Tapi
Tap is the UK's largest direct-to-consumer flooring retailer, operating 220+ stores and 230+ mobile showrooms selling carpets, vinyl, LVT, laminate, engineered wood and artificial grass to homeowners, with integrated fitting and interest-free credit services.
- Company typePrivate
- Founded2015
- HeadquartersOrpington, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Tapi does
Tap Carpets & Floors is a UK-based direct-to-consumer flooring retailer founded in 2015 and headquartered in Orpington. It operates more than 220 physical retail showrooms nationwide alongside a fleet of 230+ mobile showrooms (vans) that bring product samples directly to customers' homes for free consultation, measuring and quoting. Its core product range spans carpets, vinyl flooring, luxury vinyl tiles (LVT), laminate flooring, engineered wood and artificial grass, with a secondary Business-to-Business offering for commercial customers.
The business sells flooring on a per-square-metre unit basis, with fitting, uplift/removal, measuring and a Delivery & Care Package (£39.99) sold as add-on services through Tapi-arranged independent fitters; an in-house interest-free credit product (up to 4 years) is offered at retail. The technology layer is the 'Tapiness' omnichannel platform, which integrates a store locator, online appointment booking for in-store and home-visit consultations, a digital samples basket (up to three free samples) and the PictureIT visualisation tool that overlays flooring options onto customer photos.
Growth has been driven primarily by store rollout and the July 2024 acquisition of the Carpetright brand and 54 stores from administration, which lifted the estate to over 220 locations. Tap positions itself as the UK's largest flooring retailer, supported by an Excellent rating on Trustpilot across 94,000+ reviews, and is led by CEO Jeevan Karir, with Tasher Khaliq as Chief Product & Technology Officer. The company is privately held, broadly distributed across approximately 1,000 investors, and operates exclusively in the United Kingdom.
Tapi firmographics
Firmographics- Name
- Tapi
- Legal name
- Tapi Carpets & Floors
- Website
- https://tapi.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Tap is the UK's largest direct-to-consumer flooring retailer, operating 220+ stores and 230+ mobile showrooms selling carpets, vinyl, LVT, laminate, engineered wood and artificial grass to homeowners, with integrated fitting and interest-free credit services.
- Ownership category
- akta.pro rank
Tapi industry classification
Industry- Product category
- Flooring Retail
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Carpets & Rugs (2273)
- akta.pro primary industry
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)
- akta.pro secondary industries
- Laminate Flooring Retail (CRAIAGAC), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Resilient Sheet Vinyl & Linoleum Flooring Retail (CRAIAGAF), Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)
Keywords
Where Tapi is headquartered
LocationHeadquarters
- HQ city
- Orpington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Tapi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Tapi generates revenue primarily through the sale of flooring products including carpets, vinyl, laminate, luxury vinyl tiles, engineered wood, and artificial grass. Products are sold directly to consumers through retail stores and online. Pricing is per square meter with fitting services as an add-on.
- Fitting Services: Professional installation services arranged through Tapi using independent fitters. Fitting fees vary by flooring type (carpet £5.50/sqm, vinyl £6.75/sqm, laminate £15/sqm, engineered wood £26/sqm). Includes Delivery & Care Package for £39.99.
- Interest-Free Credit: Tapi offers up to 4 years 0% interest-free credit, enabling customers to spread costs over time. This financing option may generate revenue through partnerships with credit providers.
- Uplift and Removal Services: Optional service for removing and disposing of old flooring before installing new flooring, charged as an additional service to the fitting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level vinyl flooring starting at £18.99 per square meter |
| Unit Pricing | Pay-as-you-go | Carpet fitting at £5.50 per square meter |
| Unit Pricing | Pay-as-you-go | Vinyl fitting at £6.75 per square meter |
| Unit Pricing | Pay-as-you-go | Laminate and Click LVT fitting at £15 per square meter |
| Unit Pricing | Pay-as-you-go | Dryback LVT fitting at £17.50 per square meter |
| Unit Pricing | Pay-as-you-go | Engineered wood fitting at £26 per square meter |
| Unit Pricing | Pay-as-you-go | Delivery and Care Package at £39.99 |
| Other | Multi-year contract | Up to 4 years 0% interest-free credit available |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Tapi product offering
Product offeringCore offering
Tapi is the UK's largest flooring retailer, selling carpets, vinyl, luxury vinyl tiles (LVT), laminate, engineered wood, and artificial grass through 220+ retail showrooms and 230+ mobile showroom vans. The company offers end-to-end flooring solutions including professional fitting, free measuring and planning, home visits, interest-free credit up to 4 years, and uplift and removal of old flooring.
Product overview
Tapi Carpets & Floors is the UK's largest flooring retailer operating over 220 stores nationwide with a unified retail platform offering a comprehensive flooring portfolio. The core product range includes Carpets (with various styles, materials, and designs), Vinyl Flooring (water-resistant sheet vinyl), Luxury Vinyl Tiles (LVT), Laminate Flooring, Engineered Wood, and Artificial Grass. These products are complemented by value-added services including professional fitting arrangement, free measuring and planning, home visit consultations, interest-free credit (up to 4 years), uplift and removal of old flooring, and wear guarantees. The company also acquired the Carpetright brand in July 2024, adding 54 stores to its portfolio. An educational content platform (Ideas Hub) and virtual visualization tools support the customer purchase journey.
Differentiator
Problem solved
Functional benefit
Brands
- Tapiness: Omnichannel initiative using technology to offer customers virtual flooring previews and integrated shopping experiences across digital and physical channels.
Products and services
- Carpets
- Vinyl Flooring
- Luxury Vinyl Tiles (LVT)
- Laminate Flooring
- Engineered Wood
- Artificial Grass
- Fitting Service
- Free Measuring & Planning
- Home Visit Service
- Interest Free Credit
- Uplift & Removal Service
- Wear Guarantee
- Delivery & Care Package
Companies that use Tapi
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Tapi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Tapi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DLA PipercoreDLA Piper served as legal advisor to Tapi for the Carpetright acquisition in July 2024. The law firm advised on the multimillion-pound deal that resulted in Tapi acquiring the Carpetright brand and 54 of its stores, saving 300 jobs.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Tapi competitors and assessment
Company assessmentDirect peers
- Carpetright: Historical UK flooring retail specialist now owned by Tapi after the 2024 administration/acquisition. Same product categories (carpet, vinyl, LVT, laminate, wood) and similar store-based GTM, making it the closest direct comparison — effectively now part of Tapi's portfolio.
- Flooring Superstore: UK-based flooring specialist retailer selling carpets, LVT, laminate, vinyl and wood online with national delivery. Competes head-to-head with Tapi on price transparency in commoditised flooring categories.
- Direct Flooring: Online-first UK flooring retailer offering carpets, vinyl, LVT and wood with cut-price positioning. Direct competitor to Tapi in mid-market flooring, particularly outside the London premium.
Broad incumbents
- B&Q: UK's largest home improvement retailer; sells laminate, vinyl and LVT alongside a broader DIY assortment. Competes with Tapi on convenience, brand reach, and price among DIY flooring buyers.
- Wickes: UK home improvement retailer with a flooring category sold through stores and trade accounts. Overlaps with Tapi in vinyl, laminate and LVT, especially with trade and refurbishment customers.
- John Lewis & Partners: Premium UK department store with a flooring category offering carpets and hard flooring plus installation. Targets the higher-end consumer that also shops at Tapi for engineered wood and premium LVT.
- Dunelm: UK homewares retailer with an expanding rugs and flooring offering. Competes with Tapi at the value-to-mid carpet and rug end, particularly in out-of-town retail parks.
- Homebase: UK home and garden improvement retailer offering vinyl, laminate and click LVT. Overlaps with Tapi on DIY flooring purchases and refurbishment-led demand.
Emerging players
- Flooring Hut: Online UK flooring retailer specialising in LVT, laminate and engineered wood with competitive pricing and sample service. An emerging specialist taking share in the same premium hard-flooring categories as Tapi.
- Factory Direct Flooring: UK online flooring retailer offering carpets, LVT, vinyl and wood at warehouse-style pricing with sample ordering. A niche but growing online competitor in Tapi's core product set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Tapi social profiles
Digital presenceTapi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tapi leadership team
Management profileNumber of profiles
Profiles3 records
Tapi subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tapi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tapi M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tapi
What does Tapi do?
Tapi is the UK's largest flooring retailer, selling carpets, vinyl, luxury vinyl tiles (LVT), laminate, engineered wood, and artificial grass through 220+ retail showrooms and 230+ mobile showroom vans. The company offers end-to-end flooring solutions including professional fitting, free measuring and planning, home visits, interest-free credit up to 4 years, and uplift and removal of old flooring.
Is Tapi a public or private company?
Tapi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tapi founded?
Tapi was founded in 2015. It employs 501 to 1,000 people.
Where is Tapi based?
Tapi is headquartered in Orpington, United Kingdom, in the Europe region.
How does Tapi make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are fitting Services, interest-Free Credit and uplift and Removal Services.
Who are Tapi's main competitors?
Direct peers on record are Carpetright, Flooring Superstore and Direct Flooring. Broad incumbents are B&Q, Wickes, John Lewis & Partners, Dunelm and Homebase. Emerging players are Flooring Hut and Factory Direct Flooring.
Does Tapi have an API?
No public API is recorded for Tapi.
What industry is Tapi in?
Tapi's product category is Flooring Retail. Its primary akta.pro industry code is CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail, with a secondary code of CRAIAGAC, Laminate Flooring Retail. Its NAICS code is 449121 and its SIC code is 2273.