What Wellbe.co does

Wellbe (legal entity: Wellbe Desenvolvimento de Sistemas Ltda.) is a Brazilian B2B healthtech founded in 2017 in Florianópolis, Santa Catarina, by Guilhermino Afonso, Lucas Werner, and Fernando Carbonieri. The company provides a population health data intelligence platform for corporate health plan management, serving three primary customer segments: insurance brokers (corretoras), companies with corporate health plans (empresas), and health insurance operators (operadoras). The core offering is a white-label Business Intelligence platform with over 150 customizable health, financial, and operational indicators, supported by a multidisciplinary team of doctors, nurses, and health management specialists.

The platform is built on a Data Lake architecture with proprietary RPA (Robotic Process Automation) technology for automated data integration from health insurance operators' systems, AI-powered predictive algorithms for claims forecasting and chronic disease risk identification (diabetes, hypertension), anomaly detection for fraud auditing, and 80+ personalized care lines. Wellbe reports a team of 20+ data scientists and full LGPD, GDPR, and HIPAA compliance, with data classification aligned to ANS (Brazilian National Health Agency) standards. In 2024, the company expanded beyond BI analytics into active services including Health Navigation, Express Health Management, and Remote Patient Monitoring.

Wellbe monetizes through annual SaaS subscriptions priced per active life and per indicator scope, with quote-based enterprise contracts and dedicated account managers per client. The company distributes both through direct enterprise sales and a channel network of 250+ broker partners across Brazil. As of 2023, the platform managed data for 3.5 million lives (with later reporting of 10+ million active lives), served 1,200+ corporate clients, and employed 40+ collaborators across offices in Florianópolis, Curitiba, and São Paulo. The company has raised venture funding from ACE Startups, Bossa Nova, Google for Startups (Black Founders Fund), and Domo Invest, and was selected for the KPMG Emerging Giants, Google for Startups Accelerator, and Endeavor Scale-Up programs.

Name

Wellbe.co

Legal name

Wellbe Desenvolvimento de Sistemas Ltda.

Website

https://wellbe.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellbe is a Brazilian B2B healthtech that provides a white-label business intelligence platform for corporate health plan management, serving insurance brokers, corporations, and health insurance operators across Brazil with AI-driven analytics, RPA data integration, and a multidisciplinary health team.

Ownership category

akta.pro rank

Product category

Healthcare Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Agencies, Brokerages, and Other Insurance Related Activities (5242), Claims Adjusting (524291)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Cost of Care, Spend Analytics & Financial Performance Management (HLACAHAJ)

akta.pro secondary industries

Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Healthcare Utilization, Claims & Administrative Data Analytics (HLAJAJAK), Quality Measurement, Reporting & Benchmarking (HEDIS/Stars/CQM) (HLACAHAC)

Keywords

• Population health management
• Health data analytics
• Corporate health benefits
• Claims management software
• Health BI platform

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. BI Platform SaaS Subscription: Wellbe provides its BI platform as a subscription service to insurance brokers, companies, and health insurance operators. Clients pay for access to the platform which includes data integration, analytics, reporting dashboards, and health team support. The platform is offered as a white-label solution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Wellbe sells a white-label Business Intelligence (BI) platform for corporate health plan management in Brazil. The platform ingests health insurance data from operators via Robotic Process Automation (RPA), classifies and stores it in a Data Lake, and exposes more than 150 customizable indicators across financial, operational, and clinical dimensions to insurance brokers, corporate buyers, and health insurance operators. AI/predictive models forecast claims (sinistralidade), identify chronic disease risk (diabetes, hypertension), and detect reimbursement fraud, while a multidisciplinary team of doctors, nurses, and specialists delivers consultative health management and runs 80+ personalized care lines.

Product overview

Wellbe is a health data intelligence platform for population health management. The core product is the BI (Business Intelligence) Platform offering over 150 financial, operational, and health indicators. The platform is supported by a multidisciplinary health team (doctors, nurses, and health management specialists) and AI technology including predictive algorithms and RPA-based data integration. Additional modules include usage analysis, claims forecasting, attention groups, claims analysis, and dental panel management. In 2024, three new services were launched: Health Navigation, Express Health Management, and Remote Patient Monitoring. The platform serves three main customer segments: insurance brokers (corretoras), companies, and health operators (operadoras).

Differentiator

Problem solved

Functional benefit

Products and services

• Wellbe BI Platform (Plataforma de BI) White-label Business Intelligence platform for population health management that ingests fragmented health insurance data via RPA, classifies it in a Data Lake, and exposes more than 150 customizable financial, operational, and clinical indicators to insurance brokers, corporate buyers, and health insurance operators. Includes AI/predictive analytics for chronic disease risk (diabetes, hypertension), claims (sinistralidade) forecasting, fraud detection, and 80+ personalized care lines.
• Health Navigation (Navegação em Saúde) Health navigation service launched in 2024 that guides beneficiaries through the healthcare system, helping them access appropriate care and use their health plans more effectively.
• Express Health Management (Gestão de Saúde Express) Express health management service launched in 2024 offering rapid implementation and quick results for clients who need a faster onboarding path to population health management.
• Remote Patient Monitoring (Monitoramento Remoto de Pacientes) Remote patient monitoring service launched in 2024 for continuous health tracking of beneficiaries outside clinical settings.

Quantifiable outcome

• 75.5% reduction in operational work for broker partners
• +11 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature9 records

Partnerships

Three partnerships are on record, tiered minor.

• KPMG (Emerging Giants Program)minorOthers · 1 January 2021Wellbe was selected for KPMG's Emerging Giants program in 2021, a global program recognizing high-potential growth-stage companies. This provided access to KPMG's network, expertise, and credibility as an innovative health tech company.
• Eretz.biominorStrategic or Co-development Partner · 1 January 2020Wellbe was incubated by Eretz.bio in 2020, a health-focused innovation hub and incubator associated with Hospital Israelita Albert Einstein in São Paulo. This provided access to healthcare expertise and a startup ecosystem focused on health technology.
• ACE StartupsminorStrategic or Co-development Partner · 1 January 2019Beyond the 2018 acceleration, ACE Startups continued its relationship with Wellbe through a co-investment in the 2019 funding round, supporting the launch of the BI platform.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Dimensa (TOTVS): Brazilian healthtech owned by TOTVS that sells data and management solutions to health plan operators and corporate clients — the closest direct competitor to Wellbe's BI platform in the Brazilian corporate-health market.
• Pixeon: Brazilian health IT company providing BI, management, and interoperability systems to hospitals, clinics, and health operators — overlapping with Wellbe's data integration and analytics capabilities for the operator segment.
• MV Sistemas: Long-standing Brazilian provider of health information systems (HIS) used by operators and hospitals; competes with Wellbe on data unification, BI reporting, and operator-facing analytics in the same corporate-health plan ecosystem.
• Beneplan: Brazilian corporate health benefits administrator that helps companies manage and negotiate health plans — overlapping with Wellbe's 'Empresas' (corporate client) value proposition on cost control and broker-enabled plan management.
• Ahgora: Brazilian HR and people-management SaaS platform that includes benefits and corporate health plan administration modules — directly competitive with Wellbe for corporate HR buyers seeking data visibility into corporate benefits spend.

Broad incumbents

• TOTVS: Brazil's largest enterprise software company and parent of Dimensa; offers a broad portfolio (ERP, HR, health) that competes indirectly with Wellbe whenever operators bundle TOTVS modules instead of buying a best-of-breed platform.
• Hapvida NotreDame Intermedica: Largest Brazilian health insurer operator with substantial in-house analytics capabilities on claims, utilization, and population health; represents both a potential client and a make-or-build competitor to independent platforms like Wellbe.

Emerging players

• Sami: Brazilian healthtech offering its own corporate health plans with a digital-first care model and data-driven cost management — competes at the edges of Wellbe's 'Empresas' segment with a vertically integrated approach.
• Conexa Saúde: Brazilian telehealth and corporate health platform serving HR buyers with primary-care and benefits programs; overlaps with Wellbe's care-line and remote-monitoring launches targeting the same corporate HR audience.
• Memed: Brazilian digital prescription and clinical-data platform with insurer integrations; a possible adjacent competitor or partner as Wellbe extends from BI into care navigation and remote monitoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wellbehealth
• Facebookfacebook.com/wellbehealth
• LinkedInlinkedin.com/company/wellbehealth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbe.co