual users.
Operationally, Agrohub is a very early-stage private company with 1–10 employees (a three-person founder team comprising CEO Diego Ponce, CMO Carlos Massari, and CTO Marianela Bonino), operations in Argentina and Uruguay, and only ~$175K of disclosed priced equity capital (2022) supplemented by non-dilutive innovation grants. There are no named enterprise customers, no disclosed revenue, and no public pricing, indicating the company is still building commercial traction beneath a functional product and modest regional footprint.
Agrohub firmographics
Firmographics- Name
- Agrohub
- Legal name
- Agrohub
- Website
- https://agrohub.com.ar
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agrohub is an Argentine AgTech SaaS company that provides a mobile and web platform for planning, tracking, and certifying phytosanitary applications, with EIQ environmental-impact calculation and blockchain-certified reports, serving agricultural producers, advisors, applicators, food companies, and pesticide manufacturers across Argentina and Uruguay.
- Ownership category
- akta.pro rank
Agrohub industry classification
Industry- Product category
- Agricultural Technology Software
- SIC
- Services-Prepackaged Software (7372), Agricultural Services (700)
- akta.pro primary industry
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)
- akta.pro secondary industry
- Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag) (AFAAAFAK)
Keywords
Where Agrohub is headquartered
LocationHeadquarters
- HQ city
- Marcos Juárez
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Agrohub business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscriptions for Food Companies: SaaS subscription model for food companies to manage and group producer suppliers, track environmental impact data, and improve EIQ metrics with simple management tools
- Platform Subscriptions for Pesticide Manufacturers: Subscription-based platform for pesticide manufacturers featuring product promotion, decentralized sales force management, statistics and reporting, and customer loyalty programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Food Companies - Producer Management Platform |
| Subscription | Annual | Pesticide Manufacturers - Sales and Marketing Platform |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Agrohub product offering
Product offeringCore offering
Agrohub provides a cloud-based digital platform, with mobile apps and web dashboard, that enables agricultural producers, advisors, and applicators to plan, track, and report phytosanitary (crop protection) applications. The platform calculates the Environmental Impact Quotient (EIQ) to help reduce environmental impact, generates AI-powered product prescriptions for advisors, and certifies application reports on blockchain. It also digitizes peri-urban application authorization between producers and municipalities.
Product overview
Agrohub is a single unified digital platform that serves the agricultural ecosystem. The core platform enables planning, real-time tracking, and reporting of phytosanitary applications with Environmental Impact Quotient (EIQ) calculation. The platform is offered with two specialized modules: a Food Companies module (Empresas de Alimentos) for managing producer suppliers and environmental impact data, and a Phytosanitary Manufacturers module (Fabricante de Productos Fitosanitarios) for product promotion, sales force management, and customer loyalty. All offerings are built around AI-powered prescription generation for advisors, blockchain-certified reporting, and multi-user collaboration.
Differentiator
Problem solved
Functional benefit
Products and services
- Agrohub Platform A unified digital platform for planning, real-time tracking, and reporting of phytosanitary applications in agriculture. The system enables collaboration among producers, advisors, and applicators, calculates the Environmental Impact Quotient (EIQ) for each application, and provides blockchain-certified reports. Free mobile apps on iOS and Android and a web dashboard are available.
- Food Companies Platform (Planificación y Gestión para Empresas de Alimentos) Specialized enterprise module for food production companies that includes grouping of producer suppliers, environmental impact data management, and EIQ improvement tools to ensure sustainable sourcing practices across the supplier network.
- Pesticide Manufacturers Platform (Gestión para Fabricantes de Productos Fitosanitarios) Specialized enterprise module for phytosanitary product manufacturers featuring product promotion capabilities, decentralized sales force management, statistics and reporting, and a customer loyalty program for the agricultural ecosystem.
Quantifiable outcome
- Eliminates bureaucracy in peri-urban application authorization between producer and municipality
- +1 more outcomes
Companies that use Agrohub
Customer profileSegments5 records
Ideal customer profiles3 records
Agrohub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Agrohub partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Agrohub competitors and assessment
Company assessmentDirect peers
- xFarm Technologies: xFarm is a European-origin farm management platform offering work-order tracking, input planning, and sustainability analytics to producers and food supply chains. It mirrors Agrohub's combination of work-order management, environmental impact metrics, and multi-sided SaaS serving both farmers and enterprise buyers.
- Auravant: Auravant is an Argentine precision-agriculture SaaS platform offering satellite imagery, agronomic dashboards, and prescription tools to producers and advisors across Latin America. It overlaps directly with Agrohub's producer/advisor workflow, EIQ-style agronomic decision support, and PLG mobile/web distribution.
- Solvi: Solvi is a Brazilian AgTech providing digital agronomy, application planning, and sustainability tracking for crop input programs targeting producers, advisors, and agrochemical companies. It is highly comparable to Agrohub's pesticide-manufacturer and food-company sustainability modules and shares the LatAm ESG-data positioning.
- Taranis: Taranis provides AI-driven crop intelligence, prescription generation, and field-level decision support for advisors and agribusinesses. Its AI agronomy prescriptions and advisor-targeted workflows are a close analog to Agrohub's AI prescription generator and EIQ-driven recommendations.
Emerging players
- Indigo Ag: Indigo Ag is a sustainability-focused AgTech providing carbon/sustainability programs, input traceability, and digital agronomy to producers and food/feed buyers. It is comparable to Agrohub's food-company sustainability module and EIQ-style environmental reporting, though at a global scale.
- CropX: CropX provides soil-sensor-driven agronomic decision support and farm-management analytics to producers and food supply chains. It is comparable to Agrohub in combining sensor/inferred-field data with sustainability reporting for enterprise buyers, though its core strength is soil sensing rather than application documentation.
Broad incumbents
- Climate FieldView: Climate FieldView (Bayer) is a large-scale precision-agriculture platform used by producers worldwide for input planning, application tracking, and agronomic analytics. It competes with Agrohub's core producer/advisor module but at much broader scale and as part of Bayer's input ecosystem.
- Granular (Corteva): Granular is Corteva's farm-management and agronomy SaaS offering work-order planning, input tracking, and reporting for commercial growers. It overlaps with Agrohub's application planning and reporting modules but is positioned for large North American operations.
Regional players
- Kilimo: Kilimo is an Argentine AgTech focused on irrigation decision support and water-balance analytics for producers. It shares Agrohub's LatAm producer/advisor SaaS model and agricultural decision-support category, though its primary use case is irrigation rather than phytosanitary applications.
- Solinftec: Solinftec is a Brazilian AgTech offering operational dashboards, fleet/application tracking, and agronomic analytics to large farms and input retailers across Latin America. Its application tracking and input-distributor integrations overlap with Agrohub's applicator and pesticide-manufacturer tiers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Agrohub social profiles
Digital presenceAgrohub compliance and trust
Trust signalCompliance1 record
Agrohub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrohub leadership team
Management profileNumber of profiles
Profiles3 records
Agrohub funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrohub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrohub
What does Agrohub do?
Agrohub provides a cloud-based digital platform, with mobile apps and web dashboard, that enables agricultural producers, advisors, and applicators to plan, track, and report phytosanitary (crop protection) applications. The platform calculates the Environmental Impact Quotient (EIQ) to help reduce environmental impact, generates AI-powered product prescriptions for advisors, and certifies application reports on blockchain. It also digitizes peri-urban application authorization between producers and municipalities.
Is Agrohub a public or private company?
Agrohub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agrohub founded?
Agrohub was founded in 2020. It employs 1 to 10 people.
Where is Agrohub based?
Agrohub is headquartered in Marcos Juárez, Argentina, in the Latin America region.
How does Agrohub make money?
Two revenue lines are on record. Platform Subscriptions for Food Companies are the primary driver. The others are platform Subscriptions for Pesticide Manufacturers.
Who are Agrohub's main competitors?
Direct peers on record are xFarm Technologies, Auravant, Solvi and Taranis. Emerging players are Indigo Ag and CropX. Broad incumbents are Climate FieldView and Granular (Corteva). Regional players are Kilimo and Solinftec.
Does Agrohub have an API?
No public API is recorded for Agrohub.
What industry is Agrohub in?
Agrohub's product category is Agricultural Technology Software. Its primary akta.pro industry code is AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting), with a secondary code of AFAAAFAK, Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag). Its SIC code is 7372.