Log-hub
Log-hub AG builds Supply Chain Apps, a cloud-connected Excel add-in with 40+ AI-powered analytics applications for network design, routing, and inventory optimization, serving manufacturers, logistics service providers, and supply chain consultancies worldwide.
- Company typePrivate
- Founded2017
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Log-hub does
Log-hub AG is a Switzerland-headquartered B2B software company, founded in 2017, that builds data-driven supply chain analytics products for industrial manufacturers, logistics service providers, retail/e-commerce companies, and supply chain consultancies. The company's flagship offering is Supply Chain Apps, a cloud-connected Excel add-in delivering 40+ specialized applications across six categories: visualization, network design, flow optimization, transportation, inventory optimization, and forecasting. The platform is powered by the Hexaly optimization solver (integrated as the primary engine from version 6.2) and increasingly mediated by a proprietary Supply Chain Agent that allows users to describe supply chain problems in natural language and have tool selection, configuration, and execution automated. Log-hub complements the self-service SaaS with a Data, Analytics & AI Services consulting practice for larger C-level initiatives such as network redesigns, digital twins, AI demand forecasting, and end-to-end sustainability analytics.
The business model combines four revenue streams: (1) SaaS subscriptions (Supply Chain Apps, with freemium access of up to 20 calculations per month and custom-priced enterprise tiers including Premium apps such as Supply Chain Designer and Shipment Flow Optimizer), (2) expert-led professional services for advanced analytics projects, (3) a Partners Program offering 20–40% reseller commissions (rising to 50% for consultancy referrals), and (4) free academic and consultancy licensing as a top-of-funnel acquisition motion. Distribution is multi-channel: a self-serve platform, Microsoft AppSource, direct enterprise sales, reseller partners, and a US market vehicle through a Houston office and a partnership with supply chain veteran Karyn Petrosini.
The company states it supports 180+ organizations worldwide with 30,000+ app downloads and customers that include Unilever, Safran, ASML, DHL, Kuehne+Nagel, Schenker, DP World, CEVA Logistics, Mahindra Logistics, and consulting partners such as Miebach, Kearney, and EFESO. It holds third-party recognition as a Gartner Representative Vendor in the 2026 Market Guide for Supply Chain Network Design Tools and as an Inbound Logistics Top 100 provider for 2026, and was awarded a Coup de Cœur at La Nuit de la Supply Chain 2025 for its Safran aerospace collaboration. Headcount is reported in the 51–100 range; Log-hub AG is privately held with no disclosed external funding, expanding globally from its Schindellegi (Switzerland) headquarters through a Houston (US) regional office.
Log-hub firmographics
Firmographics- Name
- Log-hub
- Legal name
- Log-hub AG
- Website
- https://log-hub.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Log-hub AG builds Supply Chain Apps, a cloud-connected Excel add-in with 40+ AI-powered analytics applications for network design, routing, and inventory optimization, serving manufacturers, logistics service providers, and supply chain consultancies worldwide.
- Ownership category
- akta.pro rank
Log-hub industry classification
Industry- Product category
- Supply Chain Analytics Software
- NAICS
- Process, Physical Distribution, and Logistics Consulting Services (541614), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- End-to-End Supply Chain Control Tower Platforms (TLAEAKAA)
- akta.pro secondary industries
- AI/ML Decision Intelligence & Automated Recommendations (TLAEAKAL), Inventory & Service-Level Analytics (Multi-Echelon) (TLAEAKAG), AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where Log-hub is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Log-hub business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Supply Chain Apps Subscriptions: SaaS subscription model for access to 40+ supply chain analytics applications. Freemium tier offers up to 20 calculations per month free. Premium tiers provide full access to all apps including Premium apps like Supply Chain Designer and Shipment Flow Optimizer.
- Data, Analytics & AI Services: Professional services for advanced analytics projects including network redesign strategy, digital twins, AI demand forecasting, and end-to-end sustainability analytics. Expert-led project delivery for C-level initiatives.
- Partners Program Referral Commissions: Partners earn 20-40% commission by selling Supply Chain Apps. New consultancy offer provides 50% commission when referred clients purchase licenses.
- Academic Program Licensing: Free PRO licenses for students during academic studies; graduates receive 3 months free PRO access. Potential conversion pathway to paid subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Freemium - Free access with usage limits |
| Freemium | Annual | Consultancy Package - Free for teams up to 10 people + 50% referral commission |
| Freemium | Pay-as-you-go | Academic PRO License - Free for students and professors |
| Subscription | Annual | Enterprise Subscription - Custom pricing for full access |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels10 records
Log-hub product offering
Product offeringCore offering
Log-hub builds and sells Supply Chain Apps, a cloud-connected Excel add-in containing 40+ AI-powered supply chain analytics applications spanning visualization, network design, flow optimization, transportation, inventory optimization, and forecasting. The company complements the self-service software with expert-led Data, Analytics & AI Services, where its specialists deliver advanced analytics projects including network redesign, digital twins, AI demand forecasting, and end-to-end sustainability analytics. A freemium tier (up to 20 calculations/month) feeds into paid subscriptions and enterprise engagements.
Product overview
Log-hub offers a dual-mode product strategy combining self-service software with expert-led consulting services. The flagship product is Supply Chain Apps, a cloud-connected Excel add-in providing 40+ AI-powered supply chain analytics applications across six categories: visualization, network design, flow optimization, transportation, inventory optimization, and forecasting. These apps are complemented by Data, Analytics & AI Services, where Log-hub experts run projects alongside clients from data through decisions. The portfolio includes premium apps (Supply Chain Designer for product-based multi-echelon network design, Shipment Flow Optimizer for shipment routing in time-space networks), specialized optimization tools (CO₂ Emissions App, Network Design App, Network Design Plus App, Center of Gravity App, Transport Optimization Plus App, Milkrun Optimization Plus App, Freight Matrix+ App, Supply Chain Map App), and AI-powered capabilities (Supply Chain Agent for natural language analytics, AI Data Sanity Check for anomaly detection, AI-powered route optimization). The Log-hub Platform provides the cloud-based workspace, scenario management, and collaboration layer, while the Network Design Simulator Add-on extends simulation capabilities. The platform integrates with Claude and ChatGPT (via API), KNIME, Python, Power BI, and Microsoft AppSource. Freemium access allows up to 20 calculations per month at no cost.
Differentiator
Problem solved
Functional benefit
Products and services
- Supply Chain Apps Cloud-connected Excel add-in providing 40+ AI-powered supply chain analytics applications across six categories: visualization, network design, flow optimization, transportation, inventory optimization, and forecasting. Combines AI Agents, Apps in Excel, and a cloud-based environment to enable supply chain teams to optimize networks, routes, and inventory levels independently. Includes premium apps (Supply Chain Designer, Shipment Flow Optimizer) and an AI-powered Supply Chain Agent for natural language interaction.
- Data, Analytics & AI Services Expert-led consulting services for advanced analytics projects where Log-hub specialists run the analysis alongside the client — from data cleaning and modeling through scenario automation to decision translation. Covers network redesign strategy, digital twins, AI demand and inventory forecasting, and end-to-end sustainability analytics. Targeted at C-level initiatives and cross-functional projects.
- Network Design Simulator Add-on Add-on to the Supply Chain Apps introducing advanced simulation capabilities for supply chain network design. Enables users to model and stress-test distribution networks with detailed scenario comparison, including simulation of outbound-to-inbound flow ratios in multi-tier networks for deeper analysis of network topology and flow dependencies.
- Plug & Play TMS Integration Solution Ready-to-use solution connecting directly to a company's existing Transport Management System (TMS) for automated route optimization and CO₂ emissions calculation without altering established processes. Delivers results through automated Power BI dashboards with custom KPIs, integrating shipment data from the TMS with Log-hub's Supply Chain Apps capabilities. Claims up to 8-12% reduction in transport costs and 20%+ lower carbon emissions for adopting organizations.
Quantifiable outcome
- 60% reduction in vehicle mileage for aerospace manufacturer
- +4 more outcomes
Companies that use Log-hub
Customer profileNamed customers19 records
Segments7 records
Ideal customer profiles4 records
Log-hub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability12 records
Feature12 records
Log-hub partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Karyn PetrosinicoreStrategic partnership with supply chain veteran Karyn Petrosini (40+ year career including 25 years at Kuehne+Nagel) to support expansion of US partner network and accelerate market adaptation. Focus on enabling organizations to benefit from 40+ AI-powered Supply Chain Apps.
- HexalycoreStrategic partnership bringing Hexaly's optimization engine into Log-hub's Supply Chain Apps. Hexaly's hybrid approach enables high-quality solutions at scale for complex, large-scale planning challenges, particularly for nonlinear and combinatorial optimization problems.
- ShiptifyflagshipLog-hub and Shiptify collaborated on an award-winning supply chain optimization project with Safran, presenting at SITL 2026. Shiptify's TMS data integrated with Log-hub's analytics to create a digital twin of the transportation network, enabling detailed analysis of shipment flows and CO₂ emissions.
- Miebach ConsultingflagshipCo-hosted Log-hub & Miebach Meet & Connect event in Zurich, bringing together supply chain professionals and industry leaders. Joint presentations on Supply Chain Apps 6.0, transport management, and AS-IS network simulation.
- SafranflagshipThree-year collaboration on aerospace supply chain design using data-driven decision-making. Joint project reduced inbound mileage from 16 million to 6.4 million km and outbound from 10 million to 4 million km, with 30%+ CO₂ emissions reduction. Awarded Coup de Cœur at La Nuit de la Supply Chain 2025.
- IIEBM UniversityminorCollaboration with IIEBM University to promote academic and AI development in the supply chain sector. Knowledge exchange on application of artificial intelligence across supply chain.
- AIMaticsminorKnowledge exchange partnership with AIMatics on the application of artificial intelligence across the supply chain. Part of academic program expansion.
- MicrosoftcoreTechnology partnership with Microsoft. Supply Chain Apps available on Microsoft AppSource. Integration with Microsoft ecosystem including Azure and Office 365 platforms.
- KNIMEcoreKNIME nodes available for Log-hub's algorithms, enabling integration into KNIME analytics workflows. Partnership supports advanced KNIME analytics for supply chain management.
Scale indicators10 records
Recent moves8 records
Expansion highlights7 records
Log-hub competitors and assessment
Company assessmentDirect peers
- o9 Solutions: o9 Solutions is an AI-powered integrated business planning platform covering demand, supply, and integrated planning for supply chain. It competes head-on with Log-hub in network design and supply chain analytics, particularly for enterprise manufacturers and CPGs.
- Aimms: Aimms is a prescriptive analytics and supply chain optimization platform widely used by manufacturers and consultancies for network design and scenario planning. It directly overlaps with Log-hub's Supply Chain Apps in functionality and target users.
- Lokad: Lokad is an AI-native supply chain optimization company using deep learning and quantitative methods for demand forecasting and inventory optimization. It competes with Log-hub in the AI-driven optimization category for SMB and mid-market manufacturers and retailers.
- ToolsGroup: ToolsGroup provides AI-driven demand sensing, inventory optimization, and supply chain planning software. It is a direct competitor to Log-hub's inventory optimization and forecasting capabilities, particularly in CPG and industrial sectors.
Broad incumbents
- Blue Yonder: Blue Yonder is a leading end-to-end supply chain platform offering planning, execution, and commerce solutions. It serves overlapping customers (manufacturers, retailers, logistics providers) with much broader portfolio including Luminate Planning and Luminate Control Tower.
- Kinaxis: Kinaxis provides concurrent supply chain planning through its Maestro platform, with deep enterprise penetration in CPG, automotive, and industrial segments. It competes with Log-hub's network design and supply planning capabilities at the enterprise tier.
- Coupa Software: Coupa offers a broad business spend and supply chain management platform. Its supply chain planning and design capabilities overlap with Log-hub's enterprise offerings, particularly for global manufacturers and procurement-driven organizations.
- Anaplan: Anaplan is a connected planning platform used across finance, sales, and supply chain. Its supply chain planning and scenario modeling capabilities overlap with Log-hub's portfolio for large enterprises seeking integrated planning solutions.
Emerging players
- Cosmo Tech: Cosmo Tech provides digital twin simulation for supply chain and infrastructure planning. It competes with Log-hub in advanced scenario modeling and digital twin projects for large industrial and infrastructure customers.
- OPTANO: OPTANO is a German optimization software company specializing in supply chain and workforce optimization. Named as a partner in Log-hub's ecosystem, it targets similar mid-market industrial and logistics customers in EMEA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
Log-hub social profiles
Digital presenceLog-hub compliance and trust
Trust signalCompliance2 records
Log-hub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Log-hub leadership team
Management profileNumber of profiles
Profiles9 records
Log-hub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Log-hub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Log-hub
What does Log-hub do?
Log-hub builds and sells Supply Chain Apps, a cloud-connected Excel add-in containing 40+ AI-powered supply chain analytics applications spanning visualization, network design, flow optimization, transportation, inventory optimization, and forecasting. The company complements the self-service software with expert-led Data, Analytics & AI Services, where its specialists deliver advanced analytics projects including network redesign, digital twins, AI demand forecasting, and end-to-end sustainability analytics. A freemium tier (up to 20 calculations/month) feeds into paid subscriptions and enterprise engagements.
Is Log-hub a public or private company?
Log-hub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Log-hub founded?
Log-hub was founded in 2017. It employs 51 to 100 people.
Where is Log-hub based?
Log-hub is headquartered in Berlin, Germany, in the Europe region.
How does Log-hub make money?
Four revenue lines are on record. Supply Chain Apps Subscriptions are the primary driver. The others are data, Analytics & AI Services, partners Program Referral Commissions and academic Program Licensing.
Who are Log-hub's main competitors?
Direct peers on record are o9 Solutions, Aimms, Lokad and ToolsGroup. Broad incumbents are Blue Yonder, Kinaxis, Coupa Software and Anaplan. Emerging players are Cosmo Tech and OPTANO.
Does Log-hub have an API?
Yes. Log-hub provides a public Supply Chain Apps API that allows developers to connect the platform with external workflows. Users can obtain a Supply Chain Apps API key to programmatically access and run analyses. The API documentation is available at production.supply-chain-apps.log-hub.com/sca/api-docs. Developer documentation is at production.supply-chain-apps.log-hub.com/sca/api-docs.
What industry is Log-hub in?
Log-hub's product category is Supply Chain Analytics Software. Its primary akta.pro industry code is TLAEAKAA, End-to-End Supply Chain Control Tower Platforms, with a secondary code of TLAEAKAL, AI/ML Decision Intelligence & Automated Recommendations. Its NAICS code is 541614 and its SIC code is 7370.