Freddie's Flowers
Freddie's Flowers is a UK- and Germany-based direct-to-consumer flower delivery subscription company, selling weekly, fortnightly, and monthly fresh flower boxes (£28 Classic, £41 Showstopper) plus one-off gifts, corporate gifting, and a care-home wellbeing programme to individual consumers and businesses via its own e-commerce website and electric last-mile delivery fleet.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Freddie's Flowers does
Freddie's Flowers is a London-headquartered, direct-to-consumer flower delivery subscription company founded in 2014, operating in the United Kingdom and Germany with 101-250 employees. The company delivers fresh, seasonal flowers to customers' doors via weekly, fortnightly, or monthly subscription boxes, alongside one-off purchases, gift subscriptions, corporate gifting, letterbox flowers, gift vouchers, and a care-home Floral Wellbeing Programme. Subscription tiers include a Classic box at £28 (13-18 stems) and a Showstopper box at £41 (20-27 stems), with skip/pause/cancel-anytime flexibility and next-day delivery for orders before 8pm; a Refer-a-Friend scheme offers £10 credit per referral, and new-customer promotions include 50% off the first box and 10% off the next four.
The business runs on a standard e-commerce stack (website on Builder.io with Dixa chatbot for customer service) rather than proprietary technology, with flowers sourced from trusted growers and delivered through a combination of an in-house electric bike and van fleet and certified carbon-neutral courier partnerships with DPD and Abel and Cole. The company claims a 99% delivery success rate, targets less than 5% waste versus a 40% industry average, and has reused 226,000 boxes through a customer collection programme. It is B Corp certified, holding company Freddie's Flowers Limited is registered in England and Wales (company number 09192551), and the company has raised approximately $65M in total disclosed funding, including a $60M Series B led by The Craftory in July 2021.
Revenue is generated through four streams: recurring subscription billing, one-off gift and arrangement purchases, prepaid gift subscriptions, and digital gift vouchers. The customer base is overwhelmingly individual consumers (B2C), supplemented by a corporate gifting channel and a small but distinct care-home vertical; no enterprise customer concentration is disclosed. Go-to-market is product-led via the freddiesflowers.com website with content marketing through The Flower Press blog, email, social media, Trustpilot social proof, and word-of-mouth referrals. No revenue, ARR, or customer count figures are publicly disclosed.
Freddie's Flowers firmographics
Firmographics- Name
- Freddie's Flowers
- Legal name
- Freddie's Flowers Limited
- Website
- https://freddiesflowers.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Freddie's Flowers is a UK- and Germany-based direct-to-consumer flower delivery subscription company, selling weekly, fortnightly, and monthly fresh flower boxes (£28 Classic, £41 Showstopper) plus one-off gifts, corporate gifting, and a care-home wellbeing programme to individual consumers and businesses via its own e-commerce website and electric last-mile delivery fleet.
- Ownership category
- akta.pro rank
Freddie's Flowers industry classification
Industry- Product category
- Online Floristry / Flower Subscription Services
- NAICS
- Florists (45931), Florists (459310)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industries
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
Keywords
Where Freddie's Flowers is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Freddie's Flowers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Regular Flower Delivery Subscription: Recurring weekly, fortnightly, or monthly flower box subscriptions. Customers set up an account and receive regular deliveries of seasonal flowers chosen by Freddie's, with the ability to skip or pause deliveries. Payment is taken via recurring card payment on a scheduled basis. Subscriptions continue indefinitely until cancelled.
- One-Off Flower Purchases: Single purchases of flower arrangements and gifts from the online shop. One-off orders include single flower boxes, gift subscriptions, and add-on products like vases. Payment is taken in full at the time of order.
- Gift Subscriptions: Prepaid flower delivery subscriptions for gift recipients. Customers purchase gift subscriptions for 2 or more weekly, fortnightly, or monthly deliveries to a chosen recipient. Paid upfront as a one-off payment.
- Gift Vouchers: Digital gift vouchers sold on the website, valid for 12 months from date of issue. Vouchers can be redeemed as full or partial payment for products on the Freddie's Flowers website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Classic subscription box - 13-18 seasonal stems, 5-7 varieties of flowers |
| Subscription | Monthly | Showstopper subscription box - 20-27 seasonal stems, 7-9 varieties of flowers |
| Subscription | Pay-as-you-go | One-off flower purchases |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Freddie's Flowers product offering
Product offeringCore offering
Freddie's Flowers operates a direct-to-consumer flower subscription and delivery service, sourcing fresh seasonal stems from growers and dispatching curated bouquets through its own electric fleet and carbon-neutral courier partners. Core offerings include recurring weekly/fortnightly/monthly flower box subscriptions (Classic and Showstopper tiers), one-off flower gifts, gift subscriptions, letterbox flowers, corporate gifting, gift vouchers, and vase accessories, with operations in the UK and Germany.
Product overview
Freddie's Flowers is a UK-based flower delivery subscription service offering a platform-plus-modules architecture. The core offering consists of three main products: the Regular Flower Delivery Service (subscription), Flower Gifts (one-off purchases), and Gift Subscriptions (subscription gifting to third parties). These are complemented by add-on modules including Corporate Gifting, Gift Vouchers, Letterbox Flowers, the Floral Wellbeing Programme, Sustainability Services, and accessory products like Bud Vases and Flower Frogs. The company also operates an editorial blog (The Flower Press). Subscription tiers include Classic (£28, 13-18 stems, 5-7 varieties) and Showstopper (£41, 20-27 stems, 7-9 varieties), with next-day delivery available for orders placed before 8pm.
Differentiator
Problem solved
Functional benefit
Products and services
- Regular Flower Delivery Subscription
- One-Off Flower Gifts
- Gift Subscriptions
- Corporate Gifting
- Gift Vouchers
- Letterbox Flowers
Quantifiable outcome
- 99% delivery success rate
- +2 more outcomes
Companies that use Freddie's Flowers
Customer profileSegments3 records
Ideal customer profiles4 records
Freddie's Flowers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Freddie's Flowers partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, strategic and minor.
- DPDcoreDPD is a certified carbon neutral courier partner used by Freddie's Flowers for package deliveries. DPD handles a portion of the company's delivery operations as part of Freddie's commitment to emissions-free and sustainable delivery solutions.
- Abel and ColecoreAbel and Cole is a certified carbon neutral courier partner. Freddie's Flowers partners with Abel and Cole as part of its strategy to maximize emissions-free deliveries through certified carbon neutral couriers.
- Saatchi GallerystrategicFreddie's Flowers collaborated with Saatchi Gallery on 'FLOWERS – FLORA IN CONTEMPORARY ART & CULTURE', an exhibition exploring the ongoing influence of flowers on creativity and human expression. The company created a large-scale floral art installation for this exhibition. Additionally, flower arranging workshops are hosted at Saatchi Lates events with Freddie.
- Little GreeneminorCollaboration with paint and interior design brand Little Greene for content marketing. Featured discussions on colour theory and floral interior design, with Little Greene's Creative Director Ruth Mottershead discussing how flowers pair with interior spaces and paint colours.
- This WorksminorWellness brand This Works provided health and wellness tips for a blog feature, connecting wellness and flowers themes in content marketing collaboration.
- TBCominorCollaboration with lifestyle brand TBCo, including interviews with founders and content creation showcasing the partnership between the two brands.
- Dementia AdventurestrategicPartnership with Dementia Adventure supporting their mission. Freddie's Flowers contributes to dementia care initiatives through its Floral Wellbeing Programme, delivering flowers to care homes for therapeutic purposes.
- Garden TradingminorCollaboration with home and garden furniture brand Garden Trading for tablescaping content, combining flowers with interior design and furniture styling.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Freddie's Flowers competitors and assessment
Company assessmentDirect peers
- Bloom & Wild: UK-based flower subscription and gifting company offering letterbox and arranged flowers with similar DTC e-commerce model. Bloom & Wild is the closest direct competitor to Freddie's Flowers, competing on subscription, gifting, and occasion-based flower delivery in the UK and Europe.
- Floom: UK-based online flower delivery platform connecting consumers to independent local florists. Floom competes directly with Freddie's Flowers in DTC flower gifting and arrangements, though it operates a marketplace rather than own-supply model.
- Appleyard London: UK premium online florist offering hand-tied bouquets and luxury arrangements for delivery. Appleyard London competes with Freddie's Flowers in the premium flower gifting segment, sharing a focus on quality arrangements and scheduled/named-day delivery.
- Arena Flowers: UK online florist offering subscription, one-off, and event flowers. Arena Flowers is a comparable DTC flower delivery competitor, with overlapping subscription offerings and a similar UK customer base to Freddie's Flowers.
- Prestige Flowers: UK-based online flower and gift retailer offering next-day and same-day delivery. Prestige Flowers competes with Freddie's Flowers on price-led flower gifting, particularly for one-off orders around key occasions.
Broad incumbents
- Interflora: Established UK flower delivery network connecting local florists for same-day and scheduled delivery. Interflora competes with Freddie's Flowers across gifting occasions but operates a network-based model rather than direct subscription, making it a broad incumbent.
- Moonpig: UK online greeting cards and gifting platform with a flowers and gifts category. Moonpig is a broader gifting incumbent that competes with Freddie's Flowers on the gifting occasion (cards, flowers, gifts) but with a much wider product portfolio.
- 1-800-Flowers: US publicly listed gifting and flower delivery platform with multiple brands. While US-focused, it serves as a broad incumbent benchmark for flower and gifting subscription business models comparable to Freddie's Flowers.
Emerging players
- The Bouqs Company: US-based farm-to-door flower delivery subscription company. The Bouqs is an emerging player with a similar subscription model and farm-direct sourcing narrative, useful as a comparable international growth case study, though primarily serving the US market.
Others
- Etsy (flower sellers): Global marketplace hosting independent florists and floral arrangers. Etsy represents the broader marketplace channel through which consumers can purchase bespoke floral arrangements, providing an adjacent competitive context for Freddie's Flowers' gifting and occasion offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Freddie's Flowers social profiles
Digital presenceFreddie's Flowers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freddie's Flowers leadership team
Management profileNumber of profiles
Profiles3 records
Freddie's Flowers funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freddie's Flowers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freddie's Flowers
What does Freddie's Flowers do?
Freddie's Flowers operates a direct-to-consumer flower subscription and delivery service, sourcing fresh seasonal stems from growers and dispatching curated bouquets through its own electric fleet and carbon-neutral courier partners. Core offerings include recurring weekly/fortnightly/monthly flower box subscriptions (Classic and Showstopper tiers), one-off flower gifts, gift subscriptions, letterbox flowers, corporate gifting, gift vouchers, and vase accessories, with operations in the UK and Germany.
Is Freddie's Flowers a public or private company?
Freddie's Flowers is a private company. It is classified as venture growth investor backed and is currently operating.
When was Freddie's Flowers founded?
Freddie's Flowers was founded in 2014. It employs 101 to 250 people.
Where is Freddie's Flowers based?
Freddie's Flowers is headquartered in London, United Kingdom, in the Europe region.
How does Freddie's Flowers make money?
Four revenue lines are on record. Regular Flower Delivery Subscription is the primary driver. The others are one-Off Flower Purchases, gift Subscriptions and gift Vouchers.
Who are Freddie's Flowers's main competitors?
Direct peers on record are Bloom & Wild, Floom, Appleyard London, Arena Flowers and Prestige Flowers. Broad incumbents are Interflora, Moonpig and 1-800-Flowers. The Bouqs Company is listed as an emerging player. Etsy (flower sellers) is listed as an others.
Does Freddie's Flowers have an API?
No public API is recorded for Freddie's Flowers.
What industry is Freddie's Flowers in?
Freddie's Flowers's product category is Online Floristry / Flower Subscription Services. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 45931 and its SIC code is 5200.