Parts Town

What Parts Town does

Parts Town operates a B2B e-commerce platform and distribution business for OEM replacement parts serving the foodservice and HVAC industries in the United States, with selective international shipping. The platform enables technicians, restaurant operators, and service companies to search and order parts by keyword, part number, equipment model, or serial number through partstown.com and a dedicated mobile app on iOS and Android. The company self-describes as carrying the largest OEM parts inventory in the industry across 2,819+ manufacturers, with same-day shipping available on in-stock orders until 9PM ET Monday through Friday and extended customer service hours via phone, live chat, and text.

The platform's proprietary technology stack is built around parts identification and procurement workflow: PartSPIN 3D visualization, Serial Number Lookup that returns custom parts lists and warranty data from manufacturers including Trane, York, and Carrier, Smart Manuals with interactive documentation, Parts In Town for real-time local stock lookup, a Multi-SKU bulk ordering tool, and Part Predictor, an AI-powered recommendation engine trained on aggregated technician data. Parts Town has grown through a series of completed acquisitions and mergers with 3Wire Foodservice, RSCS, IPC (International Parts Corporation), NDCP, and SMS, consolidating the fragmented foodservice parts distribution market under a unified brand. The company also operates the TECHTOWN technician community forum and a Resource Center with 1,758+ educational pieces, and runs Marmon Link as a specialized sub-brand for beverage equipment parts.

Parts Town is privately held with no disclosed venture or private equity ownership, no public listing, and no disclosed revenue. Its revenue model is transactional, generating fees on each parts sale with no publicly disclosed pricing and contract terms available only to logged-in account holders. Primary customer segments are restaurant and foodservice operators plus HVAC technicians and service companies, with institutional foodservice and grocery retail as secondary segments; the company explicitly targets SMB and individual buyers through a product-led, self-serve model supplemented by an inside-sales team.

Name

Parts Town

Legal name

Parts Town

Website

https://partstown.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Parts Town is a privately held B2B e-commerce platform distributing OEM replacement parts for restaurant equipment and HVAC systems across 2,819+ manufacturer brands, serving foodservice operators, HVAC technicians, and institutional buyers through its website, mobile app, and inside-sales team.

Ownership category

akta.pro rank

Product category

Foodservice and HVAC Parts Distribution

NAICS

Industrial Supplies Merchant Wholesalers (423840)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

Keywords

• OEM replacement parts
• Foodservice parts distribution
• HVAC parts distribution
• Commercial kitchen parts
• Parts e-commerce platform

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Parts Distribution Sales: Revenue generated from selling OEM replacement parts for restaurant equipment and HVAC systems. Transaction-based model where customers purchase individual parts or bulk orders. Extended customer service hours (until 9PM ET) and same-day shipping support rapid order fulfillment.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Parts Town operates a B2B e-commerce platform that distributes genuine OEM replacement parts for commercial restaurant equipment and HVAC systems. The platform aggregates parts from more than 2,800 manufacturers and supports search by keyword, part number, model, or serial number, with proprietary tools including PartSPIN 3D visualization, Smart Manuals, Serial Number Lookup, and the AI-powered Part Predictor. Same-day shipping is offered on in-stock orders until 9PM ET, backed by what the company describes as the largest in-stock OEM parts inventory in the industry.

Product overview

Parts Town operates as a B2B e-commerce platform and parts distribution business serving the foodservice and HVAC industries. The platform offers a unified portfolio of products centered on OEM replacement parts, with core technology features including PartSPIN® (3D part visualization), Smart Manuals (interactive equipment documentation), Serial Number Lookup, and Part Predictor (AI-powered recommendation engine). The company has grown through acquisitions including 3Wire Foodservice, NDCP, SMS, RSCS, and IPC, consolidating multiple parts distribution businesses under one platform. Additional offerings include a mobile app, Multi-SKU bulk ordering tool, Parts In Town local inventory lookup, and a Resource Center with technical guides. Parts are organized by product categories (Restaurant Equipment, HVAC, Home Appliance, Laundry) and by manufacturer, spanning over 2,800 brands. A specialized sub-brand, Marmon Link, focuses on beverage dispense equipment. Same-day shipping is available until 9PM ET for in-stock items.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• 3Wire FoodservicecoreStrategic or Co-development PartnerParts Town and 3Wire Foodservice joined forces, combining the team customers know with the largest inventory in the industry and cutting-edge technology for an improved customer experience.
• IPC (International Parts Corporation)coreStrategic or Co-development PartnerParts Town combined with IPC, integrating teams and expanding inventory to provide customers with the largest parts selection in the industry combined with advanced technology.
• NDCPcoreStrategic or Co-development PartnerParts Town partnered with NDCP to combine teams and inventory, providing customers with expanded product availability and technology-enhanced ordering experience.
• SMScoreStrategic or Co-development PartnerParts Town merged with SMS to expand inventory and combine expertise, offering customers access to the largest OEM parts inventory with advanced search technology.
• RSCScoreStrategic or Co-development PartnerRSCS and Parts Town joined forces, bringing together the trusted teams customers know with industry-leading inventory and technology capabilities.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Grainger: Broad-line industrial MRO distributor (W.W. Grainger) serving facilities maintenance with extensive SKU breadth. Comparable to Parts Town in B2B e-commerce and same-day fulfillment, but operates across all industrial categories rather than specializing in foodservice and HVAC OEM parts.
• McMaster-Carr: Iconic B2B industrial supplies e-commerce company with industry-leading website UX and same-day shipping. Comparable to Parts Town in digital-first B2B distribution and proprietary catalog UX, though focused on general industrial hardware rather than OEM-specific equipment parts.
• Amazon Business: Amazon's B2B procurement marketplace serving businesses of all sizes with broad SKU breadth and Prime fulfillment. Comparable to Parts Town in self-serve B2B e-commerce, though competes on price and convenience for commoditized parts rather than OEM-specific depth.

Direct peers

• Restaurant Depot: Cash-and-carry foodservice supply warehouse club serving restaurant operators. Comparable to Parts Town in targeting independent foodservice operators with restaurant supplies and equipment, though operating physical warehouses rather than pure e-commerce distribution.
• Webstaurant Store: Direct foodservice equipment and supplies e-commerce retailer serving restaurants and commercial kitchens. Closely comparable to Parts Town's restaurant-equipment parts business in customer base (foodservice operators), digital channel, and SKU breadth across commercial kitchen categories.
• Marcone Supply: Distributor of appliance and HVAC replacement parts serving service technicians and contractors. Comparable to Parts Town's HVAC and home-appliance parts business with similar technician-buyer focus and OEM-parts positioning.
• Encompass Parts Distribution: Distributor of OEM replacement parts for home appliances and HVAC serving technicians and warranty repair networks. Comparable to Parts Town in OEM parts distribution, technician customer base, and inventory breadth across equipment categories.

Emerging players

• Tundra Restaurant Supply: Online foodservice equipment and supplies retailer with strong digital catalog and competitive pricing. Comparable to Parts Town's foodservice customer segment but with broader equipment offerings rather than pure replacement-parts specialization.

Others

• RSCS (now part of Parts Town): Wholly-owned subsidiary of Parts Town operating in restaurant equipment parts distribution. Listed as a peer because pre-acquisition RSCS was a direct competitor in the same OEM foodservice parts niche; included as a comparable for the pre-merger competitive set.
• 3Wire Foodservice (now part of Parts Town): Wholly-owned subsidiary of Parts Town focused on foodservice parts distribution. Pre-acquisition 3Wire was a direct competitor in OEM foodservice parts and remains an integrated brand within the Parts Town platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEDEXFtRfdjnDcwArfLqP6A
• Xx.com/PartsTown
• Facebookfacebook.com/PartsTown
• LinkedInlinkedin.com/company/parts-town

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parts Town