United for Respect Education Fund

Name

United for Respect Education Fund

Legal name

United for Respect

Website

https://united4respect.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Worker Advocacy and Labor Organizing

NAICS

Social Advocacy Organizations (8133), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Labor, Worker Rights & Employment Policy Advocacy (BPAGAFAH)

akta.pro secondary industries

Consumer Rights & Public Interest Advocacy (BPAGAFAK), Government Accountability, Ethics & Anti-Corruption Advocacy (BPAGAFAN)

Keywords

• Worker advocacy services
• Labor organizing campaigns
• Retail worker rights
• Fair workweek advocacy
• Corporate accountability campaigns

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Contributions: United for Respect is a 501(c)(4) non-profit organization that raises funds through individual donations, membership contributions, and campaign-specific fundraising efforts. The organization accepts donations through its website via secure processing.

Distribution channels1 record

Marketing channels7 records

Core offering

United for Respect is a 501(c)(4) non-profit advocacy organization that organizes retail workers—predominantly at Walmart and Amazon—to win wage increases, fair scheduling, severance protections, and workplace safety improvements. It conducts corporate accountability campaigns, shareholder proposals, policy advocacy, and research, and provides a digital organizing platform and resource library (Digital Hive) to support worker-led campaigns across the United States.

Product overview

United for Respect is a workers' rights advocacy organization, not a technology product company. The organization offers a website platform for campaign organizing and advocacy, a Digital Hive resource library for digital organizing education, and an e-commerce Swag Shop. These are organizational offerings, not software products or technology platforms with integrations, APIs, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Hive
• Swag Shop
• United for Respect Advocacy Website and Digital Organizing Platform
• Worker Organizing and Advocacy Campaigns

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Center for Popular DemocracycoreStrategic or Co-development PartnerUnited for Respect partners with the Center for Popular Democracy on the Fair Workweek Initiative, driving the growing momentum to restore a workweek that enables working families to thrive. Over 1.8 million working people now have fair workweek protections through this partnership. United for Respect also partners with CPD on policy and political programs that led to passing guaranteed severance pay laws.
• Athena CoalitioncoreStrategic or Co-development PartnerUnited for Respect works with the Athena Coalition to expose how Amazon is complicit in ICE, police, and Israel's use of technology to track Black and Brown activists, immigrants, and communities of color. The coalition conducted an 'Eyes on Amazon' week of action and protests.
• Private Equity Stakeholder Project (PESP)coreStrategic or Co-development PartnerUnited for Respect coordinates with the Private Equity Stakeholder Project (PESP) on research and advocacy regarding private equity's impact on workers and communities. PESP is a nonprofit dedicated to identifying, engaging, and connecting stakeholders affected by private equity. The Kohl's research brief was developed in coordination with PESP.
• Americans for Financial ReformminorStrategic or Co-development PartnerContributors to the Pirate Equity report include Americans for Financial Reform, which provided editing support alongside UFR staff and other coalition partners.
• Hedge ClippersminorStrategic or Co-development PartnerContributors to the Pirate Equity report include Hedge Clippers, a coalition that holds hedge funds and private equity accountable.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Service Employees International Union (SEIU): Larger labor organization where UFR's Co-Executive Director Bianca Agustin worked on Justice for Janitors campaigns. SEIU engages in similar low-wage worker organizing at much greater scale and represents janitorial, healthcare, and service workers.

Direct peers

• Working Families Party: Board representation from WFP's National Director on UFR's board. WFP is a third-party political organization that mobilizes low-wage workers in elections, closely aligned with UFR's civic engagement programs.
• Center for Popular Democracy: Core coalition partner running the Fair Workweek Initiative with UFR. CPD is a progressive advocacy organization focused on building power for low-wage workers and communities of color, operating in overlapping states and policy domains.
• Jobs With Justice: Worker rights coalition that mobilizes labor and community allies around workplace justice issues. Overlapping membership in coalitions such as Hedge Clippers and similar political economy campaigns.
• Fight for $15 (Fight for 15 and a Union): Originated alongside UFR's 2012 campaign for $15/hour at Walmart. Fight for $15 is now led by SEIU and pursues overlapping low-wage worker organizing goals across fast food, retail, and adjacent sectors.
• Private Equity Stakeholder Project (PESP): Coalition partner on research into PE's impact on workers and communities. PESP engages stakeholders affected by private equity, mirroring UFR's Wall Street accountability campaign focus and methodology.
• Athena Coalition: Coalition partner focused on Amazon's complicity in surveillance technology and ICE contracts. Operates the 'Eyes on Amazon' campaign alongside UFR and shares the multiracial, tech-accountability orientation.

Emerging players

• Americans for Financial Reform: Coalition partner on the 'Pirate Equity' report. AFR advocates for Wall Street accountability, aligning with UFR's Stop Wall Street Looting Act and PE-retail research focus.
• Coworker.org: Digital-first worker organizing platform that enables employees to launch campaigns from within their workplaces. Comparable O2O-style digital-to-physical organizing model and shared focus on retail and tech sector workers.
• National Domestic Workers Alliance: Advocacy organization for domestic workers, predominantly women and workers of color. Shares UFR's intersectional approach to organizing low-wage, marginalized workforces but operates in a distinct employment segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/forrespect
• YouTubeyoutube.com/user/OURWalmart
• Facebookfacebook.com/unitedforrespect
• Instagraminstagram.com/unitedforrespect
• LinkedInlinkedin.com/company/forrespect

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United for Respect Education Fund