KITOHA

What KITOHA does

KITOHA Co., Ltd. (株式会社KITOHA) is a privately-held Tokyo-based systems development company founded July 11, 2013 that operates a dual business of custom enterprise software development and two proprietary productized solutions, primarily serving the Japanese logistics industry. The company's flagship product, ニナウ (Ninau), is a package-level delivery tracking system that uses a native Android application integrated with dedicated barcode scanner hardware (Panasonic TOUGHPAD FZ-N1, DENSO WAVE BHT-1600, duraMOBI DK66) to provide real-time per-package status, GPS location, photo evidence capture, electronic signatures, and Ministry of Land, Infrastructure, Transport and Tourism regulatory compliance for last-mile delivery operations; a corresponding patent application (特願2017-163394) was filed in August 2017 covering the multi-layered logistics delivery support methodology. The second product is a web-based invoice and estimate management system supporting sales aggregation, YoY comparison, and accounting software export for SMB back-office workflows. Custom development services span mainframes, embedded systems, web and Windows applications, and Android/iOS mobile apps.

The company's revenue model combines project-based professional services (fixed-price and T&M contracts for enterprise clients) with subscription licensing for the Ninau tracking platform and the invoice management product; pricing is quote-based with no public disclosure. Go-to-market is a hybrid of direct enterprise field sales (sales engineers with logistics domain expertise engaged through industry trade shows such as Logistecs Solution Fair, phone sales at 03-5544-9118, and a contact form) and product-led self-serve via the Google Play distribution of the Ninau Android app. Customer logos publicly listed include Komeri (retail/distribution), Spin, Big Logistics Service, and Maruwa Unyu Kikan (logistics/transportation), with KITOHA also conducting thought leadership lectures at Meiji University Liberty Academy and the Japan SCM Association.

KITOHA is led by President and Representative Director Naoki Endo (遠藤直樹) and maintains memberships in the Japan 3PL Association (October 2013), Computer Software Association (August 2016), and AZ-COM 丸和・支援ネットワーク (January 2018). The company has conducted two third-party share allotments (September 2016 and May/June 2017, the latter including a ~$2.4M Multus Investment-led round) and has relocated its headquarters within Tokyo multiple times, with operations currently scoped to the Tokyo Metropolitan Area only. Registered capital including reserves is ¥73,000,000 and the team size is reported in the 11-50 employee band, consistent with a small-scale Japanese SMB-IT services business in a niche vertical.

Name

KITOHA

Legal name

株式会社KITOHA

Website

https://kitoha.jp

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

KITOHA is a Tokyo-based systems developer (founded 2013) that builds custom enterprise software and two productized solutions — the Ninau Android-based package-level delivery tracking platform for Japanese logistics operators and a web-based invoice/estimate management system — alongside contract development services for mainframe, embedded, web, and mobile applications.

Ownership category

akta.pro rank

Product category

Logistics Tracking Software

NAICS

Freight Transportation Arrangement (488510), Support Activities for Transportation (488)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Real-Time Shipment Tracking & Map Visualization (TLAEADAA)

Keywords

• Logistics tracking software
• Package tracking system
• Invoice management system
• Custom software development
• Mobile delivery apps

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. 、受託システム開発: Custom system development services for enterprise clients including business systems, web systems, smartphone applications (Android/iOS), and infrastructure. Revenue generated from project-based engagements with fixed-price or time-and-materials contracts.
2. 荷物追跡システム「ニナウ」製品・サービス: SaaS-based delivery tracking platform with mobile app. Product is offered with separate contract required. Revenue from subscription/licensing model for the ニナウ logistics tracking system.
3. 請求管理システム販売: Invoice and estimate management system sold as a web-based product. Includes quotation creation, invoice management, payment tracking, sales analysis, and accounting system integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

KITOHA develops and sells a logistics package tracking system called ニナウ (Ninau) that uses an Android app and dedicated barcode scanners to provide real-time, package-level delivery tracking with photo evidence, electronic signatures, and GPS location for last-mile logistics visibility. The company also offers a web-based invoice/estimate management system (請求管理システム) with sales analysis and accounting integration. Additionally, KITOHA provides custom contract software development services spanning mainframes, embedded systems, web applications, and mobile apps.

Product overview

KITOHA operates as a systems development company offering both proprietary products and custom development services. The core product portfolio consists of two main offerings: (1) ニナウ (Ninow), a package tracking system for the logistics industry that provides delivery visibility through mobile app and barcode scanner integration, and (2) 請求管理システム, an invoice/estimate management web system. The company also provides contract software development services spanning various platforms and technologies. Ninow serves as the flagship product targeting last-mile logistics challenges in e-commerce fulfillment.

Differentiator

Problem solved

Functional benefit

Brands

• ニナウ (Ninau/NinOW): Package tracking system for the logistics/delivery industry that enables real-time tracking of delivery status at the package level using Android apps and small barcode readers. Provides visibility into last-mile delivery operations.
• 請求管理システム (Invoice Management System)
• EviQA
• EviQA

Products and services

• ニナウ (Ninau) - Logistics Package Tracking System Android app-based package tracking system for the logistics and delivery industry that enables real-time, package-level delivery tracking using mobile devices and barcode scanners. Captures photo evidence, timestamps, GPS location, and electronic signatures at delivery points to support quality assurance, dispute resolution, and regulatory compliance. Designed for shipping companies, delivery services, 3PL providers, and enterprises operating delivery fleets managing multi-layered logistics operations.
• 請求管理システム (Invoice Management System) Web-based invoice and estimate management system for creating, managing, and aggregating billing documents. Supports monthly sales analysis by customer and sales representative, year-over-year comparison, and journal data export for accounting system integration. Targets small to medium businesses seeking to automate invoice workflows and gain sales visibility.
• 受託開発サービス (Custom Contract Software Development Services) Custom software development services for enterprise clients spanning mainframes, embedded systems, Windows applications, web applications, Android/iOS smartphone applications, infrastructure construction, and system operation/maintenance. Project-based engagements with fixed-price or time-and-materials contracts. Serves clients across multiple industries including retail/distribution, logistics, and services.

Quantifiable outcome

• Logistics last-mile visibility improvements through real-time package tracking
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• 、一般법인 AZ-COM丸和・支援ネットワークcoreStrategic or Co-development Partner · 18 January 2018Industry association membership providing network access to logistics companies. Supports development of delivery support solutions for member companies. AZ-COM丸和 is a major logistics operator in Japan.
• 一般법인コンピューターソフトウェア協会minorOthers · 1 August 2016Industry association membership for software companies. Provides access to industry resources and networking.
• 一般법인日本3PL協会coreOthers · 1 October 2013Industry association membership for Third-Party Logistics providers. Core membership for a logistics-focused technology company.

Scale indicators1 record

Recent moves8 records

Expansion highlights5 records

Emerging players

• Track-POD: Cloud-based delivery management platform combining route optimization with electronic proof-of-delivery — overlapping feature set with ニナウ, with a similar SMB/mid-market positioning.

Direct peers

• Project44: Global freight-visibility and supply-chain visibility platform offering real-time shipment tracking and predictive ETA across modes — the same core value proposition KITOHA delivers through ニナウ, but at multinational scale.
• FourKites: Real-time transportation visibility and predictive ETA platform for shippers and carriers; competes head-to-head with ニナウ on package-level tracking, photo/POD capture and analytics dashboards.
• Wise Systems: Last-mile delivery management and route-optimization platform targeted at logistics service providers — directly comparable to ニナウ's last-mile visibility, mobile-driver app and barcode-scanner integrations.
• Onfleet: Last-mile delivery management software with proof-of-delivery, signature capture and real-time tracking — directly overlaps with ニナウ's photo-evidence, e-signature and package-level tracking capabilities.
• Descartes MacroPoint: Freight visibility platform providing real-time shipment tracking and ETAs for trucking — competes with ニナウ in carrier-grade shipment status visibility.
• Shippeo: European leader in multimodal real-time transportation visibility; expanded into Japan through partnerships and offers the same predictive-ETA / shipment-tracking proposition as ニナウ.
• ロジザード / Logizard: Japanese cloud TMS / logistics platform serving 3PL and shippers with shipment tracking and inventory modules — the most directly comparable domestic peer to KITOHA's ニナウ and billing-system offerings.

Broad incumbents

• Samsara: Fleet management and industrial IoT platform with telematics, ELD and asset tracking; broader than ニナウ but provides overlapping last-mile delivery and shipment visibility for logistics operators.
• MOTIVE (formerly KeepTruckin): Fleet management and visibility platform including ELD, GPS tracking and workflow apps for drivers — broader offering than ニナウ but overlapping on driver-app, GPS and proof-of-delivery features for trucking fleets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcowRQLhVw5UeytrhmBsFQQ

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KITOHA