Artis

What Artis does

Artis (Artis Education) is the educational arm of Laser BRNO, a network of 4 laser hair removal studios in Czechia and Slovakia founded in 2022 by Marina Shkumatova (legal name: Oliinyk Maryna) and operated as a Czech sole proprietorship (IČO 17738164). The platform packages 12 years of the founder's clinical and operational experience into a structured training curriculum for aspiring laser hair removal technicians, covering laser physics, skin and hair anatomy, parameters for Alexandrite, Diode, and Nd:YAG systems, safety protocols, and procedure execution.

The core curriculum is delivered as a 10-module, 275-slide illustrated course available in Russian, Czech, and English, supplemented by multi-angle video demonstrations filmed inside Laser BRNO clinics. Three online tiers (€99 theory, €199-€249 theory+practice, €599 premium with lifetime access and 6 months of personal support) are sold self-serve through artis.education, with immediate digital delivery after payment via the Comgate gateway. Offline intensives (1-3 days, €599-€1,199) are run in Brno, Prague, and Bratislava with cohort sizes capped at 8 to allow supervised practice on real models.

The business is bootstrapped and founder-operated, with the underlying Laser BRNO studio operations (21 specialists, 5,000+ annual procedures, 92% utilization) acting as both the credibility backbone and the principal marketing channel alongside Instagram, Facebook, WhatsApp, and a closed Telegram community. Named buyers are SMB cosmetologists, salon owners training their teams, and career-changing individuals — predominantly across Czechia, Slovakia, Russia, and the broader Russian-speaking EU diaspora.

Name

Artis

Legal name

Oliinyk Maryna

Website

https://artis.education

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Artis (Artis Education) is a Czech-based training platform that teaches laser hair removal to career starters, cosmetologists, and salon owners, combining an online 10-module curriculum with in-person intensives led by the founder of the 4-studio Laser BRNO clinic network.

Ownership category

akta.pro rank

Product category

Vocational Training (Aesthetic / Beauty Services)

NAICS

Cosmetology and Barber Schools (611511)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hair Removal (Waxing/Sugaring/Laser) (EDAOALAI)

Keywords

• Laser hair removal training
• Aesthetic education services
• Beauty technician certification
• Online vocational training
• In-person intensive training

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. Online Course Sales: One-time payment for access to digital course materials including theory modules, video practice content, and certification. Access is provided for 24 months from purchase date.
2. Offline Intensive Training: In-person 3-day training programs held in Czechia and Slovakia (Brno, Prague, Bratislava) with practice on real models. Includes theory day plus 2 days of supervised hands-on practice. Group size limited to 8 participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Artis Education sells professional online and in-person training courses for laser hair removal technicians. The offering combines a 10-module (275-slide) online theory curriculum on laser physics, skin and hair anatomy, and equipment parameters (Alexandrite, Diode, Nd:YAG) with real-clinic video demonstrations from Laser BRNO studios and 1–3 day supervised hands-on intensives in Brno, Prague, and Bratislava. Courses are delivered in Russian, Czech, and English, with EU-valid personalized certification and post-course support via a private Telegram chat.

Product overview

Artis Education is a professional laser hair removal training platform operated by Oliinyk Maryna, founder of the Laser BRNO network (4 studios in Czechia and Slovakia). The company offers a structured educational product combining online theoretical courses with video-based practical demonstrations, complemented by in-person offline training intensives. The core Artis Education course consists of 10 modules (275 slides) covering laser physics, skin anatomy, equipment types (Alexandrite, Diode, Nd:YAG), parameters, and procedures. Pricing tiers range from basic online theory (€99) to comprehensive premium packages (€599) and offline intensives (€599-1,199). The course is available in Russian, Czech, and English languages.

Differentiator

Problem solved

Functional benefit

Brands

• Laser BRNO: Network of 4 laser hair removal studios in Czechia and Slovakia operated by Marina, with 21 specialists performing 5,000+ procedures annually.

Products and services

• Artis Education — Laser Hair Removal Course The company's flagship training program for aspiring and practicing laser hair removal technicians, combining 10 theory modules (275 slides) with real-clinic video demonstrations and optional in-person intensive practice. Aimed at individuals seeking EU-recognized qualification to work in aesthetic cosmetology or to open their own studio.
• Online Theory Course Self-paced online theory course covering laser hair removal fundamentals: laser physics, skin and hair anatomy, wavelength and laser types, energy density (fluence), spot size, pulse duration, cooling systems, operating modes, procedure execution, and results planning. Delivered via 10 modules with 275 illustrated slides plus a personalized certificate.
• Online Practice (Clinic Video) Course Online practical video course showing real laser hair removal procedures filmed from multiple angles inside the Laser BRNO studios, with equipment setup, demonstrations across body zones and skin types, and review of complex cases.
• Online Theory + Practice (Full Online) Course Complete online package bundling all 10 theory modules (275 slides), full real-clinic video library, downloadable PDF protocols and parameter tables, access to the closed Telegram support chat, and a personalized certificate.
• Offline Intensive Training 1–3 day in-person training with supervised hands-on practice on real models in Brno, Prague, or Bratislava. Includes theory recap, live demonstrations on equipment, practice across body zones and skin types, personalized feedback from Marina and her specialists, business block, personal consultation, and personalized certificate.

Quantifiable outcome

• Graduates earn 2,000+ EUR/month starting income in first month of independent work
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Comgate, a.s.coreTechnology or IntegrationPayment gateway provider processing all online course payments. Enables Visa, Mastercard, Apple Pay, Google Pay, and bank transfers. Operated under Czech National Bank license (IČO: 27924505). Handles PCI DSS compliant transaction processing.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Laser Institute: US-based professional training school for laser and aesthetic procedures. Directly comparable to Artis Education as a dedicated laser hair removal and aesthetic training provider, with both online and in-person course formats and a focus on career-launch outcomes.
• Rocky Mountain Laser College: Colorado-based school offering laser hair removal certification courses, including online theory and in-person hands-on clinical practice. Closely matches Artis Education's hybrid online + offline, theory + practice model with a similar career-starter target customer.
• New Look Laser College: Texas-based laser training school providing certification courses for laser hair removal and aesthetics. Comparable hybrid format (online + hands-on), similar target segment of career changers entering aesthetics, and similar certificate-based credential model.
• Aesthetic Laser Academy: Specialized laser and IPL training provider for aestheticians. Comparable niche focus on laser education with certificate-bearing courses; smaller scale than national chains but similar product positioning to Artis Education's specialist-training angle.

Broad incumbents

• Empire Medical Training: Established US provider of aesthetic and medical training including laser, Botox, and dermal filler courses. A broader incumbent in the same vocational aesthetic education space, with deeper course catalog and longer operating history than Artis Education.
• Carrington College (Aesthetics Program): US vocational college offering cosmetology and aesthetics programs that include laser hair removal modules. A broader incumbent whose cosmetology curriculum overlaps with Artis Education's domain but operates at significantly larger institutional scale.
• Udemy: Global online learning marketplace hosting numerous laser hair removal and aesthetic courses. Broad incumbent that competes for self-serve online learners at much lower price points, representing a potential substitute for Artis Education's theory tier.
• Coursera: Major online education platform offering aesthetics and dermatology courses from universities. Broad incumbent whose institutional brand and pricing model could compete with Artis Education's theory tier for online-first learners.

Regional players

• Milano Beauty Academy: Italian cosmetology and aesthetic training school. Regional player with comparable vocational training focus but serving a different geography (Italy vs CEE); useful proxy for European vocational aesthetic education peers.

Emerging players

• Bellissimo Beauty Academy: Smaller-scale cosmetology and aesthetics training provider with practical, career-launch orientation. Emerging player with overlapping curriculum elements (skin, hair removal fundamentals) but a broader cosmetology scope than Artis Education's laser-specialist focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/share/93pHYBqBRo7NBFPA
• Instagraminstagram.com/mari.shkumatova

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artis