Sien + Co
Sien + Co is a privately held textile design studio founded in 2016 that sells handwoven pillows, throws, and floor cushions made from natural fibers, plus Sunbrella-based performance outdoor fabrics, directly to affluent consumers, interior designers, and luxury hospitality projects via Shopify e-commerce and a dedicated Trade Program.
- Company typePrivate
- Founded2016
- HeadquartersPark City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sien + Co does
Sien + Co is a privately held textile design studio founded in 2016 by Alexandra (Alex) Gibson, specializing in two product lines: handwoven home decor and luxury performance fabrics. The handwoven line includes pillows, throws, and floor cushions crafted from natural fibers (wool, alpaca, merino, cotton) sourced from Peru and Argentina, with many products developed through a long-standing co-development partnership with Identidad Argentina (the Pirca Collection, since 2016). The performance line features outdoor pillows, throws, and fabrics woven with Sunbrella solution-dyed acrylic yarns, offering UV, mold, mildew, and stain resistance with PFAS-free OEKO-TEX certified options. The company operates a direct-to-consumer e-commerce store on Shopify, shipping domestically via FedEx Ground from a 5,000 sq. ft. warehouse in Salt Lake City, UT, with a 10-acre design studio and natural dye R&D farm in Durango, CO.
The business model is primarily direct-to-consumer via e-commerce, generating revenue through one-time product sales to affluent homeowners, interior designers, and hospitality projects. A dedicated Trade Program targets interior designers and architects with a 20% discount, complimentary samples, real-time stock access, and custom sizing. The company has secured named placement at luxury hospitality properties (Rosewood Sand Hill, Ritz Carlton Papagayo, Four Seasons Cabo San Lucas) and collaborates with AD100 designers. Marketing channels include organic social media (Instagram, Pinterest, Facebook, Snapchat, Tumblr, Twitter), email newsletters, participation in design industry events (BDNY, NeoCon, Maison&Objet Paris, Salone del Mobile Milan), and Design Social Pop-Up events across 13+ US cities. Distribution is concentrated through the company's own storefront and the Trade Program, with no disclosed wholesale or third-party retail partnerships in the source material.
Pricing is set at premium unit prices ranging from $190 to $720 for handwoven products and $190 to $295 for performance products, with fabric minimums of 2 yards. No revenue, headcount, funding, or institutional investment is disclosed. Ownership is concentrated with the founder, consistent with a bootstrapped, founder-led small business model.
Sien + Co firmographics
Firmographics- Name
- Sien + Co
- Legal name
- Sien + Co
- Website
- https://sienandco.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sien + Co is a privately held textile design studio founded in 2016 that sells handwoven pillows, throws, and floor cushions made from natural fibers, plus Sunbrella-based performance outdoor fabrics, directly to affluent consumers, interior designers, and luxury hospitality projects via Shopify e-commerce and a dedicated Trade Program.
- Ownership category
- akta.pro rank
Sien + Co industry classification
Industry- Product category
- Luxury Home Textiles
- NAICS
- Curtain and Linen Mills (31412), Textile Furnishings Mills (3141)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)
- akta.pro secondary industry
- Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ)
Keywords
Where Sien + Co is headquartered
LocationHeadquarters
- HQ city
- Park City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Sien + Co business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: The company generates revenue through direct product sales via their Shopify e-commerce platform, selling handwoven pillows, throws, floor cushions, and performance fabrics directly to consumers and trade professionals.
- Trade Program Sales: Revenue from interior designers and architects through an exclusive trade program offering 20% discounts and special hospitality project pricing. Trade members receive complimentary sample requests and custom-sizing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Handwoven Pillows |
| Unit Pricing | Pay-as-you-go | Handwoven Throws |
| Unit Pricing | Pay-as-you-go | Performance Pillows |
| Unit Pricing | Pay-as-you-go | Performance Throws |
| Unit Pricing | Pay-as-you-go | Floor Cushions |
| Unit Pricing | Pay-as-you-go | Fabric Samples |
| Unit Pricing | Pay-as-you-go | Performance Fabrics |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Sien + Co product offering
Product offeringCore offering
Sien + Co designs, sources, and sells handwoven home textiles and luxury performance fabrics. The handwoven line includes pillows, throws, and floor cushions made from natural fibers (wool, alpaca, merino, cotton) sourced from Peru and Argentina, often with plant-based natural dyes. The performance line includes outdoor pillows, throws, and fabrics woven with Sunbrella solution-dyed acrylic yarns offering UV, mold/mildew, and stain resistance. Products are sold direct-to-consumer via Shopify e-commerce and to interior designers and luxury hospitality clients via a dedicated Trade Program.
Product overview
Sien + Co is a textile design studio offering two primary product lines: Handwoven Home Decor and Luxury Performance Fabrics. The Handwoven collection includes pillows, throws, and floor cushions crafted from natural fibers (wool, alpaca, cotton) sourced from Peru and Argentina, many developed in collaboration with Identidad Argentina featuring natural dyes. The Performance line features Sunbrella-based outdoor products including pillows, throws, and fabrics designed for UV resistance, mold/mildew resistance, and stain resistance. Key sub-brands include the Pirca Collection (Rizo, Roca, Lecho, Niebla, Viento, Rio) inspired by Tucumana Mountain stones, and the PISTA, POCU, CORTINA, LINA, and FLORIS performance fabric collections. The company also offers a Trade Program for interior designers with 20% discount and complimentary sample requests.
Differentiator
Problem solved
Functional benefit
Products and services
- Handwoven Pillows Handwoven decorative pillows crafted with Argentinian wools and cottons using natural dyes and fibers sourced from Peru and Argentina, sized 22x22 inches and priced between $190 and $490.
- Handwoven Throws Handwoven throws including boucle and Nube throw designs, crafted from highland sheep wool and llama wool, priced from $525 to $720.
- Handwoven Floor Cushions Handwoven floor cushions available in multiple color variations, priced at $675.
- Performance Outdoor Pillows Outdoor pillows woven in the USA using Sunbrella performance yarns, featuring UV resistance, mold and mildew resistance, and stain resistance, priced from $190 to $245.
- Performance Outdoor Throws Outdoor throws made in North Carolina with 100% solution-dyed Sunbrella performance acrylic yarns, machine washable and bleach cleanable, sized 50x70 inches, priced at $295.
- Performance Outdoor Fabric By-the-yard performance fabric made with Sunbrella yarns, marketed as wine-proof, kid-proof, and pet-proof, priced at $140 per unit with a 2-yard minimum order and a $35 handling fee on orders under 5 yards.
- Performance Fabric Samples Performance fabric sample swatches available for $5 each, allowing customers to evaluate colors and textures prior to purchase.
- Trade Program An exclusive program for interior designers and architects offering a 20% discount on all products, complimentary sample requests, real-time fabric stock access, custom-sized outdoor pillow ordering, and special hospitality project pricing.
Quantifiable outcome
- Products woven with finest Argentinian wools and cottons sourced from Peru and Argentina
- +1 more outcomes
Companies that use Sien + Co
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Sien + Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sien + Co partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Identidad ArgentinacoreOngoing collaboration since 2016 developing the Pirca Collection of handwoven textiles. The collection features pieces rooted in handcraft and contemporary design, inspired by the strength and character of stones local to the Tucumana Mountains in Argentina. Products include Rizo (Merino wool boucle), Roca, Lecho, Niebla, Viento, and Rio pillows and throws.
- SunbrellacoreStrategic partnership for performance fabric materials. Sien + Co creates products using Sunbrella performance yarns, including the GENEVA outdoor throws, ANNI handwoven outdoor pillows, and PISTA outdoor fabric collection. Sunbrella provides solution-dyed acrylic fibers known for UV resistance, mold/mildew resistance, and stain resistance.
- Design Social Pop-UpminorRegular participation in Design Social Pop-Up events across multiple US cities including New Orleans, Salt Lake City, Marin, Dallas, Palm Beach, Denver, East Hampton, Darien, Newport Beach, Lexington, Lake Forest, Nashville, and Napa.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sien + Co competitors and assessment
Company assessmentDirect peers
- Serena & Lily: Premium DTC and trade-channel home textiles and decor brand with a similar aesthetic-driven positioning, designer collaborations, and luxury residential/hospitality customer base. Most directly comparable business model and price-point competitor.
- Annie Selke: Luxury home textile company (including Pine Cone Hill) selling premium rugs, bedding, pillows, and throws via DTC and wholesale. Directly comparable product mix and mid-to-high price band.
- St. Frank: Artisan-driven home textiles and decor sourced globally (Latin America, Africa, India) with a strong designer/trade channel. Comparable on handcrafted aesthetic, natural-dye artisan supply chain, and luxury positioning.
- Schoolhouse: Design-forward home brand offering lighting, hardware, and textiles with a strong trade program and DTC footprint. Comparable designer-focused positioning and mid-premium price architecture.
- Brahms Mount: Maine-based maker of handwoven throws, blankets, and towels using natural fibers. Direct comparable on handwoven production technique, natural-fiber sourcing, and premium textile positioning.
- Rough Linen: Specialist in natural-fiber (linen) home textiles sold DTC with a focus on craftsmanship and sustainability. Comparable on artisanal positioning, natural inputs, and DTC-led go-to-market.
Broad incumbents
- Perennials: Established performance fabric brand serving luxury residential and hospitality with 100% solution-dyed acrylic textiles. Directly comparable on the performance/outdoor product line and on the hospitality customer base (luxury hotels, designers).
- West Elm: Mass-premium home retailer with a significant own-brand textile and pillow assortment. Comparable product categories and trade/designer presence, but at broader scale and lower average price points.
- ABC Carpet & Home: Multi-category luxury home retailer with a strong designer and trade footprint in textiles and decor. Comparable on the luxury residential and interior-designer customer overlap and on the artisan textile assortment.
Emerging players
- Tuckey Co: Smaller artisan home textiles maker focused on handwoven and naturally dyed pieces in the US. Comparable on artisanal production and natural-dye positioning, but at earlier stage and narrower assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sien + Co social profiles
Digital presenceSien + Co compliance and trust
Trust signalCompliance1 record
Sien + Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sien + Co leadership team
Management profileNumber of profiles
Profiles1 record
Sien + Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sien + Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sien + Co
What does Sien + Co do?
Sien + Co designs, sources, and sells handwoven home textiles and luxury performance fabrics. The handwoven line includes pillows, throws, and floor cushions made from natural fibers (wool, alpaca, merino, cotton) sourced from Peru and Argentina, often with plant-based natural dyes. The performance line includes outdoor pillows, throws, and fabrics woven with Sunbrella solution-dyed acrylic yarns offering UV, mold/mildew, and stain resistance. Products are sold direct-to-consumer via Shopify e-commerce and to interior designers and luxury hospitality clients via a dedicated Trade Program.
Is Sien + Co a public or private company?
Sien + Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sien + Co founded?
Sien + Co was founded in 2016. It employs 1 to 10 people.
Where is Sien + Co based?
Sien + Co is headquartered in Park City, United States, in the North America region.
How does Sien + Co make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are trade Program Sales.
Who are Sien + Co's main competitors?
Direct peers on record are Serena & Lily, Annie Selke, St. Frank, Schoolhouse, Brahms Mount and Rough Linen. Broad incumbents are Perennials, West Elm and ABC Carpet & Home. Tuckey Co is listed as an emerging player.
Does Sien + Co have an API?
No public API is recorded for Sien + Co.
What industry is Sien + Co in?
Sien + Co's product category is Luxury Home Textiles. Its primary akta.pro industry code is IMAOAKAG, Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts), with a secondary code of IMAOAKAJ, Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics). Its NAICS code is 31412 and its SIC code is 2300.