What Marcone Supply does

Marcone Supply, operating under parent company mSupply since a 2025 corporate rebranding, is North America's largest wholesale distributor of OEM repair parts, equipment, and supplies for residential and commercial appliances, HVAC, and plumbing systems. The company distributes more than 300,000 SKUs — including authorized parts for Bosch, GE Appliances, LG, Samsung, Whirlpool, Electrolux, Moen, Delta, Milwaukee, and Speed Queen — alongside in-house brands such as Wolverine Brass and PlumbMaster. Its infrastructure comprises 14 regional distribution centers and 140 branches totaling 2.8+ million square feet of warehouse space across the United States and Canada, shipping approximately 5 million packages and fielding 1 million customer support calls annually.

Marcone serves a horizontally diversified customer base of roughly 30,000 active service provider accounts, including independent appliance repair technicians, HVAC contractors, plumbers, property management companies, commercial kitchen operators, extended warranty providers, and sub-distributors. The go-to-market is B2B wholesale: registered business accounts purchase through transaction-based pricing with a $500/month or $6,000/year minimum commitment, with same-day delivery available via a DoorDash integration for emergency repairs. The December 2025 strategic partnership with ServicePower extends the catalog into an AI-driven field service management platform used by 13,000+ service companies, embedding parts ordering directly into technician workflows.

The business model is a PE-backed roll-up distribution platform owned by Genstar Capital. Marcone has more than tripled in size through nine strategic acquisitions across HVAC, plumbing, and pool/spa verticals — most notably Professional Plumbing (December 2021), Munch's Supply (January 2022), and Great Plains Pool & Spa Products (October 2022) — and the company advertises continued inorganic appetite via an Acquisitions page on its corporate website. New product adjacencies include a Commercial Kitchen business unit and MSA technician training programs. Revenue is not publicly disclosed; indirect proxies (5 million packages annually, 251–500 employees, Genstar Capital ownership, and the scale of completed acquisitions) are consistent with an upper-mid-market distribution platform operating in the $500M–$1B revenue band.

Name

Marcone Supply

Legal name

Mar–Cone Appliance Parts Center

Website

https://marcone.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

251–500 employees

Short description

Marcone Supply, operating under parent company mSupply, is North America's largest wholesale distributor of OEM appliance, HVAC, and plumbing repair parts, serving 30,000+ service provider accounts across 140 branches and 14 distribution centers in the US and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Parts Distribution: Wholesale distribution of OEM repair parts, equipment and supplies for appliances, HVAC, and plumbing to service technicians and contractors. Revenue generated through per-transaction sales with wholesale pricing to registered business accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Marcone Supply is North America's largest wholesale distributor of OEM repair parts, equipment, and supplies for residential and commercial appliances, HVAC, and plumbing. It sells to registered business accounts (service technicians, contractors, plumbers, property managers, commercial kitchen operators) through 140 branches, 14 regional distribution centers, and same-day DoorDash delivery. The portfolio spans Marcone Appliance Parts, Marcone Plumbing (including the Wolverine Brass and PlumbMaster brands), HVAC parts via Munch's Supply, and complementary services such as MSA technician training and National Accounts.

Product overview

Marcone Supply (now operating under parent company mSupply) is North America's largest distributor of OEM repair parts and products, organized into two core divisions: Appliance Parts and Plumbing, with additional offerings in HVAC (through Munch's Supply acquisition) and Commercial Kitchen. The company operates a platform of 14 regional distribution centers and 140 branches with 2.8+ million square feet of warehouse space, distributing over 5 million packages annually. The product portfolio centers on Marcone Appliance Parts for residential and commercial appliance repair, complemented by Marcone Plumbing for fixtures and fittings. In-house brands like Wolverine Brass (plumbing, est. 1896) and PlumbMaster extend the plumbing vertical. Service offerings include MSA Training for technician certification, DoorDash-powered same-day delivery, and National Accounts for enterprise customers. The 2025 mSupply rebrand unified these offerings under a cohesive brand identity while maintaining the 'Right Products. Right Now.' service commitment.

Differentiator

Problem solved

Functional benefit

Products and services

• Marcone Appliance Parts North America's largest wholesale distribution of OEM appliance repair parts and supplies for residential and commercial use, serving service technicians who perform emergency repairs, key component replacements, and energy-cost-reduction fixes.
• Marcone Plumbing Wholesale distribution division supplying professional plumbers and plumbing contractors with fixtures, faucets, and fittings for residential and commercial projects.
• Wolverine Brass In-house plumbing brand selling solid fixtures, faucets, and fittings for professional plumbers, with an emphasis on American-made quality and workmanship.
• PlumbMaster Plumbing equipment and supplies brand available through Marcone's regional distribution network, offering professional-grade plumbing products.
• Munch's Supply HVAC and plumbing parts distributor now operating as a regional division of Marcone, serving technicians and contractors across multiple US markets.
• Commercial Kitchen Business Unit Business unit dedicated to distributing parts and supplies for commercial foodservice and kitchen equipment repair.
• DoorDash Same-Day Delivery Same-day delivery service powered by a DoorDash integration that provides expedited parts delivery to service technicians and service companies.
• National Accounts Enterprise account program offering centralized purchasing, consolidated reporting, and dedicated support for large multi-location customers.
• Marcone Servicers Association (MSA) Training Nationwide training and certification program for appliance service technicians, delivered through regional sessions across North America.

Quantifiable outcome

• 300,000+ parts available for same-day access through ServicePower partnership
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and major.

• ServicePowercoreTechnology or Integration · 11 December 2025Strategic partnership announced December 11, 2025 to enhance service efficiency by integrating Marcone's parts inventory with ServicePower's AI-driven platform. The collaboration provides over 13,000 service companies immediate access to 300,000+ parts for warranty jobs, aiming to boost first-time fix rates and customer satisfaction. This partnership enhances operational capabilities and delivery speed in the appliance repair industry.
• DoorDashmajorGTM or Marketing PartnerSame-day delivery partnership enabling Marcone to offer rapid parts delivery to service technicians through DoorDash's delivery network.
• OEM Brands (Bosch, Delta, Electrolux, GE Appliances, LG, Milwaukee, Moen, Samsung, Speed Queen, Whirlpool, Wolverine Brass)coreTechnology or IntegrationMarcone serves as authorized distributor for major OEM brands including Bosch, Delta, Electrolux, GE Appliances, LG, Milwaukee, Moen, Samsung, Speed Queen, Whirlpool, and its own Wolverine Brass plumbing brand. These partnerships provide access to genuine replacement parts.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Winsupply: Private cooperative distributor of plumbing, HVAC, and industrial supplies to contractors across the US. Closely comparable operating model with multi-vertical parts distribution and contractor-focused wholesale accounts.
• Pool Corporation: Largest North American distributor of pool and spa parts and equipment (NASDAQ: POOL), serving similar trade customers. Highly relevant given Marcone's 2022 acquisition of Great Plains Pool & Spa Products extending into this vertical.
• Carrier Enterprise: HVAC OEM-affiliated parts distributor serving Carrier, Bryant, Payne, and Payne dealers across North America. Comparable in HVAC parts distribution to OEM dealer networks and HVAC contractors, with similar branch-based model.
• APR Supply Co. Family-owned wholesale distributor of plumbing, HVAC, and hydronics supplies serving the Mid-Atlantic and Northeast US. Comparable mid-size competitor with similar multi-vertical parts distribution model.
• Style Crest Enterprises: Distributor of HVAC, manufactured housing, and building products parts across North America. Comparable regional distribution model serving contractor and dealer networks with OEM parts and equipment.
• Johnstone Supply: Cooperative HVAC distributor serving independent contractors across North America with similar OEM parts distribution model. Highly comparable in customer base (HVAC technicians), product mix (OEM repair parts), and branch-network go-to-market.

Broad incumbents

• Ferguson Enterprises: Largest North American plumbing distributor (NYSE: FERG), also serving HVAC, waterworks, and industrial markets. Publicly traded broad incumbent; directly overlaps Marcone's plumbing distribution vertical and shares a contractor customer base.
• Watsco: Largest HVAC distributor in North America (NYSE: WSO), serving contractors with refrigeration, heating, and cooling equipment and parts. Publicly traded broad incumbent operating at much greater scale with overlapping HVAC parts and equipment distribution.
• SRS Distribution: Private national distributor of roofing, building products, and interior finishings to contractors. Broader incumbent with similar multi-branch distribution and contractor customer base; PE-backed (Leonard Green) like Marcone.

Others

• Reliance Worldwide Corporation: Global manufacturer and supplier of plumbing and water management products (brands like SharkBite). Adjacent ecosystem participant — supplies branded plumbing fittings that flow through Marcone's distribution network via OEM partnerships with brands like Wolverine Brass.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/marconesupply
• LinkedInlinkedin.com/company/marcone
• Instagraminstagram.com/marconesupply
• Xx.com/marconesupply

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marcone Supply