Beneplan
Beneplan is a Toronto-based Canadian provider of health benefits and insurance solutions for small businesses, operating since 1989 and serving SMB employers with group coverage arrangements.
- Company typePrivate
- Founded1989
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Beneplan firmographics
Firmographics- Name
- Beneplan
- Website
- https://beneplan.ca
- Company type
- Private
- Founded year
- 1989
- Headcount range
- 11–50 employees
- Short description
- Beneplan is a Toronto-based Canadian provider of health benefits and insurance solutions for small businesses, operating since 1989 and serving SMB employers with group coverage arrangements.
- Ownership category
- akta.pro rank
Beneplan industry classification
Industry- Product category
- Group Health Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
- akta.pro secondary industry
- Small Group Health Insurance (2–50/100) (FSAIAFAD)
Keywords
Where Beneplan is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Beneplan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Beneplan product offering
Product offeringCore offering
Beneplan provides health benefits and insurance solutions for small businesses. The firm offers group benefits brokerage and administration services to small business employers, advising on, placing, and managing employee health and insurance plans. Its focus is on serving as a benefits partner for small business clients headquartered in the Toronto, Canada market.
Differentiator
Problem solved
Functional benefit
Products and services
- Small Business Group Health Benefits and Insurance Health benefits and insurance offering provided by Beneplan to small business employers, covering the placement and administration of employee group benefits in Canada.
Companies that use Beneplan
Customer profileIdeal customer profiles1 record
Beneplan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beneplan competitors and assessment
Company assessmentDirect peers
- People Corporation: Canadian group benefits, pension, and HR services provider serving small and mid-sized employers, comparable to Beneplan in customer segment and benefits-brokerage/consulting focus.
- Cowan Insurance Group: Canadian insurance and benefits brokerage serving small and mid-sized employers across multiple provinces, comparable to Beneplan in target customer and benefits-led offering.
- Acera Insurance (formerly Acera Benefits): Canadian brokerage formed through roll-ups of benefits and commercial insurance brokerages, directly competing with Beneplan in the small/mid-market group benefits space in Canada.
- Benefit Plan Administrators: Canadian third-party benefits administration and consulting firm serving small/mid-sized employers with group benefits and pension plans, comparable on target customer and benefits-administration focus.
- TRG Group Benefits: Canadian boutique group benefits consulting and brokerage firm serving small/mid-sized employers, comparable to Beneplan in scale, niche focus, and service model.
Broad incumbents
- Brown & Brown: Major U.S.-headquartered insurance brokerage with Canadian operations offering employee benefits alongside commercial and personal lines; broad incumbent comparable on benefits brokerage model.
- HUB International: Large North American insurance brokerage with significant Canadian operations offering group benefits, commercial insurance, and personal lines; competes broadly with Beneplan for small-business benefits accounts.
- Manulife Financial: One of Canada's largest group benefits carriers and a dominant small-group health and dental underwriter; Beneplan competes with and against Manulife products in placement decisions for clients.
- Canada Life: Large Canadian group benefits carrier (part of Great-West Lifeco) underwriting small-group health, dental, and disability plans; competes with Beneplan as a product set the brokerage places with clients.
- Sun Life Financial: Major Canadian group benefits carrier offering small-business health, dental, disability, and life products; comparable to Beneplan on the small-group benefits product line even though Sun Life is an underwriter rather than a broker.
Market position
Customer concentration
Beneplan social profiles
Digital presenceBeneplan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beneplan leadership team
Management profileNumber of profiles
Profiles3 records
Beneplan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beneplan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beneplan
What does Beneplan do?
Beneplan provides health benefits and insurance solutions for small businesses. The firm offers group benefits brokerage and administration services to small business employers, advising on, placing, and managing employee health and insurance plans. Its focus is on serving as a benefits partner for small business clients headquartered in the Toronto, Canada market.
When was Beneplan founded?
Beneplan was founded in 1989. It employs 11 to 50 people.
Where is Beneplan based?
Beneplan is headquartered in Toronto, Canada, in the North America region.
Who are Beneplan's main competitors?
Direct peers on record are People Corporation, Cowan Insurance Group, Acera Insurance (formerly Acera Benefits), Benefit Plan Administrators and TRG Group Benefits. Broad incumbents are Brown & Brown, HUB International, Manulife Financial, Canada Life and Sun Life Financial.
Does Beneplan have an API?
No public API is recorded for Beneplan.
What industry is Beneplan in?
Beneplan's product category is Group Health Insurance Brokerage. Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting, with a secondary code of FSAIAFAD, Small Group Health Insurance (2–50/100). Its NAICS code is 52421 and its SIC code is 6411.