What Mojo does

Mojo is a London-headquartered, direct-to-consumer digital health company that sells expert-led online courses addressing sexual and relationship challenges — including erectile difficulties, orgasm loss, compulsive pornography use, and intimacy issues. Founded in 2019 and operating with 11-50 employees across London and New York, the company has built a portfolio of five flagship programs (The Erection Reset, Find Your Orgasm, Rebuild Your Orgasm, The Big Oh! Bundle, and Transform Your Porn Habits), each grounded in the biopsychosocial clinical model and authored by named clinicians such as Dr. Laurie Mintz, Dr. Shannon Chavez, Dr. Suzette Johnson, and Silva Neves.

The platform combines structured video, audio, and exercise content with an AI-powered personalization layer that is trained by the specific expert who designed each course, functioning as an always-on guide through the program. The product is delivered through a self-serve website (mymojo.com) and mobile apps on iOS (launched October 2024) and Google Play (launched November 2025), with course-enhancing physical add-ons (including a caffeine-pouch line launched in September 2024) available to lift outcomes. Mojo holds LegitScript certification, signaling compliance posture appropriate to health-adjacent commerce.

The business runs on a freemium-to-subscription model targeting individual consumers, monetizing course access via recurring subscriptions with no enterprise tier and no disclosed enterprise logos. Distribution relies on podcast sponsorship (LiveWellBeWell), earned media coverage in tier-one outlets, and TrustPilot-driven word-of-mouth rather than heavy paid social, reflecting the sensitivity of the category. To date the company has disclosed a single $4.4M seed round (September 2021, Kindred Capital and Octopus Ventures) and reports 900,000+ members, but does not disclose revenue, conversion rates, or ARPU.

Name

Mojo

Legal name

Mojo

Website

https://mojo.so

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Mojo is a D2C digital health platform selling expert-led, clinician-authored online courses for sexual and relationship challenges — including erectile dysfunction, orgasm difficulties, and porn habits — via subscription and mobile apps to individual consumers.

Ownership category

akta.pro rank

Product category

Digital Sexual Wellness

NAICS

Information (51)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sexual Health & Relationship Wellness Education (EDAAAHAM)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Sexual wellness app
• Men's health platform
• Digital therapeutics
• Psychological well-being
• Sexual health courses

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Course Subscriptions: Expert-led courses on sexual health and relationships available through subscription-based access. Courses include video, audio, exercises, and AI-powered guidance. Add-on physical products or tools may be available for enhanced results.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mojo is a digital sexual well-being application that provides psychological support and educational content for individuals experiencing sexual health concerns. The platform offers guided courses, exercises, and self-help resources designed to address the psychological dimensions of sexual health for both men and women.

Product overview

Mojo is a mobile-first course platform offering expert-led educational programs for sexual health and relationship improvement. The core product portfolio includes five primary courses—The Erection Reset, Find Your Orgasm, Transform Your Porn Habits, The Big Oh! Bundle, and Rebuild Your Orgasm—all built on the biopsychosocial clinical model addressing mind, body, and relationship dimensions. Each course combines expert-led video, audio, and exercises with AI-powered personalization, and can be enhanced with physical products, medications, tools, or toys. The platform also offers caffeine pouches (Mojo Energy Pouches) as an add-on product. Courses are designed and taught by world-leading experts including licensed psychologists, sex therapists, and OB-GYN specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Mojo App Digital sexual well-being application providing guided courses, exercises, and psychological support content for men and women addressing psychological sexual health issues.

Quantifiable outcome

• 50 years of scientific backing for the Erection Reset course

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

One partnership is on record.

• Sarah Ann Macklin / LiveWellBeWell PodcastminorGTM or Marketing PartnerMojo is a proud sponsor of the LiveWellBeWell podcast hosted by Sarah Ann Macklin, a health and wellness influencer. This partnership provides brand visibility to the podcast's audience of health-conscious individuals seeking wellness content.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Beducated: Online sex and relationship education platform offering expert-led video courses and content. Closely aligned with Mojo's course-based intimacy/relationship education format and adult consumer target.
• Loverboy: Sexual wellness/libido-brand combining products and content targeting younger adults. Partial overlap with Mojo's sexual-wellness positioning though more consumer/lifestyle-oriented than clinically led.
• Coral: App-based sexual wellness platform providing expert-guided content, exercises, and community for women's intimate health. Comparable digital courses and intimacy focus; complements Mojo's women-oriented product lines (Rebuild Your Orgasm, Big Oh! Bundle).

Broad incumbents

• Ro (Roman): US digital health company offering Roman for men's sexual health, plus fertility, weight, and skin. Similar D2C men's wellness positioning and category overlap on ED/sexual performance, but operates at significantly larger scale across multiple conditions.
• BetterHelp: Large online therapy platform addressing relationship, intimacy, and mental health concerns via licensed therapists. Adjacent comparable given Mojo's mental/relationship framing and reliance on credentialed clinicians, but human-therapist model rather than self-serve courses.
• Hims & Hers Health: US-listed telehealth platform selling prescription and OTC products for men's sexual health, hair, skin, and mental health. Comparable on direct-to-consumer men's sexual wellness category but far broader and includes pharmaceutical fulfillment beyond Mojo's course-led model.

Direct peers

• Ferly: Audio-led sexual wellness and intimacy app founded in the UK, originally for women and couples. Overlaps with Mojo's expert-driven intimacy courses, course/content model, and app-based delivery.
• BlueChew: D2C subscription service for erectile dysfunction medication in the US. Direct comparable in the men's sexual performance category but focused on prescription fulfillment rather than expert-led behavioral courses.
• Numan: UK-based digital men's health platform offering clinician-led programs for sexual performance, hair loss, and general wellness. Closely comparable on geography, target audience (UK men), digital subscription model, and clinical content framing — the most direct competitor to Mojo.

Others

• MasterClass: Subscription video platform featuring celebrity/expert-led instructional courses. Comparable on the expert-led video course subscription mechanic, premium positioning, and self-serve funnel — different topic but same business-model template.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/we_are_mojo
• LinkedInlinkedin.com/company/wearemojo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mojo