Entertainment Music Ticket Guard

Name

Entertainment Music Ticket Guard

Website

https://ticket.emtg.co.jp

Company type

Private

Founded year

2018

Headcount range

11–50 employees

Short description

Entertainment Music Ticket Guard is a Tokyo-based electronic-ticketing platform founded in 2018 that serves Japan's live music and entertainment market with e-tickets, ticket peripheral services, and ticket trade/resale functions, backed by Japanese music-industry and ticketing investors.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

akta.pro secondary industries

Event Access Control, Ticketing & Credential Screening (BPAKACAI), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)

Keywords

• Electronic ticketing services
• Ticket resale platform
• Event ticket distribution
• Digital ticket management
• Entertainment ticket trade

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Core offering

Entertainment Music Ticket Guard provides electronic tickets, electronic ticket peripheral services and ticket trade services through its online platform ticket.emtg.co.jp. The company focuses on distributing digital tickets for music and entertainment events in Japan and enabling ticket holders to trade or resell those electronic tickets through its platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic Tickets
• Ticket Trade Services
• Electronic Ticket Peripheral Services

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• eplus: Parent/anchor investor and one of Japan's three largest ticketing platforms. eplus operates primary ticketing across concerts, sports, and theater and is the most directly comparable operator given EMTG's domain and funding relationship.
• Ticket Pia (Pia Corporation): Operated by Pia Corporation, Ticket Pia is a leading Japanese primary ticketing platform covering live music, sports, and theater — directly comparable on electronic-ticket issuance, distribution, and access-control capabilities.
• Lawson Ticket (Lawson Entertainment): Lawson Entertainment's ticketing arm, one of Japan's major primary ticketers with strong convenience-store distribution; competes head-to-head for music-event issuance and access-control contracts.
• Peatix: Japan-origin and Japan-strong ticketing and event-management platform with electronic ticketing, registration, and access features — directly comparable on the electronic-ticket and event-software stack for live events.

Broad incumbents

• Rakuten Ticket: Incumbent primary ticketer operated by Rakuten Group, leveraging the Rakuten ecosystem (ID, payments, points); comparable on electronic-ticketing scale but with a much broader commerce portfolio.
• Ticketmaster Japan (Live Nation Japan): Local arm of the global ticketing leader; competes for major concert and arena ticketing in Japan with full primary + resale capabilities, comparable to EMTG on electronic issuance and secondary trade.

Emerging players

• StubHub: Global secondary-market ticketing platform; comparable to EMTG's 'ticket trade services' line but operating consumer-to-consumer resale rather than issuer-controlled authorized resale.
• Viagogo: Global secondary ticketing marketplace with Japan-relevant inventory; competes for cross-border resale flows and is comparable on the secondary 'trade' side of EMTG's business.
• LivePocket-Ticket (Lawson Entertainment): Electronic mobile-ticket service from Lawson Entertainment focused on concert and event access control; directly comparable on the 'electronic ticket peripheral services' line of EMTG's offering.

Regional players

• Confetti (Shirohato): Japanese ticketing service focused primarily on the Kansai region, offering electronic ticketing for live events; comparable as a regional Japanese primary-ticketing and access-control operator.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entertainment Music Ticket Guard