Friendly Senior Living

What Friendly Senior Living does

Friendly Senior Living is a Rochester, NY-based nonprofit organization founded in 1849 as the Rochester Association for the Relief of Homeless and Friendless Females, operating a continuum of seven senior living communities across the Rochester metropolitan area. The organization provides independent living, assisted living, memory care, skilled nursing, and transitional rehabilitation services, with approximately 200 residents at Cloverwood, 148 apartments at Linden Knoll, 57 apartments at Glenmere, 37 apartments at Lily Brook (opened 2025), 181 members at The Friendly Home, plus Maplewood nursing care and Lovejoy Transitional Care Center serving 200+ patients annually. The organization's revenue model is built on monthly residency and care service fees (private pay, Medicare, Medicaid, and private insurance) supplemented by philanthropic donations, planned giving, and capital campaign fundraising. Distribution is facility-based with no digital product surface; the go-to-market relies on in-person tours, community outreach, healthcare provider referrals, and earned media including Newsweek and U.S. News & World Report recognition. The business model is operationally intensive with no proprietary technology platform, and pricing is quote-based, varying by community, care level, and room type.

Name

Friendly Senior Living

Legal name

Friendly Senior Living

Website

https://friendlyseniorliving.org

Company type

Private

Founded year

1849

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Friendly Senior Living is a Rochester, NY-based nonprofit operating seven senior living communities providing independent living, assisted living, memory care, skilled nursing, and transitional rehabilitation services to individual seniors across the Rochester metropolitan area.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro industry

PRIMARYHLADAAAA

Market-Rate Independent Living (Private Pay) Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADAAAD

Active Adult (55+) Independent Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADAAAE

Independent Living with Supportive Services (Light ADL/IADL Support)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADAIAJ

Community-Based Senior Centers with Adult Day Services

Healthcare & Life Sciences/Elder Care & Long-Term Care/Adult Day Health Care & Senior Day Care

SECONDARYTHAMAFAJ

Senior & Transitional Monthly Housing

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Extended-Stay & Monthly Short-Term Housing

SECONDARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Senior living services
• Assisted living facilities
• Memory care services
• Skilled nursing care
• Independent living communities

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Residency and Care Service Fees: Monthly residency fees charged to residents at independent living, assisted living, and memory care communities. These fees cover housing, meals, housekeeping, and varying levels of care services depending on the community and care level required.
2. Skilled Nursing and Rehabilitation Services: Payment for long-term nursing care and short-term rehabilitative services through Medicare, Medicaid, and private insurance, along with private pay arrangements.
3. Charitable Donations and Fundraising: Philanthropic contributions from donors supporting the organization's mission. Includes annual appeals, planned giving (1849 Society), memorial funds, and capital campaign fundraising.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Friendly Senior Living is a nonprofit operator of a continuum of senior living communities in the Rochester, NY area, offering residences and care services that span independent living, assisted living, memory care, skilled nursing, and transitional rehabilitation. The organization operates seven communities — Cloverwood, Linden Knoll, Lovejoy, Glenmere, The Friendly Home, Lily Brook, and Maplewood — where residents purchase monthly residency and care services, with skilled nursing and rehabilitation billed through Medicare, Medicaid, private insurance, and private pay. The organization is sustained by a combination of service fees and charitable donations.

Product overview

Friendly Senior Living is a non-profit continuum of caring communities providing a range of residences and services for seniors in the Rochester, NY area. The organization operates seven distinct communities: Cloverwood (active independent living with patio homes and apartments, founded 2004), Linden Knoll (independent senior apartments founded 1975), Lovejoy (transitional care/rehabilitation founded 1999), Glenmere (assisted living and memory care founded 2005), The Friendly Home (nursing care and rehabilitation founded 1849), Lily Brook (independent senior living founded 2025), and Maplewood (nursing care and rehabilitation). Services include independent living, assisted living, memory care, skilled nursing, and transitional care, with the organization celebrating 175 years of service in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloverwood — Active Retirement Living Community Active, independent senior living community in Pittsford, NY, offering patio homes and apartments for seniors seeking an active, maintenance-free lifestyle. Opened in 2004 with approximately 200 residents and 150 patio homes and apartments on 41 acres.
• Linden Knoll — Independent Senior Apartments Independent senior living apartment community in Brighton, NY (overlooking Allens Creek), founded in 1975. Offers one-bedroom apartments with a minimum age requirement of 62, located adjacent to the Friendly Home, with 95% of residents stating they would recommend the community to friends.
• Lovejoy Transitional Care Center Short-term rehabilitative care at the Friendly Home for patients recovering from illness, injury, or surgery. Founded in 1999 with 16 private rooms serving 200+ patients annually.
• Glenmere — Assisted Living & Memory Care Community Assisted Living and Memory Care community located on the Cloverwood campus in Pittsford, NY. Opened in 2005 with 57 apartment homes, offering assisted living, enhanced assisted living (certified by NY State Department of Health), memory care, and respite care with 24/7 nursing staff and 3 chef-prepared meals per day.
• The Friendly Home — Nursing Care & Rehabilitation Nursing Care and Rehabilitation facility providing long-term 24-hour skilled nursing care with an interdisciplinary compassionate approach offering medical, nursing, dietary, social work, pharmacy, and consulting services. Founded in 1849; currently operates with 6 neighborhoods serving 181 Members. Ranked #6 Best Nursing Home in New York State by Newsweek 2026 (seventh consecutive year recognized).
• Lily Brook — Independent Senior Living Community Independent Senior Living Community located at 150 French Road in Pittsford, NY. Founded in 2025, offering 37 moderately-priced one- and two-bedroom apartments on a 45-acre campus.
• Maplewood — Nursing Care & Rehabilitation Nursing Care and Rehabilitation community as part of the Friendly Senior Living continuum, located in Rochester, NY.
• Independent Living Services Senior independent living services offered across Cloverwood (patio homes and apartments in Pittsford), Linden Knoll (apartments in Brighton), and Lily Brook (apartments in Pittsford). Includes freedom from home maintenance and access to community amenities.
• Assisted Living Services Daily assistance with medication management, dressing, bathing, and personal care at Glenmere with trained staff on-site 24 hours a day, 7 days a week. Enhanced assisted living is certified by the NY State Department of Health for higher acuity care needs.
• Memory Care Services Person-centered care programs serving individuals in various stages of Alzheimer's disease and related conditions at The Friendly Home and Glenmere, with secure neighborhoods and specialized activities.
• Skilled Nursing Care Long-term 24-hour skilled nursing care with an interdisciplinary compassionate approach offering medical, nursing, dietary, social work, pharmacy, and consulting services.

Quantifiable outcome

• Friendly Home ranked #6 Best Nursing Home in New York State by Newsweek 2026, seventh consecutive year recognized
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Sunrise Senior Living: Established senior living operator with communities across the US offering assisted living, memory care, and independent living services. Comparable in core service mix and resident demographic but operates as a large for-profit incumbent rather than regional nonprofit.
• Brookdale Senior Living: Largest senior living operator in the US with hundreds of communities across independent living, assisted living, and memory care. Comparable in service mix and target demographic but operates as a for-profit public company at vastly greater scale and geographic footprint.
• Acts Retirement-Life Communities: One of the largest nonprofit CCRC operators in the US with multiple communities across multiple states. Comparable in full-continuum model (independent living through skilled nursing) and nonprofit status, but at substantially larger geographic scale than Friendly Senior Living.
• Five Star Senior Living: Senior living operator with communities across multiple US states offering independent living, assisted living, and memory care. Comparable in service offerings and target demographic but operates at broader geographic scale with a different ownership structure.
• Lifespace Communities: Nonprofit CCRC operator with 16 communities across multiple states offering the full continuum from independent living through skilled nursing. Directly comparable in business model (nonprofit CCRC) but operates at broader geographic scale.
• Atria Senior Living: Major for-profit senior living operator with over 200 communities across the US and Canada. Comparable in offering independent living, assisted living, and memory care, but operates at much larger scale and is part of a private-equity-backed portfolio.

Direct peers

• St. Ann's Community: Rochester, NY-based nonprofit senior care continuum offering independent living, assisted living, memory care, skilled nursing, and rehabilitation across multiple campuses. Directly competes with Friendly Senior Living in the same Rochester metro market with a similar mission-driven, full-continuum model.
• Episcopal SeniorLife Communities: Rochester, NY-area nonprofit operating multiple senior living communities with independent living, assisted living, and memory care services. Directly comparable as a faith-based nonprofit continuum serving the same Rochester geography with overlapping care levels.
• Jewish Senior Life: Rochester, NY nonprofit senior care operator (formerly Jewish Home of Rochester) providing independent living, assisted living, memory care, skilled nursing, and rehabilitation. Directly competes for the same Rochester senior population, hospital referrals, and philanthropic donor base.
• St. John's Home: Rochester, NY nonprofit skilled nursing and senior living community offering rehabilitation, memory care, and long-term care. Directly comparable in skilled nursing operations and competes for hospital referrals and skilled nursing residents in the Rochester metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/FriendlySeniorLiving
• Facebookfacebook.com/friendlyseniorliving
• Xx.com/FriendlyROC
• LinkedInlinkedin.com/company/the-friendly-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friendly Senior Living