The Dodge Company

What The Dodge Company does

The Dodge Company, founded in 1893 in Boston, Massachusetts and now headquartered in Billerica, Massachusetts, is a specialty supplier to the funeral services industry. It produces and distributes embalming chemicals — for which it holds the position of the world's largest supplier — alongside professional funeral instruments, general mortician supplies, and cremation urns. Beyond physical products, the company maintains a content and education ecosystem that includes the Dodge Magazine (a quarterly industry publication), technical training seminars in embalming and restorative art (operating since the mid-1950s), and dedicated sales representatives serving funeral homes. The company also operates a gated e-commerce web store (shop.dodgeco.com) requiring registration by embalmers and other industry professionals, and offers a mobile application — the Dodge Arterial Solution Calculator — for chemical mixing ratio calculations, built on the Odoo open-source e-commerce platform.

The Dodge Company's customer base consists of professional morticians, embalmers, and funeral homes in the United States and Canada, with a small operating footprint reported at 1-10 employees. Pricing is not publicly disclosed, and revenue is reported only at the parent company level following acquisition. In May 2025, Matthews International Corporation (NASDAQ:MATW) acquired The Dodge Company as part of its strategic expansion in the Memorialization segment. Matthews reported that the acquisition contributed to higher sales and adjusted EBITDA in its Memorialization segment for fiscal 2026. The Dodge family divested ownership with Matthews explicitly chosen to preserve the company name and legacy, and the company continues to operate under the Dodge brand within Matthews' corporate structure.

The business model combines direct field sales with e-commerce ordering for a niche professional market with regulatory-driven barriers to entry (chemical formulation, safety data sheet compliance, continuing education). Distribution operates across the United States and Canada, with country-specific safety data sheet documentation in both English and French for Canadian compliance. Post-acquisition, Dodge functions as a subsidiary product line within Matthews International's broader portfolio of memorialization products, leveraging the parent's scale and channels while preserving the legacy Dodge brand and relationships.

Name

The Dodge Company

Legal name

The Dodge Company

Website

https://shop.dodgeco.com

Company type

Private

Founded year

1893

Operating status

Acquired

Headcount range

1–10 employees

Short description

The Dodge Company, founded in 1893, supplies embalming chemicals, funeral instruments, supplies, and urns to morticians and funeral homes across the United States and Canada. Operating as a subsidiary of Matthews International Corporation following its 2025 acquisition, it also provides industry training seminars and a quarterly magazine.

Ownership category

akta.pro rank

Headquarters

HQ city

Billerica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Distribution channels2 records

Marketing channels5 records

Core offering

The Dodge Company manufactures and supplies embalming chemicals, professional-grade funeral instruments, mortician supplies, and cremation urns to embalmers, morticians, and funeral homes across North America. The company also operates a registered web store for industry professionals, publishes the quarterly Dodge Magazine, and conducts technical training seminars on embalming and restorative art. It is recognized as the world's largest supplier of embalming chemicals, with a product catalog that covers virtually every supply and tool required by funeral service professionals.

Product overview

The Dodge Company is a funeral products supplier offering a comprehensive portfolio centered around embalming chemicals, where it holds the position of the world's largest supplier. The company has expanded its catalog to offer virtually every supply and tool needed by morticians and funeral homes, including instruments, general funeral supplies, and urns. Service offerings include technical training seminars and the Dodge Magazine publication. The company operates an eCommerce web store and mobile application for its customers. The company was acquired by Matthews International Corporation in 2025 as part of their Memorialization segment.

Differentiator

Problem solved

Functional benefit

Products and services

• Embalming Chemicals Dodge is the world's largest supplier of embalming chemicals, providing the essential fluids and solutions used in the funeral profession for preservation and presentation of remains. The product line is targeted at licensed embalmers and funeral homes.
• Funeral Instruments Professional-grade instruments and tools required by embalmers and funeral directors for their daily professional work. Sold to morticians and funeral homes.
• Funeral Supplies Comprehensive range of mortician and funeral home supplies needed for funeral services, alongside Dodge's core embalming chemical offerings. Targeted at funeral service professionals.
• Urns Cremation urns and related memorial products offered as part of Dodge's expanded product catalog for morticians and funeral homes.
• Dodge Technical Seminars Technical seminars focusing on embalming and restorative art techniques, helping funeral professionals maintain their skills and keep up with industry trends. Delivered in-person at locations such as the LINQ Hotel & Casino in Las Vegas, NV.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Batesville (Hillenbrand): A division of Hillenbrand (NYSE: HI) and one of North America's largest manufacturers and suppliers of caskets, urns, and other funeral products. Direct competitor to Dodge in the funeral-supply channel serving morticians and funeral homes.
• Champion Industries: Manufacturer of embalming chemicals and funeral home supplies. Overlaps directly with Dodge in chemistry-based preservation products and broader mortician supplies sold through funeral home channels.
• Kelco Supply Company: Wholesale distributor of funeral home supplies, instruments, and related products. Comparable to Dodge as a broad-line supplier serving the same mortician customer base with overlapping catalog categories.
• Frigid Fluid Company: Manufacturer of embalming fluids and funeral supply chemicals. Directly comparable product offering to Dodge's core embalming-chemicals franchise, competing for the same professional embalmer customers in North America.
• Pierce Chemical / Royal Bond: Long-standing competitor in the embalming chemicals and funeral-supplies category, serving the same mortician and funeral-home customer base as Dodge with overlapping chemical and supply product lines.
• Homesteader (Funeral Products): Supplier of funeral service products including protective clothing, instruments, and supplies. Direct competitor to Dodge's funeral-instruments and general supplies product lines sold through funeral homes.

Regional players

• Dignity plc: UK-listed funeral services operator. While primarily UK-focused and operator-side rather than supplier-side, it is a relevant comparable for death-care product demand patterns and demonstrates how the funeral supply value chain functions outside North America.

Others

• Foundation Partners Group: Private funeral-home operator with a large North American footprint. Comparable as a downstream customer of Dodge's products and a relevant operator whose procurement decisions shape demand in the death-care supply channel.
• Service Corporation International (SCI): Largest funeral-services operator in North America (NYSE: SCI). Downstream customer and channel partner for Dodge, as SCI-affiliated funeral homes are major buyers of embalming chemicals, urns, and funeral supplies.

Broad incumbents

• Matthews International Corporation: Parent company of The Dodge Company (acquired May 2025) and operator of the broader Memorialization segment. Directly comparable as the strategic acquirer and integrator of Dodge into a larger death-care portfolio including caskets, cremation equipment, and memorial products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thedodgecompany
• LinkedInlinkedin.com/company/the-dodge-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dodge Company