Green Solutions Group

What Green Solutions Group does

Green Solutions Group (legal entity: Green Solutions Group, LLC) is a privately held, Salisbury, North Carolina-based specialty chemical company founded in 2019 by Larry Kennedy. The company develops and sells GreenMBalm®, a patented, nontoxic ethanol-based tissue preservation system that replaces formaldehyde in anatomical embalming, surgical training, medical education, and veterinary applications. Founder Kennedy originated the effort after personally experiencing toxic effects from formaldehyde exposure in a laboratory setting; the underlying formulation was developed over more than 12 years prior to commercial launch and is now protected by a granted patent.

GreenMBalm® is positioned as the first and only nontoxic tissue preservation and embalming solution for medical, funeral, and medical-education markets. The core chemistry combines specially blended ethanol with proprietary nontoxic additives, certified by independent third parties under 16 C.F.R. §1500 of the Federal Hazardous Substances Act (Consumer Product Safety Commission), CCCR 2001, and the Canada Consumer Product Safety Act (CCPSA). The product delivers a medium-cure preservation profile — between hard-cure formaldehyde and soft-cure ammonium nitrate — retaining vessel elasticity, organ coloration, and lung inflatability, with claimed pathogen remediation of 99.95% against HIV, Hepatitis A/B/C, and COVID. The portfolio comprises five integrated SKUs covering the full workflow: Pre-Injection Fluid, Anatomical Embalming Fluid (24–36 month longevity for anatomy education), Surgical Training Fluid (8–10 weeks of repeated use), Wetting Solution, and Holding Solution.

The company operates a direct enterprise sales motion targeting three vertical segments: surgical training programs, medical education institutions (medical schools, universities, anatomy programs, and physical therapy/PA/dental departments), and medical-device companies, with veterinary medicine as a secondary vertical. Pricing is not publicly disclosed and is delivered through contact-based quoting; product trials and samples are emphasized as the primary acquisition mechanism for new institutional customers. Distribution is entirely direct via phone (833) 464-6473, email inquiries, and the corporate contact form. The company is founder-led with a seven-person executive team (CEO, President, COO, CFO, VP Sales, VP Anatomical Services, Office Administrator) and has received modest external capital — a $50,000 NC IDEA seed grant (2022) and a $300,000 funding round (March 2023) — with no disclosed institutional venture or private equity backing. Green Solutions Group has been awarded the NC Biotech Venture Challenge (2022) and the NC IDEA Seed Grant, and operates a seven-language website in support of stated international ambitions.

Name

Green Solutions Group

Legal name

Green Solutions Group, LLC

Website

https://gogreensolutionsgroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Solutions Group (Salisbury, NC; founded 2019) develops and sells GreenMBalm, a patented, nontoxic ethanol-based tissue preservation system for medical education, surgical training, funeral services, and veterinary anatomy markets, replacing formaldehyde-based chemistry.

Ownership category

akta.pro rank

Product category

Tissue Preservation Fluids (Anatomical Embalming Chemicals)

NAICS

Medical Equipment and Supplies Manufacturing (3391), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG)

akta.pro secondary industries

Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF), Biodegradable Medical & Hygiene Materials (absorbables, disposables substrates) (IMAEAOAL)

Keywords

• Tissue preservation products
• Nontoxic embalming fluids
• Anatomical preservation solutions
• Surgical training specimens
• Cadaver preservation chemicals

Headquarters

HQ city

Salisbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. GreenMBalm Product Sales: The company generates revenue through the sale of its GreenMBalm product line including Pre-Injection Fluid, Anatomical Embalming Fluid, Surgical Training Fluid, Wetting Solution, and Holding Solution. Products are sold in various volumes (3-gallon, 5-gallon, 55-gallon drums) directly to medical education institutions, surgical training programs, and funeral services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Green Solutions Group develops, manufactures, and sells the GreenMBalm® line of nontoxic tissue preservation fluids used by medical schools, hospitals, surgical training programs, medical device companies, and veterinary schools. The five-product portfolio (Pre-Injection Fluid, Anatomical Embalming Fluid, Surgical Training Fluid, Wetting Solution, and Holding Solution) replaces formaldehyde with a patented ethanol-based formula, delivered in 3-gallon, 5-gallon, and 55-gallon containers via direct sales with trials.

Product overview

Green Solutions Group offers GreenMBalm®, a comprehensive line of nontoxic tissue preservation products for medical education and surgical training. The product line includes five distinct solutions: GreenMBalm® Pre-Injection Fluid (for vascular blood removal), GreenMBalm® Anatomical Embalming Fluid (for long-term anatomical preservation lasting 24-36 months), GreenMBalm® Surgical Training Fluid (for medium-cure preservation enabling 8-10 weeks of repeated surgical training use), GreenMBalm® Wetting Solution (for maintaining moisture during storage), and GreenMBalm® Holding Solution (for immersion storage of bodies and body parts). All products in the portfolio are certified nontoxic and use a specially blended ethanol-based formula with proprietary nontoxic additives. The portfolio is designed as an integrated system where products can be used together throughout the preservation workflow.

Differentiator

Problem solved

Functional benefit

Brands

• GreenMBalm: Nontoxic tissue preservation product line including pre-injection fluid, anatomical embalming fluid, surgical training fluid, wetting solution, and holding solution for medical education and surgical training applications.

Products and services

• GreenMBalm® Pre-Injection Fluid A pre-injection fluid designed to remove coagulated blood from the vascular system prior to embalming, sold in 3-gallon carboys and cases of 24×16oz bottles; intended for anatomical labs, medical schools, and surgical training facilities.
• GreenMBalm® Anatomical Embalming Fluid A long-term anatomical preservation fluid that provides lifelike color, texture, and pliability for 24-36 months in human cadaver preservation, available in 5-gallon carboy and 55-gallon poly drum; for medical schools and universities.
• GreenMBalm® Surgical Training Fluid A medium-cure embalming solution with lifelike preservation for surgical training, supporting 8-10 weeks of repeated use in surgical labs while maintaining soft-tissue responsiveness; sold as a kit for hospitals and surgical training programs.
• GreenMBalm® Wetting Solution A maintenance fluid that keeps preserved cadavers moist during storage after the embalming process; available in 5-gallon carboy for anatomical labs and surgical training facilities.
• GreenMBalm® Holding Solution A storage solution for immersion of preserved bodies and prosected body parts or organs, available in 5-gallon carboy and 55-gallon poly drum; for anatomical labs, medical schools, and surgical training facilities.

Quantifiable outcome

• Preserved tissue remains viable for 8-10 weeks of repeated use in surgical labs
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• NC BiotechminorGTM or Marketing Partner · 2 July 2022NC Biotech supports industry research, business development, and education initiatives while advocating for strategic policy goals and mentorship in the life-science and innovation space. Green Solutions Group CEO Larry Kennedy spoke at the NC Biotech Venture Challenge event at UNC Charlotte, where the company gained exposure that helped advance their global impact on surgical training.
• Advisory5minorStrategic or Co-development PartnerAdvisory5 is a service program that connects entrepreneurs with advisory board members. Olena Burykina, a Ukrainian entrepreneur, recently joined Larry Kennedy's Advisory Board through Advisory5 as a Service Program.
• Salisbury PostminorGTM or Marketing PartnerLocal news coverage through Salisbury Post provided media attention for the company's NC Idea Foundation grant award and company profile, contributing to regional awareness.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Surgical Science: Provider of virtual reality surgical simulation and training solutions for hospitals and medical schools. Adjacent player in the surgical training market that could either complement or compete with cadaveric training using products like GreenMBalm.
• SynDaver Labs: Manufactures synthetic human and animal cadaver models for medical training, education, and surgical simulation. Targets the same medical education and surgical training customer base as GreenMBalm with an alternative (non-preserved-tissue) approach.

Broad incumbents

• Thermo Fisher Scientific: Global leader in life sciences supplies including laboratory chemicals, preservation reagents, and anatomical specimens. Broad incumbent serving medical schools, research labs, and anatomical services with overlapping chemistry and consumable products.
• Anatomy Gifts Registry: Whole-body donation program and tissue provider for medical research, education, and surgical training. Adjacent competitor in the cadaveric tissue supply chain feeding medical schools and training programs served by Green Solutions Group.
• Science Care: Largest non-transplant tissue bank providing human biospecimens and fresh-frozen cadaveric tissue for medical research, education, and surgical training. Competes in the surgical training tissue market that GreenMBalm's Surgical Training Fluid targets.

Direct peers

• Frigid Fluid Company: Long-standing manufacturer of embalming chemicals, including arterial and cavity fluids used in anatomical preservation. Overlaps with GreenMBalm's product positioning in funeral services and anatomical education markets.
• Kelco Supply Company: Supplier of embalming chemicals, funeral supplies, and anatomical preservation products. Competes directly with GreenMBalm in serving mortuary science programs, funeral homes, and anatomical laboratories.
• Champion Chemical Company: Manufacturer of embalming and disinfecting chemicals for the funeral industry and anatomical laboratories. Directly competes with Green Solutions Group in tissue preservation fluid sales to funeral homes and medical training programs.
• The Dodge Company: The largest US manufacturer of embalming chemicals and anatomical preservation fluids, including formaldehyde-based products. Direct incumbent competitor in the same product category serving the same funeral, medical education, and anatomical laboratory customers.

Regional players

• United Tissue Network: Non-profit whole-body donation network supplying human tissue for medical education and research. Operates in the same willed body program ecosystem that supplies anatomical specimens preserved using products like GreenMBalm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gogreensolutionsgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Solutions Group