Soldiers to Sidelines
Soldiers to Sidelines is a 501(c)(3) nonprofit that trains veterans, active-duty service members, military spouses, and Gold Star families as character-based youth sports coaches through free certification seminars, workshops, webinars, and an annual summit, funded by donations and corporate sponsorships.
- Company typePrivate
- Founded-
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Soldiers to Sidelines does
Soldiers to Sidelines (STS) is a 501(c)(3) nonprofit organization headquartered in Washington, D.C. (EIN 46-5638383), founded by Harrison Bernstein. STS recruits veterans, active-duty service members, military spouses, and Gold Star families and trains them as character-based youth sports coaches. Its core delivery consists of free virtual Coaching Certification Seminars (football, endurance performance, military women's sports & fitness), in-person Coaching Workshops and Clinics, free Coaching Webinars, regional Networking Events, and an annual three-day STS Summit (Nashville, TN, July 23-25, 2026). The "STS Journey" membership program and the 2026-launched Official STS Job Board (Tourney Direct partnership) provide ongoing training, networking, and job-placement support exclusively to certified Soldier Coaches; an Adaptive Athlete Workshop is also launching in 2026. A supporting media ecosystem includes Harrison Bernstein's Everyday Coach podcast, the Everyday Coach book (free to coaches, with sales proceeds supporting STS), and active social channels on Facebook, Instagram, YouTube, X, TikTok, and LinkedIn.
The organization is sustained through individual donations, corporate sponsorships (Wells Fargo, CVS Health, PenFed Foundation, Jets Foundation, Ticketmaster, Vehicles For Veterans, Neighborly), federal employee workplace giving via the Combined Federal Campaign (CFC #42644), and book/podcast proceeds. STS holds the GuideStar Platinum Seal of Transparency and benefits from endorsements by Nick Saban, Tom Izzo, Mack Brown, Dick Vermeil, Bob Stoops, John Danowski, Bill Tierney, and Jerome Tang. Distribution is largely self-serve through soldierstosidelines.org and courses.soldierstosidelines.org, supplemented by in-person workshops and partner-hosted events (Wounded Warrior Project, AFCA Convention, New York Jets, Georgetown University). The Tiny Troops Soccer subsidiary program operates 35 locations near military bases. STS has 1-10 employees and no disclosed revenue, headcount trend, or audited financials.
Soldiers to Sidelines firmographics
Firmographics- Name
- Soldiers to Sidelines
- Legal name
- Soldiers To Sidelines
- Website
- https://soldierstosidelines.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Soldiers to Sidelines is a 501(c)(3) nonprofit that trains veterans, active-duty service members, military spouses, and Gold Star families as character-based youth sports coaches through free certification seminars, workshops, webinars, and an annual summit, funded by donations and corporate sponsorships.
- Ownership category
- akta.pro rank
Soldiers to Sidelines industry classification
Industry- Product category
- Veteran Coaching Certification
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
- akta.pro secondary industry
- Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)
Keywords
Where Soldiers to Sidelines is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
Soldiers to Sidelines business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: As a 501(c)(3) tax-exempt nonprofit organization, Soldiers To Sidelines relies on donations from individuals, corporations, and foundations to fund its free coaching certification programs and resources.
- Corporate Sponsorships: Corporate partners including Wells Fargo, CVS Health, PenFed Foundation, and others provide sponsorship funding to support tuition-free coaching certification seminars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free coaching certification for military community members |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Soldiers to Sidelines product offering
Product offeringCore offering
Soldiers to Sidelines is a 501(c)(3) nonprofit that delivers free, tuition-based coaching certification seminars (in football, endurance performance, and military women's sports & fitness), in-person coaching workshops and clinics for youth athletes, networking events, coaching webinars, and a member-only STS Journey continuing education program. It supplements these with an annual three-day STS Coaching Summit, the Everyday Coach book, an Everyday Coach podcast, an STS Job Board, and adaptive athlete workshops, all funded by donations and corporate sponsorships.
Product overview
Soldiers To Sidelines is a 501(c)(3) nonprofit organization that operates as a coaching certification and development platform. The core offering consists of free virtual Coaching Certification Seminars across multiple sports (football, endurance performance, military women's sports & fitness), supplemented by in-person Coaching Workshops and Clinics. Additional services include Coaching Webinars, Networking Events, and The STS Journey membership program for continued training and resources. The organization hosts an annual STS Summit (3-day in-person Coaching Summit) and provides the Everyday Coach Book free to certified coaches. The product portfolio is rounded out by Harrison Bernstein's Everyday Coach Podcast, the Official STS Job Board (powered by Tourney Direct partnership), and the Adaptive Athlete Workshop for coaches working with adaptive athletes.
Differentiator
Problem solved
Functional benefit
Products and services
- Coaching Certification Seminars Free virtual coaching certification seminars serving as step one in becoming a certified Soldiers To Sidelines coach, offered in multiple sports including football, endurance performance, and military women's sports & fitness; intended for veterans, active-duty service members, military spouses, and Gold Star families.
- Coaching Workshops and Clinics Free in-person coaching workshops and clinics for young athletes, providing hands-on training across various sports.
- Networking Events Free in-person networking events bringing together certified and prospective STS coaches to build community connections.
- Coaching Webinars Free virtual coaching webinars featuring strategy and leadership lessons from top coaches in athletics.
- The STS Journey An exclusive continued-training, resources, and networking membership program offered only to STS Certified Soldier Coaches.
- STS Summit A three-day in-person Coaching Summit bringing together military members, coaches, and mentors for intensive training and networking.
- Everyday Coach Book A book authored by Harrison Bernstein titled 'The Everyday Coach: Harnessing the Magic of Influence', provided free to every STS Soldier Coach, with profits from sales supporting the organization.
- Harrison Bernstein's Everyday Coach Podcast A podcast hosted by Harrison Bernstein highlighting leadership lessons from military heroes, business executives, and coaches.
- Official STS Job Board A job board launched in partnership with Tourney Direct to connect STS certified coaches with coaching opportunities.
- Adaptive Athlete Workshop A workshop designed to empower coaches to lead adaptive athletes, launched in 2026.
- Military Women's Sports & Fitness Certification Seminar A 2026-launched certification seminar empowering the next generation of women coaches through military women's sports & fitness coaching.
Quantifiable outcome
- Free tuition-free coaching certification for all military community members
Companies that use Soldiers to Sidelines
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Soldiers to Sidelines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Soldiers to Sidelines partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- ZeroMilscoreZeroMils partnered with Soldiers To Sidelines to host the 2nd Annual Military Thriving Change Forum at Georgetown University, bringing together senior leaders to develop community-based solutions empowering Veterans to mentor youth.
- New York JetscoreThe New York Jets partnered with STS to power the Football Coaching Certification Seminar, providing sponsorship support that ensures members of the military community receive world-class, tuition-free coaching certification.
- National UniversitycoreNational University is listed as a key partner in the STS network, contributing to the Military Thriving Action Coalition focused on changing perceptions about military service.
- TicketmastercoreTicketmaster partnered with STS and the New York Jets to power the Football Coaching Certification Seminar, supporting event logistics and access.
- American Football Coaches Association (AFCA)coreAFCA partnered with STS to provide members with access to a vast network of coaches, professional development resources, and the annual AFCA Convention. STS Networking Hour events are held at the convention.
- Wounded Warrior ProjectcoreWounded Warrior Project is a key organizational partner, with STS hosting workshops at WWP headquarters such as the Everyday Coach Workshop.
- Reach ResilienceminorReach Resilience is listed as a partner organization supporting STS mission.
- Gameday in the USAminorGameday in the USA, led by CEO Marnie Schneider (granddaughter of former Eagles owner Leonard Tose), partners with STS to support football and philanthropy initiatives.
- Georgetown UniversitycoreGeorgetown University hosted the 2nd Annual Military Thriving Change Forum in partnership with ZeroMils and STS, convening nearly 150 senior leaders to develop solutions for veteran mentorship.
- Tourney DirectminorTourney Direct announced a strategic partnership with STS to launch an official STS Job Board for coaching opportunities.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Soldiers to Sidelines competitors and assessment
Company assessmentEmerging players
- Dove Tail Connect: Nonprofit that helps transitioning service members build careers and community after military service. Comparable as a veteran-transition organization with similar audience, though focused more broadly on employment matching than sports coaching.
- CoachUp: Marketplace connecting athletes with private sports coaches, including veteran coaches. Comparable as a sports-coaching distribution channel, but commercial rather than nonprofit and without STS's military-community specialization.
Direct peers
- Team IMPACT: Nonprofit that pairs children with serious illnesses or disabilities with college sports teams for mentorship — overlapping with STS in the military-community-meets-youth-athlete space, particularly the Adaptive Athlete Workshop vertical.
- Wounded Warrior Project: Large 501(c)(3) serving post-9/11 veterans through mental health, career, and physical wellness programs — including sports-based initiatives. STS hosts workshops at WWP headquarters and shares the same veteran-services mission and corporate-donor funding base.
- Hire Heroes USA: Nonprofit focused on veteran career transition through employment placement and skills training. Closely comparable on the veteran-to-civilian-career-pipeline mission, with STS differentiated by the sports-coaching end-market.
- Positive Coaching Alliance (PCA): National nonprofit that trains youth and high-school sports coaches in character-based, athlete-centered coaching. Most direct functional analogue to STS's coaching-certification model, with the key difference that PCA serves the general coaching population rather than the military community.
- Team Rubicon: Veteran-led nonprofit that channels former military members into disaster response and community service. Comparable as a veteran-transition nonprofit that repurposes military leadership skills into civilian impact, though its mission is humanitarian response rather than sports coaching.
- ZeroMils: Veteran-services nonprofit that co-hosts the Military Thriving Change Forum with STS at Georgetown. Directly comparable as a mission-aligned veteran-transition partner with overlapping leadership and policy-advocacy goals.
Broad incumbents
- National Alliance for Youth Sports (NAYS): Long-standing nonprofit that provides youth-sports coach training, certification, and risk-management content. Comparable as a broader-coverage sports-coaching education provider that competes for the same youth-coaching curriculum space.
- American Football Coaches Association (AFCA): Established professional association for football coaches that STS has partnered with to access coaching networks and convention programming. Comparable as the institutional infrastructure STS plugs into for football-coaching education and credentialing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Soldiers to Sidelines social profiles
Digital presenceSoldiers to Sidelines compliance and trust
Trust signalCompliance3 records
Soldiers to Sidelines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soldiers to Sidelines leadership team
Management profileNumber of profiles
Profiles1 record
Soldiers to Sidelines funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soldiers to Sidelines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soldiers to Sidelines
What does Soldiers to Sidelines do?
Soldiers to Sidelines is a 501(c)(3) nonprofit that delivers free, tuition-based coaching certification seminars (in football, endurance performance, and military women's sports & fitness), in-person coaching workshops and clinics for youth athletes, networking events, coaching webinars, and a member-only STS Journey continuing education program. It supplements these with an annual three-day STS Coaching Summit, the Everyday Coach book, an Everyday Coach podcast, an STS Job Board, and adaptive athlete workshops, all funded by donations and corporate sponsorships.
Is Soldiers to Sidelines a public or private company?
Soldiers to Sidelines is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Soldiers to Sidelines founded?
Soldiers to Sidelines was founded in -1. It employs 1 to 10 people.
Where is Soldiers to Sidelines based?
Soldiers to Sidelines is headquartered in Washington, United States, in the North America region.
How does Soldiers to Sidelines make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are corporate Sponsorships.
Who are Soldiers to Sidelines's main competitors?
Emerging players on record are Dove Tail Connect and CoachUp. Direct peers are Team IMPACT, Wounded Warrior Project, Hire Heroes USA, Positive Coaching Alliance (PCA), Team Rubicon and ZeroMils. Broad incumbents are National Alliance for Youth Sports (NAYS) and American Football Coaches Association (AFCA).
Does Soldiers to Sidelines have an API?
No public API is recorded for Soldiers to Sidelines.
What industry is Soldiers to Sidelines in?
Soldiers to Sidelines's product category is Veteran Coaching Certification. Its primary akta.pro industry code is BPAIAHAL, Veterans Affairs & Military Family Services, with a secondary code of MPAKAJAH, Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming). Its NAICS code is 61162 and its SIC code is 8200.