Mojo

Digital Sexual Wellnessmojo.so

Mojo is a D2C digital health platform selling expert-led, clinician-authored online courses for sexual and relationship challenges — including erectile dysfunction, orgasm difficulties, and porn habits — via subscription and mobile apps to individual consumers.

Company typePrivate
Founded2019
HeadquartersLondon, United Kingdom
Headcount11–50
GTM typeB2C
OfferingSoftware

What Mojo does

Mojo is a London-headquartered, direct-to-consumer digital health company that sells expert-led online courses addressing sexual and relationship challenges — including erectile difficulties, orgasm loss, compulsive pornography use, and intimacy issues. Founded in 2019 and operating with 11-50 employees across London and New York, the company has built a portfolio of five flagship programs (The Erection Reset, Find Your Orgasm, Rebuild Your Orgasm, The Big Oh! Bundle, and Transform Your Porn Habits), each grounded in the biopsychosocial clinical model and authored by named clinicians such as Dr. Laurie Mintz, Dr. Shannon Chavez, Dr. Suzette Johnson, and Silva Neves.

The platform combines structured video, audio, and exercise content with an AI-powered personalization layer that is trained by the specific expert who designed each course, functioning as an always-on guide through the program. The product is delivered through a self-serve website (mymojo.com) and mobile apps on iOS (launched October 2024) and Google Play (launched November 2025), with course-enhancing physical add-ons (including a caffeine-pouch line launched in September 2024) available to lift outcomes. Mojo holds LegitScript certification, signaling compliance posture appropriate to health-adjacent commerce.

The business runs on a freemium-to-subscription model targeting individual consumers, monetizing course access via recurring subscriptions with no enterprise tier and no disclosed enterprise logos. Distribution relies on podcast sponsorship (LiveWellBeWell), earned media coverage in tier-one outlets, and TrustPilot-driven word-of-mouth rather than heavy paid social, reflecting the sensitivity of the category. To date the company has disclosed a single $4.4M seed round (September 2021, Kindred Capital and Octopus Ventures) and reports 900,000+ members, but does not disclose revenue, conversion rates, or ARPU.

Mojo firmographics

Firmographics

Name: Mojo
Legal name: Mojo
Website: https://mojo.so
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 11–50 employees
Short description: Mojo is a D2C digital health platform selling expert-led, clinician-authored online courses for sexual and relationship challenges — including erectile dysfunction, orgasm difficulties, and porn habits — via subscription and mobile apps to individual consumers.
Ownership category
akta.pro rank

Mojo industry classification

Industry

Product category: Digital Sexual Wellness
NAICS: Information (51)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Sexual Health & Relationship Wellness Education (EDAAAHAM)
akta.pro secondary industries: Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

Sexual wellness app
Men's health platform
Digital therapeutics
Psychological well-being
Sexual health courses

Where Mojo is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices2 records

Markets served

Mojo business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Marketing or Sales, Personnel

Revenue model

Course Subscriptions: Expert-led courses on sexual health and relationships available through subscription-based access. Courses include video, audio, exercises, and AI-powered guidance. Add-on physical products or tools may be available for enhanced results.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free trial period

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Mojo product offering

Product offering

Core offering

Mojo is a digital sexual well-being application that provides psychological support and educational content for individuals experiencing sexual health concerns. The platform offers guided courses, exercises, and self-help resources designed to address the psychological dimensions of sexual health for both men and women.

Product overview

Mojo is a mobile-first course platform offering expert-led educational programs for sexual health and relationship improvement. The core product portfolio includes five primary courses—The Erection Reset, Find Your Orgasm, Transform Your Porn Habits, The Big Oh! Bundle, and Rebuild Your Orgasm—all built on the biopsychosocial clinical model addressing mind, body, and relationship dimensions. Each course combines expert-led video, audio, and exercises with AI-powered personalization, and can be enhanced with physical products, medications, tools, or toys. The platform also offers caffeine pouches (Mojo Energy Pouches) as an add-on product. Courses are designed and taught by world-leading experts including licensed psychologists, sex therapists, and OB-GYN specialists.

Differentiator

Problem solved

Functional benefit

Products and services

Mojo App Digital sexual well-being application providing guided courses, exercises, and psychological support content for men and women addressing psychological sexual health issues.

Quantifiable outcome

50 years of scientific backing for the Erection Reset course

Companies that use Mojo

Customer profile

Segments1 record

Ideal customer profiles1 record

Mojo technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Mojo partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Sarah Ann Macklin / LiveWellBeWell PodcastminorGTM or Marketing PartnerMojo is a proud sponsor of the LiveWellBeWell podcast hosted by Sarah Ann Macklin, a health and wellness influencer. This partnership provides brand visibility to the podcast's audience of health-conscious individuals seeking wellness content.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Mojo competitors and assessment

Company assessment

Emerging players

Beducated: Online sex and relationship education platform offering expert-led video courses and content. Closely aligned with Mojo's course-based intimacy/relationship education format and adult consumer target.
Loverboy: Sexual wellness/libido-brand combining products and content targeting younger adults. Partial overlap with Mojo's sexual-wellness positioning though more consumer/lifestyle-oriented than clinically led.
Coral: App-based sexual wellness platform providing expert-guided content, exercises, and community for women's intimate health. Comparable digital courses and intimacy focus; complements Mojo's women-oriented product lines (Rebuild Your Orgasm, Big Oh! Bundle).

Broad incumbents

Ro (Roman): US digital health company offering Roman for men's sexual health, plus fertility, weight, and skin. Similar D2C men's wellness positioning and category overlap on ED/sexual performance, but operates at significantly larger scale across multiple conditions.
BetterHelp: Large online therapy platform addressing relationship, intimacy, and mental health concerns via licensed therapists. Adjacent comparable given Mojo's mental/relationship framing and reliance on credentialed clinicians, but human-therapist model rather than self-serve courses.
Hims & Hers Health: US-listed telehealth platform selling prescription and OTC products for men's sexual health, hair, skin, and mental health. Comparable on direct-to-consumer men's sexual wellness category but far broader and includes pharmaceutical fulfillment beyond Mojo's course-led model.

Direct peers

Ferly: Audio-led sexual wellness and intimacy app founded in the UK, originally for women and couples. Overlaps with Mojo's expert-driven intimacy courses, course/content model, and app-based delivery.
BlueChew: D2C subscription service for erectile dysfunction medication in the US. Direct comparable in the men's sexual performance category but focused on prescription fulfillment rather than expert-led behavioral courses.
Numan: UK-based digital men's health platform offering clinician-led programs for sexual performance, hair loss, and general wellness. Closely comparable on geography, target audience (UK men), digital subscription model, and clinical content framing — the most direct competitor to Mojo.

Others

MasterClass: Subscription video platform featuring celebrity/expert-led instructional courses. Comparable on the expert-led video course subscription mechanic, premium positioning, and self-serve funnel — different topic but same business-model template.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Mojo compliance and trust

Trust signal

Compliance1 record

Mojo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mojo leadership team

Management profile

Number of profiles

Mojo funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mojo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mojo

What does Mojo do?

Is Mojo a public or private company?

Mojo is a private company. It is classified as unknown and is currently operating.

When was Mojo founded?

Mojo was founded in 2019. It employs 11 to 50 people.

Where is Mojo based?

Mojo is headquartered in London, United Kingdom, in the Europe region.

How does Mojo make money?

One revenue line is on record: course Subscriptions.

Who are Mojo's main competitors?

Emerging players on record are Beducated, Loverboy and Coral. Broad incumbents are Ro (Roman), BetterHelp and Hims & Hers Health. Direct peers are Ferly, BlueChew and Numan. MasterClass is listed as an others.

Does Mojo have an API?

No public API is recorded for Mojo.

What industry is Mojo in?

Mojo's product category is Digital Sexual Wellness. Its primary akta.pro industry code is EDAAAHAM, Sexual Health & Relationship Wellness Education, with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 51 and its SIC code is 7372.