PrimeRx
PrimeRx provides pharmacy management software (Enterprise, CLOUD) and a pharmaceutical procurement marketplace (RxMarket) to independent retail pharmacies, specialty, LTC, 340B, and health system pharmacies across the United States, now operating as part of RedSail Technologies following a February 2026 acquisition.
- Company typePrivate
- Founded1995
- HeadquartersUniondale, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What PrimeRx does
PrimeRx (legal entity PrimeRx Software, LLC, developed by Micro Merchant Systems, Inc.) is a US-based pharmacy management software provider founded around 1995 and headquartered in Uniondale, New York. The company serves independent retail pharmacies, specialty pharmacies, long-term care facilities, 340B pharmacies, health systems, mail order operations, compounding pharmacies, and physician offices through three core products: PrimeRx Enterprise (on-premise PMS), PrimeRx CLOUD (cloud-based PMS), and the PrimeRx MARKET / RxMarket pharmaceutical procurement marketplace. The platform integrates prescription processing, inventory management, claims adjudication, patient engagement, point-of-sale, and real-time wholesale drug pricing across 100+ third-party integrations including Surescripts, RelayHealth, and Covermymeds.
The business operates on a subscription revenue model across three tiers — Essentials, Pro, and Plus — with quote-based monthly billing, supplemented by transaction-based revenue from the RxMarket marketplace, professional services (implementation, training, data conversion), and advertising on the marketplace platform. Distribution combines direct inside sales for SMB accounts, enterprise field sales for health systems, self-service onboarding via the RxMarket marketplace, and channel partnerships through group purchasing organizations and the CPESN clinically integrated network. Pricing is not publicly disclosed.
PrimeRx was acquired by RedSail Technologies (backed by Francisco Partners and Leonard Green & Partners) on February 5, 2026, expanding RedSail's combined footprint to approximately 16,000 pharmacies and nearly 50 million active patients. Following the acquisition, PrimeRx Market was rebranded as RxMarket in May 2026, and the SmartIntegration feature (launched August 2025) embeds real-time marketplace pricing directly into the prescription dispensing workflow. The company holds SOC 2 Type II and HIPAA compliance certifications and has won multiple Stevie Awards for customer service and innovation in 2024-2025.
PrimeRx firmographics
Firmographics- Name
- PrimeRx
- Legal name
- PrimeRx Software, LLC
- Website
- https://primerx.io
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PrimeRx provides pharmacy management software (Enterprise, CLOUD) and a pharmaceutical procurement marketplace (RxMarket) to independent retail pharmacies, specialty, LTC, 340B, and health system pharmacies across the United States, now operating as part of RedSail Technologies following a February 2026 acquisition.
- Ownership category
- akta.pro rank
PrimeRx industry classification
Industry- Product category
- Pharmacy Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Medication Inventory, Procurement & Supply Chain (Pharmacy) (HLACAKAI)
- akta.pro secondary industries
- Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF), Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG)
Keywords
Where PrimeRx is headquartered
LocationHeadquarters
- HQ city
- Uniondale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PrimeRx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Pharmacy Management Software Subscriptions: PrimeRx generates recurring revenue through subscription-based licensing of its pharmacy management software, offered in three tiers: Essentials (core functions), Pro (advanced features), and Plus (enterprise/multi-pharmacy). Revenue is subscription-based with monthly or annual billing, serving independent pharmacies, health systems, and specialty pharmacies.
- PrimeRx MARKET Transaction & Commission: The RxMarket pharmaceutical marketplace generates revenue through transaction facilitation and potentially commission-based pricing when pharmacies purchase from listed wholesalers. The platform connects pharmacies with 40+ vetted suppliers for drug purchasing.
- Professional Services: Implementation, training, data conversion, and customer support services generate one-time and recurring service revenue. The company offers controlled substance reporting, remote backup services, and eVoucher conversion services.
- Advertising & Promotional Services: PrimeRx MARKET offers advertising opportunities to pharmaceutical manufacturers and wholesale suppliers, including banner ads, popup messages, and targeted marketing to the platform's 13,200+ member pharmacies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PrimeRx Essentials - Core package for new pharmacies with essential features |
| Subscription | Monthly | PrimeRx Pro - Core package for sophisticated retail pharmacies with advanced features |
| Subscription | Monthly | PrimeRx Plus - Enterprise package for health systems, hospitals, and multi-pharmacy operations |
| Subscription | Monthly | PrimeRx MARKET / RxMarket - Pharmaceutical marketplace platform |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
PrimeRx product offering
Product offeringCore offering
PrimeRx provides pharmacy management software for independent, specialty, long-term care, health-system, mail-order, compounding, and 340B pharmacies, offered as PrimeRx Enterprise (on-premise) and PrimeRx CLOUD (cloud). The platform integrates prescription processing, inventory management, claims adjudication, patient engagement, point-of-sale, and regulatory compliance. PrimeRx also operates RxMarket (formerly PrimeRx Market), a pharmaceutical marketplace connecting pharmacies with 40+ vetted wholesalers for real-time drug pricing and procurement.
Product overview
PrimeRx is a comprehensive pharmacy management ecosystem consisting of three core products: PrimeRx Enterprise (on-premise pharmacy management system developed 30 years ago), PrimeRx CLOUD (cloud-based pharmacy management platform), and PrimeRx MARKET (now rebranded as RxMarket) - a pharmaceutical marketplace offering real-time pricing comparison across 40+ vetted wholesalers. The ecosystem also includes PrimeRx POS for point-of-sale transactions, myPrimeRx.com for patient engagement, and multiple mobile applications (FillMyRefills, MyPrimeRx Owners App, PrimeDELIVERY, PrimeINVENTORY). The software is offered in three tiers - Essentials, Pro, and Plus - serving pharmacies across retail, specialty, long-term care, health systems, mail order, compounding, 340B, and physician office segments. PrimeRx was acquired by RedSail Technologies in February 2026, expanding to approximately 16,000 pharmacies and nearly 50 million active patients.
Differentiator
Problem solved
Functional benefit
Brands
- PrimeRx Enterprise: Feature-rich on-premise pharmacy management platform offering comprehensive, integrated functionality for all pharmacy types.
- PrimeRx CLOUD
- PrimeRx MARKET
- FillMyRefills
- MyPrimeRx Owners App
- PrimeDELIVERY
- PrimeINVENTORY
- PrimeRxPAY
- PrimeFax
- PrimeCOMM
- PrimeRx POS
- myPrimeRx.com
Products and services
- PrimeRx Enterprise Feature-rich on-premise pharmacy management system offering comprehensive, integrated functionality for retail, specialty, long-term care, health systems, mail order, compounding, 340B, and physician-office pharmacies.
- PrimeRx CLOUD
Quantifiable outcome
- Pharmacies using RxMarket report savings exceeding $700,000 annually
- +4 more outcomes
Companies that use PrimeRx
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles3 records
PrimeRx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration102 records
AI capability2 records
Feature9 records
PrimeRx partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CPESN (Clinically Integrated Network)coreCPESN is a clinically integrated network of community pharmacies. PrimeRx integrates with CPESN allowing pharmacies to record clinical services, track patient outcomes, and document services for potential reimbursement. Case study partnership with Port Richmond Pharmacy demonstrating eCare plan integration.
- SurescriptscoreDominant provider of EHR management systems and electronic prescriptions processing. PrimeRx integrates with Surescripts for real-time prescription benefit review, e-prescribing, and formulary access.
- RelayHealth (McKesson)coreConnectivity solutions enabling secure information exchange between retail pharmacies, physicians, health plans, PBMs, and pharmaceutical manufacturers. RelayHealth processes over 18 billion healthcare transactions annually across 50,000+ retail pharmacies.
- CovermymedscorePrior authorization automation platform that streamlines the authorization process, allowing patients to receive medications faster and reducing administrative burden.
- AAP American Associated PharmaciesminorMember-owned cooperative with nearly 2,500 independent pharmacies leveraging combined buying power for better pricing on products and services.
- Independent Pharmacy CooperativeminorLargest group purchasing organization with over 6,000 independent pharmacy members, offering comprehensive distribution purchasing and contracted vendor access.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
PrimeRx competitors and assessment
Company assessmentEmerging players
- DoseSpot: ePrescribing and medication management platform with growing presence in telehealth and clinic dispensing. Overlaps with PrimeRx in e-prescribing, prior authorization, and clinical documentation workflows.
Regional players
- ScriptPro: Pharmacy automation and workflow systems with global reach, particularly strong in robotic dispensing. While not a direct software competitor, ScriptPro is an integration partner and an adjacent automation peer serving large pharmacy operations.
Direct peers
- PioneerRx: Pharmacy management software serving independent pharmacies. Now a sister company under RedSail Technologies alongside PrimeRx, offering directly competing dispensing, inventory, and clinical workflow capabilities.
- Rx30 (Computer-Rx): Pharmacy management software platform purpose-built for independent pharmacies, offering prescription processing, inventory, clinical, and POS modules directly comparable to PrimeRx Enterprise and PrimeRx CLOUD.
- BestRx: Pharmacy software solution targeted at independent retail pharmacies, providing prescription processing, clinical services, and workflow management comparable to PrimeRx's Essentials/Pro tiers.
- QS/1: Long-established pharmacy management system for retail, long-term care, and hospital outpatient pharmacies. Also part of the RedSail portfolio, making it the closest direct competitor in core pharmacy workflow software.
- Liberty Software: Pharmacy management system for independent and small-chain pharmacies. Competes with PrimeRx in core dispensing, refills, and inventory management, with a similar SMB-pharmacy focus.
Broad incumbents
- Oracle Health (Cerner) Pharmacy: Pharmacy module within the Oracle Health (formerly Cerner) EHR ecosystem. Competes for integrated health-system pharmacy contracts and adjacent to PrimeRx's enterprise/multi-pharmacy tier.
- Epic Willow: Epic's pharmacy module used by large health systems and academic medical centers. Competes with PrimeRx Plus for hospital outpatient and health-system pharmacy deployments, where PrimeRx positions its enterprise tier.
- McKesson Pharmacy Systems (EnterpriseRx): Enterprise pharmacy management system owned by McKesson, one of the largest pharmaceutical wholesalers globally. Competes for chain, health-system, and high-volume independent accounts and is connected to PrimeRx via the RelayHealth integration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PrimeRx social profiles
Digital presencePrimeRx compliance and trust
Trust signalCompliance2 records
PrimeRx financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrimeRx leadership team
Management profileNumber of profiles
Profiles8 records
PrimeRx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrimeRx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrimeRx
What does PrimeRx do?
PrimeRx provides pharmacy management software for independent, specialty, long-term care, health-system, mail-order, compounding, and 340B pharmacies, offered as PrimeRx Enterprise (on-premise) and PrimeRx CLOUD (cloud). The platform integrates prescription processing, inventory management, claims adjudication, patient engagement, point-of-sale, and regulatory compliance. PrimeRx also operates RxMarket (formerly PrimeRx Market), a pharmaceutical marketplace connecting pharmacies with 40+ vetted wholesalers for real-time drug pricing and procurement.
Is PrimeRx a public or private company?
PrimeRx is a private company. It is classified as corporate owned and is currently operating.
When was PrimeRx founded?
PrimeRx was founded in 1995. It employs 51 to 100 people.
Where is PrimeRx based?
PrimeRx is headquartered in Uniondale, United States, in the North America region.
How does PrimeRx make money?
Four revenue lines are on record. Pharmacy Management Software Subscriptions are the primary driver. The others are primeRx MARKET Transaction & Commission, professional Services and advertising & Promotional Services.
Who are PrimeRx's main competitors?
DoseSpot is listed as an emerging player. ScriptPro is listed as a regional player. Direct peers are PioneerRx, Rx30 (Computer-Rx), BestRx, QS/1 and Liberty Software. Broad incumbents are Oracle Health (Cerner) Pharmacy, Epic Willow and McKesson Pharmacy Systems (EnterpriseRx).
Does PrimeRx have an API?
No public API is recorded for PrimeRx.
What industry is PrimeRx in?
PrimeRx's product category is Pharmacy Management Software. Its primary akta.pro industry code is HLACAKAI, Medication Inventory, Procurement & Supply Chain (Pharmacy), with a secondary code of HLALALAF, Telepharmacy & Prescription Fulfillment Marketplaces. Its NAICS code is 5132 and its SIC code is 7372.