Jewish Senior Life

What Jewish Senior Life does

Jewish Senior Life of Metropolitan Detroit is a non-profit, faith-rooted senior living organization operating a continuum-of-care portfolio across two Michigan campuses in West Bloomfield (Eugene & Marcia Applebaum Jewish Community Campus) and Oak Park (A. Alfred Taubman Jewish Community Campus). The organization serves older adults through four Independent Living communities (Hechtman, Meer, Prentis, and Teitel Apartments totaling 739+ units, including HUD-subsidized housing), two Assisted Living residences (Fleischman and Margot & Warren Coville), and two Memory Care programs (Dorothy & Peter Brown Memory Pavilion and Coville Memory Care), plus a Short-Term Rental product at Meer Apartments, a community Adult Day Program, and the Program for Holocaust Survivors and Families (in operation since 1993). Mission-driven programming is anchored in Jewish values, kosher dining, and cultural traditions, with community chaplaincy, a Live & Learn university-style lecture series in partnership with Oakland University, and an over-100-year volunteer tradition through FRIENDS of Jewish Senior Life.

The organization monetizes through multiple recurring and transactional streams. Primary revenue is monthly residential rent — Meer Apartments 1-bedroom units start at $2,650/month and 2-bedroom at $4,095/month (effective November 1, 2025), with HUD-subsidized units at Prentis and Teitel. Fee-for-service Personal Care is layered on through an exclusive partnership with TMT Personal Care Services, while outpatient Physical, Occupational, and Speech Therapy are delivered on-site through Powerback Rehabilitation. A secondary revenue and capital stream comes from philanthropy via the JSL Foundation, including the Quality of Life Fund, Eight Over Eighty and Bessie Spector annual events, Friends of JSL, the Holocaust Survivor Program, and a planned giving program (bequests, charitable remainder trusts, gift annuities, retirement account beneficiary designations, and life insurance) administered under the VISIONARY Circle. Underlying technology is conventional senior living management and care delivery; the product portfolio is differentiated by programming and community rather than proprietary technology.

Go-to-market is a hybrid sales-led and community-led motion: each residence has a dedicated Senior Living Advisor handling tours and admissions, supported by signature events (Eight Over Eighty, Bessie Spector, Lives Well Lived), off-site "Tours on the Road" at venues like Soul Cafe, synagogue and Jewish Federation outreach, organic social, and a weekly Shabbat Shalom newsletter. Operating geographies are concentrated in Southeast Michigan. Leadership is structured as a non-profit with a Board of Directors (President Jason Fisher) and an executive team led by CEO Nancy Heinrich and CFO Julie Wiewiora, with functional Executive Directors across Development, Residential Operations, Sales & Marketing, Dining Services, Strategic Initiatives, and Human Resources.

Name

Jewish Senior Life

Legal name

Jewish Senior Life of Metropolitan Detroit

Website

https://jslmi.org

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

101–250 employees

Short description

Jewish Senior Life of Metropolitan Detroit is a non-profit senior living organization operating independent living, assisted living, memory care, and adult day programs across two Michigan campuses, serving older Jewish adults and people of all faiths through residential care, cultural programming, and community philanthropy.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Luxury/Resort-Style Independent Living Communities (HLADAAAC)

akta.pro secondary industries

Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Elder Services & Aging Support (BPAGAEAF), Community & Senior Center Lifelong Learning Programs (EDAAAMAB)

Keywords

• Senior living services
• Assisted living care
• Memory care programs
• Independent living communities
• Nonprofit elder care

Headquarters

HQ city

Oak Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential Rent - Independent Living: Monthly rental fees for independent living apartments including Meer (starting at $2,650 for 1-bedroom, $4,095 for 2-bedroom), Hechtman, Prentis, and Teitel apartments. Rates effective November 1, 2025.
2. Donations and Fundraising: Donations through JSL Foundation including Quality of Life Fund (Greatest Needs), Eight Over Eighty fundraiser, Friends of Jewish Senior Life, Lives Well Lived annual fundraiser, and various designated funds supporting specific programs and facilities.
3. Planned Giving: Planned giving through bequests, charitable remainder trusts (CRT), charitable gift annuities, retirement account beneficiary designations, and life insurance policies. Organized through VISIONARY Circle recognition program.
4. TMT Home Care Services: Fee-for-service personal and medical care services provided by TMT Personal Care Services partnership, including housekeeping, medication management, daily living assistance, and wellness checks. Available as optional add-on services for monthly fees.
5. Short-Term Rental: Seasonal short-term lease apartments at Meer Apartments ranging from 3 to 6 months, with fully furnished units and chef-prepared dining included. Designed for 'snowbird' residents seeking Michigan summers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Jewish Senior Life operates senior living residential communities and care services for older adults across two Michigan campuses in West Bloomfield and Oak Park. Its portfolio includes four independent living apartment communities (739+ units), two assisted living residences, and two memory care facilities, complemented by TMT Home Care, on-site rehabilitation therapy, dietitian services, an adult day program, the Live & Learn lifelong learning program, and cultural/spiritual programming rooted in Jewish values. The organization is a nonprofit that also raises philanthropic support through the JSL Foundation, planned giving programs, and signature fundraising events.

Product overview

Jewish Senior Life of Metropolitan Detroit operates a comprehensive senior living community comprising multiple distinct residential and care products across two campuses (West Bloomfield and Oak Park). The portfolio includes four Independent Living communities (Hechtman, Meer, Prentis, and Teitel Apartments offering 739 total units), two Assisted Living residences (Fleischman and Coville), and two Memory Care facilities (Brown Pavilion at Fleischman and Coville Memory Care). Additional services include short-term rental options, TMT Home Care personal care services, Powerback Rehabilitation therapy, in-house dietitian services, and the Live & Learn enrichment program in partnership with Oakland University. The organization also运营特色项目和活动，包括八 Over Eighty筹款活动、老年美国人表彰庆典、志愿者项目以及为大屠杀幸存者提供的专门支持项目。作为一个非营利组织，JSL以犹太价值观为基础，欢迎所有信仰背景的居民。

Differentiator

Problem solved

Functional benefit

Brands

• FRIENDS of Jewish Senior Life: The volunteer arm of Jewish Senior Life, dedicated to enhancing quality of life through volunteerism, outreach, and fundraising.
• Live & Learn

Products and services

• Hechtman Apartments The Lillian and Samuel Hechtman Apartments in West Bloomfield feature 198 Independent Living residences offering HUD-subsidized and market-rate one-bedroom options for seniors 62+ and disabled adults 18+.
• Meer Apartments Meer Apartments in West Bloomfield offers 198 one- and two-bedroom residences for seniors 62+, combining comfort, community, and customization with dining packages, wellness programs, and scenic walking paths. Starting at $2,650/month for 1BR/1BA and $4,095/month for 2BR/2BA (effective Nov 1, 2025).
• Prentis Apartments The Anna and Meyer Prentis Apartments in Oak Park offer 195 HUD-subsidized, one-bedroom Independent Living units for seniors 62+ and disabled adults 18+.
• Teitel Apartments The Harriett and Ben Teitel Apartments in Oak Park feature 148 HUD-subsidized one-bedroom units for seniors 62+ and disabled adults 18+, with Kosher dining and Jewish Senior Life programs.
• Fleischman Residence (Assisted Living) Located in West Bloomfield on the Eugene & Marcia Applebaum Jewish Community Campus, Fleischman Residence offers assisted living in private or shared suites with social and recreational activities.
• Margot and Warren Coville Assisted Living Located on the A. Alfred Taubman Jewish Community Campus in Oak Park, Coville Assisted Living provides supportive community across floors 2, 3, and 4 of the Prentis Apartments.
• Dorothy & Peter Brown Memory Pavilion at Fleischman Residence Located on the third floor of the Fleischman Residence in West Bloomfield, the Brown Memory Care Pavilion offers a warm, family-like environment for older adults with memory impairments, using Teepa Snow's Positive Approach to Care.
• Margot and Warren Coville Memory Care Located on the 2nd floor of the Prentis Apartments in Oak Park, Coville Memory Care provides a home-like environment with additional supports and programming tailored to residents with dementia.
• Short-Term Rental at Meer Apartments Fully furnished apartments available for 3-6 month short-term leases at Meer Apartments, designed for adults aged 62+ seeking seasonal or respite living; includes chef-prepared 4-course dinners.
• TMT Home Care (Personal Care Services) Personal care services partnership with TMT Personal Care Services providing daily living assistance, medication management, and health support exclusively for JSL residents, delivered by trained staff under RN/LPN supervision.
• Live & Learn Program University-style lectures, discussions, and presentations led by Oakland University professors at Meer Apartments, offering lifelong learning opportunities for residents in history, current events, music, literature, science, and arts.
• Powerback Rehabilitation (on-site) On-site outpatient rehabilitation therapy services in partnership with Powerback, including Physical Therapy, Occupational Therapy, Speech Therapy, and the Age In Motion wellness program, located at JSL facilities.
• In-House Dietitian Services On-site registered dietitian providing private nutrition counseling, nutrition education, cooking demonstrations, and menu planning for kosher-compliant meals.
• Dorothy & Peter Brown Jewish Community Adult Day Program Day program providing engaging activities for people living with dementia and their family care partners, including music, art, yoga, field trips, cooking, and cognitive exercises; available at West Bloomfield and Southfield.
• Program for Holocaust Survivors and Families Psychosocial support services using a trauma-based approach for aging Holocaust survivors and families, providing counseling, community connections, and free programming.
• Jewish Community Chaplaincy & Outreach Community chaplain services providing Torah study, Shabbat programs, holiday celebrations, staff training, and visits to Jewish older adults in nursing homes throughout Metro Detroit.
• VISIONARY Circle Planned Giving Planned giving program offering bequests, charitable remainder trusts, gift annuities, retirement account beneficiary designations, and life insurance options; administered through the JSL Foundation.

Quantifiable outcome

• Over 20 years of adult day program serving people with dementia and their families
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• TMT Personal Care Services (The Medical Team)coreStrategic or Co-development PartnerTMT Personal Care Services provides flexible, professional home care support exclusively for JSL residents. Services include housekeeping, medication management, daily living assistance, diabetes support, and wellness checks. Care is delivered by trained staff under RN/LPN supervision, allowing residents to age in place without relocating.
• Powerback RehabilitationcoreStrategic or Co-development PartnerPowerback Rehabilitation brings on-site outpatient rehabilitation therapy services including Physical Therapy, Occupational Therapy, and Speech Therapy, plus the Age In Motion® Wellness Program. Located at JSL facilities to serve residents without leaving the community.
• Oakland UniversityflagshipStrategic or Co-development PartnerExclusive Live & Learn program partnership bringing university-style lectures, discussions, film series, and presentations led by Oakland University professors to Meer Apartments residents. College-level courses taught by experienced professors in topics including history, current events, music, literature, science, and arts.
• Jewish Federation of Metropolitan DetroitcoreStrategic or Co-development PartnerJewish Federation holds charitable gift annuities for JSL donors. Contact through Senior Endowment Development Manager Susan Feldman for planned giving options.
• Teepa Snow PAC (Positive Approach to Care)coreTechnology or IntegrationMemory care at JSL is inspired by Teepa Snow's Positive Approach to Care, a compassionate dementia care philosophy centered on respect, connection, and dignity. JSL has Certified PAC Trainers including Debi Banooni, Director of the Brown Center.
• Zekelman Holocaust CentercoreStrategic or Co-development PartnerThe Portraits of Honor electronic database of Michigan Holocaust survivors is accessible through digital displays at the Zekelman Holocaust Center in Farmington Hills. Hosts physical gallery of survivor photographs.
• Adat Shalom SynagogueminorStrategic or Co-development PartnerBessie Spector Oldest Jewish Americans Celebration 2026 hosted at Adat Shalom Synagogue with entertainment by Hazzan Gross leading Broadway sing-along.
• Frankel Jewish AcademyminorStrategic or Co-development PartnerStudent partners from Frankel Jewish Academy interview Eight Over Eighty honorees and participate in annual celebration, connecting generations.
• Soul CafeminorChannel Partner/ Reseller/ DistributorOff-site venue partner for 'Tours on the Road' events where Senior Living Advisors meet prospective residents for complimentary brunch and relaxed senior living conversations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hebrew SeniorLife: Hebrew SeniorLife is a Boston-area nonprofit operating independent living, assisted living, memory care, and long-term care with Jewish cultural programming — the closest direct comparable to Jewish Senior Life in scale, mission, and faith-based service model.
• The New Jewish Home: The New Jewish Home is a New York-based nonprofit senior care system offering independent living, assisted living, memory care, and skilled nursing with Jewish cultural programming, directly comparable to JSL's continuum and faith-based mission.
• Jewish Home Family: Jewish Home Family operates Jewish-affiliated assisted living, memory care, and at-home services in northern New Jersey, closely matching JSL's faith-based elder care continuum and cultural programming approach.
• Menorah Park: Menorah Park is a Jewish-affiliated senior living and care provider in Cleveland offering independent living, assisted living, memory care, and adult day programs — a directly comparable faith-based continuum model.
• Cedar Village: Cedar Village is a Jewish senior living community in Mason, Ohio providing independent living, assisted living, memory care, and skilled nursing — closely mirroring JSL's multi-level, faith-based elder care model.
• Abramson Senior Care: Abramson Senior Care is a Pennsylvania-based Jewish nonprofit operating independent living, personal care, memory care, and hospice services, comparable to JSL's nonprofit continuum of faith-based elder services.
• Montefiore of Cleveland: Montefiore is a Jewish-affiliated senior care organization in Beachwood, Ohio offering independent living, assisted living, memory care, skilled nursing, and adult day programs — directly comparable to JSL in scope, mission, and faith-based programming.

Broad incumbents

• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with a national portfolio of independent living, assisted living, and memory care communities. While not Jewish-affiliated, it competes broadly for senior living prospects in the Metro Detroit region and beyond.
• Sunrise Senior Living: Sunrise Senior Living operates a large national network of assisted living and memory care communities with a strong service-quality reputation, representing a broad incumbent competitor in the senior living space JSL occupies.
• Atria Senior Living: Atria Senior Living is a large national operator of independent living, assisted living, and memory care communities. It competes in the same broader senior living market as JSL with greater geographic reach and capital access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jewishsrlife
• Facebookfacebook.com/jslmi
• LinkedInlinkedin.com/company/jewish-senior-life_2
• Instagraminstagram.com/jslmi

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jewish Senior Life