C95

What C95 does

C95 is a commercial FM radio station in Saskatoon, Saskatchewan, Canada, owned and operated by Rawlco Radio Ltd. under the brand 'Saskatoon's #1 Hit Music Station.' The station broadcasts a Top 40 / Contemporary Hit Radio format over-the-air and distributes the same content across a multi-platform digital footprint: a web-based online player at c95.com, native iOS and Android mobile applications, and an Amazon Alexa voice skill. All digital infrastructure is delivered through the third-party SoCast platform, with Google OAuth available for member authentication. Beyond core streaming, the product portfolio includes the Saskatchewan Top 20 (SK20) weekly local music chart, concert and event listings, a community events calendar, host and DJ profile pages, and a recurring contest platform (Free Gas Fridays and other giveaways) that drives sponsored engagement and prize pickups at the station's headquarters at 715 Saskatchewan Crescent West.

The business model is advertising-driven. Listeners consume content free of charge; revenue is generated from local and regional businesses purchasing on-air advertising slots, contest sponsorships (e.g., Free Gas Fridays sponsored by Saskatoon Motor Products), event sponsorships (e.g., Midtown as presenting sponsor of the Radio Marathon), and affiliate referral fees from iTunes purchase links integrated into the online player. Key advertisers span automotive, retail, healthcare, jewelry, hospitality, and nonprofit verticals. Pricing and rate cards are not publicly disclosed. The audience segments are the general Saskatoon-area listener base, local businesses seeking local-market reach, and community organizations leveraging the station as a fundraising and awareness platform.

The flagship community initiative is the C95 Radio Marathon for Breast Cancer Research, launched in October 2000 after morning show host Lisa Rendall's breast cancer diagnosis. Held annually each October in partnership with the Cancer Foundation of Saskatchewan and the Saskatchewan Cancer Agency, the event has raised over $7.4 million cumulatively, including a record $528,032 in 2025, with the 2026 edition scheduled for October 28. The marathon involves dozens of recurring local corporate partners and underpins a significant portion of C95's brand equity and community positioning within Saskatoon.

Name

C95

Legal name

Rawlco Radio Ltd.

Website

https://c95.com

Company type

Private

Operating status

Operating

Short description

C95 is a commercial hit-music FM radio station serving Saskatoon, Saskatchewan, owned by Rawlco Radio Ltd. It distributes content via FM broadcast, web streaming, iOS/Android apps, and Amazon Alexa, generating revenue from local advertising, contest sponsorships, and event partnerships, anchored by its flagship annual Radio Marathon for Breast Cancer Research.

Ownership category

akta.pro rank

Product category

Commercial Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Broadcasting and Content Providers (516)

SIC

Radio Broadcasting Stations (4832), Services-Advertising (7310)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Commercial radio broadcasting
• Hit music streaming
• Radio advertising sales
• Community event fundraising
• Music contest promotions

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Radio Advertising: C95 generates revenue primarily through advertising sales. Local and regional businesses advertise on-air to reach the Saskatoon market. The station offers various advertising packages including contest sponsorships.
2. Contest and Event Sponsorships: Local businesses sponsor specific contests (e.g., Free Gas Fridays sponsored by Saskatoon Motor Products) and events, providing sponsorship revenue in exchange for brand visibility and promotion.
3. iTunes Music Sales Referral: The online player includes iTunes purchase links for songs played, generating referral revenue when listeners buy tracks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

C95 is a commercial FM hit music (Top 40/Contemporary Hit Radio) station broadcasting from Saskatoon, Saskatchewan. The station delivers on-air programming, live contest promotions, concert and event listings, and community fundraising initiatives, with digital extension through web streaming, iOS/Android mobile apps, and an Amazon Alexa skill. Revenue is generated primarily through local and regional on-air advertising and contest/event sponsorships.

Product overview

C95 is a commercial FM radio station serving Saskatoon, Saskatchewan, operating as a 'Top 40/Contemporary Hit Radio' format under Rawlco Radio Ltd. The station's digital product portfolio centers on its core online radio streaming service (web player, iOS/Android mobile apps, and Amazon Alexa skill), complemented by the Saskatchewan Top 20 (SK20) local music chart. Key revenue-generating products include concert and event ticket listings with Ticketmaster integration, plus annual fundraiser initiatives led by the flagship C95 Radio Marathon for Breast Cancer Research. The station also operates community engagement products including a contest platform, events calendar, host profiles, and a member account system with Google OAuth authentication. All digital services are powered by the SoCast platform infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• C95 Online Radio Streaming Live audio streaming of the C95 FM radio station delivered through a web player on c95.com, featuring real-time 'Now Playing' information, recently played song history, and Buy on iTunes integration. Available to listeners in the Saskatoon Total Service Area and globally online.
• C95 Mobile Application (iOS/Android) Native mobile applications for iOS (Apple App Store) and Android (Google Play Store) that provide on-the-go access to C95's live radio streaming, on-air shows, and station content for Saskatoon listeners.
• C95 Amazon Alexa Skill Amazon Alexa voice-activated skill enabling users to listen to C95 radio on Alexa-enabled devices through voice commands, published by Rawlco Radio Ltd.
• C95 Radio Marathon for Breast Cancer Research Annual flagship fundraising event held each October to raise funds for breast cancer research in Saskatchewan through the Cancer Foundation of Saskatchewan. Features live broadcasts, community events, corporate partnerships, and donation collection, with over $7.4 million raised since 2000 including a record $528,032 in 2025.
• C95 Free Gas Fridays Weekly on-air contest promotion offering listeners the chance to win free gasoline, sponsored by Saskatoon Motor Products and announced during Friday morning radio broadcasts.

Quantifiable outcome

• Over $7.4 million raised for local breast cancer research since 2000
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core, flagship and supporting.

• Cancer Foundation of SaskatchewancoreStrategic or Co-development Partner · 1 January 2000The Cancer Foundation of Saskatchewan is the primary fundraising partner for the C95 Radio Marathon for Breast Cancer Research. 100% of funds raised stay in Saskatchewan to support local breast cancer research led by the Saskatchewan Cancer Agency.
• Saskatchewan Cancer AgencycoreStrategic or Co-development PartnerThe Saskatchewan Cancer Agency receives funds raised through the C95 Radio Marathon and conducts local, lifesaving breast cancer research to help save lives in Saskatchewan.
• Midwest Laser CentreflagshipGTM or Marketing PartnerProud Partner of the C95 Radio Marathon for Breast Cancer Research. Also partnered on the HOPE Charm initiative with GMG Jewellers to raise funds for breast cancer research.
• MidtownflagshipGTM or Marketing PartnerPresenting sponsor of the C95 Radio Marathon for Breast Cancer Research. The event is hosted at Midtown in Saskatoon.
• GMG JewellerscoreGTM or Marketing PartnerCollaborated with Midwest Laser Centre on the HOPE Charm initiative. Proceeds from HOPE charm sales go directly to the C95 Radio Marathon for Breast Cancer Research.
• Saskatoon Motor ProductscoreGTM or Marketing PartnerSponsor of C95 Free Gas Fridays contest, providing free gasoline to lucky listeners on Friday mornings.
• Smitty's Restaurant and Bugsy's Bar & GrillsupportingGTM or Marketing PartnerParticipates in month-long breast cancer fundraising during October through various promotions including Early Bird Breakfast, dart tournaments, BINGO events, and merchandise sales.
• Donald PhysiotherapysupportingGTM or Marketing PartnerSupporting C95 Radio Marathon for Breast Cancer Research for 11th straight year through Step and Wellness Challenge and treatment donations.
• Saskatoon Fire Fighters Union Local 80 IAFFsupportingGTM or Marketing PartnerPartners with C95 through the Pink Fire Truck initiative, raising funds at Lawson Heights Mall during October for the Radio Marathon.
• Seven SundayssupportingGTM or Marketing PartnerDonates $10 from each Breast Cancer Awareness crewneck and tote bag sold to the C95 Radio Marathon for Breast Cancer Research.
• Pic-Man TattoosupportingGTM or Marketing PartnerOffering Pink Ribbon tattoos with a portion of proceeds supporting C95 Radio Marathon since 2001.
• Western Carpet OnesupportingGTM or Marketing PartnerHosting 5th annual Pink Day on October 2nd with BBQ lunch, 50/50 raffle, and more to support breast cancer research.
• SoCastcoreTechnology or IntegrationProvides the digital platform powering C95's website, online radio player, event management, and streaming infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jim Pattison Broadcast Group: Jim Pattison Broadcast Group operates numerous radio stations across Western Canada including Saskatchewan markets. Directly comparable as a Western Canadian regional radio group with similar multi-station, multi-format structure to Rawlco Radio Ltd. (C95's parent).
• Rock 102: Rock 102 is a Saskatoon-based rock format radio station operated by Rawlco Radio Ltd. (same parent as C95). The most directly comparable peer as a sister station operating in the same Saskatoon market under the same corporate umbrella with identical broadcast and digital infrastructure.
• News Talk 650 CKOM: News Talk 650 CKOM is a Saskatoon news/talk radio station also owned and operated by Rawlco Radio Ltd. Direct peer sharing corporate parent, Saskatoon broadcast market, and digital infrastructure with C95, but serving a different format and audience segment.
• Stingray Group: Stingray is a Montreal-based music and digital media company operating curated audio channels and streaming services. Comparable to C95 in the Canadian commercial music/audio delivery space, though Stingray is digital-only and national in scope while C95 is broadcast-rooted and Saskatoon-focused.
• Harvard Media: Harvard Media is a Canadian-owned radio broadcasting company operating stations across Western Canada including Saskatchewan. Comparable as a regional Canadian radio group operating multiple stations in similar mid-sized markets with similar advertiser profiles and community engagement models.
• Pattison Media: Pattison Media operates radio stations and digital audio properties across Western Canada, including several Saskatchewan markets. Directly comparable as a Western Canadian regional radio group with similar market sizes, advertiser base, and digital extensions to C95/Rawlco Radio.

Broad incumbents

• Corus Entertainment: Corus Entertainment owns and operates numerous radio stations across Canada (Country, Hot AC, CHR formats) including Western Canadian markets. Comparable as a Canadian radio broadcaster with multi-station operations and diversified entertainment portfolio, though at much greater scale than C95.
• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster operating thousands of CHR/Top 40 stations nationwide with strong digital extensions (iHeartRadio app). Comparable to C95 in format (CHR/Hit Music) and multi-platform distribution strategy, though at vastly greater scale and operating across the U.S. market.
• Bell Media Radio: Bell Media operates a large portfolio of Canadian radio stations across multiple markets including CHR/Top 40 formats (e.g., Virgin Radio, CHUM FM). Comparable as a multi-station commercial radio broadcaster with national advertiser relationships, though significantly larger and operating across major Canadian markets versus C95's single Saskatoon focus.
• Audacy: Audacy is a major U.S. multi-format radio operator with significant CHR/Top 40 station holdings and a national digital audio platform. Comparable to C95 in CHR format positioning and omnichannel (broadcast + digital) distribution, though Audacy operates in the larger U.S. advertising market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/c95
• Facebookfacebook.com/c95saskatoon
• Instagraminstagram.com/c95fm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C95