Bloomon

What Bloomon does

Bloomon is a Netherlands-based e-commerce company founded in 2014 and headquartered in Amsterdam that delivers fresh floral arrangements and gift products directly to consumers. Operating under the consumer-facing brand "bloomon bloemenbezorging," the company built its early differentiation on a subscription-style flower delivery model, positioning itself as a modern, design-led alternative to traditional Dutch florist channels. The current product surface has expanded beyond pure flower delivery to include complementary gift items, broadening the addressable use-case set across personal and occasion-based gifting.

The business model is direct-to-consumer, monetizing through transactional and (historically) subscription-based flower and gift sales via the bloomon.nl website, bypassing the traditional florist intermediary to control the last-mile delivery experience. Over four funding rounds between 2014 and 2019, Bloomon raised approximately $35.3 million from investors including Tablomonto Ventures, Inkef, Fortino Capital, Partech, and Rabobank, with the $23 million Fortino-led round in February 2017 representing the largest capital injection and a clear scale-up signal. The leadership team comprises founder Patrick Hurenkamp in a Chief Innovation Officer capacity and Bart Troost as CEO, consistent with a founder-to-professional-manager handoff typical of a venture-backed company transitioning into a mature operating phase.

No proprietary technology platform, patents, AI/ML capabilities, or named enterprise customers are disclosed in the available source data, and the company appears to compete primarily on brand, curation, and delivery logistics within the Dutch market. No international geographic footprint has been disclosed, and no funding activity has been reported since the March 2019 Rabobank round, leaving the company's current growth trajectory and financial scale uncertain.

Name

Bloomon

Legal name

Bloomon

Website

https://bloomon.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloomon is a Netherlands-based, Amsterdam-headquartered e-commerce company founded in 2014 that delivers fresh floral arrangements and gift products directly to Dutch consumers via its bloomon.nl platform.

Ownership category

akta.pro rank

Product category

Online Floral Retail

NAICS

Florists (459310), Florists (4593), Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)

Keywords

• Flower delivery service
• Floral arrangements
• Online gift delivery
• Fresh flower subscription
• E-commerce flowers

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Core offering

Bloomon operates a flower and gift delivery e-commerce service that provides fresh floral arrangements and related gift products to individual customers. The company offers a single core product line centered on direct online ordering and delivery of curated flowers and gifts, trading under the name "bloomon bloemenbezorging" (Bloomon flower delivery).

Product overview

Bloemon is a flower delivery service that offers fresh floral arrangements and gifts. The company provides a single core product offering focused on flower and gift delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh floral arrangement delivery Direct-to-consumer delivery of fresh, curated floral arrangements ordered online via bloomon.nl; intended for individual consumers buying flowers for personal use, home/office decoration, or gifting on special occasions.
• Gift product delivery Online ordering and delivery of gift products bundled with or sold alongside fresh flowers, marketed under the heading "Bloemen en cadeaus" (Flowers and gifts) on the company's e-commerce site; targeted at individual consumers seeking a combined flower-and-gift purchase.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Interflora: Long-established global floral delivery network with a franchised local-florist model. Competes with Bloomon for both consumer and event gifting orders across Europe.
• Teleflora: US floral wire service connecting customers with local florists; broad incumbent in the same flower delivery category as Bloomon, with a network-based model.
• 1-800-Flowers: Large US-listed floral and gifting platform offering a broad portfolio of brands across flowers, plants, and gifts. Operates in the same category as Bloomon at much larger scale.

Direct peers

• ProFlowers: US online flower delivery brand offering fresh bouquets and gifts on subscription and one-off basis; comparable e-commerce flower delivery proposition.
• Bloom & Wild: UK-founded D2C flower delivery company with a subscription-led model and gift add-ons; widely regarded as the European category leader and the most direct comparable to Bloomon's model.
• Euroflorist: Pan-European online florist network operating across multiple countries with both subscription and one-off delivery — directly overlapping with Bloomon's flower delivery proposition and European footprint.
• The Bouqs: US-based D2C flower delivery company using a farm-to-door subscription model; comparable in operating model to Bloomon, though primarily serving North America.
• Freddie's Flowers: UK-based subscription flower delivery brand with a curated, design-led approach nearly identical to Bloomon's value proposition.
• Arena Flowers: UK online florist offering fresh flower arrangements and gift bundles with subscription and one-off options; overlaps with Bloomon's core product and bundling strategy.
• Appleyard Flowers: UK premium online florist with subscription and gift bundles, sharing Bloomon's design-led, premium positioning in the European market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/bloomonnl
• Facebookfacebook.com/BloomonNL
• LinkedInlinkedin.com/company/bloomon

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomon