Detroit Area Agency on Aging

What Detroit Area Agency on Aging does

Detroit Area Agency on Aging (DAAA), established in 1980 and operating under the brand Detroit Senior Solution, is a Michigan nonprofit designated as the Area Agency on Aging for Region 1-A. The organization serves older adults aged 60 and over, adults aged 18+ with disabilities, and family caregivers across Detroit, the five Grosse Pointes, Hamtramck, Harper Woods, and Highland Park, with the Home-Based Primary Care Program extending into Wayne, Macomb, and Oakland counties. DAAA delivers a portfolio of approximately 20 interconnected programs organized across four service lines: nutrition (Meals on Wheels, Congregate Meals, Senior Project FRESH, Holiday Meals on Wheels, Oral Nutrition Supplements, Food & Friendship Connections), health and wellness (community wellness centers, Telehealth Services, diabetes education via PATH/AADE7, falls-prevention workshops, caregiver training), long-term care (MI Choice Waiver, Project Choice, MI-Coordinated Health Plan, Michigan Long-Term Care Ombudsman), and core programs (Home-Based Primary Care, MI Options/MMAP Medicare-Medicaid counseling, SCSEP employment training, in-home COVID-19 vaccinations, Passport to Health).

The underlying technology stack is modest: the Home-Based Primary Care program combines monthly in-home clinical visits with 24/7 provider access, while the telehealth capability is delivered through a partnership with Michigan-based Behavioral Health Associates using the third-party Dr. Krono platform for HIPAA-compliant secure messaging, appointment scheduling, remote vital-sign monitoring, and health education. DAAA holds CARF accreditation and maintains HIPAA-aligned corporate compliance documentation including a Code of Ethics, fraud/waste/abuse policies, and Notice of Privacy Practices.

The revenue model is government-anchored: primary funding flows from the federal Older Americans Act via the Administration for Community Living, supplemented by Michigan Department of Health and Human Services (MDHHS) and Aging & Adult Services Agency (AASA) contracts. Medicaid/Medicare reimbursements flow through the MI Choice Waiver program (Medicaid home and community-based services) and Medicare Part B billings for eligible diabetes education. Partnership revenue derives from MI-Coordinated Health Plan administration for dual-eligibles, and donations (corporate, private, community) support Holiday Meals on Wheels and the annual Summer Cruise fundraiser. Most services are provided at no charge to eligible seniors, with eligibility windows tied to age (60+), income thresholds (e.g., $28,952.50 individual for Senior Project FRESH), or disability status. DAAA earns no traditional equity funding; the sole disclosed capital event is a $125,000 investment from UnitedHealthcare in August 2022, which functions as partnership alignment rather than growth capital. Reported annual service volume includes 37,909 people receiving supportive services, 9,914 receiving nutritious meals, and 3,587 receiving long-term care supportive services.

Name

Detroit Area Agency on Aging

Legal name

Detroit Area Agency on Aging

Website

https://detroitseniorsolution.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Detroit Area Agency on Aging (DAAA), a Michigan nonprofit established in 1980, serves older adults aged 60+, adults with disabilities, and caregivers across Region 1-A through nutrition programs, home-based primary care, telehealth, long-term care waivers, Medicare/Medicaid counseling, caregiver training, and community wellness centers.

Ownership category

akta.pro rank

Product category

Aging Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Caregiver Support & Education Programs (Center-Based) (HSABANAN), Social, Community & Senior Center Outings Transport (HSABAOAG)

Keywords

• Aging services
• Senior nutrition programs
• Home-based primary care
• Long-term care support
• Caregiver education programs

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Grants and Contracts: Primary funding from federal Older Americans Act through the Administration for Community Living, state funding from Michigan Department of Health and Human Services (MDHHS), and Aging & Adult Services Agency (AASA). Services are provided at no cost to eligible seniors.
2. Medicaid/Medicare Reimbursement: MI Choice Waiver Program provides home and community-based services for Medicaid-eligible individuals. Telehealth services and diabetes education programs are billable through Medicare Part B for qualifying patients.
3. Donations and Fundraising: Holiday Meals on Wheels program supported through corporate, private, and community donations. Annual Summer Cruise fundraiser. Individual donations through website.
4. Partnership Revenue: MI-Coordinated Health Plan administered through health plans for dual-eligible (Medicare and Medicaid) members in partnership with various healthcare organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Detroit Area Agency on Aging is a nonprofit Area Agency on Aging that delivers integrated aging services to adults aged 60+, adults with disabilities, and caregivers in Michigan Region 1-A. Its core offerings combine in-home primary care, nutrition programs (Meals on Wheels, Congregate Meals, Senior Project FRESH, Holiday Meals), telehealth remote monitoring, Medicare/Medicaid counseling (MI Options/MMAP), caregiver education, falls-prevention workshops, diabetes self-management education, and long-term care case management (MI Choice Waiver, Project Choice). Services are funded through federal Older Americans Act grants, state contracts, Medicaid/Medicare reimbursement, and donations, and are delivered at no charge to eligible individuals through community wellness centers, in-home visits, and a call center.

Product overview

Detroit Area Agency on Aging (DAAA) operates as a nonprofit agency offering a comprehensive suite of aging services and senior care programs rather than a traditional technology product. The organization provides multiple interconnected programs including Home-Based Primary Care (HBPC) for in-home medical services, nutrition programs (Meals on Wheels, Congregate Meals, Senior Project FRESH, Holiday Meals on Wheels, Oral Nutrition Supplements), telehealth/virtual healthcare services, Medicare/Medicaid counseling through MI Options/MMAP, caregiver support programs (Creating Confident Caregivers, Powerful Tools for Caregivers), falls prevention (Matter of Balance, Tai Chi, Walk With Ease), diabetes education, community wellness centers, long-term care ombudsman services, employment training (SCSEP), and care management programs (Project Choice, MI Choice Waiver). The organization also conducted award-winning programs like Passport to Health and in-home COVID-19 vaccinations. This is a service-based portfolio rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Home-Based Primary Care (HBPC) Program A comprehensive in-home primary care program providing healthcare services to homebound adults across Wayne, Macomb, and Oakland counties, with monthly home visits, medication management, post-hospital support with 48-hour RN visits and 3-month recovery monitoring, and 24/7 provider access for enrolled patients.
• Meals on Wheels State and federally funded nutrition program providing hot or frozen meals to homebound seniors and adults with disabilities aged 60+, with liquid nutrition available by prescription and options for hot daily meals or frozen 5-pack weekly deliveries.
• Congregate Meals Program Provides nutritious meals to people aged 60 and older and their spouses five days a week at various community locations, with transportation available at some sites; no charge with donations accepted.
• Senior Project FRESH Nutrition support program offering $25 in benefits for fresh fruits, vegetables, and honey at local farmers' markets for eligible seniors aged 60+ with income $28,952.50 or less ($39,127.50 for couples), plus adults 55+ in Michigan tribes.
• Telehealth Services Virtual healthcare appointments enabling remote monitoring of vital signs (blood pressure, glucose), chronic disease management, and real-time diagnostics for homebound seniors through partnership with Behavioral Health Associates using Dr. Krono HIPAA-compliant software for secure messaging, appointment scheduling, and health education delivery.
• MI Options / MMAP Free health insurance counseling program providing Medicare and Medicaid assistance, education, and advocacy through trained SHIP counselors for older adults and adults with disabilities.
• Michigan Long-Term Care Ombudsman Program Advocacy program helping address quality of care and life for residents in long-term care facilities, nursing homes, homes for the aged, and adult foster care facilities.
• Senior Community Service Employment Program (SCSEP) Community service and work-based job training program for low-income, unemployed seniors aged 55+ providing training and placement at non-profit facilities, including partnerships such as MACC Development's The Commons social enterprise coffee shop.
• Community Wellness Centers Network of community-based centers offering nutrition, health, and wellness services to older adults, adults with disabilities, and caregivers through partners including St. Patrick Senior Center, LaSed, NSO (Northwest Activities Center), The Helm at Boll Life Center, and Hannan Center.
• In-Home COVID-19 Vaccinations Homebound vaccination program providing COVID-19 vaccinations and boosters to homebound older adults and adults with disabilities through community partnerships; vaccinated more than 1,600 individuals with a 51% acceptance rate (vs 35% citywide) and received a 2022 USAging Aging Achievement Award.
• Food & Friendship Connections Program connecting older adults with HIV+ status to peer support groups, nutrition services, networking opportunities, and wellness checks for general health and wellness support.
• Holiday Meals on Wheels Holiday meal delivery program feeding homebound seniors on Thanksgiving, Christmas, Easter, and Labor Day through corporate, private, and community donations.
• Project Choice Care management program helping frail, homebound older adults at risk of nursing home placement find, mobilize, and coordinate home care and other services to remain independent.
• MI Choice Waiver Home and community-based care option for Medicaid Waiver-eligible persons, providing coordinated services including personal care, homemaker services, respite, adult day care, and home modifications to help individuals remain independent in their own homes.
• Creating Confident Caregivers Free six-week educational training program for family members caring for persons with dementia-related illnesses, covering effective caregiving skills, communication, and stress management.
• Powerful Tools for Caregivers

Quantifiable outcome

• 94% minority target population served, 36% living in poverty
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• MACC DevelopmentcoreStrategic or Co-development PartnerPartnership between DAAA and MACC Development through SCSEP (Senior Community Service Employment Program), creating employment opportunities for seniors. Senior Deborah placed at The Commons social enterprise coffee shop in Islandview neighborhood.
• Wayne State University School of MedicinecoreStrategic or Co-development PartnerCo-authored 'Dying Before Their Time' report revealing Detroit's higher death rates for older adults. Partnership for Passport to Health program with nursing students conducting health assessments.
• Behavioral Health AssociatescoreTechnology or IntegrationMichigan-based healthcare services agency providing telehealth technology with credentialed staff of physicians, nurse practitioners, physician assistants, and nurses for DAAA's telehealth program.
• Health Centers DetroitcoreStrategic or Co-development PartnerFederally Qualified Health Center partner for in-home COVID-19 vaccination services, working with home health agencies, neighborhood-based health clinics, and adult foster care facilities.
• Madonna UniversityminorStrategic or Co-development PartnerNursing students from Madonna University assisted with health assessments in Passport to Health program, helping older adults at community wellness centers.
• Michigan State UniversityminorStrategic or Co-development PartnerNursing students from Michigan State University assisted with health assessments in Passport to Health program.
• USAgingcoreStrategic or Co-development PartnerNational organization supporting Area Agencies on Aging with over 600 member organizations. Awarded DAAA two national awards for Passport to Health and in-home vaccination programs.
• Neighborhood Service Organization (NSO)coreChannel Partner/ Reseller/ DistributorCommunity wellness center partner at Northwest Activities Center providing nutrition, health, and wellness services to older adults.
• LaSedcoreChannel Partner/ Reseller/ DistributorCommunity wellness center partner at LaSed Administration and Family Center providing nutrition, health, and wellness services.
• The Helm at the Boll Life CentercoreChannel Partner/ Reseller/ DistributorCommunity wellness center serving the five Grosse Pointes and Harper Woods providing nutrition, health, and wellness services.
• St. Patrick Senior CentercoreChannel Partner/ Reseller/ DistributorCommunity wellness center partner providing nutrition, health, and wellness services, including Tai Chi and Walk With Ease programs.
• Hannan Center (American Association of Chinese Americans)minorChannel Partner/ Reseller/ DistributorCommunity wellness center partner at 4750 Woodward Avenue providing nutrition, health, and wellness services.
• Michigan Public Health InstituteminorStrategic or Co-development PartnerDr. Renee Canady, CEO, serves on Inclusive Health Care Task Force to address health disparities in Detroit.
• AARP-MichiganminorStrategic or Co-development PartnerPaula Cunningham, State Director, serves on Inclusive Health Care Task Force.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Area Agency on Aging 1-B: Neighboring Michigan Area Agency on Aging covering Oakland, Macomb, and Wayne-adjacent counties with comparable OAA-funded nutrition, in-home services, and care-coordination programs. Operates the same mission, funding streams, and accountability framework as DAAA, making it the closest structural peer.
• PACE Southeast Michigan: Southeast Michigan Program of All-Inclusive Care for the Elderly provider offering integrated medical, social, and long-term care to dual-eligible seniors — functionally overlapping with DAAA's MI Choice Waiver and HBPC offerings on the higher-acuity end of the same population.
• Bay Aging: Virginia-based Area Agency on Aging operating congregate meals, home-delivered meals, care coordination, and chronic-disease self-management programs for older adults and persons with disabilities. Closest out-of-state analogue to DAAA's full-service portfolio.

Regional players

• The Senior Alliance: Area Agency on Aging 1-C serving Washtenaw, Monroe, and Lenawee counties in Michigan with the same Older Americans Act menu (congregate/home-delivered meals, MI Choice Waiver, caregiver supports). Comparable scale and funding model, but in a different catchment.
• Valley Area Agency on Aging: Genesee County / Flint-region Area Agency on Aging providing OAA nutrition, in-home services, and elder-abuse prevention. Comparable in size and program mix to DAAA, serving a similar high-need urban Michigan population.
• AgeOptions: Area Agency on Aging serving suburban Cook County, Illinois with comparable OAA-funded nutrition, caregiver support, and care-coordination programs. Comparable scope but operating in a higher-income suburban catchment.
• ElderSource: Area Agency on Aging covering Northeast Florida (Duval, Clay, Nassau, Baker, Putnam, St. Johns counties) with the same Older Americans Act service mix plus managed-care partnerships. Comparable breadth of programs but in a different regional market.

Others

• USAging: National membership organization representing the 600+ U.S. Area Agencies on Aging. Not a competitor but the umbrella body through which DAAA pursues advocacy, training, and national recognition.
• Meals on Wheels America: National membership and advocacy organization for senior nutrition programs, of which DAAA is a member. Industry-association peer rather than a direct operational competitor.

Broad incumbents

• Centene Corporation: Large managed-care company with significant Medicare-Medicaid dual-eligible (D-SNP/MI Coordinated Health) membership. Directly relevant to DAAA's MI Choice Waiver and MI Coordinated Health Plan contract administration, and a potential contracting partner or competitor depending on state procurement outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Detroit-Area-Agency-on-Aging
• Xx.com/daaa_1a

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about Detroit Area Agency on Aging